DailyStory vs Customer.io

All the power.
None of the enterprise tax.

Customer.io starts at $100/mo for 5,000 profiles with limited automations. DailyStory starts at $100/mo for 5,000 contacts with unlimited automations, segments, campaigns, and a RESTful API that integrates with anything you already run.

RESTful API Webhooks JavaScript SDK Unlimited automations Native CRM sync
Monthly cost comparison
// DailyStory — 5,000 contacts
$100/mo
✓ Unlimited automations, segments & campaigns
// Customer.io — 5,000 profiles
$100/mo
⚠ 2 object types, basic integrations only
✗ $1,000/mo for unlimited automations & premium integrations

Built for engineers who
own the integration layer

Customer.io is great for product teams at SaaS companies. But if you’re the engineer wiring marketing into a custom CRM, POS, or internal platform—DailyStory was designed for exactly that.

API-first

Everything is an API

Every feature in the DailyStory platform—contacts, campaigns, segments, automations—is accessible via a documented RESTful API. Not a subset of features. Everything.

Native integration

Deep CRM & POS Integration

DailyStory builds native, bidirectional integrations with your existing business systems—Salesforce, Shopify, custom ERPs. Not generic webhooks into a data pipeline.

JavaScript SDK

Client-side JavaScript API

Control popup triggers, fire custom events, and track conversions directly from browser sessions using a first-class JavaScript API—not just a tracking pixel.

Webhooks

Granular Webhook Subscriptions

Subscribe or unsubscribe to specific webhook events via the API itself. Receive real-time notifications for unsubscribes, opt-outs, conversions—managed programmatically.

Pricing model

Predictable, Usage-based Pricing

Pay based on contact volume. Unlimited automations, campaigns, and segments at every tier. No separate charge for the features you need to run real marketing logic.

Transactional

Transactional Email & SMS

Send transactional messages—receipts, password resets, alerts—through the same platform as your marketing automation. One API, one deliverability infrastructure, one bill.

Integrate in minutes,
not sprints

The DailyStory REST API uses standard HTTP verbs and returns JSON. Authenticate once, then create contacts, fire events, trigger automations, and send transactional messages from any language or runtime.

Two calls, full control
POST to /api/v1/contact to create or update a contact with any custom fields via extendedProperties, then POST to the public /api/v1/public/webtolead/{tenantuid} endpoint to add them to a campaign — no auth token required on the second call.

View API reference →
add-contact-to-campaign.js
// Create/update a contact, then add them to a campaign
const API_TOKEN   = 'your-api-token';
const DATA_CENTER = 'us-1';  // found in Account Settings › Support
const TENANT_UID  = 'your tenant id';
const CAMPAIGN_ID = your campaign id;       // Campaign Settings › Advanced Options
const BASE        = `https://${DATA_CENTER}.dailystory.com/api/v1`;
 
// ── 1. Create or update a contact (Bearer auth) ──────────────────
const contactRes = await fetch(`${BASE}/contact`, {
  method: 'POST',
  headers: {
    'Authorization': `Bearer ${API_TOKEN}`,
    'Content-Type':  'application/json'
  },
  body: JSON.stringify({
    email:      'rob@example.com',
    firstName:  'Rob',
    lastName:   'Howard',
    extendedProperties: {       // any custom fields
      plan:       'premium',
      crm_id:    'sf-0012300'
    }
  })
});
const { Response } = await contactRes.json();
// Response.id is the contact's dsId
 
// ── 2. Add contact to a campaign via WebToLead (no auth needed) ──
await fetch(
  `https://${DATA_CENTER}.dailystory.com/api/v1/public/webtolead/${TENANT_UID}`,
  {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    body: JSON.stringify({
      email:      'rob@example.com',
      campaignid: CAMPAIGN_ID
    })
  }
);

How DailyStory stacks up

A direct comparison of the features that matter most to engineering teams building on top of a marketing platform.

