Fitness studios pivoted to technological solutions during the COVID-19 pandemic. The online fitness market is expected to reach $59.23 billion by 2027, growing at a rate of 33.1 percent from 2020 to 2027. And while your studio may be back to in-person workouts, you might … Continue reading “5 tips to help create successful hybrid fitness classes”

How often do you perform a competitive analysis for your brand? If the answer is “not often” or “never,” your business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A competitive analysis is … Continue reading “Competitive analysis: What it is and how you can start yours”

Content marketing has many moving parts. From what to write to where to post, how to post and what else can be brought back (and when), you then have to ensure that everything you’re doing is engaging and relevant. Organization is critical. A content calendar … Continue reading “8 tips to create an effective content calendar”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

First impressions are everything, especially when it comes to your fitness brand. In fact, it takes only 10 seconds for a consumer to cement his or her first impression of your fitness brand.  Fitness is a crowded industry with many similar-sounding and similar-looking brands. It’s … Continue reading “8 tips to build your fitness brand from scratch”

Personality is everything in the fitness industry, both online and in-person. However, the need to convey your personality is even more important when marketing yourself and/or your fitness brand overall online. Since the fitness industry in the U.S. is estimated at about $37 billion as … Continue reading “Top 7 traits of online fitness personalities”

As a fitness professional, you likely are well aware that there are only so many hours in the day. Hours to train clients, hours to plan for those sessions and so on. This finite capacity of time restricts your ability to grow your income through … Continue reading “4 tips to become a fitness affiliate marketer”

A fitness influencer promotes an active and healthy lifestyle on any given social media platform. Sounds simple enough, right? But there is so much more to becoming a successful fitness influencer who not only offers advice and support but also works with brands to promote … Continue reading “7 tips to become a successful fitness influencer [plus examples]”

If your business is not currently employing any email drip campaigns, you’re definitely missing out on some conversion opportunities. But never fear! It’s not too late to get your first campaign up and running. Email drip campaigns are a type of time-release email marketing tactic. … Continue reading “14 best practices for email drip campaigns”

What is FOMO (Fear Of Missing Out)? FOMO (Fear Of Missing Out) is about leveraging the fear we all have of losing out on amazing opportunities, experiences and so on, no matter what they might be. And use of FOMO is very effective for digital … Continue reading “9 FOMO techniques you can use in your digital marketing”

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

While digital advertising likely has a recurring portion of your budget, not all website traffic has to be paid for. It is possible to increase your web traffic organically. Keep in mind that 51 percent of website traffic is organic, while internet browsers opt to … Continue reading “8 tips to increase organic traffic to your website”

Conversational marketing is a fantastic way to engage with consumers and nurture them into paying customers. Too many businesses rely on posted website information to address potential questions, but putting the responsibility on the consumer to figure everything out on his or her own is … Continue reading “8 expert tips to get started with conversational marketing”

Advertising on Facebook is a great way to reach a lot of people.  It is the No. 1 social media network, after all, reaching about 59 percent of the world’s social networking population. But just like with any advertising, Facebook ads are only as effective … Continue reading “7 tips to better target your Facebook ads (and see more results)”

You likely know by now that content is king. But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, plan or strategy can end up being a waste of … Continue reading “7 tips to level up your content marketing”

To diversify your audience reach, starting a podcast could be the right move for your brand. About 75 percent of Americans are familiar with the term “podcasting” (up from 70 percent in 2019), while about 50 percent of all American homes are podcast fans, according … Continue reading “Get heard: 9 tips for starting your first podcast”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. This is where repurposing your existing content can come into play. Repurposed content involves adding to or heavily revising your existing content to … Continue reading “13 tips to repurpose content like a rockstar marketer”

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

Social media automation is a must for any small business. It both saves time and helps you stay consistent across social media platforms.  Automation itself refers to any activity that you don’t have to do in real time (and perhaps don’t have to do yourself … Continue reading “7 opportunities for social media automation you might not have thought of”

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities. The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital … Continue reading “Email marketing courses – 8 to level up your email marketing”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile internet users. You can … Continue reading “16 tips for a mobile-friendly website that you can’t ignore”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

Whether your team has shifted to remote work due to the coronavirus pandemic or you just started a new remote management position, it can feel like uncertain waters to lead a team effectively in a virtual realm. But being a great manager is more important … Continue reading “Remote work: 9 tips to better manage your team”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”

Instagram has shown itself to be one of the fastest-growing social media platforms. Any successful account should have a sense of what’s working and what’s not for its audience. On Instagram, you can find Insights data in three different places in the Instagram app. To … Continue reading “Snapshot: Understanding your metrics on Instagram”

If you’re managing a Facebook page, it’s critical to know what’s working (or not) with what you’re posting. It’s also important to get a real sense of who your audience is. And all that data can be found in Facebook Insights. You’ll find Facebook Insights … Continue reading “Snapshot: Understanding your metrics on Facebook”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

It’s far too easy to tweet and never look back at what worked and what didn’t on Twitter. Be strategic with your Twitter presence and get a leg up on your competition. In fact, you can dive into both the challenges and opportunities for small … Continue reading “Snapshot: Understanding your metrics on Twitter”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”