Tag: seo marketing

8 steps to create an effective SEO strategy

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers.

SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings. 

Keep in mind that about 68 percent of online experiences begin with a search engine. Plus, SEO drives more than 1,000 percent more traffic than organic social media.

Want more organic website traffic? Get your SEO strategy right.

The following are eight steps to create an effective SEO strategy.

Step #1: Audit your current search rankings

Understanding where your current SEO performance stands now is key to identifying what needs to improve so that you can address those needs in your SEO strategy.

Take note of your:

  • Organic website traffic (and where that traffic is coming from), likely through Google Analytics
  • Keyword ranking, which can show how you stack up on particular keywords and which you should be incorporating
  • Backlinks, which are when other websites link to content on your website

Only dig as deep as you’re comfortable doing, but having just a basic understanding of how your website is performing will get your SEO strategy moving in the right direction.

Step #2: Set your goals

Your SEO strategy is going to lose purpose if you’re not specifically targeting a goal. Now that you have a sense of where your SEO performance stands, it’s time to identify where you want it to be in a month, in six months and beyond.

Setting goals increases the success of your marketing strategy by about 429 percent.

Check out our seven tips for setting achievable marketing goals (including for SEO).

Step #3: Create a list of keywords

Keyword research is a big part of an effective SEO strategy. The right keywords can help improve your ranking on search engine results pages, generating more organic traffic to your website.

You can approach this in a more manual way by typing potential keywords into Google Search and then taking note of automated suggestions. But online tools can make this process far more efficient and effective.

Check out these 11 free SEO keyword research tools you should consider.

Step #4: Analyze Google’s first page of search results

Once you have a list of at least 10 SEO keywords that you are relevant to your website content, it’s time to see who is already ranking for those keywords.

All you have to do is type one of your keywords into Google Search. Review all the search results on that first page of Google. Are there any patterns with the formatting of the content or anything else that you notice?

For instance, you might find that most if not all results are listicle-style articles. Lists are very skimmable for the readers, and a great way to make your content more accessible.

Step #5: Plan (and create) quality content

The quality of your content is imperative for every other step of your SEO strategy to be successful. The goal is to stand out from your competition while leaning into your own expertise to share helpful, engaging information that will benefit potential customers in some way. That could be teaching them something new, helping to solve a problem they have or something else.

While anyone can create content, the key is creating engaging content that helps your brand achieve your goals on social media and beyond.

Ask yourself what you want your target audience to do when they consume your content. The extra effort to put out great (rather than just good) content is worth it.

Check out our 10 tips for creating engaging content.

Step #6: Embrace quality content design

You could have the most incredible content on the internet, but if it looks like a headline with a huge block of text, you’re missing a huge opportunity.

Content design is definitely underrated but still extremely important. And while you can invest a lot of money in getting a custom design coded into your website, there are cheap and easy ways to add visual elements into your content to help break up the text and make it all that much more engaging.

Consider using graphs and infographics that visualize any data points you’re referring to, screenshots, other images, and so on.

Learn more about visuals by checking out these six ways visuals can increase email conversions.

Step #7: Boost your backlinks

A top recommendation you’ll likely hear for your SEO strategy (after researching your keywords) is going to be building up your backlinks.

Backlinks are hyperlinks that point from one website to another. About 91 percent of all web pages never get any organic traffic from Google, and that’s mostly due to the fact that they don’t have backlinks. Don’t be one of those pages.

Check out our seven tips to grow quality backlinks and boost your SEO.

Step #8: Review and optimize your on-page SEO

On-page SEO goes beyond just optimizing your content for SEO purposes. Anything you can do on your website to help its search engine rankings is considered on-page SEO.

This includes: 

  • Keywords: Not as important as they used to be, keyword optimization is still typically the first tactic thought of when considering SEO strategy. Make sure you do your research and consider the terms and phrases that potential customers could be searching for in search engines.
  • Meta descriptions: These short descriptions are the summaries that appear as part of your search result to give more context to users (and a shot at compelling them to click). You’ll want to keep each one to no more than 160 characters ideally but still include relevant keywords. Check out these eight tips to write effective meta descriptions.
  • URL structure: Easy-to-understand URLs have two benefits. They help search engines crawl (and then index) your website, while they also lead to more clicks overall. This means that the end of a URL includes words that describe the content (hopefully with a keyword) instead of a string of numbers, for example.
  • Internal linking: Linking to other webpages within your website makes your website that much easier for search engines to crawl. It also keeps your website visitors engaged for longer.
  • Quality content: Remember the goal of search engines—to provide the most relevant search results for every query made. Relevant equates to quality content from you. Your content should answer questions and/or solve problems. You also want your content fresh and skimmable for visitors.
  • Structured content: Speaking of skimmable, this translates into structured content. Make sure you have headings and subheadings with the appropriate tags (H1, H2, etc.) for easy search engine crawling.
  • Title tags: These are the titles of your webpages that you can see on search engine results pages as the clickable result title. Ensure that these are concise, unique and descriptive (with a keyword included).
  • Headings: Similar to title tags but are headling the content on your webpage.
  • Alt text: This is the word or phrase that describes an image file in order for it to be indexed for search engines. It also helps users (who can’t see the image) know what it is about in general.
  • Page security: Enabling Secure Sockets Layer (SSL) security technology places you in the “preferred” category of websites by Google. Using SSL means that a third party can’t come between your web server and the user’s web server. This secures the information being exchanged between the two.
  • Page speed and performance: Pages that are slow to load or don’t render correctly will lower your website’s search engine ranking. This is because frustrated users will almost immediately abandon your site, increasing your bounce rate. That is a huge signal to search engines that your website is not a valuable search engine result for users. About 47 percent of users expect a website to load within 2 seconds. Be aware of your mobile optimization and any overuse of CSS or Javascript that can slow your load time down.

Learn more about the difference between on-page and off-page SEO.

In conclusion

Now that you know where you’re at, where you want to be and what you should be looking at to achieve your SEO goals, it’s time to officially set your SEO strategy. 

Be sure to include your goals, with time-bound benchmarks, and regularly scheduled tasks that will help you get closer to those goals. If you discovered that your entire content strategy needs a revamp, tackle that separately, but keep your SEO strategy in mind when you do so.

As you’re exploring your SEO strategy, consider leveling up your digital marketing process with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

5 tips to get Google to display the right date in search results

A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown.

The more recent the content, the more appealing it is. Are you sure that your search results are showing the right dates?

Google determines dates for web pages based on several factors, including:

  • Any prominent date listed on the actual page
  • Dates provided by the page publisher through structured markup

Learn more about how Google determines the date on your page for search result display.

Of course, Google won’t always show a date in its search results. It will only show a date if that date is considered particularly relevant to the content itself.

