Best practices, recommendations, and tips for digital marketers

6 expert tips for marketing on Pinterest

While Pinterest has definitely been around as long as some of the other bigger social media platforms, it’s not often thought of first as a marketing opportunity. And it’s even less common to have a thought-out strategy for it. But if your brand’s target audience … Continue reading “6 expert tips for marketing on Pinterest”

14 best practices for email drip campaigns

If your business is not currently employing any email drip campaigns, you’re definitely missing out on some conversion opportunities. But never fear! It’s not too late to get your first campaign up and running. Email drip campaigns are a type of time-release email marketing tactic. … Continue reading “14 best practices for email drip campaigns”

What is social proof? And 9 ways to use it in your digital marketing

When digging deeper into the idea of “social proof,” just remember that humans are definitely pack animals. Psychologically speaking, humans want to fit in with the rest of the crowd, and this can affect us in many ways, particularly our consumer behavior. Social proof refers … Continue reading “What is social proof? And 9 ways to use it in your digital marketing”

22 Chrome extensions to boost your SEO

What’s more convenient than SEO tools within your Chrome browser? SEO (search engine optimization) can help drive more organic traffic to your website by ranking your website higher during relevant queries in search engines (predominantly Google but others as well). And SEO still very much … Continue reading “22 Chrome extensions to boost your SEO”

Struggling with marketing content? 7 tips to beat writer’s block

Beyond just writing, the goal of copywriting aims to create engaging marketing content that persuades your audience to take action. So, when you’re experiencing writer’s block, it can impact the success of your business.  No pressure, right?  Writer’s block is often referred to as the … Continue reading “Struggling with marketing content? 7 tips to beat writer’s block”

9 FOMO techniques you can use in your digital marketing

While the term “FOMO” might be new to you (or not), using “the fear of missing out” is nothing new to effective digital marketing strategies. It’s about leveraging the fear we all have of losing out on amazing opportunities, experiences and so on, no matter … Continue reading “9 FOMO techniques you can use in your digital marketing”

4 things you should know about Twitch

If your business has anything to do with video games (or video game players), you must be familiar with Twitch. Originally founded in 2011 as a spinoff of Justin.tv, Twitch is currently the most-used platform for video game live-streaming. Currently owned by Amazon, Twitch offers … Continue reading “4 things you should know about Twitch”

What are SEO stop words and should you worry about them?

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

11 free (or almost free) social media management tools

More likely than not, your business has a presence on more than one social media platform. The more platforms you are on, the harder it is to manually post, monitor and engage within your native social media accounts. Social media management involves the many moving … Continue reading “11 free (or almost free) social media management tools”

Accelerated Mobile Pages (AMP) overview

Greater than 56% of the content on the web is accessed through mobile devices and this number is only growing! Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices. Odds … Continue reading “Accelerated Mobile Pages (AMP) overview”

Increase email open rates with these strategies

The consensus in the email marketing industry is that a good email open rate is between 15-20%.  If you are below this, there are some simple things you can do. But with a little more work you can get your email open rate much higher. … Continue reading “Increase email open rates with these strategies”

9 ways your business can use QR codes in marketing

Think QR codes are dead? Think again. In fact, QR (Quick Response) codes are so old (digitally speaking) that they’re new again—and trending.  A 2020 survey found that 18.8 percent of consumers in both the U.S. and U.K. strongly agree that they had noticed an … Continue reading “9 ways your business can use QR codes in marketing”

Optimize your Facebook business page

Considered the world’s biggest social network, Facebook likely already has some of your attention, one way or another. And, if you have a business, it’s important you optimize your Facebook business page to its full potential. Why you need a Facebook business page About two-thirds … Continue reading “Optimize your Facebook business page”

What happens if subscribers mark your emails as spam?

The goal of any email marketing campaign would definitely not be to end up as spam. But what happens if your emails do get marked as spam? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for … Continue reading “What happens if subscribers mark your emails as spam?”

