Social proof can help convert your potential customers into paying customers.
This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to figure out the right way to interact in any given situation.
About 92 percent of online consumers will read product reviews before purchasing.
Find out more about social proof and nine ways you can use it.
The following are 17 of the best social proof tools to build your credibility and boost your sales. Several include money-back guarantees and free trials.
TrustPulse is a popular social proof tool for business websites. It can automate real-time customer activity notifications on your site with unobtrusive (but attention-grabbing) pop-ups.
Such verified website actions include (but are not limited to):
- Sign-up form submission
- Demo registrations
TrustPulse says that you can boost your conversions by as much as 15 percent by using the tool on your website. It also integrates with WordPress, Shopify, WooCommerce, Mailchimp and more.
Plans start at $9 per month, but this varies since TrustPulse periodically discounts its prices for new accounts. All of its plans come with a 14-day money-back guarantee if you’re not satisfied.
Proof is another popular social proof tool, with more than 25,000 businesses using it. It offers different ways to customize your social proof notifications, such as how long to show those notifications and on which pages they should appear.
You also can customize whether you feature conversions from the past day, week or even the past three months.
Plans start at $24 per month (billed annually), but you can start a 14-day free trial to see if it’s right for your business first.
To embed social media feeds anywhere on your WordPress website, consider Smash Balloon. This means that you can highlight user-generated content (UGC), testimonials and reviews from others on social media.
Specifically, Smash Balloon offers five different plugins to help you show social proof on your website:
- Facebook feed of Facebook reviews
- Instagram hashtag feed of user-generated content
- Twitter feed of tweets that mention your account or branded hashtag
- YouTube feed featuring a playlist of video testimonials
- Social Wall combining feeds from Facebook, Instagram, Twitter and YouTube into a single feed
Plans start at $98 per year, but introductory offers usually are available. It also features a 30-day money-back guarantee.
WPForms is a user-friendly WordPress form-builder plugin, making it easy to ask for customer reviews that you can then highlight on your ecommerce website.
This is important because consumers trust online reviews.
WPForms features several pre-built templates and integrates with your email marketing service. This means that, in addition to using the tool on your site, you can use your email service to automatically reach out to customers after their purchase from you and include your feedback form.
Plans start at $79 per year, but WPForms runs periodic sales for new accounts. It also features a 14-day money-back guarantee.
SocialProve displays conversion or visitor notifications on your website in the form of small pop-ups. It also touts boosting your sales by about 15 percent.
The notifications can be customized to match your branding. Notification types include live activity, live count, visitor combo and activity combo.
It integrates with more than 120 content marketing tools, payment systems, marketing funnel apps and other apps, including (but not limited to):
Plans start at $359 per year, but you can start with a no-risk, seven-day free trial to see if it works for you. (No credit card information required.)
The WordPress plugin, Thrive Ovation, helps you easily add testimonials to your ecommerce website.
You can even add social media and blog comments to your testimonials library. Its tagging system helps you find the testimonials you want to include.
There’s also an “awaiting approval” status function, where you’ll receive approval emails from your dashboard to approve any new testimonials before they go live.
Plans start at $19 per month, billed annually. It also features a 30-day money-back guarantee.
Proven is another WordPress plugin that lets you customize the appearance of your social proof notifications to match your branding.
You can create manual entries and control how and when notifications appear. This can include showing notifications on certain pages, only to new visitors, only to logged-in users and so on.
Plans start at $39 per year for a single site license.
To show off recent visitor activity, live visitor count and how many conversions have happened on your website, consider LetConvert. It’s also fully customizable, with a variety of colors, fonts and animations.
The tool also features customer cards that allow you to follow your customer’s journey. For example, once a visitor signs up, you can then track his or her details and activity on your website.
Plans start at $4.99 per week when billed annually and include a 14-day free trial.
Fomo is a tool that offers several templates and display rules that you can use. But you also can create your own if you like. Customizations can apply to notification messages, filters and template or page rules.
No coding necessary for your customizations, which can make it very easy to use.
Plans start at $19 per month, but you can try Fomo out first with a 14-day free trial.
To show off testimonials and reviews on your site, consider Repuso, which actually monitors your social media platforms for customer reviews.
You also can collect customer reviews through Repuso’s widgets. The reviews and testimonials go into a dashboard where you can organize them and choose which to display on your website.
Repuso features a number of ways to display these, including:
- Floating widgets
- In-line reviews
- Floating badges
- Review grid
- Photo-review sliders
Plans start at $9 per month when billed annually, with a free 10-day trial available.
Provely features different campaign types that will show real-time activity, rotating activity from a selected period of time or past activity.
The tool touts a 250 percent boost to your conversions. You can customize your pop-up notifications, with various templates and the ability to choose the colors that reflect your branding.
Provely says it only takes “2 minutes flat” to set up.
Plans start at $97 per year, billed annually.
Boast is a tool focused on testimonials that’s used by more than 8,000 businesses. Its features help you request, collect, manage and display testimonials from your customers.
This includes testimonials in different formats, such as video, text and audio that you can then show on your website. It integrates with Facebook and YouTube, so you can use your video testimonials across social media platforms.
Boast also offers a mobile app on both iOS and Android that makes it even easier to use by allowing customers to record their testimonials through the app. If you use Boast’s ability to email customers from within the tool to request a testimonial, you can then track where those testimonials are in the process.
Plans start at $25 per month, billed annually, and include a 14-day free trial.
Another WordPress social proof plugin is WPfomify. It’s easy to set up and features powerful integrations with other WordPress plugins and email marketing services.
You can use it to show off real-time activity, subscriber activity and client reviews. You also can customize it to match your website’s branding.
Plans start at $99 per year and come with a 14-day money-back guarantee.
An ecommerce marketing platform, Yotpo includes social proof features, such as reviews, ratings, visual marketing content and referral programs.
The tool helps you collect website and product reviews, create an FAQ section based on real customer questions, display user-generated content (UGC) and so on.
Yotpo uses AI (artificial intelligence) to message your customers, encouraging them to leave a review after their purchase.
Yotpo includes a limited, free plan. Paid plans start at $19 per month.
ProveSource helps you display verified conversions, activities and purchases on your website. You also can customize your notification icons, title color, text, links and so on.
ProveSource makes it easy to create a new social proof notification with a tab system for user flow. Plus, you can add GIFs to your social proof notifications, making things fun and engaging.
The tool also automatically collects such metrics as impressions, clicks, hovers, leads, engaged visitors and engagement rates, among others. You also can connect ProveSource to Google Analytics for a deeper analysis.
Plans start at $18 per month, billed annually, but ProveSource says you can start for free on a limited basis.
NotificationX is a WordPress plugin that will show real-time sales and engagement notifications. Its simple interface is easy to set up and use.
The plugin features different notification types, including (but not limited to):
- Blog comments
- WordPress reviews
- WordPress download counts
- Sales alerts
- Email subscriptions
Plans start at $39 per year, with a 14-day, money-back guarantee.
Notifia integrates with more than 30 marketing tools, plugins and pop-ups to help you convert potential customers and more.
Its social proof notifications feature customized text, designs, images, page targeting, time delay and more. Notifia even offers personalization where you can include a visitor’s first name, company and/or location to better connect and engage with that visitor.
Plans for Notifia start at $9 per month.
Once you’ve enhanced your social proof using one of the above tools that fits your website and business needs best, consider leveling up your digital marketing with DailyStory. Features include automations, dynamic audience segmentations and more. Schedule your free demo with us today.