Digital marketing 101 overview Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? It can be overwhelming as it covers many forms and can involve many strategies since … Continue reading “Digital marketing 101: A beginner’s guide”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. Especially franchise owners. This is where repurposing your existing franchise content can come into play. What is repurposing content? Repurposed content involves adding … Continue reading “13 tips to repurpose content like a rockstar franchise marketer”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

On-page SEO can help improve your website’s organic search traffic. And with Google implementing several search engine algorithm updates over the years, it’s more important than ever to audit where your on-page SEO stands and how you can best optimize it. Simply put, on-page SEO … Continue reading “13 on-page SEO tips that you can use today”

Your business can either thrive or barely survive based on your customer responsiveness in this fast-moving digital world. How long does it take your team members to respond to a question from a customer or potential customer? Simple answer: The longer it takes, the worse … Continue reading “8 ways to improve customer responsiveness”

Social proof can help convert your potential customers into paying customers. This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to … Continue reading “17 of the best social proof tools to boost your sales”

One of the most important tools for lead generation and sales conversion is the landing page. Landing pages are standalone web pages that are disconnected from your website’s navigation. Their purpose is to present focused content that aims to convince visitors to act, whether that’s … Continue reading “10 tips to create effective landing pages”

With more than 3.6 billion people using social media worldwide, this form of digital marketing isn’t going anywhere anytime soon. Social media is one of several major ways to reach your target audience online. In particular, social media is great for building brand awareness, creating … Continue reading “Level up your social media skills with these 17 free online courses”

We’ve read a lot recently about a resurgence of plain text emails. And, some email marketers even promote writing exclusively plain text instead of using HTML. We at DailyStory want to share some of the research we’ve done and the recommendations we give our customers. … Continue reading “Plain text or HTML email – which to use in your next campaign”

Customer testimonials are a critical component of effectively promoting your business to consumers who are getting to know you and your brand. Simply put, customer testimonials are short quotes or personal anecdotes from past customers that describe how a particular product or service has helped … Continue reading “6 tips for collecting effective customer testimonials”

Instagram Guides are one of the most underrated Instagram features that you may not be using…yet. But Instagram Guides are excellent for sharing curated content with your followers. Users can easily consume a collection of Instagram posts, products and more in an easy-to-digest format. For … Continue reading “4 tips when using Instagram Guides”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence as a franchise business. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile … Continue reading “16 tips for a mobile-friendly website that you can’t ignore as a franchise”

A big part of online purchases is research. Think customer testimonials and reviews. Consumers want to be sure they’re making the best purchase for them from a business they can trust at a competitive price. While consumers read about 10 reviews before they trust a … Continue reading “5 ways to boost sales with customer testimonials”

These days, the mobile optimization of most websites goes without question. Even for your franchise. Mobile devices (excluding tablets) generated about 55 percent of website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. And mobile internet usage is only growing. … Continue reading “6 reasons why mobile optimization matters to your franchise”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. And that continues today. Is your franchise live-streaming? If not, it’s not too late to get started! But before you dive headfirst into live-streaming … Continue reading “Is your franchise live-streaming? 12 tips to look professional”

You may hear it often these days. Your franchise voice is everything online. It helps people connect with your brand, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when … Continue reading “8 steps for finding your franchise voice”

It’s tough to beat SMS text message marketing when it comes to digital marketing tactics. Text messaging is fast, direct, efficient and relatively inexpensive when compared to other advertising tactics (such as Google Ads). Short message service (SMS) marketing is a form of marketing that … Continue reading “9 do’s and don’ts of SMS text message marketing”

Gathering marketing data is a great first step to understanding your franchise’s target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut … Continue reading “How to evaluate your franchise marketing data”

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you. This method of marketing is about finding ways to complement and grow the business you already have by offering more value to your customers and anyone else … Continue reading “Affiliate marketing – 4 tips to create additional revenue streams”

Event planning is much harder than it appears from the outside. But events can also help your business achieve its goals. In fact, about 89 percent of marketers say that events are critical to reaching business objectives.  Event planning centers on the act of organizing … Continue reading “Event planning: 10 tips for stress-free events”

Your brand is your business’s identity. So, your branding is the reflection and culmination of your business’s personality, appearance, voice and overall vibe. It takes about seven seconds for consumers to make an instant decision about whether or not they like and trust your brand. … Continue reading “5 signs that your branding is broken”

Strong customer retention is just smart business. The cost of losing one customer equates to seven times the resources used to convert them. Customer retention is about maintaining your current customer base and increasing loyalty by offering better products or services and other benefits. Customer … Continue reading “6 tips to improve your customer retention rate”

With shopping habits rapidly evolving, it’s more important than ever for your multiple marketing channels to work together to engage consumers and ultimately lead them to purchase from you. Enter omnichannel marketing. Even if customers are in your physical store, about 42 percent of in-store … Continue reading “5 omnichannel marketing tips to help grow your business”

Often the punchline to a joke, Millennial consumers should not be overlooked. Born between 1981 and 1996, creative and tech-savvy Millennials are transforming our marketplace. Millennials care about saving, peer recommendations, reading and researching before they buy and environmentally rewarding experiences. In fact, Millennials were … Continue reading “6 tips for marketing to Millennial consumers”

Regardless of the type of small business you have, an effective and engaging website is critical to your brand’s success. With almost 2 billion websites on the internet and U.S. users visiting more than 130 web pages per day, you have stiff competition to not … Continue reading “11 steps to create an effective business website”

If your business is targeting Gen Z consumers, you likely already know that what might work for most consumers won’t necessarily work for this audience group. Roughly speaking, Gen Z includes individuals who were born between 1997 and 2012 and make up about 20 percent … Continue reading “11 ways to better engage with Gen Z consumers”

No business wants a recession to happen, but they are inevitable.  Any shrinking of the economy can spur necessary changes not just in business plans but in your digital marketing strategy as well. Since 1945, the U.S. has gone through 11 recessions officially. While many … Continue reading “12 digital marketing strategy tips during a recession”

Social media negativity is a fact of life for both individuals and brands.  As a brand, however, you want to make sure that you handle any negative comments appropriately. Any misstep can become a problem for your business. About 94 percent of consumers admit that … Continue reading “5 ways to handle social media negativity”

Successful brand collaboration can help your company grow its online reputation (in a good way) and reach a wider audience. But if your partnership is weak or not the best fit, your collaboration will fail, which could cost you your reputation or even your profit. … Continue reading “5 tips for successful brand collaboration”

Influencer marketing is easier said than done, especially when it comes to finding the right influencers for your brand and digital marketing campaigns. Simply put, influencer marketing involves increasing brand awareness, targeting new and niche audiences and increasing impressions and reach through a partnership with … Continue reading “7 tips for finding the right influencers for your digital marketing”

Digital marketing is a must for any business, but if your copywriting isn’t clean or compelling, it can drag down your results and the professional air of your brand. Specifically, copywriting impacts your landing page optimization, social media marketing, and so much more. Successful copywriting … Continue reading “11 best free copywriting resources to optimize your marketing copy”

Consumer trust matters. As a business, it’s in your best interest to invest resources into building trusting relationships with potential and current customers. Consumers do hold businesses to certain standards and want to build relationships with the ones that they believe in. They don’t want … Continue reading “6 ways to grow consumer trust (and your resulting sales)”