Best practices, recommendations, and tips for digital marketers

Influencer marketing: What’s the best social media platform to use?

If you haven’t dived into influencer marketing yet, it’s natural to ponder whether to incorporate it into your overall marketing mix. Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are … Continue reading “Influencer marketing: What’s the best social media platform to use?”

7 digital marketing tips to help your franchise business stand out

If you’re a franchise business owner, you might be looking for ways to stand out more from the local competition. Franchise businesses (where a company licenses the use of their brand, products and processes to a separate business that then operates under the name of … Continue reading “7 digital marketing tips to help your franchise business stand out”

20 tips to grow your YouTube subscribers

We know. The sound of anyone trying to grow subscribers on any platform can sound like the pursuit of a vanity metric. However, on YouTube especially, more subscribers pave the way to increasing your organic reach. This matters because YouTube is the world’s second-largest website. … Continue reading “20 tips to grow your YouTube subscribers”

7 tips to optimize for voice search and get ahead of the curve

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

11 local SEO tips to help you beat your competition

For local-focused businesses, you must sieve the opportunity to rank high in local searches. In other words, developing your local search engine optimization.  Local SEO is when search engines rely on signals (such as local content, social profile pages, links and citations) to provide the … Continue reading “11 local SEO tips to help you beat your competition”

6 ways you can collect email addresses without a website

We’ve said it before. Email marketing is a critical component of any overall digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $42. Check out these 48 statistics that show the value of email marketing for … Continue reading “6 ways you can collect email addresses without a website”

What is the difference between cost-per-click and cost-per-impression advertising?

For any small business getting into digital advertising for the first time, understanding exactly what your spending your money on can feel a bit overwhelming. Of course, about 87 percent of all small businesses are advertising in general, but only about 49 percent are advertising … Continue reading “What is the difference between cost-per-click and cost-per-impression advertising?”

12 tips to use Facebook Groups to grow your business

Organic reach isn’t what it used to be on social media, especially on Facebook. So, it’s no surprise that interest has grown among businesses to use Facebook Groups to better engage with their audience. More than 1.8 billion people use them every month. From February … Continue reading “12 tips to use Facebook Groups to grow your business”

Keyword blocklists: What they do and whether you should use them

After a year like 2020, it’s easy to understand why keyword blocklists have become an even more common practice in the advertising world. Keyword blocklists are sets of keywords that appear in content that you do not want your ad running alongside of. In other … Continue reading “Keyword blocklists: What they do and whether you should use them”

Does duplicate content hurt your website’s SEO?

There is definitely a fear that duplicate content in any form will hurt your website’s search engine rankings. That fear is not unfounded. Duplicate content is content that appears at more than one unique website address. While there is no official penalty for duplicate content, … Continue reading “Does duplicate content hurt your website’s SEO?”

Surviving a new normal: Digital marketing and how DailyStory can help your business

Gone are the days of small business successes regardless of customer service and overall experience.  More than ever, businesses must understand consumers’ needs and digitize as many aspects of the purchasing experience as possible. We are living in a customer-first, digital-preferred marketplace. Particularly since the … Continue reading “Surviving a new normal: Digital marketing and how DailyStory can help your business”

What causes bounced emails? 3 easy tips to lower your bounce rate

Email is a critical component of any company’s digital marketing efforts. First of all, about 102.6 trillion emails get sent every year, and the average email user receives 13 commercial emails per day. But before you assume that email marketing is just a lot of … Continue reading “What causes bounced emails? 3 easy tips to lower your bounce rate”

What is the difference between programmatic and native advertising?

Jargon is often a part of the advertising world. But when it comes to where you’re spending your money, you should at least understand the basics. About 47 percent of small business owners handle all their marketing themselves, which only underscores the need to better … Continue reading “What is the difference between programmatic and native advertising?”

What is the best video platform for marketers?

Video is an important part of any company’s digital marketing strategy. Why? It’s highly engaging. About 45 percent of people watch more than one hour of Facebook or YouTube videos per week, while 92 percent of mobile video viewers share videos with others.  For businesses … Continue reading “What is the best video platform for marketers?”

Domain name 101: A beginner’s guide for small businesses

Your company’s domain name plays a critical role in both your branding and credibility. Simply put, a domain name is the unique address for your website. It has two components:  Your address Your suffix As an example, when considering the domain name “google.com,” “google” is … Continue reading “Domain name 101: A beginner’s guide for small businesses”

What is the difference between exit rate and bounce rate?

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make each valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

What is direct traffic and why is it important?

It might sound obvious, but direct traffic is a bit more complicated than it seems, particularly in Google Analytics. And with many small business owners and marketers primarily focused on driving social media and search engine referral traffic, it’s easy for direct traffic to get … Continue reading “What is direct traffic and why is it important?”

