17 of the best social proof tools to boost your sales

Social proof can help convert your potential customers into paying customers.

This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to figure out the right way to interact in any given situation.

About 92 percent of online consumers will read product reviews before purchasing, and products with even five reviews are 270 percent more likely to be purchased than those with none.

Find out more about social proof and nine ways you can use it—and how FOMO techniques can amplify your results.

The following are 17 of the best social proof tools to build your credibility and boost your sales in 2026. Several include money-back guarantees and free trials. Using the right tool can help you increase your sales conversion rate. Vendors report conversion lifts of 15 percent to 30 percent on average after adding social proof widgets to high-traffic pages.

TrustPulse

TrustPulse is a popular social proof tool for business websites. It can automate real-time customer activity notifications on your site with unobtrusive (but attention-grabbing) pop-ups. Its Smart Targeting feature lets you personalize notifications for individual visitors based on their geo-location and behavior.

Such verified website actions include (but are not limited to):

• Purchases
• Sign-up form submission
• Demo registrations

TrustPulse says that you can boost your conversions by as much as 15 percent by using the tool on your website. It also integrates with WordPress, Shopify, WooCommerce, BigCommerce, Squarespace and more.

Pricing

Plans start at $5 per month (billed annually), but TrustPulse periodically discounts its prices for new accounts. All plans come with a 14-day money-back guarantee.

Fomo

Fomo is the original automated social proof marketing platform, now serving more than 3,500 businesses. It offers several templates and display rules you can use out of the box — or you can create your own. Customizations apply to notification messages, filters, and template or page rules. A standout feature is geo-targeting, which lets you personalize notifications based on a visitor's location (e.g., "Someone in Chicago just purchased this"). No coding is necessary.

Fomo connects with 100+ integrations including Shopify, WordPress, HubSpot, and WooCommerce, making it easy to incorporate into your existing marketing stack.

Pricing

Plans start at $25 per month. A free trial is available so you can test Fomo before committing.

ProveSource

ProveSource is a leading all-in-one social proof suite for 2026, helping you display verified conversions, activities, and purchases on your website. It offers five widget types: Stream (recent actions), Combo (aggregate activity), Live Visitors, Reviews, and Social Counter, with 100+ platform integrations including Shopify and WooCommerce.

ProveSource makes it easy to create a new social proof notification with a tab system for user flow. You can customize your notification icons, title color, text, and links. Plus, you can add GIFs to your notifications, making things fun and engaging. The free plan requires no credit card, making it a strong starting point for businesses of any size.

The tool also automatically collects metrics like impressions, clicks, hovers, leads, engaged visitors, and engagement rates, and you can connect it to Google Analytics for deeper analysis.

Pricing

A free plan is available (no credit card required). Paid plans start at $21 per month.

WiserNotify

WiserNotify is a versatile social proof and FOMO notification tool that lets you showcase real-time sales, sign-ups, customer reviews, countdown timers, announcement bars, and more. Its notifications are highly customizable. You can trigger them when visitors scroll to a specific part of the page, when they try to close the page, or based on UTM source.

WiserNotify stands out with built-in A/B testing, deep targeting rules (page URL, device, location, behavior), and goal tracking. It connects with 250+ platforms including Shopify, WordPress, WooCommerce, and CRM tools. Users report an average 17 percent lift in conversions after adding WiserNotify's dynamic FOMO widgets.

Pricing

A free plan is available. Paid plans start at $16 per month (for up to 10,000 visitors), with a 14-day free trial.

Nudgify

Nudgify takes a unique approach by combining social proof with behavioral nudges. Rather than just showing "X just bought this," it offers 10+ nudge types including low-stock alerts, recently-viewed items, free-shipping thresholds, and review nudges pulled from Google and Trustpilot. These behavioral triggers make it especially effective for e-commerce stores with limited inventory.

The tool comes pre-configured with industry-specific templates for e-commerce, SaaS, and travel. Each nudge includes rules that determine on which pages and devices it appears. A dedicated Shopify app and WordPress plugin make setup a breeze. It also supports 32 languages for international stores.

Pricing

A Lite plan is available starting at $0.99 per month (for sites with fewer than 2,000 monthly visitors). Paid plans start at $9 per month, with a 7-day free trial.

Yotpo

An enterprise-grade ecommerce marketing platform, Yotpo includes powerful social proof features such as reviews, ratings, visual marketing content, user-generated content (UGC), and referral programs.

The tool helps you collect website and product reviews, create an FAQ section based on real customer questions, display UGC, and more. Yotpo uses AI to message your customers, encouraging them to leave a review after their purchase and even integrates with Google for review syndication, helping your star ratings appear in search results.

Pricing

Yotpo includes a limited free plan (up to 50 orders/month). Paid plans start at $19 per month.

Senja

Senja is a modern testimonial software designed to make collecting, managing, and sharing testimonials effortless. It supports text, video, and audio testimonials and allows you to import from more than 30 platforms. Senja can transcribe video testimonials and automatically organize them by product or feedback sentiment using AI.

Display options include a "Wall of Love" page, inline widgets, and social media-ready formats. You can also share testimonials directly in emails, a great complement to your automated email personalization strategy. Senja lets you filter and search testimonials by tag or rating to always surface your best social proof.

Pricing

A free plan is available with unlimited testimonial collection. Paid plans (which remove Senja branding and add AI features) start at $29 per month.

Trustmary

Trustmary lets you showcase your best customer reviews on your website to nudge visitors into making a purchase. It can import reviews automatically from Google, Facebook, and other sources. You can handpick reviews or let Trustmary select the highest-rated ones.

The review widget is highly customizable and includes a built-in editor. Trustmary also supports A/B testing so you can find the highest-converting widget design. A standout feature: Trustmary can automatically adjust the widget's design to match your website's branding, saving significant setup time.

