Email has been declared “dead” more times than anyone can count. And yet, for B2B companies, it quietly keeps doing the work, starting conversations, nurturing leads, and staying top-of-mind long after a first website visit. The difference between email that works and email that gets … Continue reading “Email marketing for B2B companies: Generating leads and building real relationships”

Known as the largest professional social network, marketing on LinkedIn can be effective when done right. LinkedIn now has more than 660 million registered professionals. LinkedIn has assisted about 45 percent of marketers with customer acquisition, while the platform accounts for about 80 percent of … Continue reading “LinkedIn marketing: 6 tips to be more effective”