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Email and text message marketing for Clubspeed

Written by: Caren Roblin

If you run a karting track, trampoline park, arcade or family entertainment center on Clubspeed, you already have one of your most valuable marketing assets: a database full of guests who have visited, booked a party or signed a waiver. The challenge is turning that data into repeat visits.

DailyStory connects directly to Clubspeed so you can use that guest data to send targeted email and text message campaigns, automate follow-ups, and measure which messages actually drive clicks and bookings.

What's new with Clubspeed

Clubspeed provides venue management software (point of sale, online booking, CRM, reporting and race timing) for karting, trampoline parks, family entertainment centers, escape rooms and other attractions. In June 2026, Valsoft's Manos Software Group acquired Clubspeed. According to the announcement, more than 1,700 venues worldwide use its platforms, and Clubspeed will continue operating independently with its current team in place.

For operators, the day-to-day takeaway is simple: Clubspeed remains your system of record for bookings and guests, and DailyStory remains the place you turn that data into marketing.

How the DailyStory and Clubspeed integration works

DailyStory has partnered with Clubspeed and built a direct integration, so the two systems talk to each other automatically. DailyStory syncs data from Clubspeed once per hour, which keeps your contact lists current without manual exports or spreadsheet uploads.

ClubspeedDailyStory
Main jobRun the venue: bookings, POS, waivers, timingMarket to guests: email, SMS, automation
Guest dataCaptured at booking, check-in and purchaseSynced hourly and used to build segments
Key outputRevenue and operations reportingClicks, bookings and repeat visits by campaign

Turn Clubspeed data into segments that convert

With your Clubspeed guest data in DailyStory, you can create an unlimited number of segments (dynamic contact lists) and target each one with a message that fits. The more specific the segment, the more likely the message earns a click. Our guide to audience segmentation covers the fundamentals.

Here are segment ideas that work well for entertainment venues. The exact fields available depend on what your venue tracks in Clubspeed.

SegmentWho's in itWhat to send
First-time guestsVisited once in the last 30 daysA "come back" offer with a single booking link
Upcoming birthdaysBirthday in the next 30 daysA party package invite or birthday race credit
Party hostsBooked a group or party eventA rebooking reminder 10 to 11 months later
Lapsed guestsNo visit in 90+ daysA win-back offer with a clear expiry date
Frequent racersMultiple visits or high skill rankingLeague nights, leaderboard challenges, memberships

Five automations every Clubspeed venue should run

One-off campaigns are useful for announcements, but automation is where the clicks come from. In Brevo's 2026 email benchmarks, automated emails averaged a 7.39% click rate compared with 2.27% for regular campaigns, more than three times higher. Triggered messages arrive when a guest is already thinking about you.

1. Post-visit thank you and review request

Send a short text a few hours after a visit thanking the guest and linking to your review page. Keep it to one link so the click is the obvious next step. See more SMS marketing examples for message ideas.

2. Birthday offers

Birthdays are a natural fit for entertainment venues. An automated birthday email or text with a party package or free race credit can fill your calendar weeks in advance. Our guide to sending a happy birthday message walks through the setup.

3. Party and group event rebooking

A family that booked a birthday party this year is your best prospect for next year. Schedule a reminder about 10 to 11 months after the event with a link straight to your booking page.

4. Win-back for lapsed guests

When a guest hasn't visited in 90 days or more, send a time-limited offer. Track the clicks and bookings it produces, then adjust the offer or timing. Our post on win-back email campaigns covers offer ideas.

5. Event and league announcements

Promote league nights, holiday hours and special events to the segments most likely to attend, such as frequent racers or families with kids. For time-sensitive news, a text often works better than email. Learn more about automated text message marketing.

Measure clicks, not opens

Apple Mail Privacy Protection inflates email open rates, and text messages don't report opens at all. Judge each campaign by unique clicks and the bookings that follow. DailyStory tracks clicks for both email and SMS so you can compare channels side by side.

Email or text? Use both

Each channel has a job. Combining them in one platform keeps your consent records and reporting in one place.

Use caseBest channelWhy
Booking confirmations and remindersTextShort, urgent and read quickly
Birthday and party offersEmail, then textEmail shows the package; a text nudges non-clickers
Monthly newsletter and event calendarEmailRoom for images and multiple events
Same-day openings or weather updatesTextTime-sensitive
Review requestsTextOne tap from message to review page

Grow your list at the venue and online

Beyond the guests already in Clubspeed, DailyStory gives you tools to capture new leads and opt-ins:

Keep your text messaging compliant

Text marketing in the U.S. requires documented consent and a registered sending number. Two rules to keep in mind:

  • 10DLC registration: Business texts sent from standard 10-digit numbers must be registered with the carriers. Our 10DLC registration guide explains the process.
  • Opt-out requests: Since April 11, 2025, FCC rules let consumers revoke consent by any reasonable means, including replies like "stop," "quit" or "cancel." Requests must be honored within 10 business days.

For consent language and record-keeping tips, see SMS message marketing: Reaching customers anywhere. This isn't legal advice, so check with your counsel on your specific program.

Getting started checklist

Frequently asked questions

How often does DailyStory sync data from Clubspeed?

DailyStory syncs data from Clubspeed once per hour, so new guests and bookings show up in your segments without manual imports.

Can I send both email and text messages to Clubspeed guests?

Yes. DailyStory supports email and SMS from the same platform, as long as guests have opted in to each channel.

What should I measure to know if my campaigns are working?

Focus on unique click rate and the bookings that follow each campaign. Open rates are unreliable because of Apple Mail Privacy Protection, and SMS doesn't report opens.

Clubspeed and DailyStory serve you better together

Clubspeed runs your venue. DailyStory turns the guests in it into repeat visitors, with segments, automation and click-level reporting that show which messages filled your calendar.

Want to see it in action? Request a demo or view pricing to get started.

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