DailyStory Blog

Best practices, recommendations, and tips for digital marketers

Building a Data-Driven Account Based Marketing Platform

When I think about building software for marketers, I’m building on the experience I’ve had from previous businesses and some of the challenges that I experienced. Because of this business influence, I believe DailyStory is taking a distinctly different view of what a marketing automation platform … Continue reading “Building a Data-Driven Account Based Marketing Platform”

What is Conversion Rate Optimization?

What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO), as it relates to digital marketing, is the application of a system and processes to convert a higher percentage of visitors into customers. A basic use of conversion rate optimization starts with a base set … Continue reading “What is Conversion Rate Optimization?”

AdWords or AdWords Express: Which Ad Platform?

There are two primary strategies for reaching your audience when they are searching on Google or Bing for your product or service: content found organically through Search Engine Optimization and advertisements. Both are critical. Small businesses especially recognize the need to optimize for both organic and … Continue reading “AdWords or AdWords Express: Which Ad Platform?”

DailyStory Now Available In Microsoft AppSource

We’re excited to announce that DailyStory 30-day Trials are now available in Microsoft AppSource! You can find DailyStory on Microsoft AppSource in a number of ways. The easiest? Type in “marketing automation” into the search bar and we’re the first result: This brings up a list of results. DailyStory … Continue reading “DailyStory Now Available In Microsoft AppSource”

Reporting on Lead Conversion Funnel

We’ve had some great feedback from our customers so far and continue to push out bug fixes and features almost every day. We have slowly started turning on some of the reporting features for a few of our customers. Later today we’re going to enable … Continue reading “Reporting on Lead Conversion Funnel”

Great digital marketing integration with sales equals more revenue

Over the past several weeks I’ve had multiple conversations about DailyStory and our vision for helping in the evolution of digital sales and marketing. One of the consistent topics that keeps coming up is: the struggle many leaders have of connecting the investments made in … Continue reading “Great digital marketing integration with sales equals more revenue”

WordPress popup plugin – easy to add popups

Add popups to your WordPress website Adding a popup for exit intent or as a welcome mat to WordPress is easy with DailyStory. Just add the DailyStory WordPress popup plugin and follow the simple steps outlined below. Install the DailyStory plugin for WordPress Install the DailyStory plugin … Continue reading “WordPress popup plugin – easy to add popups”

Hello World, Introducing DailyStory

If you are a developer, ‘hello world’ is a familiar concept. If you’re not, its typically what developers use for the first message of a new program they are working on. Once upon a time I wrote software, so I thought it was a fitting title … Continue reading “Hello World, Introducing DailyStory”

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