Email marketing has been declared “dead” more times than anyone can count, yet it continues to outperform many newer channels when it comes to ROI, reach, and ownership. The difference now is how email marketing works is changing faster than ever. New technologies, shifting consumer … Continue reading “The future of email marketing: Predictions for the next 5 years”

Pickleball is no longer just a recreational pastime. It’s one of the fastest-growing sports in the country, with new clubs, leagues, tournaments, and facilities popping up everywhere. That growth is exciting, but it also means one thing: competition for attention is increasing fast. If you … Continue reading “Pickleball branding: How to build a strong identity for your organization”

Mindbody is a powerful platform for studios, gyms, salons, and wellness businesses. It handles scheduling, payments, memberships, and client management in one place, which is exactly why so many businesses rely on it every day. But when it comes to marketing, Mindbody users often run … Continue reading “Common marketing mistakes made by Mindbody users”

If you use Mindbody to manage scheduling, memberships, and payments, you’ve likely been encouraged to “unlock” better marketing performance through paid add-ons. Email campaigns. Automated follow-ups. Text messaging. Enhanced reporting. On the surface, these upgrades promise growth. But for many businesses, Mindbody’s marketing add-ons quickly … Continue reading “How to improve marketing performance without upgrading to Mindbody’s add-ons”

Franchise organizations have a unique marketing challenge: You’re not just promoting a product or service. You’re promoting a brand experience that must stay consistent across many locations, owners, and markets. You’re managing national marketing campaigns, supporting local franchisees, and ensuring everyone has the tools and … Continue reading “How to evaluate your franchise marketing data: Metrics that matter”

Pickleball participation continues to explode across the U.S., but many clubs still struggle with one critical challenge: getting players from interested to officially registered. If your courts are busy but your registration numbers don’t reflect that interest, the issue often isn’t demand. It’s friction. Confusing … Continue reading “How to increase player registration for your pickleball club”

Businesses in the fitness, wellness, and service-based industries often start with Mindbody because it’s a familiar, all-in-one platform. Scheduling, payments, and client management are tightly integrated, and the built-in marketing suite promises convenience. But as businesses grow, many begin to notice cracks, especially in their … Continue reading “Why businesses switch from the Mindbody Marketing Suite”

The holiday season is one of the busiest (and most competitive) times of the year for marketers. Brands send more emails. Customers receive more offers. Inboxes fill up faster than ever. Because of this, measuring performance becomes even more critical. If you can’t track what’s … Continue reading “How to measure the success of a holiday email campaign”

Email marketing continues to evolve faster than many businesses expect. What worked even a year ago (batch-and-blast campaigns, basic personalization, static templates) is quickly losing effectiveness as inboxes become more crowded and consumer expectations rise. In 2026, email marketing is less about sending more messages … Continue reading “Email marketing trends to watch in 2026”

Sports leagues (whether youth, amateur, recreational, or semi-pro) face a unique mix of challenges and opportunities. You serve a community, drive participation, coordinate schedules, manage volunteers, and keep players informed while maintaining strong relationships with families, coaches, sponsors, and fans. But running a successful league … Continue reading “Sports league marketing: Strategies to grow registration, engagement, and revenue”

In the world of SaaS (software as a service), customer relationships are everything. Whether you’re helping users discover your product, guiding them through onboarding, or encouraging renewals, email remains one of the most powerful tools in your marketing toolbox. Effective email marketing for SaaS goes … Continue reading “Email marketing for SaaS companies: Best practices and strategies”

Email marketing remains one of the most effective ways to reach your audience, but sending the same message to every subscriber is no longer enough. Your audience has diverse interests, behaviors, and needs, and a one-size-fits-all approach can lead to low engagement, unsubscribes, or missed … Continue reading “The importance of email list segmentation”

Building strong relationships with your fitness clients is just as important as helping them build strength in the gym. Whether you run a boutique studio, a yoga center, or a large fitness franchise, email marketing remains one of the most powerful and cost-effective ways to … Continue reading “A complete guide to email marketing for fitness centers”

When you send an email campaign, your copy determines whether your message gets opened, read, and acted on … or ignored. The words you choose can be the difference between engagement and an unsubscribe. If you’re wondering how to write email copy that grabs attention … Continue reading “How to write email copy that’s irresistible and converts”

Customer loyalty is no longer a nice-to-have. It’s essential for sustainable business growth.  Loyal customers not only spend more and purchase more often, but they’re also more likely to refer others, leave positive reviews, and stick with your brand even when competitors try to lure … Continue reading “Build customer loyalty with email marketing”

Discounts are one of the oldest and most powerful tools in a marketer’s toolkit. Whether it’s a percentage off, a buy-one-get-one deal, or a limited-time flash sale, promotions can attract attention, boost sales, and bring new customers through the door. But like any strategy, they’re … Continue reading “Advantages (and disadvantages) of discounts in your digital marketing campaigns”

