DailyStory Blog

Even if you could afford to target everyone, it’s not a good idea.  Why? Because the success of our digital marketing (and business) happens based on determining our target audience and creating a strategy focused on reaching that group of consumers. And no small business … Continue reading “7 tips to help you determine your target audience”

It’s hard to imagine a business that doesn’t at least have a presence on Facebook. But is your brand taking advantage of all the marketing opportunities that exist on the platform? With more than 2.8 million monthly users, Facebook still holds the title of being … Continue reading “6 Facebook marketing tips you should know”

Businesses typically can be hesitant to use Snapchat in their digital marketing strategy. And there is no right or wrong with that position because every business (and its goals and resources) is different. Created in 2011, Snapchat features image and video messaging between users. More … Continue reading “Snapshot: The challenges and opportunities of Snapchat for businesses”

Known as the largest professional social network, marketing on LinkedIn can be effective when done right. LinkedIn now has more than 660 million registered professionals. LinkedIn has assisted about 45 percent of marketers with customer acquisition, while the platform accounts for about 80 percent of … Continue reading “LinkedIn marketing: 6 tips to be more effective”

No business wants (or wants to have to respond to) negative reviews online.  But they do happen, and you must respond to reduce any damage to your online reputation and potential sales. About 90 percent of consumers worldwide read reviews before buying products, and about … Continue reading “11 tips to best respond to negative reviews”

If your business has a specific location (or locations), then ranking in local search results should be a priority, especially on Google.  About 46 percent of all Google searches are looking for local information, while 88 percent of searches for local businesses on a mobile … Continue reading “12 ways to optimize your Google My Business profile”

The internet (and the world) is becoming increasingly mobile, so businesses must consider mobile search engine optimization (SEO) as part of their overall marketing strategy. About 52 percent of all page views worldwide are mobile, while about 64 percent of all Google organic search traffic … Continue reading “Mobile SEO: What it is and 6 best practices”

Social media management can be complex for many businesses. Tools are the solution. The more accounts you have, the more you have to stay on top of your posting, engagement and monitoring. It’s worth the effort, though. About 44.8 percent of global internet users used … Continue reading “7 reasons why your business should use a social media management tool”

An obvious tool in many digital marketing strategies, Facebook gives your business the ability to share content, engage with your followers and target potential customers. But it’s also an easy space to make any number of mistakes. The good news is that done right, Facebook … Continue reading “13 biggest mistakes businesses make on Facebook (and how to avoid them)”

Giveaways are great marketing tactics for generating leads, but are you using Terms and Conditions to protect yourself? Of course, while it’s ideal to have a legal team to refer to for all contests and sweepstakes you host, this isn’t always possible for small businesses. … Continue reading “Terms and Conditions: How to confirm your giveaways are legal”

Webinars are only growing in popularity. About 60 percent of marketers use webinars as a content marketing tool. They help increase the understanding of your products and services by about 74 percent. And as a form of premium content, webinars can help you generate and … Continue reading “12 expert tips to host your first webinar”

Mobile has revolutionized the way we do business. And the strength of our mobile marketing can make or break a company. Mobile marketing is the adaptation of your marketing efforts to reach users through their mobile devices. This matters because about half of consumers shop … Continue reading “14 expert tips to improve your mobile marketing”

The COVID-19 pandemic turned the fitness industry on its head, thrusting gym owners and instructors into live-stream workouts. Teaching fitness virtually is obviously very different from teaching in person. And live-stream workouts don’t appear to be going anywhere anytime soon. “Due to [the] COVID-19 outbreak, … Continue reading “7 tips to offer addictive live-stream workouts”

Unsure how your social media presence can improve your search engine rankings? Content is king in the world of SEO (search engine optimization), and the content you share on your social media accounts can have an impact on your SEO. To be clear, the amount … Continue reading “7 ways social media can influence your SEO”

Need more time in a day? We all do. Consider the potential of some of the latest and greatest productivity tools that can help you be more efficient, focused and/or organized. About 55 percent of retailers believe better technology can positively impact productivity. At the … Continue reading “15+ of the best free productivity tools you should know about”

