Best practices, recommendations, and tips for digital marketers

9 of the best social listening tools for brand marketing

Social listening offers marketers a huge opportunity to learn from and engage with customers and potential customers online. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your brand and discussions … Continue reading “9 of the best social listening tools for brand marketing”

3 differences between long code and short code in text message marketing

 SMS text message marketing is a powerful tactic in any company’s digital marketing strategy. Not only do about 59 percent of consumers respond to their text messages within five minutes, but nearly 100 percent of people at least open all of their text messages. But … Continue reading “3 differences between long code and short code in text message marketing”

7 tips for marketing on Quora and other Q&A websites

An often-overlooked digital marketing tactic involves engaging on question-and-answer websites, such as Quora.  But Q&A websites are a treasure trove of internet users who are seeking answers that you might have. In other words, a possible untapped opportunity for your brand. Quora specifically boasts at … Continue reading “7 tips for marketing on Quora and other Q&A websites”

19 tips to drive traffic to your new blog

Blogs can be a large part of your content marketing efforts. Each month, about 409 million people view more than 20 billion blog pages. If you haven’t already been maintaining blog content for your brand, you might be deciding that now is the time to … Continue reading “19 tips to drive traffic to your new blog”

9 tips to get the most out of Google Analytics

Your performance data should be the lifeblood of your digital marketing strategy. But when it comes to using Google Analytics, are you more of a casual user than you’d like to be? Maybe you’re not checking as often or only get a vague notion of … Continue reading “9 tips to get the most out of Google Analytics”

9 tips to improve social listening and gain customer insights

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

8 best practices for using GIFs in your marketing

When your goal involves being as eye-catching and engaging as possible, it’s tough not to consider using GIFs in your branded marketing. The human brain processes images about 60,000 times faster than words.  GIFs are a type of image file format (Graphics Interchange Format) that … Continue reading “8 best practices for using GIFs in your marketing”

16 email marketing best practices that make an impact

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever. In 2022, the number of email users worldwide is estimated to be about 4.3 billion. This is expected to grow to … Continue reading “16 email marketing best practices that make an impact”

11 of the best free GIF-maker tools

GIFs have only increased in popularity across the internet. In fact, they’re used by about 21 percent of all the websites. In addition, about 63 percent of Americans are GIF users, and one in five Americans can’t get enough of them. GIFs are typically a … Continue reading “11 of the best free GIF-maker tools”

6 ways visuals can increase your email conversions

WIth many marketers investing time and energy into engaging subject lines, visuals can be just as important to boosting your email conversion rates. The right email visuals can help you stand out from your competition and encourage your recipients to click. And email matters. Four … Continue reading “6 ways visuals can increase your email conversions”

How to evaluate your company’s marketing data

Gathering marketing data is a great first step to understanding your target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut out … Continue reading “How to evaluate your company’s marketing data”

7 best Instagram tools to grow your followers

Instagram only continues to grow in popularity for sharing images and videos, which means it’s a great platform for your brand to reach a larger audience. About 1.22 billion people use Instagram each month, and Instagram is the ninth most-Googled search term, which is a … Continue reading “7 best Instagram tools to grow your followers”

5 tips to successfully promote your loyalty rewards program

Regardless of whether you’re about to launch a loyalty rewards program or already have an existing one, promotion is everything. Loyalty rewards programs can help grow your business. In fact, consumers who engage in high-performing loyalty programs are twice as likely to increase their frequency … Continue reading “5 tips to successfully promote your loyalty rewards program”

10 tips to improve your brand’s online reputation

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”

How to set up Google Alerts to stay in the know

Knowledge is power. And Google Alerts can notify whenever specific terms are published online. Wouldn’t you like to know when someone publishes something related to industry news, products, your business, competitive businesses or even just you as a person? Fortunately, Google Alerts are easy to … Continue reading “How to set up Google Alerts to stay in the know”

12-step website security checklist for beginners

Website security matters now more than ever. In fact, there have been about 300 percent more cybercrimes reported to the FBI since the COVID-19 pandemic began. It’s clearly not just about building trust with your customers. Data breaches can also result in stolen data and … Continue reading “12-step website security checklist for beginners”

How to grow backlinks to boost your SEO using HARO

Quality backlinks support any strong SEO strategy, but have you used HARO yet? SEO stands for search engine optimization. Simply put, it’s all about consistently showing search engines why your website should be shown above other websites when users search queries that are related to … Continue reading “How to grow backlinks to boost your SEO using HARO”

Facebook or Instagram: Which is better for marketing your business?

It might not be an age-old question, but many small businesses often ask which is better for marketing: Facebook or Instagram? Unfortunately, there is not a one-size-fits-all answer. Sharing about 4 billion users across the two social networks, the opportunities on both are immense. Of … Continue reading “Facebook or Instagram: Which is better for marketing your business?”

