Mastering the art of drip emails to boost engagement and conversions

Competition for consumer attention is fiercer than ever, so businesses must adopt strategic approaches to nurture leads and drive conversions effectively. One powerful tool in the marketer’s arsenal is drip email campaigns.  Drip emails, also known as automated email sequences or lifecycle emails, are a … Continue reading “Mastering the art of drip emails to boost engagement and conversions”

5 landing page benefits for your small business

When it comes to converting website visitors to customers, your home page often is not enough. To be clear, your website’s home page acts as more of an introduction to your business. On the flip side, landing pages are standalone web pages that are disconnected … Continue reading “5 landing page benefits for your small business”

Franchise SMS marketing: How to grow subscribers

With SMS marketing continuing to grow in popularity, every franchise should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how many contact … Continue reading “Franchise SMS marketing: How to grow subscribers”

Streamlining operations: Essential software solutions for modern businesses

Running a business in the modern world is like juggling squirrels at a rave. Mixed metaphors aside, you have to balance a lot for any business, no matter how large, small, simple, or complex your plans might be. On top of that, you have to … Continue reading “Streamlining operations: Essential software solutions for modern businesses”

The role of AI summary generators in email marketing

AI summary generators are online tools that quickly and accurately condense lengthy pieces of content using artificial intelligence. The summary they will generate will have the same quality and meaning as the original version.  These generators are widely used in the field of academics by … Continue reading “The role of AI summary generators in email marketing”

What is conversational marketing? 3 ways it can help your business

The power of conversational marketing happens when we can make our messaging helpful, personal, and empathetic—but at scale. By the sound of it, you might think that your company’s digital marketing strategy is already a version of conversational marketing, especially if you’re customer-focused. And you’re … Continue reading “What is conversational marketing? 3 ways it can help your business”

8 reasons to employ an SMS marketing strategy

When you’re in the marketing industry, it’s well-known that some of the most popular marketing strategies bank on short-form social media content creation, influencer marketing, and other forms of digital marketing. One of the most overlooked methods of reaching an audience in 2024 is SMS … Continue reading “8 reasons to employ an SMS marketing strategy”

8 tips to create a successful customer survey for your business

Customer satisfaction can make or break your business, so a customer survey can help you understand how your customers are feeling and where you could potentially improve. Customer surveys are simply a method of soliciting customer feedback (using various tools) so you can measure your … Continue reading “8 tips to create a successful customer survey for your business”

The best ways to translate text on images effortlessly

Imagine that you are on an international business trip, and there the locals provide you with a document or images in their native language. Likewise, if you are collaborating with global clients or customers, you may receive photos or documents in their local language. In … Continue reading “The best ways to translate text on images effortlessly”

How to earn passive income through digital marketing and SEO in 2024

At least 45 percent of people in the U.S. alone have a side hustle. And many want this job to be remote for their own comfort. That’s where the digital marketing and SEO industry might be a perfect fit for those looking to earn passive … Continue reading “How to earn passive income through digital marketing and SEO in 2024”

Struggling with marketing content? 7 tips to beat writer’s block

Beyond just writing, the goal of copywriting aims to create engaging marketing content that persuades your audience to take action. So, when you’re experiencing writer’s block, it can impact the success of your business.  No pressure, right?  Writer’s block is often referred to as the … Continue reading “Struggling with marketing content? 7 tips to beat writer’s block”

Crafting cold emails that convert: 2 free templates

In today’s competitive business landscape, effective communication is paramount, and cold emails represent a powerful tool in the arsenal of any savvy marketer or sales professional. Plus, we have a free template available. Keep in mind that while the average cold email reply rate is … Continue reading “Crafting cold emails that convert: 2 free templates”

5 strategies to increase sales with your mobile app

If your business has a mobile app, you have additional opportunities to both engage with your customers and increase overall sales. Mobile apps are powerful tools. About 49 percent of consumers open an app more than 11 times each day, and about 70 percent of … Continue reading “5 strategies to increase sales with your mobile app”

How rebranding and redesigning drive traffic surge in your marketing strategy

In today’s digital landscape, a company’s website serves as its digital storefront, often forming the first impression for potential customers. As such, the importance of a well-designed and strategically positioned website cannot be overstated. This is where the concepts of rebranding and redesigning come into … Continue reading “How rebranding and redesigning drive traffic surge in your marketing strategy”

7 strategies to grow quality backlinks and boost your SEO

Backlinks are a critical part of SEO strategy Quality backlinks, links that point from one website to another, are a critical part of SEO strategy. And any SEO expert will tell you building backlinks is very important to your overall SEO strategy. Organic traffic is … Continue reading “7 strategies to grow quality backlinks and boost your SEO”

What are the best ways to gain leads from content marketing?

Content marketing has great potential to attract leads. However, it should be done the right way to bring in the maximum extract. Companies and businesses can prove themselves to be industry leaders if they follow the right content practices. For instance, educational and valuable content … Continue reading “What are the best ways to gain leads from content marketing?”

