Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”

Instagram has shown itself to be one of the fastest-growing social media platforms. Any successful account should have a sense of what’s working and what’s not for its audience. On Instagram, you can find Insights data in three different places in the Instagram app. To … Continue reading “Snapshot: Understanding your metrics on Instagram”

If you’re managing a Facebook page, it’s critical to know what’s working (or not) with what you’re posting. It’s also important to get a real sense of who your audience is. And all that data can be found in Facebook Insights. You’ll find Facebook Insights … Continue reading “Snapshot: Understanding your metrics on Facebook”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

It’s far too easy to tweet and never look back at what worked and what didn’t on Twitter. Be strategic with your Twitter presence and get a leg up on your competition. In fact, you can dive into both the challenges and opportunities for small … Continue reading “Snapshot: Understanding your metrics on Twitter”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

The popularity of online shopping has grown tremendously. And, with customers spending more time and money online, this has raised customers expectations for online services. Traditional email and phone support channels aren’t enough. Today’s customers expect online chat options so they can talk with a … Continue reading “6 best practices for online chat support”