7 tips to improve your website’s domain authority

Many factors come together to make or break your search engine optimization (SEO), including your domain authority. In a nutshell, the higher your domain authority, then the more likely your website will rank higher in search engine results and generate more organic traffic. Domain authority … Continue reading “7 tips to improve your website’s domain authority”

7 tips to write an author bio that gets noticed

Author biographies are an opportunity to personally connect with your blog readers. There are more than 500 million blogs out of 1.7 billion websites, and about 409 million people view more than 20 billion pages each month. Your goal as a blogger is to stand … Continue reading “7 tips to write an author bio that gets noticed”

4 tips to market your brand on Reddit

The idea of marketing on Reddit might make many businesses nervous, but rather than avoid the platform, why not embrace it as an opportunity? Reddit has traditionally considered itself the “front page of the internet.” In other words, it’s a network of communities where users … Continue reading “4 tips to market your brand on Reddit”

6 tips to create brand loyalty for your business

While attracting new customers will always matter, you can’t forget about your existing customers (and building up their loyalty to your brand). Just a 5 percent increase in customer retention can lead to at least a 25 percent increase in profit. Fortunately, while consumers do … Continue reading “6 tips to create brand loyalty for your business”

14 of the best chatbot builders for small business

With digital marketing and customer service both needing to be more real-time than ever to serve consumers, chatbots are more popular than ever. You’ll find at least 300,000 chatbots on Facebook alone (and climbing). In fact, about 53 percent of consumers are more likely to … Continue reading “14 of the best chatbot builders for small business”

5 tips to create a brand style guide for your business

Branding directly impacts the success of a business online, so you’ll want to consider creating a brand style guide if you don’t already have one. Think of a brand style guide as the rulebook for how your business presents itself to the world. This includes … Continue reading “5 tips to create a brand style guide for your business”

5 tips to get started with AR shopping for your business

Augmented reality looks to be the next frontier of e-commerce, but are you ready for it? AR shopping capitalizes on an enhanced version of the physical world around you that involves digital visual elements, sound and other sensory stimuli. These features offer customers deeper and … Continue reading “5 tips to get started with AR shopping for your business”

3 reasons to consider using AR shopping for your business

Online shopping only continues to increase in popularity but has traditionally been a limited sensory experience when purchasing, especially when compared with brick-and-mortar stores. Enter AR shopping. Think of Augmented Reality (AR) as an enhanced version of the real world around you. This technological experience … Continue reading “3 reasons to consider using AR shopping for your business”

9 tips to create engaging Instagram Stories

No longer the “new kid on the block,” Instagram Stories represent an opportunity for every brand to connect in additional ways with its target audience. Launched in 2016, Instagram Stories allow you to multiple images and/or videos in a vertical format, where you can layer … Continue reading “9 tips to create engaging Instagram Stories”

5 tips to create an effective mission statement for your business

Successful digital marketing incorporates sharing the story of your brand, sharing what you do, how you do it and why. To help nail down the focus of your story and the purpose of your business, you should consider creating a mission statement. They work externally … Continue reading “5 tips to create an effective mission statement for your business”

Branding: 9 expert tips to build your brand from scratch

Depending on your experience, creating a new brand from scratch can either be really fun or really stressful.  Or both. But branding can be done step-by-step in a thoughtful way that results in something that connects with the customers you’re seeking. A brand consists of: … Continue reading “Branding: 9 expert tips to build your brand from scratch”

4 tips to grow your SMS text message marketing subscribers

With SMS text message marketing continuing to grow in popularity, every business should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how … Continue reading “4 tips to grow your SMS text message marketing subscribers”

10 best practices for SMS text message marketing

Text messages should be part of your digital marketing strategy. About 85 percent of consumers in one study say they want to receive text messages from brands.  And when done right, businesses can see SMS response rates of about 45 percent (while email marketing shows … Continue reading “10 best practices for SMS text message marketing”

What is 10DLC? Plus, 4 reasons why you should use it

Since the COVID-19 pandemic began, SMS text message marketing has only increased in popularity. This resulted from overall increased texting among consumers. In fact, about 50 percent of people sent more texts during the height of the pandemic. Of course, pandemic or not, the value … Continue reading “What is 10DLC? Plus, 4 reasons why you should use it”

11 best practices to help you grow your social media followers

Social media is a key part of any business’s digital marketing strategy, but are you seeing enough followers and engagement on your accounts? About 3.6 billion people worldwide were using social media in 2020, and that’s expected to grow to about 4.4 billion by 2025. … Continue reading “11 best practices to help you grow your social media followers”

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