Today’s guest is Adam Greenhood. Adam is the CEO and founder of Ad Wallet, a direct to consumer marketing and research platform that rewards consumers for their time and attention. Adam has been in the marketing and advertising industry for over 20 years and works some of the biggest and well-known brands. He started Ad Wallet as a way to fix what he saw as a broken system.
To learn more about Ad Wallet or contact Adam, please visit Ad Wallet’s website.
Our guest, Jordan Tritt, is the CEO and Co-Founder of the Panther Group. Previously, he served as Principal and day-to-day manager of the Panther Opportunity Fund. Jordan has also worked as the CFO, VP of Finance, and Controller for high-growth private companies and venture funds—raising over $30 million.
To learn more about The Panther Group or contact Jordan, please visit their website.
Our guest, Lindsey Miller, is the owner of Content Journey. She spent a decade in politics and almost the same amount of time in the WordPress and WooCommerce ecosystem before combining her knowledge into content marketing. Content Journey takes SEO best practices and combines them with purposeful content to increase brand awareness. Lindsey has an extensive working knowledge of audience movements, data driven strategy towards content creation and SEO.
To learn more about Content Journey or contact Lindsey, please visit their website or social channels.
Our guest, Daniel Paul, is the VP or Marketing at NOBO Inc.NOBO is a top of the line medical and adult-use cannabis grower, processor and retailer dedicated to providing the best patient and customer experience in the cannabis industry. Daniel leads all the marketing activity and strategy and specifically is focused on opening new NOBO dispensaries.
You can email Daniel at danielp@nobogoods.com. And to learn more about NOBO, please visit their website and follow their social channels.
Marketing a B2B point of sale system for cannabis businesses - Episode 4
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In this episode of The Cannabis Marketing Podcast we discuss marketing a B2b point of sale system for cannabis businesses.
Our guest, Kyle DeMarco, is the VP of Marketing at Weave. Weave is a point of sale system for cannabis businesses. He leads all the marketing activity and strategy at Weave.
You can follow Kyle on Instagram (@kyledemarco) or email Kyle at krdemarco@gmail.com.
Our guest, Jeff Eisenstodt, is the Chief of Staff at Grove Bags and is one of the Company’s marketing leads. Jeff has been featured in publications including High Times and Crain’s. He is a graduate of Georgetown Law and has significant experience navigating advertising and packaging regulations. Jeff has created go-to-market strategies for cannabis and CBD products and partnerships with major influencers.
You can follow Grove Bags on Instagram (@grovebags) and reach Jeff at jeff@grovebags.com.
Our guest, Mel Barnes, is the Executive Vice President and Chief Operating Officer at Oklahoma State Bank. Mel has over 25 years in the banking industry, primarily in payments and operations. Her experience includes management, training, business development, treasury management, marketing, deposit operations, customer support, and cannabis banking.
Banks have generally been unwilling to do business with companies that sell marijuana or related products because marijuana is not federally legal.
Oklahoma State Bank was the first bank in Oklahoma to offer banking services directly to cannabis businesses.
For more information about cannabis banking with Oklahoma State Bank, please visit their Cannabis Banking page.
Introduction to The Cannabis Marketing Podcast - Episode 1
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Welcome to episode 1 of The Cannabis Marketing Podcast! This is just a brief teaser episode to introduce the podcast and whet your appetite for what we’re planning!
The Cannabis Marketing Podcast is an interview style podcast where we’ll interview people working in cannabis and CBD to talk about the unique challenges and opportunities they face.
You can expect to hear from CEOs and CMOs of well-known cannabis dispensaries, marketers who are on the ground running CBD digital marketing programs, and from people working “in the trenches” at agencies or onsite to help market their cannabis products or dispensary.