But what happens if you update your content and need to refresh the date from the original publication date? The following are five tips to get Google to display the right publication date in search results.

Confirm the basics

As mentioned above, the best way to make sure that Google has the right publication date to begin with is to state it clearly on the web page (viewable to users) and include it in the structured markup for the page (using the ISO 8601 format for dates).

Keep in mind that Google News is a bit stricter, requiring the display of both the date and the time between the headline and the article text.

You want to make sure that everything is correct from the beginning.

Go beyond superficial updating

Google highly advises against “artificially freshened” content. That means that you only want to take the step of updating your date when you’ve truly updated the content.

Of course, updating content can vary on the type of content you’re working with, but a good rule of thumb is to:

  1. Read through all text and make any necessary changes or corrections.
  2. Add whatever new information likely inspired you to update your content to begin with.
  3. Update existing links and/or add new links.
  4. Change or add visuals.

Specifically, Google says: “Don’t artificially freshen a story without adding significant information or some other compelling reason for the freshening.”

Make the change to your date

Once you’ve officially (and significantly) updated your content, it’s time to update your publication date. 

Of course, this can be as simple as changing the date, but a best practice is to show both the original publication date and when it was updated. You can use “datePublished” and “dateModified” for both AMP and non-AMP web pages to help the algorithms best recognize the change in the date. Also, double-check that you’re in the right time zone if you are displaying a time as well.

Keep in mind that you’ll want to ensure that the date you use is the date for when the web page was published or updated, not a date that’s linked to the content. For example, if you’re writing about an upcoming event, you don’t want to use the date of the event itself. It’s all about the timing of the publication and revisions, not any future dates or other dates related to the content.

Be consistent in usage

Consistency rules. It’s important that you not only maintain the same formatting across all your web pages, but you especially want to confirm that you have the same date (and possibly time) that’s visible on your page as it is in your structured data.

Once you break your consistency in any way, you’ll loose standing as far as trustworthiness with Google and other search engines.

When in doubt, troubleshoot

If you’re doing everything correctly and still aren’t seeing the correct date on your search results, then it’s time to troubleshoot.

One way to start troubleshooting is by identifying if there are any other dates that might appear on your page for any reason. If so, determine whether you can remove or minimize those other dates. For example, you might have dates appearing in a list of related stories.

In conclusion

Remember that while you can set your web pages up for success, you can’t control what Google will ultimately do. If something is getting pulled incorrectly, though, you’ll definitely want to review your structured data and anything else that Google is pulling from.

As you’re reviewing your dates in search results, consider leveling up your digital marketing with DailyStory and our 21-day free trial. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

4 tips to boost your click-through rate in Google Search

A lot of efforts to boost your SEO may focus on your overall search ranking for particular keywords that matter to your business. But what are you doing to optimize your Google Search click-through rate?

Your search engine optimization should always keep your CTR in mind.

Granted, a high placement in search results can automatically boost your click-through rate. 

For example, ranking as No. 1 generates a typical CTR of 39.6 percent, which is more than double the CTR for the second position (18.4 percent) and nearly four times the CTR for the third position (10.1 percent).

But what can you do to maximize your own CTR when you appear in Google Search results? The following are four tips to boost your click-through rate in Google Search.

Manage your publication dates

Depending on the topic of the search, internet users are often looking for the most up-to-date information. If your result appears to be eight years old, while the result below yours is only a few months old, you could be sending organic search traffic away from your website.

Evergreen content (which is relevant anytime of year and for a long period of time) is great, but you might notice the search traffic referrals dwindle overtime.

The key is to not only show published and updated dates on your existing content, but to also regularly circle around on your evergreen to thoroughly review and update the actual content itself. (Google will penalize sites for changing an updated date without actually updating the content.)

Aim for intent-based meta titles and descriptions

We won’t call this the oldest tip in the book, but it’s close. Regardless, your meta title and meta description do matter. These are what search engines show to internet users who come across you in results. In other words, they act as your first impression to compel users to click on your link.

Of course, call-to-action meta titles and detailed meta descriptions (with relevant keywords) will help boost your Google Search click-through rate. However, you should always aim to consider (and include) users’ intent.

One way to better understand intent involves logging into Google Search Console. Click on “Performance” and then “Search Results.” You can use the “URLs Containing” filter to find the particular pages and posts that you are optimizing for a higher Google Search click-through rate. By applying that filter, you should then see the search queries that are driving traffic to that page.

You can then use this intent-based data to adjust your meta titles and meta descriptions.

Optimize your URLs

While the overall look of your URL is not going to majorly impact your Google Search click-through rate, it does play a part in the overall look of your search result listing, which definitely impacts your CTR.

When optimizing your URLs, remember to:

  • Be clear, concise and descriptive with your target keywords.
  • Occasionally audit your URLs. You can use a free tool, such as WebSite Auditor.

Use structured schema markup

In the simplest sense, schema markup is a form of microdata. Once added to a webpage, it creates an enhanced description (commonly known as a rich snippet), which appears in search results. The enhanced description helps your result stand out from other classic-looking search results.

Rich snippets not only boost your search ranking, they also improve your Google Search click-through rate.

The CTR for some high-volume keywords has been seen to increase by more than 114 percent when the results appeared as featured rich snippets.

Some types of schema include:

  • Organization
  • Local Business
  • Person
  • Video
  • Event
  • FAQ

In conclusion

Remember that your Google Search click-through rate is just one metric that you should be monitoring as part of your overall SEO strategy and larger digital marketing strategy. Test as much as you can and quickly pivot when something does not appear to be working.

Check out our 12 SEO marketing tips for beginners.

As you’re optimizing for your Google Search click-through rate, consider leveling up your digital marketing with DailyStory and our 21-day free trial. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

How to grow backlinks to boost your SEO using HARO

Quality backlinks support any strong SEO strategy, but have you used HARO yet?

SEO stands for search engine optimization. Simply put, it’s all about consistently showing search engines why your website should be shown above other websites when users search queries that are related to your content.

HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business.

In other words, by using HARO, you can grow your quality backlinks. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year seeking experts just like you, and you can pitch your expertise in hopes of being a source for any one of them (as it relates to your industry).

The following are five tips to use HARO and submit the best possible pitch as you aim to grow your backlinks.

Sign up on HARO to be a Source

To start using HARO, you must register. Fortunately, it’s an easy process. When on the HARO website, click “I’m A Source,” review the “Rules for Sources” and then click the “Sign Up” button. There are multiple subscription plans available for Sources:

  • Basic, which gets you daily pitch opportunity emails for free
  • Standard, which includes everything in Basic plus keyword alerts for one keyword, a profile that automatically inserts into your pitches, text alerts and the ability to search through possible pitch opportunities online for $19 per month
  • Advanced, which includes everything in Standard plus keyword alerts for up to three keywords, up to three profiles that can automatically be inserted into your pitches and an advanced alert about upcoming media opportunities as soon as they’re approved by the editorial team (but before they’re released publicly) so that you can get a head start for $49 per month.
  • Premium, which includes everything in Advanced plus keyword alerts for unlimited keywords, unlimited profiles and phone/email support from the HARO team for $149 per month

Choose your plan based on your goals and budget. Then, enter your company information, and get ready to begin receiving three emails per day, one at 5:35 a.m., 12:35 p.m. and 5:35 p.m. (Eastern time).

