Many digital marketing conversations focus on generating leads, but what are you doing once you have them? Think automated email follow-ups. If you’re emailing manually, consider that the average email response rate (which can vary widely) can be about 5 percent. So, when sending 100 … Continue reading “5 tips for automated email follow-ups that lead to conversions”

The future of AI in email marketing is already here. Whether you’ve tried ChatGPT, DALL-E2, or something else, artificial intelligence can optimize, improve and speed up every aspect of email marketing. Simply put, AI is a computer science process for building smart machines that’s capable … Continue reading “8 ways AI can be used in email marketing”

A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

In a digital world where a brand’s visibility can make or break its success, building strong brand awareness has become a non-negotiable part of any effective marketing strategy. Yet, amidst the noise of social media campaigns and influencer partnerships, one tool often flies under the … Continue reading “6 tips to boost brand awareness with email marketing”

Personalized email marketing is an effective way to drive better results from your efforts. Personalization was once viewed (and treated) as a one-size-fits-all mass messaging tactic. But email marketing has evolved to focus more on relevant content, segmentation and personalization so that the right message … Continue reading “Personalized Email – 6 Benefits for Better Results”

Email marketing campaigns are still one of the most effective tools in your digital marketing toolkit. For every dollar you spend on email marketing, you can expect an average return of $40. In addition, email is the main driver of customer retention and acquisition for … Continue reading “10 ways to create email marketing campaigns that convert”

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”