How cannabis retailers stay in compliance with text messaging

For cannabis retailers, text messaging (SMS) is one of the primary ways they communicate offers, deals and updates to their customers. And staying in compliance is not only important, it’s the law. Cannabis marketers love text messaging SMS text messaging is a channel of communication … Continue reading “How cannabis retailers stay in compliance with text messaging”

11 digital marketing mistakes that could be costing you money

It’s easy to make mistakes, especially when it comes to digital marketing. It happens to the best of us! The key is to identify them, learn from them and pivot to do better. You can find out more about digital marketing (our beginner’s guide for … Continue reading “11 digital marketing mistakes that could be costing you money”

Digital Marketing 101: A to-do checklist you shouldn’t ignore

Digital marketing for your small business can incorporate so many different methods, mediums and strategies. But you don’t have to feel overwhelmed.  First, check out our beginner’s guide to better understand key concepts tied to digital marketing. Then, let’s focus on digital marketing tasks that … Continue reading “Digital Marketing 101: A to-do checklist you shouldn’t ignore”

What are UTM codes, and why should you use them?

Digital marketing is only as valuable as your understanding of what’s working and what’s not. In particular, with social media, it’s a best practice to use UTM codes when sharing links so that you can measure which platforms and/or posts are performing best. What are … Continue reading “What are UTM codes, and why should you use them?”

11 free SEO keyword research tools you should consider

Keywords are an important element to any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s the … Continue reading “11 free SEO keyword research tools you should consider”

Digital marketing 101: A beginner’s guide

Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? The simplest definition of digital marketing is advertising that’s delivered through digital channels. It can take many forms and … Continue reading “Digital marketing 101: A beginner’s guide”

7 benefits of using a sales funnel in your digital marketing

To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check out our breakdown explanation of the four stages: Awareness Interest Decision Action Simply put, a sales funnel is the journey … Continue reading “7 benefits of using a sales funnel in your digital marketing”

What is a sales funnel? A breakdown of all 4 stages

As a business owner, how familiar are you with the idea of a sales funnel? Essentially, the simplest way to understand a sales funnel is to see it as the series of steps a consumer takes to become your customer. There truly are many things … Continue reading “What is a sales funnel? A breakdown of all 4 stages”

Affected by the COVID-19 pandemic? 8 marketing tips you should consider

COVID-19 has upended most businesses this year, so know that if 2020 has been particularly challenging for yours, you’re not alone.  You’ve likely had to rethink your entire marketing plan to better connect with home-bound customers who are unsure and frankly scared of what more … Continue reading “Affected by the COVID-19 pandemic? 8 marketing tips you should consider”

6 tips you should know to master Instagram hashtags

Ah, Instagram hashtags. Love ‘em or hate ‘em, hashtags should be given the same amount of thought and consideration as the rest of your Instagram marketing strategy. Yes, you can use up to 30 hashtags per Instagram post, but should you take the buckshot approach? … Continue reading “6 tips you should know to master Instagram hashtags”

9 tips to make your A/B testing more effective

A key component of successful digital marketing is a combination of experimentation and analysis. But how do you know which subject line approach or visual in an email will be more successful with your audience? The answer is A/B testing, which is the process of … Continue reading “9 tips to make your A/B testing more effective”

7 opportunities for social media automation you might not have thought of

Social media automation is a must for any small business. It both saves time and helps you stay consistent across social media platforms.  Automation itself refers to any activity that you don’t have to do in real time (and perhaps don’t have to do yourself … Continue reading “7 opportunities for social media automation you might not have thought of”

11 ways you can use AMP emails

AMP emails are considered to be the future of email marketing, turning static content into a more interactive and engaging experience. AMP emails involve an open-source framework that allows you to build lightweight emails with shorter loading times. This framework is created from HTML, CSS … Continue reading “11 ways you can use AMP emails”

What is AMP for email and should you use it?

By now, you might be familiar with AMP as it pertains to search engine results. That instance of AMP refers to Accelerated Mobile Pages, which operate at an optimal speed for mobile browsing in particular.  Google launched the AMP open-source framework in 2016, and since … Continue reading “What is AMP for email and should you use it?”

See the value of email marketing with these 48 statistics

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s an imperative piece of any strong digital marketing strategy. Don’t just take our word for it. Check out these 48 email … Continue reading “See the value of email marketing with these 48 statistics”

Level up with these 8 email marketing courses online

The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital marketing conversation overall, email has an undeniable value. For every $1 you spend on email … Continue reading “Level up with these 8 email marketing courses online”

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