If content is king, then what would premium content be? Content marketing itself is increasingly important for businesses to embrace in a digital world. Think of your website (or even your social media accounts) as a planet. Your content being the gravitational pull that generates … Continue reading “Premium content: What it is and how you can leverage it in your marketing”

Joining the fitness industry typically means that you’re passionate about helping people. It doesn’t always mean that you’re a digital marketing genius. Whether you’re the best personal trainer, group trainer and/or gym owner, you must be able to get the word out about your facilities, … Continue reading “6 things fitness professionals should know about marketing”

Looking to shake up your brand’s online presence? Consider a social media takeover. A social media takeover is a form of influencer marketing where you grant posting privileges to a person of interest for a predetermined period of time. This can be an influencer, expert … Continue reading “8 tips for a successful social media takeover”

Fitness studios pivoted to technological solutions during the COVID-19 pandemic. The online fitness market is expected to reach $59.23 billion by 2027, growing at a rate of 33.1 percent from 2020 to 2027. And while your studio may be back to in-person workouts, you might … Continue reading “5 tips to help create successful hybrid fitness classes”

How often do you perform a competitive analysis for your brand? If the answer is “not often” or “never,” your business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A competitive analysis is … Continue reading “Competitive analysis: What it is and how you can start yours”

Content marketing has many moving parts. From what to write to where to post, how to post and what else can be brought back (and when), you then have to ensure that everything you’re doing is engaging and relevant. Organization is critical. A content calendar … Continue reading “8 tips to create an effective content calendar”

First impressions are everything, especially when it comes to your fitness brand. In fact, it takes only 10 seconds for a consumer to cement his or her first impression of your fitness brand.  Fitness is a crowded industry with many similar-sounding and similar-looking brands. It’s … Continue reading “8 tips to build your fitness brand from scratch”

Personality is everything in the fitness industry, both online and in-person. However, the need to convey your personality is even more important when marketing yourself and/or your fitness brand overall online. Since the fitness industry in the U.S. is estimated at about $37 billion as … Continue reading “Top 7 traits of online fitness personalities”

As a fitness professional, you likely are well aware that there are only so many hours in the day. Hours to train clients, hours to plan for those sessions and so on. This finite capacity of time restricts your ability to grow your income through … Continue reading “4 tips to become a fitness affiliate marketer”

If your business is not currently employing any email drip campaigns, you’re definitely missing out on some conversion opportunities. But never fear! It’s not too late to get your first campaign up and running. Email drip campaigns are a type of time-release email marketing tactic. … Continue reading “14 best practices for email drip campaigns”

What’s more convenient than SEO tools within your Chrome browser? SEO (search engine optimization) can help drive more organic traffic to your website by ranking your website higher during relevant queries in search engines (predominantly Google but others as well). And SEO still very much … Continue reading “22 Chrome extensions to boost your SEO”

What is FOMO (Fear Of Missing Out)? FOMO (Fear Of Missing Out) is about leveraging the fear we all have of losing out on amazing opportunities, experiences and so on, no matter what they might be. And use of FOMO is very effective for digital … Continue reading “9 FOMO techniques you can use in your digital marketing”

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

More likely than not, your business has a presence on more than one social media platform. The more platforms you are on, the harder it is to manually post, monitor and engage within your native social media accounts. Social media management involves the many moving … Continue reading “11 free (or almost free) social media management tools”

What is Accelerated Mobile Pages (AMP)? Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices. Odds are you are reading this page on a mobile device. More than 56 percent … Continue reading “Accelerated Mobile Pages (AMP): What they are and how to use them”

What is a Spam complaint? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for any particular message. They can happen within an email inbox on any device. These complaints ultimately affect your deliverability as well as … Continue reading “What happens if subscribers mark your emails as spam?”

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. Enter email onboarding. That’s what makes an effective email onboarding sequence so critical to your sales efforts. What is email onboarding? An email onboarding sequence is … Continue reading “8 expert tips to create an email onboarding sequence that converts”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”