Backlinks are a critical part of SEO strategy Quality backlinks, links that point from one website to another, are a critical part of SEO strategy. And any SEO expert will tell you building backlinks is very important to your overall SEO strategy. Organic traffic is … Continue reading “7 strategies to grow quality backlinks and boost your SEO”

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

On-page SEO can help improve your website’s organic search traffic. And with Google implementing several search engine algorithm updates over the years, it’s more important than ever to audit where your on-page SEO stands and how you can best optimize it. Simply put, on-page SEO … Continue reading “13 on-page SEO tips that you can use today”

Whether you’ve heard of search engine optimization before or not, your franchise website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely your franchise will rank anywhere significant (or at all) on a search … Continue reading “13 common SEO mistakes your franchise could be making right now”

A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown. The more recent the content, the more appealing it is. Are you sure that your search results are showing the right dates? Google … Continue reading “5 tips to get Google to display the right date in search results”

A lot of efforts to boost your SEO may focus on your overall search ranking for particular keywords that matter to your business. But what are you doing to optimize your Google Search click-through rate? Your search engine optimization should always keep your CTR in … Continue reading “4 tips to boost your click-through rate in Google Search”

What is Help A Reporter Out (HARO)? HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business. How HARO … Continue reading “How to use HARO to grow website backlinks and boost SEO”

If your business has a specific location (or locations), then ranking in local search results should be a priority, especially on Google.  About 46 percent of all Google searches are looking for local information, while 88 percent of searches for local businesses on a mobile … Continue reading “12 ways to optimize your Google My Business profile”

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

What is Accelerated Mobile Pages (AMP)? Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices. Odds are you are reading this page on a mobile device. More than 56 percent … Continue reading “Accelerated Mobile Pages (AMP): What they are and how to use them”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types. Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be … Continue reading “What’s the difference between on-page and off-page SEO?”

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”