Social media is a great way to advertise your brand and its products and/or services, but being effective can sometimes feel like an impossible challenge. People use social media platforms for different reasons, and your job is to figure out how to get them to … Continue reading “Maximizing your brand’s reach: Effective social media advertising and management strategies”

Email marketing has long been a cornerstone of digital marketing, but its potential for local businesses is often underestimated. Local email marketing offers a unique opportunity to connect with your community, build customer loyalty, and drive foot traffic or local sales. Let’s explore how local … Continue reading “Local email marketing: A powerful tool for small businesses”

Email design is not just about making messages look good—it’s about creating experiences that engage, captivate, and convert. To this day, marketing emails remain one of the most effective tools for businesses that want to reach a vast audience. Four out of five marketers say that they … Continue reading “7 Tips for Effective Email Design”

An opt-in email is a communication that requires recipients to give their explicit permission before receiving email campaigns or newsletters. This practice aligns with email marketing best practices and legal standards, such as GDPR, ensuring that the recipients genuinely want to hear from you. Opt-in … Continue reading “What is an opt-in email?”

Email follow-ups are one of the simplest yet most effective tools to improve communication and achieve results. Whether you’re waiting on a job application, a potential client response, or an internal project update, a well-timed email follow-up can make all the difference. In this article, … Continue reading “Mastering the art of the email follow-up: Tips, timing, and templates”

Building an email list is one of the most effective ways to grow your business and connect with your audience. But not all email sign-ups are created equal. By crafting compelling opt-in emails, you can ensure that your subscribers are genuinely interested in your offerings … Continue reading “Opt-in email examples: How to build a winning subscriber list”

Invitation emails are a cornerstone of effective communication, helping you connect with your audience and inspire action. Whether you’re hosting an event, launching a new product, or inviting customers to join a webinar, a well-crafted invitation email can make all the difference in boosting attendance … Continue reading “How to create compelling invitation emails that drive engagement”

Do you believe AI isn’t a fit for your digital marketing strategies? Think again. According to 48 percent of marketing leaders, customers are better engaged with AI-powered technologies like chatbots. Relevant data, results in the best marketing campaigns. However, the complex data generated in today’s omnichannel … Continue reading “Exploring the role of AI in creating data-driven digital marketing campaigns”

Email marketing remains one of the most effective channels for reaching and engaging with audiences. However, crafting the perfect email involves more than just clever copy and design—it requires rigorous testing to ensure that the email performs well across devices, inboxes, and audiences. Enter email … Continue reading “Why email testing tools matter for marketers”

Email marketing remains one of the most effective ways to engage with your audience, nurture leads, and drive conversions. However, to maximize its potential, you need a well-defined strategy. Here’s a comprehensive guide to mastering email marketing. Define your goals Before diving into the tactics, … Continue reading “Mastering email marketing: A comprehensive strategy guide”

Cutting through the noise and effectively engaging your audience can be a significant challenge. One of the most powerful tools at your disposal to achieve this is email retargeting. By strategically re-engaging with your audience, email retargeting can help you drive conversions, increase sales, and … Continue reading “The power of email retargeting: A guide to boosting customer engagement and sales”

Email marketing remains one of the most effective tools for engaging with your audience, nurturing leads, and driving conversions. But if you’re only sending one-off emails, you’re missing out on the full potential of this powerful channel. That’s where email sequences come in. An email … Continue reading “The power of email sequences: A strategic approach to email marketing”

Reaching the right audience at the right time is crucial. One of the most effective strategies for doing so is email retargeting—a powerful technique that enables businesses to re-engage potential customers who have already interacted with their brand but haven’t yet converted. Whether it’s someone … Continue reading “Mastering email retargeting: A game-changer for your marketing strategy”

Email has become a vital tool in the digital marketing toolkit, used for everything from nurturing leads to closing sales and engaging with customers. However, not all emails are created equal. Two of the most commonly used strategies are email outreach and marketing emails, each … Continue reading “Email outreach vs. marketing email: Understanding the differences and when to use each”

Introduction Imagine you’re stuck finding the right words for your next email campaign. You know how crucial this email is to capture attention, spark interest, and drive conversions. We’ve all been there. Now imagine having an AI assistant by your side, ready to spark creativity, … Continue reading “How to use ChatGPT for email campaigns to save time and boost performance”

Email marketing is an invaluable tool for businesses, providing a direct line to your audience. However, standing out in crowded inboxes requires smart strategies and effective execution. The following are 10 tips to enhance your email marketing efforts and achieve stellar results. When done right, … Continue reading “Top 10 email marketing tips to skyrocket your campaigns”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile internet users. You can … Continue reading “16 tips for a mobile-friendly website that you can’t ignore”

