Reaching the right audience at the right time is crucial. One of the most effective strategies for doing so is email retargeting—a powerful technique that enables businesses to re-engage potential customers who have already interacted with their brand but haven’t yet converted. Whether it’s someone … Continue reading “Mastering email retargeting: A game-changer for your marketing strategy”

Email has become a vital tool in the digital marketing toolkit, used for everything from nurturing leads to closing sales and engaging with customers. However, not all emails are created equal. Two of the most commonly used strategies are email outreach and marketing emails, each … Continue reading “Email outreach vs. marketing email: Understanding the differences and when to use each”

Why custom GPTs are game-changers for email marketing Email marketing can be both a powerful growth tool and a significant challenge. You want your emails to engage, inspire, and ultimately drive customers to action—but creating content that consistently hits these goals takes a lot of … Continue reading “How to create a custom GPT for email marketing campaigns”

Email marketing is an invaluable tool for businesses, providing a direct line to your audience. However, standing out in crowded inboxes requires smart strategies and effective execution. The following are 10 tips to enhance your email marketing efforts and achieve stellar results. When done right, … Continue reading “Top 10 email marketing tips to skyrocket your campaigns”

With many marketers investing time and energy into engaging subject lines, images can be just as important to boosting your email conversion rates. The right email images can help you stand out from your competition and encourage your recipients to click. And email matters. Four … Continue reading “6 ways email images can increase your conversions”

As Cyber Monday approaches, the digital marketplace is poised for a frenzy of activity. This is the time when businesses can capitalize on the heightened consumer interest by sending out compelling Cyber Monday emails that drive traffic and conversions.  Black Friday 2023 saw an average … Continue reading “7 expert tips for crafting irresistible Cyber Monday emails”

Email marketing continues to be a cornerstone of digital marketing strategies in 2024. It’s a channel that allows businesses to communicate directly with their audience, offering a high return on investment and the opportunity for personalized engagement. With countless tools available, finding the right one … Continue reading “Why DailyStory is leading the pack in email marketing tools for 2025”

Let’s be honest. Cold emails get a bad rap. Many dismiss them as outdated. Some even confuse it with cold calling. But the truth is that cold email campaigns can still work wonders for your eCommerce business. Think about it—email remains the No. 1 marketing … Continue reading “Cold emails failing you? How to create cold eCommerce email templates generate responses”

Creating engaging email content is a cornerstone of successful digital marketing. However, coming up with fresh and captivating email ideas can be challenging, especially if you’re sending out emails regularly. Whether you’re crafting newsletters, promotional campaigns, or follow-up emails, the following are some top tips … Continue reading “Unlocking creativity: Top tips for generating engaging email ideas”

Standing out and achieving high engagement rates when your recipients’ email inboxes are overflowing can be challenging. While email marketing has an overall return on investment (ROI) of 4,200 percent, email best practices can ensure you get the best bang for your buck. The following … Continue reading “Boosting email engagement: 10 proven tips for success”

Email marketing remains a powerful tool for businesses to engage with their audience. However, the effectiveness of email campaigns hinges on one crucial factor: email deliverability. Ensuring that your emails land in your subscribers’ inboxes rather than their spam folders is paramount. About 162 billion … Continue reading “Mastering email deliverability: 10 tips to ensure your emails land in inboxes”

To maximize email marketing’s potential, a well-crafted email funnel is essential. An email funnel is a sequence of emails designed to guide a subscriber through a journey, from initial awareness to making a purchase and beyond. The following are nine key tips to master the … Continue reading “Mastering email funnels in digital marketing: 9 tips for success”

For small businesses, marketing is important but also can feel out of budget. About one in five small businesses doesn’t use digital marketing, while about one in 10 doesn’t invest in any kind of marketing. But this doesn’t have to be your small business. About … Continue reading “18 low-cost marketing ideas for small businesses”

One highly effective strategy within email marketing is the use of email coupons. When used correctly, email coupons can significantly boost customer loyalty, increase conversion rates, and enhance overall revenue. Plus, close to 60 percent of U.S. coupon users preferred online coupons in 2023. The following … Continue reading “Unlocking the power of email coupons: 10 tips for success”

With inboxes cluttered and attention spans short, it’s crucial to make every element of your email count. One of the most significant components that can make or break your email’s effectiveness is the Call to Action (CTA) button. The average click-through rate for CTAs is … Continue reading “Maximizing email engagement: 7 tips for effective email buttons”

Introduction The foundation of any successful email marketing strategy is a strong, engaged subscriber list. But building that list isn’t just about collecting as many email addresses as possible—it’s about using effective email capture tips to attract quality leads who are genuinely interested in your … Continue reading “10 email capture tips to build a robust subscriber list”