For small businesses, the holiday season can make or break the year. Shoppers are actively searching for deals, thoughtful gifts, and brands that align with their values. It’s the perfect time to use email marketing to reach your audience directly, drive sales, and build long-term … Continue reading “Avoid common pitfalls of holiday email marketing”

Thanksgiving is the perfect time to connect with your audience through heartfelt and engaging email campaigns. Whether you want to show gratitude, promote seasonal offers, or share valuable holiday content, a well-crafted Thanksgiving email can strengthen customer relationships and drive engagement. Here are some creative … Continue reading “Thanksgiving emails: Ideas to engage your audience this holiday season”

Every year, Black Friday marks the biggest shopping day in the U.S.—and increasingly around the world. For businesses, it represents a massive opportunity to connect with customers, drive sales, and grow loyalty. But in the crowded inbox environment of November, how can your brand stand … Continue reading “Black Friday email campaigns that are irresistible”

When it comes to growing your email or SMS marketing lists, your signup form is often the first impression potential subscribers have of your brand.  It can make the difference between a new loyal follower and someone who clicks away. Signup forms are more than … Continue reading “The best signup forms for high conversions”

Timing is everything in marketing, and email is no exception. No matter how well-crafted your message is, if it lands in your subscribers’ inboxes at the wrong time, it could easily be ignored—or worse, deleted without being opened. That’s why understanding the best time to … Continue reading “The best times to send email campaigns: Boost open rates and engagement”

The holiday season is one of the most important times of year for businesses, offering opportunities to boost revenue, strengthen customer relationships, and capture new leads. But with so much competition in inboxes, success depends on more than just sending a festive email or two—you … Continue reading “Planning your holiday email marketing campaign: A step-by-step guide”

Email marketing remains one of the most powerful tools for engaging your audience and driving conversions. But the success of your campaigns depends on the quality of your email list. If you’re sending emails to inactive, fake, or outdated addresses, you’re not only wasting resources—you’re … Continue reading “Email list cleaning: The complete guide to boost deliverability and engagement”

Launching a new product is exciting—but your success depends on how well you get the word out. One of the most powerful tools at your disposal? Email marketing. Product launch emails are essential for building anticipation, sparking engagement, and driving early sales. But to stand … Continue reading “Write product launch emails that are irresistible”

If you engage with audiences in the European Union, understanding the General Data Protection Regulation (GDPR) is essential for legal and ethical email marketing.  Introduced in 2018, GDPR redefined how businesses handle personal data—raising the bar for transparency, consent, and data protection. Whether your organization … Continue reading “GDPR and Email Marketing: A Comprehensive Guide”

Small business owners are always looking for cost-effective ways to increase sales, attract new customers, and drive repeat business. One often-overlooked strategy? Text coupons. Text message (SMS) marketing delivers promotions directly into the hands (and pockets) of your customers—literally. With open rates as high as … Continue reading “Text coupons: How they work and when you should use them”

Non-profit organizations face a unique challenge: making a meaningful impact on a limited budget. While your mission might be priceless, your marketing resources likely are not. That’s where email marketing comes in—an accessible, measurable, and cost-effective way to stay connected with supporters and drive your … Continue reading “Email marketing for non-profits: Raising awareness and funds”

In the fast-paced digital landscape of 2025, businesses are constantly reassessing their marketing strategies. With so many channels available—from social media and search ads to influencer collaborations, SMS, and even AI-powered chat—it’s fair to ask: Is email marketing still worth it? The short answer: Absolutely. … Continue reading “Is email marketing still worth it in 2025? Absolutely—here’s why”

Email marketing remains one of the most effective digital marketing strategies, offering an impressive return on investment (ROI) when done correctly. But how do you know if your email marketing efforts are truly paying off? We’ll break down how to calculate your email marketing ROI … Continue reading “Email marketing ROI: Calculate yours step by step”

Switching marketing platforms can feel like moving houses—stressful, messy, and full of potential for things to break. Whether you’re outgrowing your current system or frustrated with clunky workflows and poor support, the idea of switching providers often sparks anxiety: Will we lose contacts? What about … Continue reading “Smooth transitions: How DailyStory makes onboarding painless”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

When businesses build their own software—either from the ground up or by heavily customizing off-the-shelf tools—it can feel empowering. You’re tailoring something perfectly to your needs, controlling the data, and skipping the bloated “enterprise” platforms. But when it comes to marketing features, that approach can … Continue reading “Marketing integrations: Why building your own tools is costing you more than you think”

Franchise marketing isn’t just about reaching customers—it’s about doing so consistently and cohesively across dozens, hundreds, or even thousands of locations. That’s a tough challenge. Each location needs powerful marketing tools, but those tools also need to align with a unified brand experience. This is … Continue reading “White labeling: How custom software with your logo makes franchise marketing easier”