Seek opportunities in your daily HARO emails

The daily HARO emails you receive are only valuable opportunities if you open and review them.

Make sure you monitor available queries on a daily business to find the best ones that relate to your expertise and business. Spoiler: They’re not all going to make sense for you.

Open these emails as soon as you get them if you’re serious about finding a media coverage opportunity. Keep in mind that quality backlinks are your goal, so as you’re reviewing queries, do your research on the media outlets. Are they the type of backlink you’re looking for? Do they make sense to cover your business in any sort of way? It’s OK to be picky.

When you do find a query that works for you, you’re doing to want to act on it as soon as possible. Time is of the essence. If you wait, someone else will beat you to it with a pitch that gets selected by that journalist.

Optimize your HARO pitches

We’ve been mentioning “pitches.” They are key to you obtaining media coverage and quality backlinks on HARO. 

Keep in mind that journalists receive a large number of pitches, so you want to stand out. Aim to:

  • Keep it short and sweet
  • Offer quality
  • Cover all the requested details that are in the query you’re pitching for (and don’t veer off-topic)
  • Include an author bio that has your full name and a short introduction about your expertise and field
  • Follow the stated HARO rules for Sources because if you don’t, not only will your pitch get rejected, but you may also get entirely banned from the website
  • Take the opportunity to personalize your pitch to stand out (which can vary depending on the pitch)
  • End your pitch with a call-to-action that’s directed to the journalist to contact you or even connect with you on social media (so that you can help that journalist find additional sources)
  • Make life easy on the journalist by sharing downloadable versions of your headshot, company logo and bio that can be featured

Watch out for your placement

It’s entirely possible that if your pitch is selected, the journalist will contact you directly. But it’s also possible that he or she won’t. 

To make sure you’re aware of any placements you’re not directly notified about, set up a Google Alert for your brand name. That way, you’ll always be in the loop.

Be patient when using HARO

The success of generating quality backlinks through HARO is not a sprint. It’s a marathon. 

In other words, don’t get discouraged. Consider HARO a long-term strategy that will benefit your SEO over time.

Check out our 12 SEO tips for beginners. In fact, you can level up your SEO skills with any of these 10 free courses online.

As you’re starting your journey on HARO to grow quality backlinks, consider leveling up your digital marketing with DailyStory and our 21-day free trial. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

7 tips to improve your website’s domain authority

Many factors come together to make or break your search engine optimization (SEO), including your domain authority.

In a nutshell, the higher your domain authority, then the more likely your website will rank higher in search engine results and generate more organic traffic. Domain authority represents your ranking strength.

Domain authority is scored on a scale of 1 to 100, where 1 is the worst and 100 is the best as derived through an algorithm that you are not in control of. Scoring between 40 and 50 is average. Between 50 and 60 is good, and scoring over 60 is excellent.

With about 68 percent of online experiences beginning with a search engine, SEO matters more than ever.

To be clear, domain authority reflects your entire domain (or website), while page authority is specific to a single webpage.

The following are seven tips to help you improve your website’s domain authority.

Pick a good domain name

Having the right domain name for your website is critical. You want it to be relevant but also easy to remember.

Of course, if you already have a great domain name, make sure that your license isn’t going to expire without your knowledge.

Check out our Domain Name 101 Guide for Beginners.

Optimize your on-page content, elements

This includes so much more than just the obvious content itself, including:

  • Title tags
  • Image alt tags
  • Headings

Of course, when it comes to your content, it needs to be relevant and use critical keywords. Think about the questions search engine users are asking that should lead them to your website. Give them the value that they’re looking for. To truly improve your domain authority, you must show that you are the expert of your niche. Seize that opportunity with every piece of content you create.

Consider backlinks

Backlinking is when other websites link to the content on your website. This obviously isn’t something you can snap your fingers and make happen. 

But it all starts with creating high-quality content that others would want to link to, of course. Beyond that, see our seven tips to grow quality backlinks to your website.

Increase your internal linking

Internal links, on the other hand, are entirely within your control. They help direct your website visitors to other related content on your website that they might be interested in.

Take the time to audit the content you’ve already published. Then, begin to edit in links to your other related content. Doing so creates an internal linking structure that supports a stronger domain authority ranking.

Audit your outbound linking

Outbound linking is great for your SEO. It shows search engines that you’re a team player, but you also are showing whom you consider to be trustworthy resources on the internet. 

That being said, you’ll want to ensure that any website you’re linking out to from your content is still live and a trustworthy site.

This can ebb and flow more than you might imagine. So, it’s worthwhile to take the time to make sure every outbound link you have is still viable. Otherwise, you risk your own domain authority by linking to bad sites.

Prioritize mobile optimization

The way of the internet these days is mobile first. If your website doesn’t work well on a mobile device (whether it’s the layout, loading speed or something else), you’re shooting yourself in the foot.

And that’s not just because of what website visitors might think. Search engines are seeking mobile-friendly websites as well.

Check out our 16 tips to optimize your website for mobile traffic.

Embrace social media

Social media can impact both your domain authority specifically and your SEO at large. At the heart of it, it comes down to links directing users to your website beyond your website. 

Share your best content on your social media accounts, but also make it easy for your website visitors to share your content by providing social media sharing buttons.

See these seven ways that social media can impact your SEO.

In conclusion

Of course, the last thing you want to do is obsess over your domain authority ranking. We recommend monitoring your website analytics so that you are familiar with where your website traffic is coming from and what is working (and what isn’t).

Embracing general SEO best practices should feed into a boost for your domain authority. Then, know that it will take time. Be patient.

Check out our 12 SEO marketing tips for beginners.

Then, as you’re working on your SEO, consider leveling up your digital marketing with DailyStory and our 21-day free trial. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

12 SEO marketing tips for beginners

Search engine optimization, also referred to as SEO, is critical for every website, but it’s also achievable, even for beginners.

SEO is all about ensuring that your website content ranks high in relevant search engine results. Of course, the higher you land in search rankings, the more website traffic you’ll see. The more traffic you drive, the more potential sales and revenue you can generate.

On the first page of Googe search results, for example, the first five organic results account for about 68 percent of all the resulting clicks.

The effort is worthwhile. About 49 percent of marketers say that organic search has the best return on investment (ROI) of any marketing channel.

