Author biographies are an opportunity to personally connect with your blog readers. There are more than 500 million blogs out of 1.7 billion websites, and about 409 million people view more than 20 billion pages each month. Your goal as a blogger is to stand … Continue reading “7 tips to write an author bio that gets noticed”

While attracting new customers will always matter, you can’t forget about your existing customers (and building up their loyalty to your brand). Just a 5 percent increase in customer retention can lead to at least a 25 percent increase in profit. Fortunately, while consumers do … Continue reading “6 tips to create brand loyalty for your business”

Depending on your experience, creating a new brand from scratch can either be really fun or really stressful.  Or both. But branding can be done step-by-step in a thoughtful way that results in something that connects with the customers you’re seeking. A brand consists of: … Continue reading “Branding: 9 expert tips to build your brand from scratch”

Social media is a key part of any business’s digital marketing strategy, but are you seeing enough followers and engagement on your accounts? About 3.6 billion people worldwide were using social media in 2020, and that’s expected to grow to about 4.4 billion by 2025. … Continue reading “11 best practices to help you grow your social media followers”

Workflow automation allows you and your employees to save time on administrative and repetitive tasks, so they can focus on more important business goals.  In addition, automating your workflow helps you avoid the issues associated with manual work, such as human error. Many stages of … Continue reading “7 advantages to automating your workflow”

Search engine optimization, also referred to as SEO, is critical for every website, but it’s also achievable, even for beginners. SEO is all about ensuring that your website content ranks high in relevant search engine results. Of course, the higher you land in search rankings, … Continue reading “12 SEO marketing tips for beginners”

Understandably, event marketing is a broad strategy that can be used within your digital marketing, based on the events you may or may not be hosting. But for businesses that do host or attend any sort of event (in-person or online), it’s critical to think … Continue reading “8 tips to make your event marketing better”

With more than 1 billion active monthly users, Instagram clearly holds an appeal for brands looking to reach key target audiences. But on the fourth-largest mobile app, it can be all too easy for brands to make very public mistakes. The following are the 14 … Continue reading “14 biggest mistakes businesses make on Instagram (and how to avoid them)”

Most marketing advice begins the same way, with “set your goals.” And while it may feel repetitive, it’s absolutely true. Setting goals increases the success of your marketing strategy by about 429 percent. Of course, in the simplest sense, goals help you understand where you … Continue reading “7 expert tips to set achievable marketing goals for your small business”

Marketing on Instagram is a non-negotiable aspect of digital marketing for many brands. The visuals-first social media platform boasts more than 1.16 billion users, and about 90 percent of Instagram users follow at least one business. While the success of any brand on Instagram involves … Continue reading “16 Instagram marketing tips that you should know”

Even if you could afford to target everyone, it’s not a good idea.  Why? Because the success of our digital marketing (and business) happens based on determining our target audience and creating a strategy focused on reaching that group of consumers. And no small business … Continue reading “7 tips to help you determine your target audience”

Businesses typically can be hesitant to use Snapchat in their digital marketing strategy. And there is no right or wrong with that position because every business (and its goals and resources) is different. Created in 2011, Snapchat features image and video messaging between users. More … Continue reading “Snapshot: The challenges and opportunities of Snapchat for businesses”

Known as the largest professional social network, marketing on LinkedIn can be effective when done right. LinkedIn now has more than 660 million registered professionals. LinkedIn has assisted about 45 percent of marketers with customer acquisition, while the platform accounts for about 80 percent of … Continue reading “LinkedIn marketing: 6 tips to be more effective”

If content is king, then what would premium content be? Content marketing itself is increasingly important for businesses to embrace in a digital world. Think of your website (or even your social media accounts) as a planet. Your content being the gravitational pull that generates … Continue reading “Premium content: What it is and how you can leverage it in your marketing”

Joining the fitness industry typically means that you’re passionate about helping people. It doesn’t always mean that you’re a digital marketing genius. Whether you’re the best personal trainer, group trainer and/or gym owner, you must be able to get the word out about your facilities, … Continue reading “6 things fitness professionals should know about marketing”

How often do you perform a competitive analysis for your brand? If the answer is “not often” or “never,” your business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A competitive analysis is … Continue reading “Competitive analysis: What it is and how you can start yours”

What is FOMO (Fear Of Missing Out)? FOMO (Fear Of Missing Out) is about leveraging the fear we all have of losing out on amazing opportunities, experiences and so on, no matter what they might be. And use of FOMO is very effective for digital … Continue reading “9 FOMO techniques you can use in your digital marketing”

What is a Spam complaint? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for any particular message. They can happen within an email inbox on any device. These complaints ultimately affect your deliverability as well as … Continue reading “What happens if subscribers mark your emails as spam?”

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. Enter email onboarding. That’s what makes an effective email onboarding sequence so critical to your sales efforts. What is email onboarding? An email onboarding sequence is … Continue reading “8 expert tips to create an email onboarding sequence that converts”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

While Twitter is a powerful social media platform, it’s easy for your business to get lost in the “noise.” But it’s worth cutting through and getting your message heard. It’s important to stand out. The average Twitter user follows at least five businesses, and about … Continue reading “Got Twitter? 8 expert tips to help you market your business better”

While digital advertising likely has a recurring portion of your budget, not all website traffic has to be paid for. It is possible to increase your web traffic organically. Keep in mind that 51 percent of website traffic is organic, while internet browsers opt to … Continue reading “8 tips to increase organic traffic to your website”

Conversational marketing is a fantastic way to engage with consumers and nurture them into paying customers. Too many businesses rely on posted website information to address potential questions, but putting the responsibility on the consumer to figure everything out on his or her own is … Continue reading “8 expert tips to get started with conversational marketing”

Visuals are everything when it comes to digital marketing these days. That applies to everything, from the design of your website to the images you use on your brand’s social media channels. Consistent brand presentation across all platforms increases revenue by up to 23 percent. … Continue reading “11 free graphic design tools for the non-designer”

You likely know by now that content is king. But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, plan or strategy can end up being a waste of … Continue reading “7 tips to level up your content marketing”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. This is where repurposing your existing content can come into play. Repurposed content involves adding to or heavily revising your existing content to … Continue reading “13 tips to repurpose content like a rockstar marketer”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types. Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be … Continue reading “What’s the difference between on-page and off-page SEO?”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”