14 expert tips to improve your mobile marketing

Mobile has revolutionized the way we do business. 

And the strength of our mobile marketing can make or break a company. 

Mobile marketing is the adaptation of your marketing efforts to reach users through their mobile devices.

This matters because about half of consumers shop on their smartphones, and ecommerce sales from smartphone devices will rise from $128.4 billion in 2019 to $418.9 billion in 2024. In addition, the average smartphone user spends more than three hours on his or her device each day.

In many ways, mobile marketing isn’t an entirely separate digital marketing strategy. Most mobile best practices work in tandem with your overall digital marketing efforts. For example, a faster-loading website is going to get a boost in its search engine ranking no matter what device an internet user is searching from.

On the flip side, mobile marketing is a must. It’s not optional.

Mobile use will only continue to grow, and it’s up to you to make your brand relevant in a mobile world. See these six reasons why mobile optimization matters to your business.

The following are 14 expert tips to improve your mobile marketing and grow your revenue.

Make your website as mobile-friendly as possible

The first step to improve your mobile marketing is to focus on the overall structure and embedded assets of your website.

Think of it this way: What’s the point of attracting mobile users to your site if you’re just going to turn them off as soon as they get there?

Simplicity is often the key when optimizing for mobile, but check out our 16 tips to make your website mobile-friendly. Keep in mind that this effort should also apply to your website pop-ups and any separate landing pages.

In addition, consider your content. Is it concise and skimmable? Wherever you can streamline or condense your copy will not just positively impact your mobile visitors but all your visitors. “Short and sweet” wins the day every time.

Ensure that digital ads are mobile-friendly

Not only should your website be mobile-friendly, but your ads as well. 

Mobile optimization goes beyond just the resizing of digital ads, it involves the right combination of text, imagery, video and so on that resonates and engages on small screens.

Google itself has a guide for creating mobile-friendly ads that you can dig into.

Use Google Search Console

A great (and free) tool that you can use to measure your website’s performance, Google Search Console tracks both mobile and desktop traffic.

Specifically, you can run its Mobile Usability report, where you’ll see any problems with the mobile-version pages of your website and get advice on how to fix those problems.

Using the Google Search Console ensures the functionality of the mobile version of your website.

Test your page-loading speed

About 57 percent of online shoppers will leave a website if it takes longer than 3 seconds for a page to load.

You can’t afford to lose that many potential customers to a competitor.

Not sure what your website’s loading speed is? Start with Google’s Page Speed Insights. You’ll not only find out the loading speed of your pages on mobile but also get some diagnostic advice on how to fix any of the slower pages.

Ensure all emails are responsive

More than 70 percent of people open emails on their mobile device.

Therefore, if you’re not considering responsiveness in your email design, you’re missing an opportunity to better engage with your recipients on whatever device they’re using.

This means that the email will scale (images and all) to the size of the screen viewing it. No scrolling side to side.

Many email marketing platforms (like DailyStory) offer mobile-optimization features. Just be sure to test your emails across devices to confirm you’re sending what you think you’re sending.

Find out what AMP emails are and whether you should use them.

Get local with Google My Business

If your business has a relevant physical location, then you must consider using Google My Business.

Doing so will help optimize your business as a result in local search queries on Google specifically. With Google My Business, you can create a business profile that sets you apart through what you write and the images you use.

The average business gets about 59 actions from their Google My Business listing every month.

Dig deeper into optimizing your local SEO with our 11 tips.

Optimize your social media presence across platforms

Mobile traffic drives social media, so be consistent about your social presence and social media marketing efforts because they will benefit your mobile marketing. 

In fact, at least 55 percent of social media use comes from mobile devices.

Of course, there are many social media platforms out there. Not sure where to focus your efforts? See our guide.

Then, to be more efficient with your social media marketing, look into using a social media management tool. Here are 11 free (or almost free) tools to consider.

An effective social media strategy could go well beyond the creation and publishing of engaging content. The features on different platforms are constantly evolving. For example, if you’re an ecommerce company, you’ll want to look into Instagram Checkout, which can make purchasing your products directly through Instagram easy for users.

Seize social proof opportunities

Social proof refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to figure out the right way to interact in any given situation.

Businesses can leverage positive social proof to influence consumer behavior and generate more sales.

While social proof isn’t restricted to social media only, social media does play a big role.

Encouraging such actions as customers “checking-into” your business page on Facebook is an example of encouraging customers to do some of your marketing for you in an organic way. And it all plays into social proof. 

Learn more about social proof and how you can leverage it in your marketing, as well as some tools that can help.

Use SMS texts to help promote

About 90 percent of consumers say that texting is the primary activity they do on their phones, while about 75 percent indicate that they’re fine with receiving texts from their favorite brands.

Therefore, any mobile marketing efforts should include an aspect of texting, which DailyStory can help you implement. 

Check out our eight tips for writing a text message that won’t get ignored. And review what carrier violations are so that your business can stay in compliance when text marketing.

Create more video content

More than 70 percent of YouTube video consumption happens on mobile devices, so videos are an undeniable piece of any successful mobile marketing efforts.

In fact, we dive into 10 types of videos you can create as part of your branding and marketing. But in general, the more shareable the video, the better.

As far as the best platform to publish videos on, see our recommendations.

Consider a podcast

Because about 77 percent of podcast listeners listen on their mobile devices, publishing a podcast could be a viable mobile marketing tactic if it’s right for your brand and your resources.

