Timing is everything in marketing, and email is no exception. No matter how well-crafted your message is, if it lands in your subscribers’ inboxes at the wrong time, it could easily be ignored—or worse, deleted without being opened. That’s why understanding the best time to … Continue reading “The best times to send email campaigns: Boost open rates and engagement”

The holiday season is one of the most important times of year for businesses, offering opportunities to boost revenue, strengthen customer relationships, and capture new leads. But with so much competition in inboxes, success depends on more than just sending a festive email or two—you … Continue reading “Planning your holiday email marketing campaign: A step-by-step guide”

Email marketing remains one of the most powerful tools for engaging your audience and driving conversions. But the success of your campaigns depends on the quality of your email list. If you’re sending emails to inactive, fake, or outdated addresses, you’re not only wasting resources—you’re … Continue reading “Email list cleaning: The complete guide to boost deliverability and engagement”

Launching a new product is exciting—but your success depends on how well you get the word out. One of the most powerful tools at your disposal? Email marketing. Product launch emails are essential for building anticipation, sparking engagement, and driving early sales. But to stand … Continue reading “Write product launch emails that are irresistible”

If you engage with audiences in the European Union, understanding the General Data Protection Regulation (GDPR) is essential for legal and ethical email marketing.  Introduced in 2018, GDPR redefined how businesses handle personal data—raising the bar for transparency, consent, and data protection. Whether your organization … Continue reading “GDPR and Email Marketing: A Comprehensive Guide”

Small business owners are always looking for cost-effective ways to increase sales, attract new customers, and drive repeat business. One often-overlooked strategy? Text coupons. Text message (SMS) marketing delivers promotions directly into the hands (and pockets) of your customers—literally. With open rates as high as … Continue reading “Text coupons: How they work and when you should use them”

Non-profit organizations face a unique challenge: making a meaningful impact on a limited budget. While your mission might be priceless, your marketing resources likely are not. That’s where email marketing comes in—an accessible, measurable, and cost-effective way to stay connected with supporters and drive your … Continue reading “Email marketing for non-profits: Raising awareness and funds”

In the fast-paced digital landscape of 2025, businesses are constantly reassessing their marketing strategies. With so many channels available—from social media and search ads to influencer collaborations, SMS, and even AI-powered chat—it’s fair to ask: Is email marketing still worth it? The short answer: Absolutely. … Continue reading “Is email marketing still worth it in 2025? Absolutely—here’s why”

Email marketing remains one of the most effective digital marketing strategies, offering an impressive return on investment (ROI) when done correctly. But how do you know if your email marketing efforts are truly paying off? We’ll break down how to calculate your email marketing ROI … Continue reading “Email marketing ROI: Calculate yours step by step”

Switching marketing platforms can feel like moving houses—stressful, messy, and full of potential for things to break. Whether you’re outgrowing your current system or frustrated with clunky workflows and poor support, the idea of switching providers often sparks anxiety: Will we lose contacts? What about … Continue reading “Smooth transitions: How DailyStory makes onboarding painless”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

When businesses build their own software—either from the ground up or by heavily customizing off-the-shelf tools—it can feel empowering. You’re tailoring something perfectly to your needs, controlling the data, and skipping the bloated “enterprise” platforms. But when it comes to marketing features, that approach can … Continue reading “Marketing integrations: Why building your own tools is costing you more than you think”

Franchise marketing isn’t just about reaching customers—it’s about doing so consistently and cohesively across dozens, hundreds, or even thousands of locations. That’s a tough challenge. Each location needs powerful marketing tools, but those tools also need to align with a unified brand experience. This is … Continue reading “White labeling: How custom software with your logo makes franchise marketing easier”

Brands are constantly seeking new ways to reach their audience directly and meaningfully—and that’s where SMS marketing shines. Fast, personal, and remarkably effective, SMS marketing has emerged as one of the most powerful and dependable tools in a marketer’s toolkit. Unlike other channels, SMS offers … Continue reading “Top 6 SMS marketing benefits: Why SMS marketing works”

When it comes to event marketing, your tools can make or break your success. It’s not just about sending invites and hoping for RSVPs.  From managing promotions and tracking engagement to analyzing performance and optimizing future campaigns, your marketing platform should work as hard as … Continue reading “Maximize your impact: Why DailyStory is the best platform for event marketing”

When it comes to digital marketing, choosing the right platform isn’t just a matter of preference—it’s a decision that directly impacts your ability to grow, engage, and retain your audience effectively. And in today’s competitive landscape, your marketing tools need to be smarter, more adaptive, … Continue reading “DailyStory vs. Constant Contact: Which marketing platform is better?”

