DailyStory Blog

When you send an email campaign, your copy determines whether your message gets opened, read, and acted on … or ignored. The words you choose can be the difference between engagement and an unsubscribe. If you’re wondering how to write email copy that grabs attention … Continue reading “How to write email copy that’s irresistible and converts”

Customer loyalty is no longer a nice-to-have. It’s essential for sustainable business growth.  Loyal customers not only spend more and purchase more often, but they’re also more likely to refer others, leave positive reviews, and stick with your brand even when competitors try to lure … Continue reading “Build customer loyalty with email marketing”

Discounts are one of the oldest and most powerful tools in a marketer’s toolkit. Whether it’s a percentage off, a buy-one-get-one deal, or a limited-time flash sale, promotions can attract attention, boost sales, and bring new customers through the door. But like any strategy, they’re … Continue reading “Advantages (and disadvantages) of discounts in your digital marketing campaigns”

For small businesses, the holiday season can make or break the year. Shoppers are actively searching for deals, thoughtful gifts, and brands that align with their values. It’s the perfect time to use email marketing to reach your audience directly, drive sales, and build long-term … Continue reading “Avoid common pitfalls of holiday email marketing”

Thanksgiving is the perfect time to connect with your audience through heartfelt and engaging email campaigns. Whether you want to show gratitude, promote seasonal offers, or share valuable holiday content, a well-crafted Thanksgiving email can strengthen customer relationships and drive engagement. Here are some creative … Continue reading “Thanksgiving emails: Ideas to engage your audience this holiday season”

When you’re exploring digital marketing channels, email often stands out as one of the most cost-effective ways to reach and engage your audience. But one of the first questions businesses ask is: What does email marketing cost—and can you really get started for free? The … Continue reading “Email marketing cost: Can you really start email marketing for free?”

Every year, Black Friday marks the biggest shopping day in the U.S.—and increasingly around the world. For businesses, it represents a massive opportunity to connect with customers, drive sales, and grow loyalty. But in the crowded inbox environment of November, how can your brand stand … Continue reading “Black Friday email campaigns that are irresistible”

Personalized Coupon Codes for Email and SMS Drive more conversions with our new Coupons feature, now available with Shopify integration. Create and manage unique coupon codes that can be automatically personalized in your email and SMS campaigns—perfect for exclusive discounts, abandoned cart offers, and more. … Continue reading “What’s New in DailyStory – September 2025 highlights”

When it comes to growing your email or SMS marketing lists, your signup form is often the first impression potential subscribers have of your brand.  It can make the difference between a new loyal follower and someone who clicks away. Signup forms are more than … Continue reading “The best signup forms for high conversions”

Timing is everything in marketing, and email is no exception. No matter how well-crafted your message is, if it lands in your subscribers’ inboxes at the wrong time, it could easily be ignored—or worse, deleted without being opened. That’s why understanding the best time to … Continue reading “The best times to send email campaigns: Boost open rates and engagement”

The holiday season is one of the most important times of year for businesses, offering opportunities to boost revenue, strengthen customer relationships, and capture new leads. But with so much competition in inboxes, success depends on more than just sending a festive email or two—you … Continue reading “Planning your holiday email marketing campaign: A step-by-step guide”

Email marketing remains one of the most powerful tools for engaging your audience and driving conversions. But the success of your campaigns depends on the quality of your email list. If you’re sending emails to inactive, fake, or outdated addresses, you’re not only wasting resources—you’re … Continue reading “Email list cleaning: The complete guide to boost deliverability and engagement”

Personalization Made Simple in the Email Designer You can now add personalization tokens directly into your email content with just a click. When editing a text box, simply select the Personalization button to insert names, details, and more—making every message feel tailor-made. New in Brand … Continue reading “What’s New in DailyStory – August 2025 highlights”

Launching a new product is exciting—but your success depends on how well you get the word out. One of the most powerful tools at your disposal? Email marketing. Product launch emails are essential for building anticipation, sparking engagement, and driving early sales. But to stand … Continue reading “Write product launch emails that are irresistible”

Trust is everything—especially when it comes to email marketing. With inboxes more crowded than ever, consumers are becoming increasingly selective about the brands they engage with.  At the same time, privacy regulations and growing concerns about data security mean that marketers must be transparent and … Continue reading “Email data privacy best practices: How to build trust with email subscribers”

If you engage with audiences in the European Union, understanding the General Data Protection Regulation (GDPR) is essential for legal and ethical email marketing.  Introduced in 2018, GDPR redefined how businesses handle personal data—raising the bar for transparency, consent, and data protection. Whether your organization … Continue reading “GDPR and Email Marketing: A Comprehensive Guide”