But successful SEO is so much more than just using relevant keywords.

The following are 12 SEO marketing tips for beginners that you can start using today.

Claim (or create) your Google My Business profile

Google My Business is a free public profile or listing that appears in related search results on Google.

Claiming (or creating) your listing provides Google (and internet users) with key information about your company. 

See our recommended 12 ways to optimize your Google My Business profile.

Create new, fresh content

Search engines love new content, which is seen as more relevant for users but also shows that your website is active.

Focus on topics that address the needs, wants and challenges of your target audience. What problems can you help them solve? To stay organized, see our eight tips to create an effective content calendar.

However, producing new content consistently can be a challenge for any marketer.

See our 13 tips for repurposing content like a rockstar. But if you’re flat-out stuck, check out our seven tips for beating marketing writer’s block.

Write longer

Writing longer, at its core, is about giving visitors the quality, in-depth content they’re seeking.

On the practical side, longer content gives you more opportunities for including keywords and offering the most beneficial information.

Longer, engaging content also increases your time on side, otherwise known as “dwell time.” The longer a user spends on your page, the greater the signal to Google (and other search engines) that users are engaging with your content. You want as long of a dwell time as possible.

The ideal length based on recent data is between 2,100 and 2,400 words.

But the danger of this tip is lengthening your content without adding value or sacrificing quality. Don’t go long just to go long. Quality over quantity always.

Use relevant keywords

Keywords aren’t everything, but they are a big piece of a successful SEO strategy.

It’s important to use the keywords that are most relevant to your piece of content. If you cast too wide of a net on your keywords, you are overpromising and underdelivering for search engines. Remember, search engines aim to deliver the most relevant search results for every user’s query.

Think about what a consumer might type into a search engine to find your content, and do your research.

Keep long-tail keywords in mind as well, particularly with the considerations surrounding voice search. (Long-tail keywords contain at least four words that more clearly specify the user’s intent in his or her search query.)

In addition, think about LSI keywords, which stands for “latent semantic indexing.” These are keywords that are related to the topic your content is about.

Check out these 11 free SEO keyword research tools that you can consider using. 

Optimize on-page elements

You’ll want to always keep your title, meta, heading and sub-heading tags on your website top of mind. These comprise your on-page SEO elements.

  • Title tag: The headline that appears on top of a search result. Make sure it’s unique for each page of your website, contains relevant keywords and is no more than 60 characters long.
  • Meta tag or meta description: The summary paragraph that appears as a description of your search result. Make sure that you take the opportunity to persuade users to click on your result in no more than 160 characters.
  • Headings and sub-headings: Ideally, you’ll have one heading <h1> per webpage, but you can have as many sub-headings (<h2>, <h3> and so on) as makes sense for the organization of your content on the page. These don’t appear in search results, but they are indexed and checked by Google the same as title tags, so include keywords as much as it makes sense to do so.
  • Sitemap: Schematics that help search engines find and rank your webpages. Using a sitemap helps your pages get updated faster and that all your pages are getting found.
  • Robots.txt: Code that tells search engine web crawlers which pages to include in their index and which not to. This is ideal for test pages and pages not intended for the public.

Learn more about the difference between on-page and off-page SEO.

Keep your URLs as simple as possible

While most internet users won’t notice the specifics of your webpage’s URL, it still matters to your SEO.

As a best practice, keep your URLs as simple and readable as possible, with a logical structure. This means that you’ll want to use text in your URLs rather than random numbers. Just remember to keep your URLs as short as reasonably possible.

You also can use your URLs to include your most relevant keyword, but make sure you’re not overstuffing. 

There’s no need to overhaul all your past URLs unless you think they are having a negative impact on your SEO. (If you do, make sure to also do a proper 301 redirect.) Simply move forward with simple, structured URLs. 

Build up your backlinks

Backlinks are when another website links back to any of your webpages by linking to it. Ideally, you’ll want backlinks from high-quality websites that are related to your content.

Backlinks help increase your search ranking, but obviously you can’t just snap your fingers and increase your backlinks instantly. It takes work.

See our seven tips to grow quality backlinks to your website and boost your SEO.

On the flip side, you also want to link out to other quality websites, which helps you appear more trustworthy to search engines. It’s a give and take.

Increase your internal links

Internal links go from one webpage to another within your website. Not only do these links help visitors navigate your site, but they also communicate more structure to search engines. 

When you’re posting a piece of content, give your reader every opportunity to dive deeper into related topics throughout your post.

Consider your images

You might not realize it, but images play a role in boosting your SEO.

But it’s about more than simply breaking up paragraphs of text for your reader. To help search engines understand what your images are about, use the alt text feature, which is an HTML code that describes what your image shows. 

Make sure that every image on your website has an accurate, detailed description in the alt text. Again, avoid any keyword stuffing. 

These also help blind or visually impaired users who are using a special computer (or software) that reads text out loud.

Optimize your site speed

While site speed is a bit more of a technical characteristic to consider, it matters for your SEO. Obviously, slow-loading pages turn off internet visitors and therefore are downgraded in search rankings by Google and other search engines.

About 75 percent of users will not revisit websites that took longer than 4 seconds to load.

If you’re using Adobe Flash, you might want to think again. Flash is an app that enables multimedia streaming and user interaction within a webpage, but it can slow down your loading time. In addition, Flash doesn’t work on many mobile devices. For both of those reasons, search engines can downgrade your search ranking if you use a lot of Adobe Flash.

You can check your site’s speed with Google’s PageSpeed Insights and get recommendations on how you can speed up your site if necessary.

Speed is especially important for mobile browsing. Dive deeper into what mobile SEO is, as well as six best practices.

Use social media to your benefit

Social media is a powerful and diverse tool for brand awareness and audience engagement.

Because it’s so diverse, you have a number of different platforms and strategies to explore and consider.

Here’s what every startup company should know about social media when they’re starting from scratch.

In the end, your use of social media does impact your SEO. See these seven ways how.

Monitor your SEO performance

One of the most important steps in all of digital marketing, SEO and otherwise, is to track your results.

You can easily see how your SEO is impacting your website by using Google Analytics, which is free. You can see where your traffic is coming from, as well as what’s working and what’s not. The tool offers historical, comparison and real-time data at your fingertips.

In conclusion

The most important thing to remember when you’re starting out with best SEO practices is simply to think about your target audience. Think about the user. Put them first.

Dive deeper into how to determine your target audience with our seven tips.

Keep in mind what those users are looking for, what they want and what they need. Your content should serve this above all else. That’s how search engines will continue to see value in your content and serve that in search queries.

For now, you can see how to check your Google search rank right now for free.

While you’re improving your SEO, consider leveling up your digital marketing with DailyStory and our 21-day free trial. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

What are SEO stop words and should you worry about them?

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words. 