6 ways to attract customers to in-store shopping

Despite the growth of online shopping, there’s still value in the in-store shopping experience. And if your business depends on actual foot traffic more than online sales, it’s important to attract customers to your physical store location. After the COVID-19 pandemic (when online was the … Continue reading “6 ways to attract customers to in-store shopping”

5 tips for automated email follow-ups that lead to conversions

Many digital marketing conversations focus on generating leads, but what are you doing once you have them? Think automated email follow-ups. If you’re emailing manually, consider that the average email response rate (which can vary widely) can be about 5 percent. So, when sending 100 … Continue reading “5 tips for automated email follow-ups that lead to conversions”

SEO content optimization tips to increase online visibility

Every website owner wants to increase their online presence. No matter if their website is an eCommerce store, digital marketing platform, or a simple blog, having a great reach and receiving impressions is what they create content for. Successfully fulfilling this objective requires optimizing content, … Continue reading “SEO content optimization tips to increase online visibility”

Traditional marketing vs digital marketing

How does traditional marketing compare to digital marketing? Both have a role and both have unique capabilities. We’ll explore those here. What’s the difference? At the core, traditional marketing takes place offline, while digital marketing happens through digital channels (i.e. online). That being said, there … Continue reading “Traditional marketing vs digital marketing”

8 ways AI can be used in email marketing

The future of AI in email marketing is already here. Whether you’ve tried ChatGPT, DALL-E2, or something else, artificial intelligence can optimize, improve and speed up every aspect of email marketing. Simply put, AI is a computer science process for building smart machines that’s capable … Continue reading “8 ways AI can be used in email marketing”

11 fitness content ideas you can use today

If you’re responsible for marketing a fitness brand in any way, it might be challenging at times to think of creative fitness content that not only tells your brand story but also attracts and retains clients. The goal is to produce high-quality fitness content that’s … Continue reading “11 fitness content ideas you can use today”

9 tips for sending effective abandoned cart emails

Cart abandonment is a thorn in the side of every eCommerce business, but abandoned cart emails can be a huge help to complete the sale. In fact, eCommerce businesses lose about $18 billion in annual sales revenue due to cart abandonment. Cart abandonment happens when … Continue reading “9 tips for sending effective abandoned cart emails”

Email engagement and deliverability: Enhancing performance in your campaigns

In the intricate dance of digital marketing, two elements emerge as foundational pillars: email engagement and email deliverability. These twin forces work in tandem to define the effectiveness of any email marketing campaign. Email engagement, a critical measure of success, reflects how recipients interact with … Continue reading “Email engagement and deliverability: Enhancing performance in your campaigns”

8 steps to create an effective SEO strategy

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

Understanding how project management can help your marketing department

In the extremely competitive landscape of marketing, project management is paramount for business success. However, the application of project management emerges as a crucial driver of efficiency, organization, and strategic alignment within marketing departments. From meticulous marketing planning and resource allocation to improved collaboration and … Continue reading “Understanding how project management can help your marketing department”

Email marketing best practices: 16 tips that make an impact

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever and these email marketing best practices will help you get ahead. In 2022, the number of email users worldwide is estimated … Continue reading “Email marketing best practices: 16 tips that make an impact”

10 ways you can creatively and digitally promote your business

In the ever-evolving landscape of digital marketing, using creative strategies is imperative for businesses aiming to stand out and capture the attention of their target audience through digital promotion. The following are 10 effective ways to digitally promote your business, emphasizing innovation and engagement. From … Continue reading “10 ways you can creatively and digitally promote your business”

Effective email marketing: 6 essential tips for A/B testing subject lines

A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

Maximizing digital marketing: Understanding social proof and its 9 strategic applications

When digging deeper into the idea of “social proof,” just remember that humans are definitely pack animals. Psychologically speaking, humans want to fit in with the rest of the crowd, and this can affect us in many ways, particularly our consumer behavior. Social proof refers … Continue reading “Maximizing digital marketing: Understanding social proof and its 9 strategic applications”

Digital marketing strategies for call centers: A winning combination

The global call center industry has been rapidly evolving with the integration of advanced digital technologies and marketing strategies. With call centers shifting from traditional customer service models to strategic customer experience hubs, leveraging data, AI, and automation, digital marketing plays a pivotal role in … Continue reading “Digital marketing strategies for call centers: A winning combination”

Choosing the right platform for influencer marketing: A comprehensive guide

Understanding Influencer Marketing: A Key Digital Strategy Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are followed by an engaged audience on at least one or more platforms. Influencers can … Continue reading “Choosing the right platform for influencer marketing: A comprehensive guide”

5 ways to drive sales using Instagram shoppable posts

If you’re looking to sell more online, don’t overlook Instagram shoppable posts. This feature allows businesses to tag products (which are listed in their Instagram Shop catalog) directly in various Instagram posts, including feed posts, Instagram Stories, IGTV videos, Reels, Live streams and Instagram Guides. … Continue reading “5 ways to drive sales using Instagram shoppable posts”

Want to receive more great content like this for free?

Subscribe to our newsletter to get best practices, recommendations, and tips for digital marketers