Email marketing statistics: 48 you can use

5 minute read
Email marketing statistics: 48 you can use

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s a cornerstone of any strong digital marketing strategy. But don’t just take our word for it! Check out these 48 email marketing statistics to better understand the true value of email marketing.

These email marketing statistics won’t just show the need for an effective strategy. They will reveal some tactics you might want to consider as well.

Billions of email are sent every day

  • As of 2023, the United States was the country with the highest number of emails sent daily, with almost 10 billion. (Statista)
  • In 2022, the number of global e-mail users amounted to 4.26 billion and is set to grow to 4.73 billion users in 2026. (Statista)
  • 99 percent of email users check their inbox every day; 58 percent of which do it first thing in the morning. (Mailbutler)
  • 61 percent of consumers prefer to be contacted by brands through email. (OptinMonster)
  • 33.3 percent of marketers said they sent weekly emails, and 26.7 percent sent monthly emails. (Seventh Sense)
  • The average person will receive 121 emails per day. (The Small Business Blog)

Email statistics for return on investment

  • 51 percent of marketers say email marketing is the most effective marketing channel (Hubspot)
  • In 2023, e-mail marketing revenue was estimated at more than $10 billion. (Statista)
  • Across all industries, the average ROI of email marketing is $45 for every $1 spent. (Statista)
  • 18 percent of companies achieve ROI greater than $70 per $1 invested. (Barilliance)
  • Email is 40 times more effective at acquiring customers than Facebook and Twitter combined. (DeveloperMedia)
  • 4.24 percent of visitors from email marketing buy something, compared to 2.49 percent of visitors from search engines and 0.59 percent from social media. (Campaign Monitor)
  • Marketers who use segmented campaigns note as much as a 760 percent increase in revenue. (SwiftERM)
  • Shoppers spend 138% more when marketed through email, as compared to those who do not receive email offers. (Disruptive Advertising)
  • The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in every six legitimate, permission-based messages fails to reach the inbox. Instead, these messages end up in the spam folder (or blocked entirely), never to be seen or engaged with. (Validity)

Mobile accounts for most of all emails

  • 81 percent of emails are opened and read on mobile devices. (Campaign Monitor)
  • 40 percent of people 18 years old and younger will always open an email on their mobile device first. (Campaign Monitor)
  • 81 percent prefer to open emails on their smartphones, while 21 percent open emails on their tablets. (Campaign Monitor)
  • Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. (Hubspot)
  • If an email is read on mobile and then read for a second time on desktop (or full website browser), that recipient has a 65 percent higher likelihood of clicking through. (Campaign Monitor)
  • 42.3 percent of email users delete emails on their devices when they aren’t optimized for mobile. (Built In)

Automated email drives revenue

  • 320 percent more revenue is driven from automated emails than non-automated emails. (Campaign Monitor)
  • 81 percent of businesses use some form of email automation. (Salesforce)
  • The average open rate for a welcome email is 82.9 percent. (Flodesk)
  • Sending three abandoned-cart emails results in 69 percent more orders than a single email. (Omnisend)

Email marketing statistics on email personalization

  • 74 percent of people hate seeing irrelevant content. (OptinMonster)
  • Personalized emails deliver 6 times higher transaction rates. (Instapage)
  • 77 percent of marketers say they use email to send personalized content to their subscribers. (Statista)
  • 66 percent of marketers personalize their emails based on age data. (Statista)
  • Emails with personalized subject lines generate a 29 percent to 50 percent boost in open rates. (Kalungi)

Statistics on how email engagement

  • 90 percent of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute)
  • Email subscribers are 3.9 times more likely to share your content on social media (OptinMonster)
  • 47 percent of email recipients will open your email based solely on the subject line. (Invesp)
  • Email subject lines with an emoji increase open rates by 56 percent as compared to text-only subject lines. (Campaign Monitor)
  • The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp)
  • The industries with the highest open rates are nonprofit (20.39 percent), agriculture, fishing, forestry and hunting (20.13 percent), government (19.79 percent) and healthcare services, including medical billing services (19.12 percent). (Campaign Monitor)
  • Adding videos to your email can increase click rates by 300 percent. (Martech Advisor)
  • The most effective email subject lines engage curiosity, include promotional offers, and speak to each recipient’s interests. (Hubspot)
  • The top 3 reasons why people choose to unsubscribe from an email list are too many emails (59 percent), information no longer relevant (43 percent) or don’t recognize the brand or remember signing up (43 percent). (OptinMonster)

B2B email marketing statistics

  • 77 percent of B2B companies use an email marketing newsletter as part of their content marketing strategy, and 79 percent of B2B marketers find email to be the most successful channel for content distribution. (OptinMonster)
  • 87 percent of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute)
  • 31 percent of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute)
  • The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. About 85 percent of marketers say they work with these tools. (Content Marketing Institute)

B2C email marketing statistics

  • 59 percent of consumers say marketing emails influence their purchase decisions. (SaleCycle)
  • 80 percent of business professionals believe that email marketing increases customer retention. (SaleCycle)
  • 81 percent of small and medium-sized businesses still rely on email as their primary customer acquisition channel, and 80 percent of small and medium-sized businesses rely on email for customer retention. (Emarsys)

Believe us now? We thought so.

Check out our anatomy of an effective marketing email, or download our free Email Marketing 101 Guide to start your own successful email marketing campaigns.

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