At least 45 percent of people in the U.S. alone have a side hustle. And many want this job to be remote for their own comfort. That’s where the digital marketing and SEO industry might be a perfect fit for those looking to earn passive … Continue reading “How to earn passive income through digital marketing and SEO in 2024”

In today’s digital landscape, a company’s website serves as its digital storefront, often forming the first impression for potential customers. As such, the importance of a well-designed and strategically positioned website cannot be overstated. This is where the concepts of rebranding and redesigning come into … Continue reading “How rebranding and redesigning drive traffic surge in your marketing strategy”

Backlinks are a critical part of SEO strategy Quality backlinks, links that point from one website to another, are a critical part of SEO strategy. And any SEO expert will tell you building backlinks is very important to your overall SEO strategy. Organic traffic is … Continue reading “7 strategies to grow quality backlinks and boost your SEO”

Every website owner wants to increase their online presence. No matter if their website is an eCommerce store, digital marketing platform, or a simple blog, having a great reach and receiving impressions is what they create content for. Successfully fulfilling this objective requires optimizing content, … Continue reading “SEO content optimization tips to increase online visibility”

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”

On-page SEO can help improve your website’s organic search traffic. And with Google implementing several search engine algorithm updates over the years, it’s more important than ever to audit where your on-page SEO stands and how you can best optimize it. Simply put, on-page SEO … Continue reading “13 on-page SEO tips that you can use today”

Whether you’ve heard of search engine optimization before or not, your franchise website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely your franchise will rank anywhere significant (or at all) on a search … Continue reading “13 common SEO mistakes your franchise could be making right now”

A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown. The more recent the content, the more appealing it is. Are you sure that your search results are showing the right dates? Google … Continue reading “5 tips to get Google to display the right date in search results”

A lot of efforts to boost your SEO may focus on your overall search ranking for particular keywords that matter to your business. But what are you doing to optimize your Google Search click-through rate? Your search engine optimization should always keep your CTR in … Continue reading “4 tips to boost your click-through rate in Google Search”

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”

What is Help A Reporter Out (HARO)? HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business. How HARO … Continue reading “How to use HARO to grow website backlinks and boost SEO”

What is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Many factors come together to make or break your search engine optimization (SEO), including … Continue reading “7 tips to improve your website’s domain authority”

Search engine optimization, also referred to as SEO, is critical for every website, but it’s also achievable, even for beginners. SEO is all about ensuring that your website content ranks high in relevant search engine results. Of course, the higher you land in search rankings, … Continue reading “12 SEO marketing tips for beginners”

If your business has a specific location (or locations), then ranking in local search results should be a priority, especially on Google.  About 46 percent of all Google searches are looking for local information, while 88 percent of searches for local businesses on a mobile … Continue reading “12 ways to optimize your Google My Business profile”

The internet (and the world) is becoming increasingly mobile, so businesses must consider mobile search engine optimization (SEO) as part of their overall marketing strategy. About 52 percent of all page views worldwide are mobile, while about 64 percent of all Google organic search traffic … Continue reading “Mobile SEO: What it is and 6 best practices”

Search engine optimization weighs heavily in most digital marketing strategies, so getting a leg up with your SEO skills won’t just benefit you but also your business. On the first page of search engine results, the first five organic results account for about 68 percent … Continue reading “10 free courses online to help you level up your SEO skills”

Unsure how your social media presence can improve your search engine rankings? Content is king in the world of SEO (search engine optimization), and the content you share on your social media accounts can have an impact on your SEO. To be clear, the amount … Continue reading “7 ways social media can influence your SEO”

What’s more convenient than SEO tools within your Chrome browser? SEO (search engine optimization) can help drive more organic traffic to your website by ranking your website higher during relevant queries in search engines (predominantly Google but others as well). And SEO still very much … Continue reading “22 Chrome extensions to boost your SEO”

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

What is Accelerated Mobile Pages (AMP)? Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices. Odds are you are reading this page on a mobile device. More than 56 percent … Continue reading “Accelerated Mobile Pages (AMP): What they are and how to use them”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types. Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be … Continue reading “What’s the difference between on-page and off-page SEO?”

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”