Small business owners are always looking for cost-effective ways to increase sales, attract new customers, and drive repeat business. One often-overlooked strategy? Text coupons. Text message (SMS) marketing delivers promotions directly into the hands (and pockets) of your customers—literally. With open rates as high as … Continue reading “Text coupons: How they work and when you should use them”

What is 10DLC registration? 10DLC stands for “10-digit long code,” a standard local phone number used by businesses to send A2P (Application-to-Person) text messages. 10DLC registration is the mandatory process that associates your business and its messaging use case with carriers like AT&T, T-Mobile, and … Continue reading “What is 10DLC registration? Everything you need to know for 2025”

SMS marketing is a powerful way to engage customers, increase conversions, and drive revenue. But with so many SMS marketing services available, how do you choose the best one for your business? In this guide, we’ll walk you through key considerations, compare popular platforms, and … Continue reading “Choosing the best SMS marketing service for your business”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

SMS marketing remains one of the most powerful tools for directly connecting with your audience. With an open rate of over 90 percent and a response rate significantly higher than email, it’s clear that when done right, SMS marketing success can drive impressive results. But … Continue reading “SMS marketing strategy: How to build and optimize campaigns that convert”

Brands are constantly seeking new ways to reach their audience directly and meaningfully—and that’s where SMS marketing shines. Fast, personal, and remarkably effective, SMS marketing has emerged as one of the most powerful and dependable tools in a marketer’s toolkit. Unlike other channels, SMS offers … Continue reading “Top 6 SMS marketing benefits: Why SMS marketing works”

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. These types of messages are often called bulk text messages, broadcast text messages or mass text messages. For example, sending … Continue reading “Automated text message marketing”

SMS, or text messages, still is the most used messaging platform. According to Business.com, 97% of people text at least once a day, and since a traditional email spam filter does not screen SMS (see carrier violations, though), a business incorporating SMS into its marketing … Continue reading “How to write a text message: 8 tips on writing a text that won’t get ignored”

With SMS marketing continuing to grow in popularity, every franchise should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how many contact … Continue reading “Franchise SMS marketing: How to grow subscribers”

As a franchise business, you have a lot to juggle, but SMS marketing should be part of your digital marketing strategy to maximize results. And we’re here with SMS marketing best practices you can start using today. And, if you aren’t using SMS marketing, you … Continue reading “10 SMS marketing best practices for franchises”

What is a text message blast? A text message blast, also known as a mass text, is sending a text message to your entire audience or a significant portion of your audience. An email blast is similar to an text blast, but sends emails. Mass … Continue reading “Text message blasts: How to mass text successfully”

With SMS text message marketing continuing to grow in popularity, every business should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how … Continue reading “4 tips to grow your SMS marketing subscribers”

While SMS marketing is an effective tool to reach your customers and new leads, there are important rules to follow for text compliance. A text message sent through an SMS marketing campaign, on average, should experience a 98 percent open rate. This easily beats email … Continue reading “Text compliance: 9 tips to keep your business out of trouble”

Ready to use SMS marketing but not sure where to start? SMS marketing is a type of digital marketing that communicates promotions, sales, coupons, confirmations, news and other updates to your potential and existing customers (who’ve opted in) through text messages on their mobile devices. … Continue reading “SMS marketing ideas and how to get started”

It’s tough to beat SMS text message marketing when it comes to digital marketing tactics. Text messaging is fast, direct, efficient and relatively inexpensive when compared to other advertising tactics (such as Google Ads). Short message service (SMS) marketing is a form of marketing that … Continue reading “9 do’s and don’ts of SMS text message marketing”

We’ve picked 9 of our favorite SMS marketing examples that you can use immediately for your business, team, or online store. Text message marketing is powerful. In fact, text message marketing generates response rates as high as 45 percent. And about two-thirds of consumers have … Continue reading “SMS Marketing Examples: 9 ways to use text message marketing”

SMS text message marketing can be the most effective method of mass communication. Compared to emails, text messages can be more powerful. They have a 98 percent open rate compared to 20 percent in emails, and consumers are 4.5 percent more likely to respond to … Continue reading “8 tips to write an effective marketing text message”

What is a text message campaign? A text messaging campaign allows you to interact with your customers through text messages, which can feel more personal than emails. Also known as SMS marketing text message campaigns have an engagement rate that’s three to seven times higher … Continue reading “Text Message Campaign – 6 things to know before starting”

Every business should have an SMS marketing strategy as part of its larger digital marketing efforts. SMS marketing is the use of text messages to convey your message to potential (and current) customers. It’s also the way many consumers prefer to communicate. About 75 percent … Continue reading “8 tips to maximize your SMS marketing strategy”

The SMS marketing best practices listed below should be part of your text message marketing strategy. And, if you aren’t using SMS marketing. You should be. Why? About 85 percent of consumers in one study say they want to receive text messages from brands. And … Continue reading “SMS marketing best practices for maximum results”

The different types of SMS marketing capable numbers There are 3 types of numbers you can use for SMS marketing in the United States. Short codes A short code is a special 5- to 6-digit number used to send SMS or MMS messages. For example, … Continue reading “Long code vs short code in text message marketing”