Mobile has revolutionized the way we do business.
And the strength of our mobile marketing can make or break a company.
Mobile marketing is the adaptation of your marketing efforts to reach users through their mobile devices.
This matters because about half of consumers shop on their smartphones, and ecommerce sales from smartphone devices will rise from $128.4 billion in 2019 to $418.9 billion in 2024. In addition, the average smartphone user spends more than three hours on his or her device each day.
In many ways, mobile marketing isn’t an entirely separate digital marketing strategy. Most mobile best practices work in tandem with your overall digital marketing efforts. For example, a faster-loading website is going to get a boost in its search engine ranking no matter what device an internet user is searching from.
On the flip side, mobile marketing is a must. It’s not optional.
Mobile use will only continue to grow, and it’s up to you to make your brand relevant in a mobile world. See these six reasons why mobile optimization matters to your business.
The following are 14 expert tips to improve your mobile marketing and grow your revenue.
Make your website as mobile-friendly as possible
The first step to improve your mobile marketing is to focus on the overall structure and embedded assets of your website.
Think of it this way: What’s the point of attracting mobile users to your site if you’re just going to turn them off as soon as they get there?
Simplicity is often the key when optimizing for mobile, but check out our 16 tips to make your website mobile-friendly. Keep in mind that this effort should also apply to your website pop-ups and any separate landing pages.
In addition, consider your content. Is it concise and skimmable? Wherever you can streamline or condense your copy will not just positively impact your mobile visitors but all your visitors. “Short and sweet” wins the day every time.
Ensure that digital ads are mobile-friendly
Not only should your website be mobile-friendly, but your ads as well.
Mobile optimization goes beyond just the resizing of digital ads, it involves the right combination of text, imagery, video and so on that resonates and engages on small screens.
Google itself has a guide for creating mobile-friendly ads that you can dig into.
Use Google Search Console
A great (and free) tool that you can use to measure your website’s performance, Google Search Console tracks both mobile and desktop traffic.
Specifically, you can run its Mobile Usability report, where you’ll see any problems with the mobile-version pages of your website and get advice on how to fix those problems.
Using the Google Search Console ensures the functionality of the mobile version of your website.
Test your page-loading speed
About 57 percent of online shoppers will leave a website if it takes longer than 3 seconds for a page to load.
You can’t afford to lose that many potential customers to a competitor.
Not sure what your website’s loading speed is? Start with Google’s Page Speed Insights. You’ll not only find out the loading speed of your pages on mobile but also get some diagnostic advice on how to fix any of the slower pages.
Ensure all emails are responsive
More than 70 percent of people open emails on their mobile device.
Therefore, if you’re not considering responsiveness in your email design, you’re missing an opportunity to better engage with your recipients on whatever device they’re using.
This means that the email will scale (images and all) to the size of the screen viewing it. No scrolling side to side.
Many email marketing platforms (like DailyStory) offer mobile-optimization features. Just be sure to test your emails across devices to confirm you’re sending what you think you’re sending.
Find out what AMP emails are and whether you should use them.
Get local with Google My Business
If your business has a relevant physical location, then you must consider using Google My Business.
Doing so will help optimize your business as a result in local search queries on Google specifically. With Google My Business, you can create a business profile that sets you apart through what you write and the images you use.
The average business gets about 59 actions from their Google My Business listing every month.
Dig deeper into optimizing your local SEO with our 11 tips.
Optimize your social media presence across platforms
Mobile traffic drives social media, so be consistent about your social presence and social media marketing efforts because they will benefit your mobile marketing.
In fact, at least 55 percent of social media use comes from mobile devices.
Of course, there are many social media platforms out there. Not sure where to focus your efforts? See our guide.
Then, to be more efficient with your social media marketing, look into using a social media management tool. Here are 11 free (or almost free) tools to consider.
An effective social media strategy could go well beyond the creation and publishing of engaging content. The features on different platforms are constantly evolving. For example, if you’re an ecommerce company, you’ll want to look into Instagram Checkout, which can make purchasing your products directly through Instagram easy for users.
Seize social proof opportunities
Social proof refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to figure out the right way to interact in any given situation.
Businesses can leverage positive social proof to influence consumer behavior and generate more sales.
While social proof isn’t restricted to social media only, social media does play a big role.
Encouraging such actions as customers “checking-into” your business page on Facebook is an example of encouraging customers to do some of your marketing for you in an organic way. And it all plays into social proof.
Learn more about social proof and how you can leverage it in your marketing, as well as some tools that can help.
Use SMS texts to help promote
About 90 percent of consumers say that texting is the primary activity they do on their phones, while about 75 percent indicate that they’re fine with receiving texts from their favorite brands.
Therefore, any mobile marketing efforts should include an aspect of texting, which DailyStory can help you implement.
Check out our eight tips for writing a text message that won’t get ignored. And review what carrier violations are so that your business can stay in compliance when text marketing.
Create more video content
More than 70 percent of YouTube video consumption happens on mobile devices, so videos are an undeniable piece of any successful mobile marketing efforts.
In fact, we dive into 10 types of videos you can create as part of your branding and marketing. But in general, the more shareable the video, the better.
As far as the best platform to publish videos on, see our recommendations.
Consider a podcast
Because about 77 percent of podcast listeners listen on their mobile devices, publishing a podcast could be a viable mobile marketing tactic if it’s right for your brand and your resources.
Just make sure that you have the planning and resources to commit to a consistent podcast publishing schedule.
If you don’t already have a podcast, see our nine tips for starting one.
Optimize for voice search
Voice search, at this time, is still considered the “next big thing” in digital marketing, but truly, the time to optimize your content for voice search is now.
In a nutshell, this means that you have to consider using more long-tail keywords in your content because of the nature of how a consumer will search using voice.
Check out our seven tips to optimize your website and content for voice search.
Embrace QR codes
What’s “old” is “new” again. QR codes are essentially barcodes that are scannable with your smartphone, and they’ve recently been increasing in popularity.
You can use them to easily direct consumers to your website, email and more.
See these nine ways you can use QR codes in your marketing, and watch our webinar.
Create an app
Depending on the nature of your business and industry, an app can be a great way to engage with your customers and potential customers.
Apps are typically faster than in-browser web pages and can be personalized to the user. In addition, you can send custom push notifications to your app users.
Of course, a planned strategy for your push notifications will better ensure engagement over potential opt-outs. Check out our seven tips to write effective push notifications as well.
If you already have a branded app, conduct regular audits to determine what is working for users and what’s not so that you can update as needed.
As you’re embracing opportunities to improve your mobile marketing, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.