Resending emails is a powerful yet often underutilized strategy to boost open rates, increase engagement, and ensure your message reaches your audience. However, the key to success lies in knowing when to resend, how to optimize the content, and how to segment your audience effectively. … Continue reading “Resending email: How to maximize engagement with follow-ups”

Email marketing remains one of the most effective ways to communicate with customers, build relationships, and drive sales. However, not all emails serve the same purpose. To maximize engagement and results, businesses should leverage different types of emails tailored to various customer interactions. In this … Continue reading “Types of emails every business should be sending”

Inactive subscribers are an inevitable challenge for any email marketer. Whether customers lose interest, forget about your brand, or simply get overwhelmed by their inbox, it’s crucial to find ways to re-engage them. “We Miss You” emails offer a powerful opportunity to reconnect, reminding your … Continue reading ““We miss you” emails: Reconnecting with inactive subscribers”

Reddit marketing might make some businesses nervous—but rather than avoiding it, smart marketers are learning how to embrace Reddit’s unique culture and tap into its massive user base. Often dubbed the “front page of the internet,” Reddit is a massive network of communities—called subreddits—where users … Continue reading “4 tips to market your brand on Reddit”

A well-planned webinar email sequence is essential for maximizing attendance, engagement, and post-event conversions. By strategically crafting emails before, during, and after the webinar, you can ensure your audience stays informed and motivated. In this guide, we’ll walk you through each stage of a successful … Continue reading “Webinar email sequence: How to engage attendees before, during, and after”

A well-crafted welcome email is the foundation of a strong customer relationship. It’s your first opportunity to engage new subscribers, build trust, and guide them toward conversion. In this article, we’ll showcase impactful welcome email examples that leverage personalization, compelling storytelling, and clear calls to … Continue reading “Welcome email examples: Inspiring first impressions that convert”

Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links … Continue reading “7 tips to successfully advertise on Reddit”

Text messaging, also known as SMS marketing, is a powerful tool that enables you to contact people directly. But carrier violations may be preventing your texts from being delivered. According to Smart Insights, 97 percent of text messages are read within 15 minutes of delivery, … Continue reading “Carrier violations: What to avoid during SMS text marketing”

A well-crafted welcome email series is essential for building strong relationships with new subscribers. This series sets the tone for future interactions, nurtures leads, and guides them through their customer journey. By optimizing timing, content, and engagement strategies, businesses can increase customer retention and drive … Continue reading “Welcome email series: Nurturing subscribers for long-term engagement”

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “5 of the best free press release services”

The battle for attention is fiercer in today’s crowded inboxes. For marketers, crafting effective win-back email subject lines is a critical skill to re-engage inactive subscribers and breathe life back into dormant email lists. Your subject line is often the first and only chance to … Continue reading “Win-back email subject lines: Crafting headlines that grab attention”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”

Are your email campaigns falling flat, with low open rates and minimal engagement? It is high time you divide your subscriber list into smaller, targeted groups based on behavior, location, or interests. Companies using email segmentation report 760 percent higher revenue from email campaigns, proving how … Continue reading “Email segmentation: Definition, strategy, and examples”

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. These types of messages are often called bulk text messages, broadcast text messages or mass text messages. For example, sending … Continue reading “Automated text message marketing”

Email marketing remains one of the most effective channels for businesses to connect with their audience. The right email marketing platform can make all the difference in crafting compelling campaigns, reaching the right audience, and analyzing results. However, with so many options available, how do … Continue reading “Choosing the right email marketing platform for your business”

When designing and coding HTML emails, one of the biggest challenges marketers face is email clipping—where a mailbox provider truncates an email, requiring the recipient to click “View entire message” or “Read more” to see the full content. Understanding these clipping limits can help optimize … Continue reading “HTML email clipping limits across different mailbox providers”

Re-engaging lost customers can be a game-changer for your business. These are customers who have purchased from you in the past but haven’t interacted with your brand for a while. Instead of letting these relationships fade away, win-back email campaigns provide a strategic and cost-effective … Continue reading “Win-back email campaigns: How to re-engage lost customers”