Just make sure that you have the planning and resources to commit to a consistent podcast publishing schedule.

If you don’t already have a podcast, see our nine tips for starting one.

Optimize for voice search

Voice search, at this time, is still considered the “next big thing” in digital marketing, but truly, the time to optimize your content for voice search is now.

In a nutshell, this means that you have to consider using more long-tail keywords in your content because of the nature of how a consumer will search using voice.

Check out our seven tips to optimize your website and content for voice search.

Embrace QR codes

What’s “old” is “new” again. QR codes are essentially barcodes that are scannable with your smartphone, and they’ve recently been increasing in popularity.

You can use them to easily direct consumers to your website, email and more.

See these nine ways you can use QR codes in your marketing, and watch our webinar.

Create an app

Depending on the nature of your business and industry, an app can be a great way to engage with your customers and potential customers.

Apps are typically faster than in-browser web pages and can be personalized to the user. In addition, you can send custom push notifications to your app users.

Of course, a planned strategy for your push notifications will better ensure engagement over potential opt-outs. Check out our seven tips to write effective push notifications as well.

If you already have a branded app, conduct regular audits to determine what is working for users and what’s not so that you can update as needed.

As you’re embracing opportunities to improve your mobile marketing, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

9 ways your business can use QR codes in marketing

Think QR codes are dead? Think again.

In fact, QR (Quick Response) codes are so old (digitally speaking) that they’re new again—and trending. 

A 2020 survey found that 18.8 percent of consumers in both the U.S. and U.K. strongly agree that they had noticed an increase of QR code use since the beginning of the COVID-19 pandemic “shelter-in-place” orders began in March 2020.

While QR codes don’t mean much to the naked eye, they can be read and understood by mobile devices. You’ll see them used on billboards, magazines and various other marketing materials.

They offer the opportunity to provide more information about a product, service or company quickly on a user’s device. The key appeal here is: instant and easy information delivery.

Several factors stalled QR codes back in 2010, including (but not limited to):

  • Fewer consumers with smartphones
  • The requirement of a separate app to scan them
  • QR codes linking to web pages that were not optimized for mobile devices

More than a decade later, we’re seeing higher usage of smartphones, an overall improvement in the abilities of smartphones and mobile-optimized websites becoming the norm (rather than the exception).

Are QR codes right for your business and overall digital marketing strategy? The following are nine ways you can use them so that you can decide for yourself.

Direct to a landing page or website

This is the most commonly thought-of purpose and use of QR codes. And it makes sense. Scanning a QR code can send a user to any relevant sign-up page or other landing page or website.

This can be much easier than asking consumers to type in your URL (no matter how short or simple it might be).

Just make sure that you use a unique URL for your QR code in order to effectively track the traffic generated by it.

Find out more about tracking links.

Download apps

Another common use of QR codes is for downloading an app. You can link it to the download page of the app to make it easy for users. Of course, keep in mind that you’ll likely have to consider separate QR codes for Apple and Android devices.

Apps themselves also use them to encourage engagement within their communities. Think Snapchat, which has unique QR codes to make it easy for users to add other people as connections. Another app, Spotify, launched them to easily share songs.

Make it easy to shop and save

Businesses often use QR codes for discounts and promos to entice potential customers. These discounts and promotions can be anything that makes sense for your business.

If using this method, be sure to monitor and tweak your promotion accordingly if it doesn’t seem to be as effective as you’d like.

Call your business phone number

It can be helpful to have your QR code link to a “contact us” landing page, but even better, consider having it call your business phone number directly. 

It’s just a matter of the right HTML (“tel:” followed by the phone number) to trigger the option to call your business from the user’s phone. 

This can be helpful in business conferences or other booth event scenarios.

Send the user a message

Thanks to HTML coding, it’s possible to have a message sent to the user’s device after he or she scans your QR code. 

This can be particularly beneficial for SMS text marketing in which you can use for SMS registration opt-ins, by-request product upgrades, user support or even sales.

Send the user an email

QR codes also can be used to send emails to a user. Because emails have more flexibility than SMS text messages, you might find this option a better fit.

What’s contained in that email is up to you. It can feature your latest product release or a new service you’re offering, for example.

Share your location address

QR codes can give users not only your location address but directions as well. This can make it instant and easy for consumers to navigate to you. If you have an event coming up at your business, this can help people find it.

Promote your social media

Make it easy for consumers who like your products and/or services to follow you on social media. Doing so can help them stay connected with your brand.

This can work for any social media page you want to promote.

Encourage reviews

Looking for more positive reviews? About 90 percent of consumers read a review before visiting a business. 

You can display a QR code in your business to encourage your customers to review your on the spot. It can also be placed on a receipt or product that you’re selling.

In conclusion

When using QR codes, a clear call-to-action (CTA) is critical. Users want and need to know what to expect when they scan it. If they have to guess, they’re less likely to do it.

We also recommend testing your QR codes on multiple devices so that you can anticipate (and fix) and possible issues. And keep in mind that users will need internet connectivity is needed for your codes to work.

As far as marketing strategies, you might want to leverage FOMO to persuade your potential customer to act sooner than later with your QR codes.

While you’re exploring QR codes, consider leveling up your digital marketing process. DailyStory features automations, dynamic audience segmentations and more. Schedule your free demo with us today.