Confirmation emails play a pivotal role in shaping customer experiences and fostering lasting relationships. (Stay tuned for our free template.) From confirming purchases to event registrations and newsletter subscriptions, these emails serve as more than just transactional receipts. They represent valuable touchpoints for engaging with … Continue reading “Mastering confirmation emails: Enhancing engagement and building trust [plus template]”

In a digital world filled with tweets, snaps, and likes, one marketing strategy stands tall, proving its enduring effectiveness: email advertising.  Despite the evolving landscape of digital marketing, email remains a powerhouse, delivering unmatched ROI and fostering lasting connections with customers.  In this article, we’ll … Continue reading “Unveiling the power of email advertising: Why it’s still the champion of digital marketing”

We’ve said it before: email marketing is a critical component of any overall digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $42. Check out these 48 statistics that show the value of email marketing for … Continue reading “6 ways to collect email addresses without a website”

Email marketing automation can level up your campaign results, but it’s important to personalize your content as much as possible. Fortunately, it is possible to use automated email personalization. Simply put, email marketing automation transforms the manual sending of marketing emails into an automatic workflow … Continue reading “6 tips for automated email personalization”

Email marketing remains one of the most effective and reliable strategies for businesses to reach their audience.  Among the various email marketing techniques, the email blast stands out as a powerful tool for broadcasting messages to a large number of recipients simultaneously.  Whether you’re promoting … Continue reading “Mastering the art of email blast: A comprehensive guide”

Email remains a stalwart channel for reaching and engaging with customers.  However, with inboxes inundated with messages daily, it’s becoming increasingly challenging for marketers to capture and retain their audience’s attention.  Enter dynamic content in emails—a game-changer for enhancing email marketing campaigns and driving better … Continue reading “Elevate your marketing with dynamic content in emails”

Competition for consumer attention is fiercer than ever, so businesses must adopt strategic approaches to nurture leads and drive conversions effectively. One powerful tool in the marketer’s arsenal is drip email campaigns. Drip emails, also known as automated email sequences or lifecycle emails, are a … Continue reading “Mastering the art of drip emails to boost engagement and conversions”

AI summary generators are online tools that quickly and accurately condense lengthy pieces of content using artificial intelligence. The summary they will generate will have the same quality and meaning as the original version.  These generators are widely used in the field of academics by … Continue reading “The role of AI summary generators in email marketing”

Managing our email inbox can feel like a never-ending task. Whether you’re on vacation, out of the office for a meeting, or simply need dedicated time to focus on important tasks, an automatic email responder can be a lifesaver.  However, to truly harness its potential … Continue reading “7 tips for using an automatic email responder effectively”

In today’s competitive business landscape, effective communication is paramount, and cold emails represent a powerful tool in the arsenal of any savvy marketer or sales professional. Plus, we have a free template available. Keep in mind that while the average cold email reply rate is … Continue reading “Crafting cold emails that convert: 2 free templates”

Many digital marketing conversations focus on generating leads, but what are you doing once you have them? Think automated email follow-ups. If you’re emailing manually, consider that the average email response rate (which can vary widely) can be about 5 percent. So, when sending 100 … Continue reading “5 tips for automated email follow-ups that lead to conversions”

When announcing something for your business, it’s important to plan and prepare. In other words, you want to pay extra attention to every aspect of your announcement email. Doing so will ensure that your announcement is a hit, delivering the results you want, rather than … Continue reading “8 tips to write an effective announcement email”

Email marketing remains one of the most effective ways to connect with your audience, build relationships, and drive conversions. For businesses with tight budgets, free email marketing tools are a great starting point to grow your customer base without upfront costs. Among the many tools … Continue reading “The best free email marketing tools for your business”

The Future of AI in Email Marketing Is Here Whether you’ve tried ChatGPT, DALL-E2, or something else, artificial intelligence is transforming email marketing in numerous ways. In this guide, ‘8 Ways AI Can Be Used in Email Marketing,’ we explore how AI can optimize, improve, … Continue reading “8 ways AI can be used in email marketing”

Cart abandonment is a thorn in the side of every eCommerce business, but abandoned cart emails can be a huge help to complete the sale. In fact, eCommerce businesses lose about $18 billion in annual sales revenue due to cart abandonment. Cart abandonment happens when … Continue reading “9 tips for sending effective abandoned cart emails”

In the intricate dance of digital marketing, two elements emerge as foundational pillars: email engagement and email deliverability. These twin forces work in tandem to define the effectiveness of any email marketing campaign. Email engagement, a critical measure of success, reflects how recipients interact with … Continue reading “Email engagement and deliverability: Enhancing performance in your campaigns”

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever and these email marketing best practices will help you get ahead. In 2022, the number of email users worldwide is estimated … Continue reading “Email marketing best practices: 16 tips that make an impact”