When it comes to digital marketing, selecting the right platform can significantly impact your ability to grow, engage, and retain your audience. Two popular solutions in this space are DailyStory and Constant Contact.
While both tools offer email and SMS marketing features, they differ greatly in flexibility, automation power, and how they serve modern businesses—especially those in highly regulated industries.
In this comparison of DailyStory vs Constant Contact, we’ll break down the key differences and explain why DailyStory may be the better choice for marketers who need powerful automation, smart segmentation, and compliance-focused tools.
What is Constant Contact?
Constant Contact is a long-standing email marketing platform known for its user-friendly templates and beginner-level tools. It’s ideal for small businesses just getting started with newsletters, basic promotions, or list building.
Constant Contact core features:
Drag-and-drop email builder
Email list management and segmentation
Social media posting
Basic SMS add-ons (available at higher tiers)
Event management tools
What is DailyStory?
DailyStory is a marketing automation platform built for modern teams looking to unify text message marketing, email, landing pages, pop-ups, and web personalization—all in one place.
It’s especially trusted by businesses in highly regulated industries like CBD, healthcare, and franchise operations.
DailyStory core features:
Email and SMS marketing automation
Built-in deliverability scoring for SMS campaigns
Advanced audience segmentation and exclusions
AI-powered compliance tools to avoid carrier violations
Pop-ups, landing pages, and personalization
Integrations with POS systems, CRMs, and e-commerce platforms
SMS Marketing: Compliance vs. Convenience
DailyStory advantage:
DailyStory is designed with SMS compliance at its core. Its AI tools analyze your message content to avoid carrier-blocked terms, especially important for industries like CBD or cannabis. It even helps enforce opt-in, age gating, and legal sending practices.
Constant Contact limitation:
While Constant Contact does offer SMS messaging (through add-ons), it lacks granular control over compliance features. There’s minimal transparency into carrier violations, keyword flagging, or link reputation—critical factors for text message success.
Automation and Segmentation
DailyStory advantage:
DailyStory supports complex automations, including multi-step drip campaigns, trigger-based actions, and hyper-targeted audience segmentation (such as people within 25 miles who spent over $500). Exclusion lists help avoid message fatigue and maintain engagement.
Constant Contact limitation:
Constant Contact offers basic automation, like birthday emails or welcome messages, but lacks deeper triggers or dynamic audience conditions. Most advanced automation requires manual setup or third-party tools.
Personalization and Content Control
DailyStory advantage:
Use dynamic content blocks, custom fields, and behavioral data to personalize emails and SMS messages. DailyStory can even score your message for deliverability before you send.
Constant Contact limitation:
While personalization is possible in Constant Contact, it’s typically limited to basic first-name merge tags. There’s no built-in deliverability scoring or advanced content controls.
Industry Support: Regulated Markets
DailyStory advantage:
CBD marketers, healthcare providers, and financial services firms use DailyStory because it supports regulated marketing environments. From content warnings to blocked keywords and age verification workflows, DailyStory was built with compliance in mind.
Constant Contact limitation:
Constant Contact’s acceptable use policy may restrict businesses in certain regulated markets, and it lacks native tools to support these needs.
Reporting and ROI Visibility
DailyStory advantage:
Track SMS replies, click-through rates, unsubscribe rates, and conversion goals—all tied into your automation flows. Get a full picture of what’s working and where to optimize.
Constant Contact limitation:
Basic reports on email opens and clicks are available, but SMS reporting is limited, and connecting marketing efforts to revenue requires manual analysis or integrations.
Final Verdict: DailyStory wins on Flexibility, Automation, and Compliance
If you’re looking for a platform that goes beyond email—one that offers true multichannel automation, intelligent segmentation, and compliance-aware texting—DailyStory is the smarter choice.
Whether you’re in a complex industry like CBD, or you just want your SMS campaigns to actually reach inboxes without being flagged, DailyStory provides the tools, insights, and flexibility that Constant Contact lacks.
Ready to switch from Constant Contact?
Explore what a more powerful, modern marketing platform can do for your business.
👉 Schedule a free demo with DailyStory
👉 Compare plans and pricing
👉 Learn how DailyStory helps CBD marketers
