Resending emails is a powerful yet often underutilized strategy to boost open rates, increase engagement, and ensure your message reaches your audience. However, the key to success lies in knowing when to resend, how to optimize the content, and how to segment your audience effectively.
Here’s how you can maximize engagement with strategic follow-up emails.
When to resend an email
Timing plays a crucial role in the success of your follow-up emails. Sending too soon might annoy recipients, while waiting too long may result in lost interest. Consider these best practices:
Best times to resend:
- 24 to 48 hours after the initial email: If you’re targeting non-openers, a quick resend can increase the chances of engagement.
- A week later: If your message is evergreen, waiting a few days can allow for fresh engagement.
- Before an offer expires: A reminder email a few hours before a promotion ends can create urgency and drive conversions.
Optimize your subject line for better open rates
A different subject line can make all the difference when resending emails. If recipients ignored the first email, tweaking the subject line can entice them to open the follow-up.
Tips for optimizing subject lines:
- Use urgency: “Last chance! 24 hours left to claim your discount”
- Add personalization: “John, don’t miss out on this special offer!”
- Create curiosity: “Did you see this? Exclusive deal inside”
- Keep it concise: Ensure your subject line is short and compelling.
Segment your audience for effective follow-ups
Not all subscribers should receive the same follow-up email. Use segmentation to target the right people with the right message.
Segmentation strategies:
- Non-openers: Resend with a fresh subject line and slightly adjusted content.
- Click but no conversion: Send a follow-up with additional details or a special incentive.
- Past buyers: Encourage repeat purchases with personalized recommendations.
Adjust email content for better engagement
Instead of resending the same email, tweak the content slightly to capture interest.
Ideas for content tweaks:
- Highlight a different benefit: If the first email emphasized price, focus on quality or convenience in the follow-up.
- Add social proof: Include testimonials or reviews to build trust.
- Incorporate visuals: A new image or GIF can make your email stand out.
Automate follow-up emails with DailyStory
Manually resending emails can be time-consuming, but DailyStory’s automation tools make it easy to streamline your follow-ups.
Why use DailyStory for email resends?
- Automated workflows: Set up triggers to resend emails to non-openers or interested prospects.
- A/B testing: Test different subject lines, images, and CTAs to optimize performance.
- Advanced segmentation: Target specific groups based on behavior and engagement.
- Detailed analytics: Track open rates, click-throughs, and conversions to refine your strategy.
Conclusion
Resending emails can significantly improve engagement, but success lies in smart timing, optimized subject lines, and targeted segmentation. By making small adjustments and leveraging automation tools like DailyStory, you can ensure your follow-ups drive better results and keep your audience engaged.
Start implementing these strategies today and watch your email performance soar.