Small business owners are always looking for cost-effective ways to increase sales, attract new customers, and drive repeat business. One often-overlooked strategy? Text coupons. Text message (SMS) marketing delivers promotions directly into the hands (and pockets) of your customers—literally. With open rates as high as … Continue reading “Text coupons: How they work and when you should use them”

Add interactive polls to your emails and campaigns DailyStory’s newest feature, Polls, makes it easy to gather feedback, engage your audience, and drive interaction. Create a simple question with multiple answers and share your poll via email, SMS, social media, or your website. With options … Continue reading “What’s New in DailyStory – July 2025 highlights”

Non-profit organizations face a unique challenge: making a meaningful impact on a limited budget. While your mission might be priceless, your marketing resources likely are not. That’s where email marketing comes in—an accessible, measurable, and cost-effective way to stay connected with supporters and drive your … Continue reading “Email marketing for non-profits: Raising awareness and funds”

Announcing the availability of polls and the ability to include polls in emails sent by DailyStory. Easily setup a poll to survey your customers A poll is a simple way to solicit feedback from your customers. It’s a single question with multiple possible answers. For … Continue reading “Introducing email polls in DailyStory: Engage your audience in one click”

In the fast-paced digital landscape of 2025, businesses are constantly reassessing their marketing strategies. With so many channels available—from social media and search ads to influencer collaborations, SMS, and even AI-powered chat—it’s fair to ask: Is email marketing still worth it? The short answer: Absolutely. … Continue reading “Is email marketing still worth it in 2025? Absolutely—here’s why”

Email marketing remains one of the most effective digital marketing strategies, offering an impressive return on investment (ROI) when done correctly. But how do you know if your email marketing efforts are truly paying off? We’ll break down how to calculate your email marketing ROI … Continue reading “Email marketing ROI: Calculate yours step by step”

What is 10DLC registration? 10DLC stands for “10-digit long code,” a standard local phone number used by businesses to send A2P (Application-to-Person) text messages. 10DLC registration is the mandatory process that associates your business and its messaging use case with carriers like AT&T, T-Mobile, and … Continue reading “What is 10DLC registration? Everything you need to know for 2025”

SMS marketing is a powerful way to engage customers, increase conversions, and drive revenue. But with so many SMS marketing services available, how do you choose the best one for your business? In this guide, we’ll walk you through key considerations, compare popular platforms, and … Continue reading “Choosing the best SMS marketing service for your business”

If you’re running a fitness studio, gym, or wellness center using Mindbody, you already know how powerful it is for managing appointments, memberships, and payments. But when it comes to digital marketing, Mindbody’s capabilities are limited—unless you pay extra for the Marketing Suite. That’s where … Continue reading “Supercharge your marketing with seamless Mindbody integration”

We’ve upgraded our DailyStory help documentation With a smarter, more accurate search function, faster page load times, and quicker results, it’s now easier than ever to find the answers you need. Whether you’re troubleshooting, exploring features, or just looking for a quick how-to, everything’s designed … Continue reading “What’s New in DailyStory – June 2025 highlights”

Switching marketing platforms can feel like moving houses—stressful, messy, and full of potential for things to break. Whether you’re outgrowing your current system or frustrated with clunky workflows and poor support, the idea of switching providers often sparks anxiety: Will we lose contacts? What about … Continue reading “Smooth transitions: How DailyStory makes onboarding painless”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

When businesses build their own software—either from the ground up or by heavily customizing off-the-shelf tools—it can feel empowering. You’re tailoring something perfectly to your needs, controlling the data, and skipping the bloated “enterprise” platforms. But when it comes to marketing features, that approach can … Continue reading “Marketing integrations: Why building your own tools is costing you more than you think”

SMS marketing remains one of the most powerful tools for directly connecting with your audience. With an open rate of over 90 percent and a response rate significantly higher than email, it’s clear that when done right, SMS marketing success can drive impressive results. But … Continue reading “SMS marketing strategy: How to build and optimize campaigns that convert”

Franchise marketing isn’t just about reaching customers—it’s about doing so consistently and cohesively across dozens, hundreds, or even thousands of locations. That’s a tough challenge. Each location needs powerful marketing tools, but those tools also need to align with a unified brand experience. This is … Continue reading “White labeling: How custom software with your logo makes franchise marketing easier”

Share a public URL linking to any email You can now share your email via a URL by toggling on Web View URL under Advanced Options in the Email Settings page. You can then use this link in other marketing avenues (like text messaging) to … Continue reading “What’s New in DailyStory – May 2025 highlights”

Brands are constantly seeking new ways to reach their audience directly and meaningfully—and that’s where SMS marketing shines. Fast, personal, and remarkably effective, SMS marketing has emerged as one of the most powerful and dependable tools in a marketer’s toolkit. Unlike other channels, SMS offers … Continue reading “Top 6 SMS marketing benefits: Why SMS marketing works”