But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy?

What are SEO stop words?

Stop words are actually common words that search engines may ignore both in search queries and search results. Think articles, prepositions, conjunctions and pronouns. For example, words like “the,” “any,” “in” or “a.” 

See this comprehensive list of SEO stop words.

Stop words typically don’t change the meaning of a query but are definitely needed in your content to properly structure sentences.

Words that Google ignores in search

On the flip side, if you Google “churches in Tulsa” versus “churches Tulsa,” there’s no contextual difference in the meaning of the query. The stop word in this example is “in,” but it is not necessary to perform the intended search.

Of course, as search engines continue to evolve, they likely will use some stop words to better understand the intention of searches. However, Google has not officially confirmed either way their stance on stop words.

Find out how to check your Google search ranking for free.

Where to use (or not use) stop words

As far as your page URLs, a simple structure is best. Often, your CMS or webmaster will automatically pull your page title into your page URL. This can make your URL rather long.

Avoid using stop words in your page titles

Ideally, in this case, it’s a best practice to remove stop words from your page URL to shorten and simplify. Just make sure that what you’re removing doesn’t change the context of the keywords left behind. And Google favors simple and short URL structures.

Don’t optimize page headers

When it comes to page headings and the title tags on search engine results pages, it’s a best practice to not remove these words.

This is because they do show in search results. Removing them makes for an awkward reading experience for users who could potentially click through to your website. So, you definitely want to prioritize the user experience here.

In a similar sense, you should never remove these words from your body content. Yes, you want to improve your SEO every chance you get, but your body content is the meat that users are looking for. Stop words are needed for the best possible user experience.

All in all, you shouldn’t worry too much about these words in your SEO strategy. The primary focus should be user experience first followed by SEO best practices after.

Find out if you’re making any of these 13 common mistakes with your SEO, and check out our 13 tips to get your website indexed by Google faster.

While you’re evaluating your SEO, consider upgrading your digital marketing process. DailyStory features automation and audience segmentation capabilities, among others. Schedule your free demo with us today.

9 tips and tricks to boost your off-page SEO

Search engine optimization (SEO) is critical to a website’s organic traffic.

But not all SEO is the same.

There are different types of SEO, with on-page and off-page being the two categories in terms of tactics.

Off-page SEO refers to all the things you can do outside your website to help improve your search engine ranking results, while on-page SEO refers to everything tied to your website directly.

Related: Find out more about the difference between on-page and off-page SEO or check out Chrome extensions for SEO.

The following are nine tips and tricks to help improve your off-page SEO and increase your relevancy in the eyes of search engines.

Reach out to influencers

Whether you’re creating content in the form of a website blog, a YouTube channel or another format, it’s important to seize the opportunity to reach out to relevant, well-known influencers in your industry and ask for their feedback, review or more.

Of course, reaching out before you publish gives you the opportunity to incorporate them or their thoughts in your content. Reaching out afterward can still be fruitful, though. If the content is relevant to them, they might share it with their networks or engage with it in another way.

We recommend you go beyond just tagging the influencer in the post. It’s fine to do, but consider that you’re likely not the only one doing it. Go that extra mile and directly message or contact them via email or even the phone. Start the conversation like you’re starting a new relationship. Hint: Because you are. Don’t just start off by asking for what you need and leave it at that. Consider what you can offer to them and how a relationship would benefit you both. More than anything, be a human when you reach out.  

Find out more about influencers and influencer marketing.

Embrace social media

At this point, the importance of social media likely is a reality versus an arguing point for most brands.

Choosing the social media platforms that make sense for your brand, the type of content you’ll be sharing and the audience you want to engage with is just the first step. You’ll also want to develop a full strategy where you decide frequency, timing and the specific content tied to each post.

Remember that social media includes more than just Facebook, Instagram and Twitter. There’s also YouTube, Snapchat, TikTok, Twitch and more to choose from.

Dig deeper into what social media platform is right for your company.

The more social media users who engage with and click through to your shared content, the better it is for your off-page SEO. 

Google pays more attention to social media platforms than some might assume.

Encourage brand mentions

In the simplest of terms, brand mentions refer to people across the internet talking about your brand. While this typically involves traditional social media platforms, it doesn’t have to. It could be mentions in forums, blog articles and so on.

These mentions signal to search engines that people are interested in you.

Obviously, you can’t force quality brand mentions. However, you can actively engage with social media audiences across platforms. Meaningful interactions grow your online trustworthiness and branding organically.

Invest time in social bookmarking platforms

Similar to traditional social media, there are several websites that would more accurately be categorized as “social bookmarking” in their purpose.

Think Reddit, Digg and StumbleUpon, among others. It’s a place for communities to share links and discuss topics.

While success can be an instant boost to your website traffic (and a good off-page SEO signal), some effort is required.

For instance, Reddit is guarded against potential “link dumpers,” whom are considered to be spam-like in their effort to post links without engaging in any conversations. 

A good rule of thumb is to be a true user of these sites before you post your first link. Reply to comments with your thoughts. Ask questions. In other words, (again) be human. Then, when you do post your first link, it’s seen as coming from a community member, not an “outsider” trying to get clicks. Then, balance each time you post a link with at least 10 times that you’re just commenting and replying without any links. That balance will keep you in good favor of those communities.

Commenting on blogs

While commenting on another website’s blog will no longer give you more backlinks, that doesn’t mean that there is no value to commenting in general.

As long as you’re commenting in a relevant way and engaging the right audience, you’ll ultimately build a relationship with that website and other commenters.

Again, it’s about interaction with others in meaningful ways.

Dive deeper into content marketing.

Participate in forums

Forums are still a viable platform where you can find and engage with others who could be interested ultimately in your products and/or services.

Locating forums that are related to your expertise and then offering advice or helping to solve problems is a great signal to Google, which loves discussions. There also are question-and-answer-specific websites, such as Quora.

Depending on the forum, make sure that you complete your profile appropriately in addition to including an anchor in the signature. That means that whenever you comment, the signature displays with your anchor.

Also consider looking for forums that offer “do-follow” links, which are a signal to search engines.

Guest blog on other websites

If you’ve never done it before, guest authoring on other websites is easier to achieve than you might assume.

Try a few of these Google searches to find potential opportunities for you and your brand, where you include a relevant keyword and:

  • “Contribute”
  • “Guest blogging”
  • “Write for us”
  • “Become a contributor”

Then you can reach out and apply. Just remember to include a link in your author bio that goes back to your website. This is more a signal to search engines (in the sense of backlinking), but it can also throw some referral traffic your way as well.

Focus on backlinks

This method of off-page SEO is considered fairly critical to improving your search engine ranking. However, it’s definitely about quality over quantity.

Backlinks are when other websites link to pages on your website. The more this happens (especially from trusted, highly visited websites), the more trustworthy your website appears to Google.