Pricing

A free plan is available (limited to 200 views per month). Paid plans start at $19 per month.

Smash Balloon

To embed social media feeds anywhere on your WordPress website, consider Smash Balloon. This means you can highlight user-generated content (UGC), testimonials, and reviews from others on social media directly on your site.

Smash Balloon offers five different plugins to help you show social proof on your website:

• Facebook feed of Facebook reviews
• Instagram hashtag feed of user-generated content
• Twitter/X feed of posts mentioning your account or branded hashtag
• YouTube feed featuring a playlist of video testimonials
• Social Wall combining feeds from multiple platforms into a single unified feed

Pricing

Individual plugins start at $49 per year. Bundle plans start at $149 per year. Introductory offers are usually available, and it features a 30-day money-back guarantee.

WPForms

WPForms is a user-friendly WordPress form-builder plugin, making it easy to ask for customer reviews that you can then highlight on your ecommerce website.

This is important because consumers trust online reviews, with studies showing that 57 percent of consumers will only use a business if it has at least a 4-star rating. WPForms features several pre-built templates and integrates with your email marketing automation service, so you can automatically reach out to customers after their purchase and include your feedback form.

Pricing

Plans start at $49.50 per year (introductory price). WPForms also features a 14-day money-back guarantee.

Thrive Ovation

The WordPress plugin Thrive Ovation helps you easily add testimonials to your ecommerce website. You can even add social media and blog comments to your testimonials library. Its tagging system helps you find the exact testimonials you want to include on any page.

There's also an "awaiting approval" status function, where you'll receive approval emails from your dashboard to approve any new testimonials before they go live, keeping you in full control of your social proof.

Pricing

Thrive Ovation is available as part of the Thrive Suite, which starts at $299 per year. A 30-day money-back guarantee is included.

Repuso

To show off testimonials and reviews on your site, consider Repuso, which monitors your social media platforms for customer reviews and centralizes them in one dashboard.

You can also collect customer reviews through Repuso's widgets. The reviews and testimonials go into a dashboard where you can organize them and choose which to display on your website.

Repuso features a number of ways to display reviews, including:

• Floating widgets
• In-line reviews
• Floating badges
• Review grid
• Photo-review sliders

Pricing

Plans start at $9 per month when billed annually, with a free 10-day trial available.

Boast

Boast is a testimonial-focused tool used by more than 8,000 businesses. Its features help you request, collect, manage, and display testimonials from your customers in multiple formats (video, text, and audio) that you can show on your website.

Boast integrates with Facebook and YouTube so you can use your video testimonials across social media platforms. It also offers a mobile app on iOS and Android, allowing customers to record their testimonials right from their phones. Within the tool, you can email customers to request a testimonial and track where each request stands in the approval process.

Pricing

Plans start at $25 per month, billed annually, with a 14-day free trial.

NotificationX

NotificationX is a WordPress plugin that shows real-time sales and engagement notifications. Its simple interface is easy to set up and use, making it a solid choice for WordPress-powered sites.

The plugin features different notification types, including (but not limited to):

• Blog comments
• WordPress plugin reviews
• Download counts
• Sales alerts
• Email subscription notifications

Pricing

A free plan is available. Paid plans start at $39 per year, with a 14-day money-back guarantee.

Proof (UseProof)

Proof (also known as UseProof) is used by more than 25,000 businesses. It's particularly well-suited for landing pages and SaaS companies, with features including Hot Streaks, Recent Activity, and Live Visitor Count notifications, along with built-in A/B testing to help you optimize performance.

You can customize whether you feature conversions from the past day, week, or even the past three months, giving you control over what activity you highlight and for how long.

Pricing

Plans start at $29 per month for up to 1,000 unique visitors. A 14-day free trial is available. Note that pricing scales with visitor volume, so it's best suited for established businesses with dedicated marketing budgets.

Reviews.io

Reviews.io is a comprehensive review collection and display platform that lets you gather customer reviews via automated campaigns with follow-up reminder emails. You can then showcase those reviews on your website, in emails, and on social media.

Reviews.io includes an AI-powered review analysis feature that surfaces customer experience trends and provides data-driven recommendations. It's a strong choice for growing consumer trust through a steady stream of verified, third-party reviews.

Pricing

Plans start at $45 per month. A free trial is available to test the platform.

Provely

Provely features different campaign types that will show real-time activity, rotating activity from a selected period of time, or past activity. It's purpose-built for campaign-style social proof — ideal for product launches and promotions.

You can customize your pop-up notifications with various templates and choose the colors that reflect your branding. Provely also offers geo-targeting, so notifications can reference a visitor's location. The tool sets up quickly — Provely says it takes "2 minutes flat."

Pricing

Plans start at $97 per year, billed annually.

How to choose the right social proof tool

With so many options available, the right social proof tool depends on your specific goals and tech stack. Keep these factors in mind when evaluating:

• Platform compatibility: Look for no-code solutions with copy-paste embed codes. If you're using Shopify, WordPress, Webflow, or Wix, confirm the tool integrates without custom development.
• Type of social proof: Pop-up notifications (TrustPulse, WiserNotify, Fomo) are great for showing live activity. Testimonial tools (Senja, Boast, Trustmary) are better for curating customer stories. Review aggregators (Repuso, Reviews.io, Yotpo) centralize third-party reviews.
• Video support: Video testimonials tend to convert better than text because they feel more authentic. If video matters to your strategy, tools like Boast, Senja, and Trustmary support video collection.
• Pricing model: Some tools charge by visitor volume (WiserNotify, Nudgify), others by features. Take advantage of free plans and trials before committing.
• Analytics: Choose a tool that tracks impressions, clicks, and conversions so you can iterate on what's working.