Augmented reality looks to be the next frontier of e-commerce, but are you ready for it? AR shopping capitalizes on an enhanced version of the physical world around you that involves digital visual elements, sound and other sensory stimuli. These features offer customers deeper and … Continue reading “5 tips to get started with AR shopping for your business”

As a small business owner, you have to wear many hats, and unless you’re a production company, creating videos to market your business probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 … Continue reading “5 reasons why your small business should create more videos”

We’re all looking for ways to reach out to customers better than we did in the past. Much of this happens with digital transformation, which calls for the integration of marketing technologies. What is digital transformation? Digital transformation involves transitioning from using traditional marketing tools … Continue reading “Digital transformation and customer experience: Integrating marketing technologies for better outcomes”

As Cyber Monday approaches, the digital marketplace is poised for a frenzy of activity. This is the time when businesses can capitalize on the heightened consumer interest by sending out compelling Cyber Monday emails that drive traffic and conversions.  Black Friday 2023 saw an average … Continue reading “7 expert tips for crafting irresistible Cyber Monday emails”

As SEO reselling evolves in 2024, here’s what you need to watch for: The rise of white-label SEO services and their impact Key SEO trends that will shape your digital marketing strategy The increasing importance of technical SEO and on-page SEO practices How international SEO … Continue reading “SEO reselling in 2024: Emerging trends and what to expect”

Email marketing continues to be a cornerstone of digital marketing strategies in 2024. It’s a channel that allows businesses to communicate directly with their audience, offering a high return on investment and the opportunity for personalized engagement. With countless tools available, finding the right one … Continue reading “Why DailyStory is leading the pack in email marketing tools for 2025”

Influencer marketing has rapidly transformed into a powerful strategy for businesses to forge connections with their target audiences in recent years. The undeniable fact that 92 percent of marketers recognize influencer marketing’s efficacy speaks volumes about its impact. Yet, what truly distinguishes influencers from the … Continue reading “The future of influencer marketing: Combining digital influence with physical products”

Let’s be honest. Cold emails get a bad rap. Many dismiss them as outdated. Some even confuse it with cold calling. But the truth is that cold email campaigns can still work wonders for your eCommerce business. Think about it—email remains the No. 1 marketing … Continue reading “Cold emails failing you? How to create cold eCommerce email templates generate responses”

Businesses of all sizes consider CRM software as a near-vital tool because of its ability to make communications more consistent, efficient and relevant. CRM (which stands for “customer relationship management”) software gathers customer interactions in one central place to improve the customer experience and overall … Continue reading “6 benefits of using CRM software for small businesses”

Creating engaging email content is a cornerstone of successful digital marketing. However, coming up with fresh and captivating email ideas can be challenging, especially if you’re sending out emails regularly. Whether you’re crafting newsletters, promotional campaigns, or follow-up emails, the following are some top tips … Continue reading “Unlocking creativity: Top tips for generating engaging email ideas”

Branding directly impacts the success of a business online, so you’ll want to consider creating a brand style guide if you don’t already have one. Think of a brand style guide as the rulebook for how your business presents itself to the world. This includes … Continue reading “5 tips to create a brand style guide for your business”

Standing out and achieving high engagement rates when your recipients’ email inboxes are overflowing can be challenging. While email marketing has an overall return on investment (ROI) of 4,200 percent, email best practices can ensure you get the best bang for your buck. The following … Continue reading “Boosting email engagement: 10 proven tips for success”

Email marketing remains a powerful tool for businesses to engage with their audience. However, the effectiveness of email campaigns hinges on one crucial factor: email deliverability. Ensuring that your emails land in your subscribers’ inboxes rather than their spam folders is paramount. About 162 billion … Continue reading “Mastering email deliverability: 10 tips to ensure your emails land in inboxes”

To maximize email marketing’s potential, a well-crafted email funnel is essential. An email funnel is a sequence of emails designed to guide a subscriber through a journey, from initial awareness to making a purchase and beyond. The following are nine key tips to master the … Continue reading “Mastering email funnels in digital marketing: 9 tips for success”

For small businesses, marketing is important but also can feel out of budget. About one in five small businesses doesn’t use digital marketing, while about one in 10 doesn’t invest in any kind of marketing. But this doesn’t have to be your small business. About … Continue reading “18 low-cost marketing ideas for small businesses”

While humor can help make content that much more engaging, being funny isn’t as easy as it sounds. It also can get your company in (at least social media) hot water if it comes off as more offensive than funny. We understand the temptation to … Continue reading “Humor: Is it right for your marketing campaign?”