Feature ✦ DailyStoryCustomer.io
Pricing & Plans
Entry price
$100/mo$100/mo
Price for unlimited automations
$100/mo (included)$1,000/mo (Premium)
Pricing model
Contact volumeProfile volume + overages
Free trial
Free (no credit card) 14-day trial
Developer & API
RESTful API
Full platform access via API
All features Core features
JavaScript client SDK
Browser-side event & popup control
Full JS API Tracking snippet only
Webhooks
Manage subscriptions via API
API-managed UI-managed
Dedicated developer docs
dev.dailystory.com customer.io/docs
Mobile SDKs
iOS, Android, React Native
App push notifications Full mobile SDK suite
Reverse ETL / data warehouse sync
Via API integrations Native (Snowflake, BigQuery)
Automation & Journeys
Active automations
Unlimited (all plans)Unlimited
Automation limit at $100/mo
UnlimitedRequires $1,000/mo plan
Visual workflow builder
Pre-built automation templates
API-triggered automations
Channels
Email marketing
SMS marketing
With deliverability score
Transactional email & SMS
Push notifications (web + app)
Web & app push Web & in-app
Website popups & web forms
Connected forms only
QR codes + URL shortener
Built-in
Integrations
Native CRM integrations
Salesforce, custom CRMs, ERP
Deep native sync Via data pipelines
POS integrations
Shopify, WooCommerce, Square, Stripe
Native Premium tier / 3rd party
Zapier integration
WordPress plugin
Ad audience sync
Google, Facebook, etc.
Via integrations Native
Segmentation & Analytics
Active segments
UnlimitedUnlimited
A/B & multivariate testing
Conversion & ROI tracking
Revenue-level attribution Goal-based
AI content recommendations
Email & SMS AI-powered insights

Honest pricing that scales
with your contact list

DailyStory doesn’t gate advanced features behind premium tiers. Unlimited automations, unlimited segments, and full API access start at $100/mo.

Customer.io Essentials
$100
/ month · 5,000 profiles
  • Automations limited to Essentials tier
  • 1M emails/mo
  • Visual workflow builder
  • Custom objects: 2 types only
  • No onboarding support
  • Basic integrations only
  • No dedicated account manager
  • Premium integrations require $1,000/mo
See Customer.io pricing
Customer.io Premium
$1,000
/ month · billed annually
  • Unlimited automations & custom journeys
  • 10 custom object types
  • Premium integrations
  • HIPAA compliance
  • Onboarding support (90 days)
  • Chat & email support
  • 10× higher cost than DailyStory Standard
See Customer.io pricing

Migrate from
Customer.io in a day

DailyStory’s import tools and API make it straightforward to bring over your contacts, segments, and automation logic. Most technical teams are sending campaigns within 24 hours.

Book a technical demo
01
Export contacts from Customer.io

Use Customer.io’s data export or API to pull your contact list, segments, and custom attributes as CSV or JSON.

02
Import into DailyStory via CSV or API

Bulk-import contacts through the UI or POST directly to the Contacts API to recreate your existing data structure including all custom fields.

03
Reconnect your event instrumentation

Swap the Customer.io tracking snippet for the DailyStory JavaScript API, or re-point your server-side event calls to the DailyStory REST endpoint.

04
Rebuild journeys using pre-built templates

DailyStory ships with pre-built automation templates for common journeys. Clone and customize, or build from scratch with the visual workflow editor.

05
Validate with your dedicated account manager

Every DailyStory plan includes a dedicated account manager. They’ll review your setup, validate deliverability, and help you go live.

Stop paying $1,000/mo for features
that should be standard.

DailyStory gives engineering teams a complete API-first marketing platform at a fraction of Customer.io’s cost. Unlimited automations, full API access, and a dedicated account manager — starting at $100/mo.

No credit card required  ·  Full API access on free trial  ·  Cancel anytime