From seeking out broken backlinks on other websites so that you can suggest your own as a replacement to guest blogging (like we suggested above), there are a number of ways you can help grow your backlinks. Check out our seven specific tips.

Send email newsletters

Having a weekly (or other timing frequency) email newsletter not only packages your best content and delivers it to an engaged audience of subscribers, but it also can help encourage those subscribers to click on links and visit your website regularly.

This, as we definitely know by now, is a good signal to search engines. 

Remember to keep your newsletters clean and direct in their design and content. Give the recipients a reason to click on your links. In other words, don’t give away the entirety of your content in the email newsletter. The reader should want to find out more.

See our eight tips to create an email onboarding sequence that converts.

While you’re improving your off-page SEO, consider what your digital marketing process could be doing for you. DailyStory features automation, audience segmentation and more. Schedule your free demo with us today.

7 tips to optimize for voice search and get ahead of the curve

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now.

Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood as asking questions of Alexa, Siri, Google Assistant and more.

About 56 percent of all voice searches are made on a smartphone, while 39.4 percent of all internet users use a voice assistant at least once per month.

Because of its ease and speed, voice search will only continue to grow in popularity, so it’s imperative that you consider optimizing your website for such a tool.

The following are seven tips to help you optimize your website and content for voice search so that you can get ahead of the curve.

Understand the difference between traditional and voice search

It is important to understand the difference between traditional search and voice search. 

For example, an internet user might want to search for a chocolate chip cookie recipe. In a traditional search, this person likely would type in “chocolate chip cookie recipe,” while in a voice search, the user might say, “Hey Alexa, how do I bake chocolate chip cookies?”

We simply don’t speak the same way that we type, particularly with search queries. Another example is typing in “weather New York” when you would most likely say, “What is the weather like in New York?”

The difference results in a difference of keywords and a more conversational search input.

Essentially, we’re talking about two different users: those who type a search query and those who ask questions in a voice search.

The user who types might be more okay with doing research, while the user who speaks his or her search likely wants quick, instant answers.

Think of conversational keywords

This boils down to considering the natural phrases that would be used in voice searches.

Long-tail keywords are longer than the typical search query. They’re typically what are on the ends of questions being asked in voice search.

They’re conversational in nature. By targeting and using these, you’ll rank potentially higher for in any given voice search.

Answer questions with your content

When optimizing for voice search, consider brevity, context and relevance.

Think about how you can answer your potential customers’ most common questions and solve their pain points. It’s about user intent.

Then, it comes down to structure:

  • Use headlines that ask a common question
  • After your headline, offer the answer or definition for the question
  • The rest of your content can then provide additional detail and context on the topic

This overall structure will appeal to search engines’ algorithms, while the concise information at the top of the webpage is optimized for voice search.

For example, visuals can have a lot of power on your website for visitors, but don’t hide any of your key information in a visual. It makes it more difficult for search engines to understand the relevance of your content.

Use schema markup

This structured data HTML add-on helps search engines understand the context of your content, which will not only help you rank higher in traditional searches but in specific voice search queries as well.

Schemas are a set of “types,” each associated with a set of properties. The types are arranged in a hierarchy.

Learn more about schemas.

Create or update your FAQs page

Voice search is typically conducted by asking a question. The “who,” “what,” “where,” “when,” “why” and “how” of your business, products and/or services become that much more important.

Use these adverbs to include your most common questions on your FAQs page. Then, answer those questions in a conversational tone.

Remember that mobile equals local

More than ever before, mobile devices enable on-the-go local (and hyper-local) voice search queries. 

Here are some key considerations: 

  • Make sure any directions to your location(s) are available to both your website visitors and search engines. 
  • Include phrases people use to describe the neighborhood around your location(s).
  • Refer to any key landmarks near your location(s).

Check out these 11 tips to optimize your local SEO specifically.

In addition, it’s important that you’re taking the necessary steps to ensure your website is as mobile-friendly as possible.

Update your Google My Business listing (and all other listings)

Just like when you’re optimizing your local SEO, it’s critical to make sure that your company’s information is up-to-date across all listings, such as Yelp, Google My Business and so on.

Even differences like “Ave.” and “Avenue” can confuse search engines.

However, considering that voice search typically is seeking concise answers to questions (particularly local questions), that consistency and updated information is more important than ever.

In conclusion

Voice search will only continue to become more popular. The more you can do to optimize for voice search, the stronger your SEO will be, especially when compared to your competitors who haven’t even begun to think about voice search.

If you’re still seeking to cement your brand voice, see our eight tips. Plus, our Digital Marketing 101 Guide for Beginners can help you see the big picture and be a stronger marketer for your brand.

Need assistance with your digital marketing process? Consider DailyStory. Schedule your free demo today.

11 free SEO keyword research tools you should consider

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign.

The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts.

But what’s the best way to research keywords? Online tools, of course!

Related: be sure and check out these Chrome extensions for managing SEO.

The following are 11 free keyword research tools that you should consider trying.

Google Keyword Planner

Google Keyword Planner is known as being one of the most accurate sources of keyword data since it comes directly from Google, the biggest search engine on the market.

Cost: Free

Keyword Tool

Keyword Tool features analysis for multiple search engines, including:

  • Google
  • YouTube
  • Bing
  • Amazon
  • Apple App Store

The application also uses Google Autocomplete and generates up to 750 long-tail keyword suggestions for every search term.

Results can be exported to a CSV file.

Cost: Free (for the first 750 keywords)

Moz Keyword Explorer

The Moz Keyword Explorer gives easy-to-use keyword suggestions. It’s known for the uniqueness of its suggestions.

It also features an organic CTR score (shows the number of clicks you’re expected to attract on the first page of Google search results) and a priority score (mixes all the individual factors to help you select the best terms).

The priority score keeps keyword research simple and can be a helpful one-stop-shop type of metric to show you the value of a particular keyword without getting overwhelmed with lots of different metrics.

Cost: 10 free queries per month when you sign up for a free Moz account

Soovle

Soovle immediately generates suggested keyword ideas from various search engines, including (but not limited to):

  • Google
  • YouTube
  • Bing
  • Yahoo
  • Amazon

You’ll see them all appear on the same web page. It’s a great way to brainstorm because you can slowly start typing in your ideas and see it auto-generate its own ideas.

Cost: Free

Google Search Console

Using the Performance Report, you can easily gather keyword research and inspiration from the Google Search Console.

The report includes a list of the web pages on your website that get the most clicks from Google, as well as the keywords that drove that traffic.

Check out our full guide to using Google Search Console.

Cost: Free

KeywordTool.io

KeywordTool provides many keyword suggestions, as well as the ability to filter and expand results to find the perfect keyword you’re looking for.

