When it comes to event marketing, your tools can make or break your success. It’s not just about sending invites and hoping for RSVPs.
From managing promotions and tracking engagement to analyzing performance and optimizing future campaigns, your marketing platform should work as hard as you do—and smarter.
That’s exactly where DailyStory shines.
Whether you’re promoting a product launch, webinar, in-person conference, or virtual summit, DailyStory gives you the tools you need to attract attention, boost registrations, engage attendees, and grow your brand before, during, and after every event.
All-in-one event marketing automation
DailyStory isn’t just another marketing tool—it’s a complete event marketing automation platform that allows you to plan, promote, and measure your event marketing campaigns in one centralized space.
With powerful built-in automation features and intuitive user design, DailyStory eliminates the busywork so you can focus on what really matters—delivering exceptional event experiences that drive results.
No more juggling multiple platforms or spreadsheets. No more missed follow-ups or scattered data. Just seamless execution from start to finish.
DailyStory a must-have for event marketers
Here’s why more and more marketers are choosing DailyStory to elevate their event strategies:
Smart, customizable widgets that capture attention fast
First impressions are everything. With DailyStory’s flexible and fully customizable widgets, you can engage visitors the moment they land on your site.
Whether you’re using pop-ups or embedded web forms, DailyStory’s tools let you:
- Promote upcoming events to new or returning visitors
- Collect email signups from interested attendees
- Offer discounts or limited-time registration perks
- Drive last-minute ticket sales with urgency-based messaging
Each widget is mobile-friendly, brandable, and designed to convert. The best part? You can deploy them in minutes—no coding required.
Heat maps for instant performance insights
Still guessing what’s working in your email marketing? Stop guessing and start optimizing.
Visualize which links are getting the most engagement in your emails with DailyStory’s heat map feature. The heat map overlays a visual indication on your email, allowing you to quickly see how recipients are interacting with your content and which areas are driving the most clicks.
This allows you to:
- Pinpoint exactly what’s drawing attention (and what’s not)
- Test multiple calls-to-action, images, headlines, or layouts
- Quickly iterate and improve conversions without outside tools
About 40 percent of event creators say tracking meaningful data is their biggest challenge in event marketing. DailyStory solves this by offering clear, visual analytics that anyone can understand and act on.
Integrated campaign management across all channels
Running multi-channel event campaigns? DailyStory simplifies the process by bringing your marketing together in one place.
Launch coordinated campaigns across:
- Email marketing
- SMS messages
- Push notifications
- Website popups
- Landing pages
No more jumping between tools or manually updating lists. DailyStory keeps everything in sync—and fully automated.
Schedule event reminders, re-engage those who abandoned their registration, send real-time alerts, and even thank attendees after the event ends. Every interaction is tracked, timed, and personalized—automatically.
Learn how to create compelling invitation emails that drive engagement.
Advanced segmentation and personalization for better engagement
Not all attendees are the same—so why treat them that way? With DailyStory’s robust audience segmentation features, you can group users based on:
- Demographics (age, location, job title)
- Behavior (email opens, clicks, site visits)
- Engagement history (past event attendance, webinar interest)
From there, you can send targeted messages that feel one-to-one. Personalization in email messages improves open rates by about 29 percent and click-through rates by about 41 percent. and when you extend that personalization across your entire event marketing efforts, the impact multiplies.
Seamless integrations with your existing tech stack
Already using tools like Salesforce or Zoom? DailyStory plays nicely with your favorite platforms.
Our plug-and-play integrations allow you to:
- Sync contact data in real time
- Track RSVPs, ticket sales, and attendance
- Share webinar links or event updates directly via email or SMS
- Avoid double-entry and data silos
The result? A more connected, streamlined event marketing experience that saves time and boosts efficiency.
Bonus features
DailyStory also offers a suite of bonus tools designed to give event marketers a competitive edge:
- Landing page builder: Create high-converting event pages in minutes with drag-and-drop tools
- A/B testing: Compare subject lines and more to find what works best
- Workflow automation: Set up complex nurture sequences without coding
- Behavioral triggers: Automatically respond to user actions (like clicking a link or visiting a page)
These tools don’t just support your strategy—they supercharge it.
Conclusion
Event marketing isn’t just about filling seats—it’s about creating meaningful experiences, capturing valuable leads, and driving measurable ROI.
With its customizable widgets, real-time analytics, multi-channel automation, and seamless integrations, DailyStory is the ultimate platform for scaling your event marketing efforts—from small webinars to large-scale conferences.