8 expert tips to create an email onboarding sequence that converts

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. That’s what makes an effective email onboarding sequence so critical to your sales efforts. An email onboarding sequence is a series of emails intended to deepen … Continue reading “8 expert tips to create an email onboarding sequence that converts”

9 tips and tricks to boost your off-page SEO

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

Got Twitter? 8 expert tips to help you market your business better

While Twitter is a powerful social media platform, it’s easy for your business to get lost in the “noise.” But it’s worth cutting through and getting your message heard. It’s important to stand out. The average Twitter user follows at least five businesses, and about … Continue reading “Got Twitter? 8 expert tips to help you market your business better”

13 tips to get your website indexed by Google faster

Before you should even dive into strategies for your website’s search engine optimization, you have to consider your website’s Google indexing. Without Google indexing, your website is basically invisible to search queries, which would basically kill your organic web traffic. It’s important to understand that … Continue reading “13 tips to get your website indexed by Google faster”

8 tips to increase organic traffic to your website

While digital advertising likely has a recurring portion of your budget, not all website has to be paid for. It is possible to increase your web traffic organically. Keep in mind that 51 percent of website traffic is organic, while internet browsers opt to use … Continue reading “8 tips to increase organic traffic to your website”

8 expert tips to get started with conversational marketing

Conversational marketing is a fantastic way to engage with consumers and nurture them into paying customers. Too many businesses rely on posted website information to address potential questions, but putting the responsibility on the consumer to figure everything out on his or her own is … Continue reading “8 expert tips to get started with conversational marketing”

What is conversational marketing? 3 ways it can help your business

The power of conversational marketing happens when we can make our messaging helpful, personal and empathetic—but at scale. By the sound of it, you might think that your company’s digital marketing strategy is already a version of conversational marketing, especially if you’re customer-focused. And you’re … Continue reading “What is conversational marketing? 3 ways it can help your business”

7 tips to be more conversational (and relatable) in your marketing

Are you concerned about your marketing messages sounding too stuffy, or worse yet, cringe-worthy? In an effort to speak as our brand across digital channels, it’s all too easy to lack personality and miss the opportunity to engage with your audience and persuade them to … Continue reading “7 tips to be more conversational (and relatable) in your marketing”

What is affiliate marketing? 4 tips to help you create additional revenue streams

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you. This method of marketing is about finding ways to complement and grow the business your already have by offering more value to your customers and anyone else … Continue reading “What is affiliate marketing? 4 tips to help you create additional revenue streams”

Plain text or HTML email – which to use in your next campaign

Plain text emails are emails that focus on content vs. design. We’ve read a lot recently about a resurgence of plain text email. And, some email marketers have even promoted writing exclusively plain text emails instead of using HTML. We want to share some of … Continue reading “Plain text or HTML email – which to use in your next campaign”

11 free graphic design tools for the non-designer

Visuals are everything when it comes to digital marketing these days. That applies to everything, from the design of your website to the images you use on your brand’s social media channels. Consistent brand presentation across all platforms increases revenue by up to 23 percent. … Continue reading “11 free graphic design tools for the non-designer”

7 tips to better target your Facebook ads (and see more results)

Advertising on Facebook is a great way to reach a lot of people.  It is the No. 1 social media network, after all, reaching about 59 percent of the world’s social networking population. But just like with any advertising, Facebook ads are only as effective … Continue reading “7 tips to better target your Facebook ads (and see more results)”

7 tips to level up your content marketing

You likely know by now that content is king. But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, plan or strategy can end up being a waste of … Continue reading “7 tips to level up your content marketing”

10 tips to build up your personal brand and grow your business

A personal brand isn’t all that different from your company’s brand. You’re simply marketing yourself (your knowledge and expertise) instead of your company’s products or services. But why focus on your personal brand? Depending on your role with your company, standing out from the crowd … Continue reading “10 tips to build up your personal brand and grow your business”

6 tips to maximize your social media advertising budget

When it comes to social media marketing, it’s increasingly more difficult to hit your goals without “paying to play.” Don’t get us wrong. There is immense value in an organic (nonpaid) posting strategy. But organic reach on social media isn’t what it used to be. … Continue reading “6 tips to maximize your social media advertising budget”

What is a trust badge? 5 types you can embed on your website

Now more than ever, e-commerce is big business. The number of U.S. consumers shopping online has grown from about 209 million in 2016 to more than 230 million in 2021. But just as e-commerce is on the rise, so is the need to build trust … Continue reading “What is a trust badge? 5 types you can embed on your website”

Sample terms of service for SMS marketing

SMS marketing is a popular way that businesses can share offers, deals and updates with their customers. SMS text messaging is a channel of communication available to upwards of 98 percent of consumers. And, according to research conducted for the Cellular Telecommunications and Internet Association … Continue reading “Sample terms of service for SMS marketing”

MMS marketing: Using images in your text messages

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

15 tips to market your brand on TikTok

For any businesses targeting younger customers, TikTok is not only the next frontier of social media marketing, it’s a key platform to include in your overall strategy. And the sooner you can work TikTok into your digital marketing, the better. TikTok consists of 15-second-max video … Continue reading “15 tips to market your brand on TikTok”

Subscribe to our newsletter

Get best practices, recommendations, and tips for digital marketers