You can also use it to learn what keyword ideas generate based on the content of a competitor’s website.

Cost: Free

Google Keyword Planner

The Google Keyword Planner is another tool from Google that can help you discover keywords. The value is there since the data again comes from Google. 

With this tool, however, there is the “top of page bid,” where you can see how much advertisers are bidding on a keyword. The cost shown is cost per click.

In that sense, Google Keyword Planner is a bit more useful for PPC-campaign planning than SEO keyword research.

Cost: Free

WordStream Keyword Tool

WordStream’s Keyword Tool works for both SEO and PPC keyword research. With it, you can target groups of related keywords that will give you more suggestions.

When searching, you also can include your industry and country for better results.

Cost: Free for the first 30 searches

Google Trends

Google Trends enables you to see overall search-term trends and whether a keyword is growing in popularity.

This is a great tool to use when you’re debating between two keywords. You’ll be able to see if one is rising in popularity while the other is declining in popularity.

You also can see if a keyword is growing in popularity on YouTube, the world’s second-largest search engine.

Cost: Free

Ubersuggest

Ubersuggest will take your keyword and generate nearly unlimited alphabetized and numerical keyword variations in return. Content ideas are also generated related to your keyword.

You also can register for free for daily rank tracking and personalized SEO suggestions.

Cost: Free

Source code exploration

This is less of an official tool and more of a free tactic.

The idea is to go to your competitor’s website, right-click somewhere on the web page and select “View Page Source.”

Within that coding, locate the keywords to see what they’re optimizing for.

Just be aware that your competitors might not be using the best keywords, or they might not have meta keywords enabled.

Cost: Free

No matter what tool or tools you decide to use, the value of understanding the best keywords for your SEO or PPC is critical.

However, SEO does go beyond keyword research. Find out if you’re making these 13 common SEO mistakes.

7 tips to grow quality backlinks and boost your SEO

Ask any SEO expert, and a top recommendation you’ll likely hear (after researching your keywords) is going to be building up your backlinks.

Backlinks are hyperlinks that point from one website to another. About 91 percent of all web pages never get any organic traffic from Google, and that’s mostly due to the fact that they don’t have backlinks.

Don’t be one of those pages.

We all want to improve the search engine ranking of our website, but when it comes to getting others to link to you, it’s easy to feel lost. Plus, you don’t want just any backlink for your site. Quality (meaning that the backlink is coming from a trusted website) is important as well.

Here are seven tips that can help you grow quality backlinks for your website and improve your ranking.

Submit a pitch to guest blog

Instead of reaching out to websites and publications to ask if they will backlink to you for any number of reasons, you can switch up your pitch to vie for a guest blog or article spot on their site.

Why? Because as part of your byline and/or author bio, a backlink can be included pointing to your website. You also could have the opportunity to include a handful of backlinks to your site within your content, depending.

But a successful pitch requires a bit more than offering free content.

First, you’ll want to do your homework on the website you’re pitching to. Who is their audience? How would your content address something that not only appeals to that audience but also isn’t already being covered by the website itself?

Know who you need to reach out to and how. Many websites actually have “how to pitch to us” directions available that include what email address you should send your pitch to, as well as any other expectations they have of pitches.

Regularly conduct backlink audits

You can find websites that others are getting links from by conducting regular backlink audits with tools, such as SEMrush.

These websites are the most likely to accept pitches and add backlinks to your site’s content.

Create more visual content

Quality backlinks truly stem from quality content on your end. One of the highest engaging types of content is visual, and of that, infographics easily draw in an audience (and backlinks).

People following directions with text and illustrations do 323 percent better than people following directions without illustrations.

In short, infographics are simply an effective method of visual communication.

Converting some of your blog/article information into a helpful infographic raises the value of what could have been a text-only post. Other websites will more likely share or refer to your infographic via social media or backlinks.

In addition, videos are a great form of engaging visual content.

About 54 percent of consumers want to see more video content from a brand or business they support.

Depending on the video, other sites could see a lot of value in adding backlinks to you.

Post more interactive content

Just like with visual content, interactive content is more engaging and more likely to generate backlinks.

Interactive content has a wide range from quizzes to slideshares.

Because interactive content is not used as often as you might think, its uniqueness can help draw backlinks.

However, beyond backlinks, interactive content can increase a user’s time on page, which is also a positive signal for your page’s search engine ranking.

Mention (and link to) industry experts

As you’re creating content, consider quoting (and linking to) what the experts are saying about your topic.

It might take a little research, but it will raise the quality and trustworthiness of your own content.

The better the content, the more likely others will link to it themselves.

This can also be done first hand by interviewing an expert for your blog or article. Again, a bit more effort is needed on your part, but the payoff is that the expert could then share and/or backlink to your article as well.

Update your evergreen content

Evergreen content is content that is not necessarily time bound and is relevant either on an ongoing basis or repeatedly (seasonal content, for example).

Types of evergreen content include (but are not limited to):

  • How-to guides
  • Suggested tool lists
  • History breakdowns (possible timeline formatting)
  • Industry term glossary
  • Infographics

While evergreen content is highly valuable for your website and the potential for backlinks, it’s all too easy to forget about it and not regularly update.

Freshening up your evergreen content is critical to keep up its relevance for others.

Offer a fix for broken backlinks

This method can be time-consuming and is not as commonly used. However, it can be incredibly effective.

Identify a few relevant, trusted websites in your industry and see if you can find any broken links. (These are more likely to happen the older the content.)

Then, contact that website to offer your own relevant link as a replacement.

While you can speed up the process of discovering broken backlinks by using a free tool, such as Dead Link Checker, you may have to invest time in content creation if you don’t already have a relevant page to offer.

While these tips can help you grow quality backlinks, remember that there’s much more to great SEO than backlinks. Check out these 13 SEO mistakes you could be making right now to ensure you’re doing everything you can to rank well in search results.

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8 types of negative SEO you should know about

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t).

Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred to as “black hat SEO.”

While negative SEO isn’t the most likely cause of a sudden drop in rankings, let’s explore these eight types to be better prepared should any happen to your website.

The first five types are off-page negative SEO, which is the most common. Better understand on-page versus off-page SEO.

Link farms

Link farms are essentially groups of interconnected sites that help build a lot of backlinks. One or two spam-like backlinks probably won’t hurt your search engine ranking. However, link farming can lead to more than that (like hundreds or thousands).

They’ll commonly have the same anchor text. These anchors can be totally unrelated to your website or have a keyword that makes your website look like you’re trying to manipulate Google (which will have consequences).

You can prevent this from happening, but you can stay vigilant and catch it quickly if it does.

Scraping

A competitor can “scrape” your content by copying it and posting it across other sites. Google devalues duplicate content across multiple websites and often only chooses one version to show in search results.

