Level up with these 8 email marketing courses online

online-learning

The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills.

While social media and SEO can dominate any digital marketing conversation overall, email has an undeniable value.

For every $1 you spend on email marketing, you can expect an average return of $42.

That’s why it’s important to better understand how you can best use the power of email to your advantage. 

The following are eight email marketing courses that you should consider taking online. (And check out our breakdown of the anatomy of an effective marketing email.)

Wishpond’s ‘Email Marketing Master Class for Beginners’

There is no shame in being a beginner in anything, and Wishpond’s email marketing class breaks everything down so simply with a published outline you can look over before even signing up.

Estimated to take less than an hour, you can learn the basics in a series of videos, discussions and more. You’ll learn:

  • How to meet your email marketing goals
  • What types of emails to use
  • How to create an email marketing strategy that works for you and your business

It’s a great course for beginners to help build a solid understanding of email marketing.

Cost: Free

Estimated duration: Less than 1 hour

‘MailChimp for Ecommerce Email Marketing Master Class’

Are you part of (or leading) an ecommerce business and use MailChimp? You’ll want to consider checking out Udemy’s ecommerce email marketing course that specifically focuses on mastering the MailChimp platform.

You’ll learn how to:

  • Navigate the MailChimp platform
  • Set up A/B split test campaigns
  • Create quality email marketing campaigns
  • Build segmented email lists

Of course, if you’re not using MailChimp for your email marketing, you’d likely be better off with a different course.

Cost: $12.99 to $19.99, depending on available sales

Estimated duration: At least 4 hours

‘Email Marketing Essentials: Designing Effective Emails’

Targeting small business owners, freelancers and startup companies, this email marketing course teaches you how to design an email that helps you reach your goals. Although, to be clear, this course does not dive into graphic design or email aesthetics. It focuses on developing an effective email.

You’ll learn:

  • The difference between web design and email design
  • The key considerations for designing and developing emails
  • The best design practices for the most common email types

This is considered to be an intermediate-level course.

Cost: Available through a free trial of Skillshare; then either $99 per year or $19 per month

Estimated duration: 36 minutes

Online Marketing Institute’s ‘Email Campaign Fundamentals’

One of five available email marketing courses from the Online Marketing Institute, this class strives to show the parallel between overall marketing concepts and email marketing specifically. In other words, as the title suggests, you’ll better understand the fundamentals that surround creating an email marketing campaign.

In the course, you’ll learn:

  • The four Ps of marketing
  • How to measure acquisition and retention objectives
  • The steps in the customer journey

Remember, there are four other courses offered by the Online Marketing Institute: “Permission & Legal Compliance,” “Dissecting Email Copy Part 1,” “Dissecting Email Copy Part 2” and “Getting Started with Email Marketing.”

Cost: Available through a 10-day free trial; then either $245 per year or $25 per month

Estimated duration: About 30 minutes

‘Email & Affiliate Marketing Mastermind’

This is another course offered through Udemy but from a whole different angle. The class sells itself as what you need to learn to build, use and remarket to targeted email lists in no more than one day.

In other words, this course is about helping you build an email list and create email campaigns, as well as how to make money with email marketing and affiliate marketing. Simply put, affiliate marketing is the process of earning a commission by promoting other others’ products.

You’ll specifically learn how to:

  • Build an email list from scratch in no more than a day
  • Use an email list to make money
  • Remarket back to profitable leads
  • Find profitable affiliate marketing products

Cost: $18.99 to $139.99, depending on available sales

Estimated duration: At least 4 hours

ClickMinded’s email marketing course

This class from ClickMinded touts itself as being the most detailed email marketing course you can participate in that openly targets those who “want to learn everything there is to know about email marketing as fast as possible.”

You’ll learn:

  • A comprehensive overview of how email marketing works
  • All the different types of email marketing campaigns
  • Email segmentation
  • How to organize campaigns in the most profitable way possible
  • The critical aspects of email design and copy to optimize your ROI
  • The fundamentals of email automation
  • What you should be measuring and tracking

Cost: $997 for the course; $1,997 for a seven-course bundle that covers various digital marketing topics

Estimated duration: Between 3 and 6 hours

‘Lifecycle Email Marketing for Ecommerce’

In ecommerce? While this CXL email marketing course is not free, it could still be worth your consideration (and many would say that it is worth it). 

The course is built on learning from active professionals in the field who are teaching you practical techniques that you can then use on your own.

You’ll learn how to:

  • Capture more quality leads and convert them into customers
  • Drive more sales from email while creating less content and sending fewer promotions
  • Advertise more confidently knowing your new customers are being followed up with automatically after each purchase

Cost: Available through a 7-day trial for $1; then either $249 per month, $459 per quarter or $1,299 per year

Estimated duration: About 4 hours

‘Managing Email Marketing Lists and Campaigns’

From LinkedIn Learning, this email marketing course helps you better understand how to build and manage your marketing lists to run more effective campaigns.

You’ll learn how to:

  • Select an email marketing platform from choices like MailChimp
  • Add contacts to your list, while segmenting and maintaining that list 
  • Write compelling emails and calls to action
  • Reduce bounce rates
  • Test different versions of an email via A/B testing
  • Automate your emails

Cost: Available through a 1-month free trial or $34.99 for the course

Estimated duration: Less than 1 hour and 30 minutes

‘Email Marketing Master Class’ by AWeber Academy

This is an email marketing course designed for those who already have a basic understanding of the topic. The focus is to build a more effective strategy, and there are requirements that they list before you even sign up (such as already having a website and an email platform that you can apply the concepts on).

You’ll learn how to:

  • Plan, create and implement an effective email marketing strategy
  • Grow your email audience and get more traffic to your website
  • Write effective emails and what to write in your emails
  • Design emails
  • Test and optimize your emails
  • Create an automated email series
  • Turn email subscribers into customers and create compelling offers

Cost: $139.99

Estimated duration: At least 4 hours and 30 minutes

‘Email Marketing Certification’ by HubSpot Academy

This email marketing course is all about elevating your email marketing strategy, including contact management, segmentation, email deliverability and analyzing your email sends.

You’ll learn how to:

  • Master the fundamentals of email marketing
  • Apply what you learn with HubSpot’s free email marketing tool

Cost: Free

Estimated duration: More than 3 hours

In need of an email marketing platform that specializes in automation, personalization and more? Check out our DailyStory features and schedule your free demo today.