Google is capable of determining the original piece, but it’s also possible for Google to discover the scraped version first and rank that website (not yours). This is why competitors who are scraping your website will start with new content and repost it immediately.

You can report scrapers with Google’s copyright infringement report.

Fake negative reviews

Posting fake negative reviews tied to a business or website is more of an indirect negative SEO tactic. The intent is to cause a drop in traffic to that website. When Google notices a sustained drop, it could lower your search ranking.

While you can’t prevent any sort of review, you can heighten your reputation management efforts so that you can catch and report any fake negative reviews.

Yelp, for example, has an entire policy regarding what’s appropriate and what’s not in reviews, as well as instructions for how to report a review.

Of course, you’ll still want to respond to all real reviews. Check out our 11 tips for addressing the negative ones.

Forced crawling

Competitors also can forcefully crawl your website to cause a heavy serve load. The point of this is to block Google from being able to crawl your website. 

If Google can’t access your website for at least a few consecutive attempts, it can lower your search ranking.

Keep an eye on the overall speed and performance of your website. If you notice a sudden slowdown, contact your webmaster to find out where the server load is coming from.

Fake removal requests

All that effort you’ve spent building up your backlinks could definitely be at risk if a competitor starts sending out fake removal requests to webmasters.

They could pretend to be you or an agency acting on your behalf as they contact webmasters to ask for the removal of links pointing to your website. This could also involve sending fake DMCA removal requests.

On-page negative SEO is more difficult to achieve and usually involves hacking into your website. Here are three types of on-page negative SEO.

Changing your content

Of course, a content change does sound like something you would easily spot. Not so fast.

Spam-like content can be added and hidden on your site by using the “display:none” command in HTML. This content often includes links, and you would have to look through your code to find it.

In addition, pages can be modified to redirect to the hacker’s website or other spam-like website. Doing so could de-rank your website if Google notices the redirects before you do, especially if those redirects point to what Google considers “malicious websites.”

Do you know how to do an seo audit? It’s important to regularly audit your website so that you can pick up on any such attempts.

It’s important to regularly audit your website so that you can pick up on any such attempts.

Site de-indexing

A key component of websites for SEO is your robots.txt file. Inserting a disallow rule into that file will tell Google to ignore your website altogether.

Be sure to conduct regular search-ranking checks so that you can quickly notice if your website gets de-indexed. If anything seems off, you can then check your robots.txt file.

Website hacking

While not an official negative SEO tactic, any sort of attack on your website can de-rank you in Google Search. Why? Google does not want to send internet users to unsafe websites. If they think your site has been hacked, you’ll either drop in ranking or see a “This site may be hacked” tag within your search result (or both).

The best thing you can do is double-check your website’s security. Is your site safe?

The key when it comes to negative SEO is that you are vigilant about your website’s SEO ranking. Regular monitoring as well as overall strong website security is the best way to protect yourself from any sustained attacks.

As you explore negative SEO and how it can impact your brand’s online presence, consider optimizing your digital marketing process. This includes automation, audience segmentation and enhanced email marketing capabilities, to name a few. DailyStory can help. Schedule your free demo with us today.

What’s the difference between on-page and off-page SEO?

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types.

Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be driving more quality traffic as well.

In the simplest sense, on-page SEO involves everything that’s on your website, while off-page is what’s happening outside of your website.

Let’s dig a little deeper.

On-page SEO

This involves some of the more basic SEO tactics:

  • Keywords: Not as important as they used to be, keyword optimization is still typically the first tactic thought of when considering SEO strategy. Make sure you do your research and consider the terms and phrases that potential customers could be searching for in search engines.
  • Meta descriptions: These short descriptions are the summaries that appear as part of your search result to give more context to users (and a shot at compelling them to click). You’ll want to keep each one to no more than 160 characters ideally but still include relevant keywords. Check out these eight tips to write effective meta descriptions.
  • URL structure: Easy-to-understand URLs have two benefits. They help search engines crawl (and then index) your website, while they also lead to more clicks overall. This means that the end of a URL includes words that describe the content (hopefully with a keyword) instead of a string of numbers, for example.
  • Internal linking: Linking to other web pages within your website makes your website that much easier for search engines to crawl. It also keeps your website visitors engaged for longer.
  • Quality content: Remember the goal of search engines—to provide the most relevant search results for every query made. Relevant equates to quality content from you. Your content should answer questions and/or solve problems. You also want your content fresh and skimmable for visitors.
  • Structured content: Speaking of skimmable, this translates into structured content. Make sure you have headings and subheadings with the appropriate tags (H1, H2, etc.) for easy search engine crawling.
  • Title tags: These are the titles of your web pages that you can see on search engine results pages as the clickable result title. Ensure that these are concise, unique and descriptive (with a keyword included).
  • Headings: Similar to title tags but are headling the content on your webpage.
  • Alt text: This is the word or phrase that describes an image file in order for it to be indexed for search engines. It also helps users (who can’t see the image) know what it is about in general.
  • Page security: Enabling Secure Sockets Layer (SSL) security technology places you in the “preferred” category of websites by Google. Using SSL means that a third party can’t come between your web server and the user’s web server. This secures the information exchanged between the two.
  • Page speed and performance: Pages that are slow to load or don’t render correctly will lower your website’s search engine ranking. This is because frustrated users will almost immediately abandon your site, increasing your bounce rate. That is a huge signal to search engines that your website is not a valuable search engine result for users. About 47 percent of users expect a website to load within 2 seconds. Be aware of your mobile optimization and any overuse of CSS or Javascript that can slow your load time down.

In other words, on-page SEO is anything you can do on your website to help its search engine rankings.

Off-page SEO

Perhaps not as well thought of, off-page SEO refers to the search engine ranking factors that happen off of your website. This includes:

  • Backlinks: The more websites linking to your content, the better you can be ranked by search engines since this signals your trustworthiness and authority.
  • Domain authority: Admittedly, domain authority is a mix of on-page and off-page SEO. It’s measured on a scale of 1 to 100. A higher score reflects the strength of your website in the eyes of search engines. How long you’ve had your domain name, the number of backlinks and the number of 404 error webpages all factor into your domain authority.
  • Local listings: Adding your business to local directories can help you appear higher in more search results as well. Just make sure that all your information is consistent across sites, such as Google My Business, Yelp and more.
  • Social media promotion: Social media posts do not directly impact your search engine ranking. However, search engines will notice and boost content that generates engagement (clicks and shares).

In conclusion

Ultimately, you need to nurse both your on-page and off-page SEO to improve your search engine ranking. 

Unsure if you’ve got your SEO right? Check out these 13 common mistakes you could be making right now.

As you’re evaluating your SEO strategy, consider optimizing your digital marketing process, which includes automation, audience segmentation and enhanced email marketing capabilities, to name a few. DailyStory can help. Schedule your free demo with us today.