Once considered the “new kid on the block” of digital advertising, influencer marketing has risen in both popularity and effectiveness (when done right). Brands are expected to spend up to $15 billion on influencer marketing in recent years, according to Business Insider. In the simplest … Continue reading “Influencer marketing: 7 tips to know before starting your first campaign”

In the ever-evolving landscape of digital marketing, using creative strategies is imperative for businesses aiming to stand out and capture the attention of their target audience through digital promotion. The following are 10 effective ways to digitally promote your business, emphasizing innovation and engagement. From … Continue reading “10 ways you can creatively and digitally promote your business”

Understanding Influencer Marketing: A Key Digital Strategy Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are followed by an engaged audience on at least one or more platforms. Influencers can … Continue reading “Choosing the right platform for influencer marketing: A comprehensive guide”

If you’re looking to sell more online, don’t overlook Instagram shoppable posts. This feature allows businesses to tag products (which are listed in their Instagram Shop catalog) directly in various Instagram posts, including feed posts, Instagram Stories, IGTV videos, Reels, Live streams and Instagram Guides. … Continue reading “5 ways to drive sales using Instagram shoppable posts”

While Pinterest has definitely been around as long as some of the other bigger social media platforms, it’s not often thought of first as a marketing opportunity. And it’s even less common to have a thought-out strategy for it. But if your brand’s target audience … Continue reading “6 expert tips for marketing on Pinterest”

If your business has anything to do with video games (or video game players), you must be familiar with Twitch. Originally founded in 2011 as a spinoff of Justin.tv, Twitch is currently the most-used platform for video game live-streaming. Currently owned by Amazon, Twitch offers … Continue reading “4 things you should know about Twitch”

With more than 3.6 billion people using social media worldwide, this form of digital marketing isn’t going anywhere anytime soon. Social media is one of several major ways to reach your target audience online. In particular, social media is great for building brand awareness, creating … Continue reading “Level up your social media skills with these 17 free online courses”

Facebook Reels and Instagram Reels are new features you’ve likely noticed on Facebook, Instagram or both. You might be wondering what it is and how you can use this for your marketing. What are Facebook Reel and Instagram Reels? Reels is a feature where users … Continue reading “Facebook and Instagram Reels explained”

Instagram Guides are one of the most underrated Instagram features that you may not be using…yet. But Instagram Guides are excellent for sharing curated content with your followers. Users can easily consume a collection of Instagram posts, products and more in an easy-to-digest format. For … Continue reading “4 tips when using Instagram Guides”

A big part of online purchases is research. Think customer testimonials and reviews. Consumers want to be sure they’re making the best purchase for them from a business they can trust at a competitive price. While consumers read about 10 reviews before they trust a … Continue reading “5 ways to boost sales with customer testimonials”

Going live on any social media platform can feel intimidating, but if you let fear keep you away from live videos, you’re missing out on an ample opportunity. Live videos capture attention between 10 and 20 times longer than prerecorded, on-demand content, while more than … Continue reading “Going live: 7 tips for any social media platform”

Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links … Continue reading “7 tips to successfully advertise on Reddit”

Instagram is a must-have social media platform for many businesses, but do you need an Instagram business account? The visuals-first app generates about 1 billion active monthly users and is particularly popular among consumers 34 and younger. Features have diversified since its founding in 2010, … Continue reading “8 benefits of using an Instagram business account (and how to set it up)”

With shopping habits rapidly evolving, it’s more important than ever for your multiple marketing channels to work together to engage consumers and ultimately lead them to purchase from you. Enter omnichannel marketing. Even if customers are in your physical store, about 42 percent of in-store … Continue reading “5 omnichannel marketing tips to help grow your business”

BeReal is one of the latest social media apps to create a buzz. It generated more than 56 million downloads in 2022, catching the attention of TikTok, which launched a feature (TikTok Now) that is reminiscent of what’s making BeReal popular.  But what is BeReal? … Continue reading “6 things you should know about BeReal”

Social media negativity is a fact of life for both individuals and brands.  As a brand, however, you want to make sure that you handle any negative comments appropriately. Any misstep can become a problem for your business. About 94 percent of consumers admit that … Continue reading “5 ways to handle social media negativity”

For about as long as social media became a natural component of digital marketing, brands have wondered: “How often should I post?” Obviously, no one wants to post too much or too little. As of 2022, there are about 4 billion social media users across … Continue reading “Social media posting: How often should a brand really share?”

An effective marketing campaign is so important to an organization’s success. Your product or service may be better than your competition, but without an effective marketing campaign, your audience will never know. Even the smallest adjustments to any marketing campaign your team creates can garner … Continue reading “16 of the best marketing campaigns in 2022”

Influencer marketing is easier said than done, especially when it comes to finding the right influencers for your brand and digital marketing campaigns. Simply put, influencer marketing involves increasing brand awareness, targeting new and niche audiences and increasing impressions and reach through a partnership with … Continue reading “7 tips for finding the right influencers for your digital marketing”

Fake accounts are a fact of life on social media. But how do you spot a fake Instagram account so that you don’t waste your time and (more importantly) don’t get scammed? More than 2 billion people use Instagram once a month, making it the … Continue reading “5 signs to spot fake Instagram accounts”

Twitter, like most social media platforms, aims to help cut through bots, trolls and misinformation by various means, such as Twitter verification. And if your business is active on Twitter, you might be wondering how to get verified and earn the blue checkmark badge next … Continue reading “5 tips to get verified on Twitter”

If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified. TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has … Continue reading “TikTok: 6 tips to get verified as a business”

For many of Instagram’s nearly 1.5 billion users, Instagram verification is a critical validation. Instagram verification, otherwise known as that blue check on a user’s profile, is a signal to other users that your profile is the only one representing your brand. More officially, Instagram … Continue reading “7 tips to get verified on Instagram”

Small Business Saturday should be marked on every small business owner’s calendar.  To put it simply, Small Business Saturday is a special day each year when people are encouraged to shop small during the post-Thanksgiving weekend to support their local economies. It applies to all … Continue reading “5 last-minute Small Business Saturday marketing ideas”

Are you paying attention to the right social media metrics? Social media marketing can help you achieve your business goals, but it’s important to track your social media metrics to understand what’s working and what’s not. About 43 percent of consumers increased their social media … Continue reading “26 social media metrics you should track across platforms”

If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore. LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.” But … Continue reading “17 LinkedIn content ideas that you can post”

Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

Lots of people want to talk about email marketing vs social media. But the truth is both email marketing and social media marketing can be powerful for any brand online. But if you had to choose one, which is better? In the simplest sense, even … Continue reading “Email vs Social Media – 5 reasons why email marketing is better”

Social media is integral to any robust digital marketing strategy, but what social media mistakes could you be making and not even realize? More than half of the world (about 58 percent) now uses social media, and the average daily time spent using social media … Continue reading “8 most common social media mistakes to avoid”

Social listening offers marketers a huge opportunity to learn from and engage with customers and potential customers online. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your brand and discussions … Continue reading “9 of the best social listening tools for brand marketing”

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

Instagram only continues to grow in popularity for sharing images and videos, which means it’s a great platform for your brand to reach a larger audience. About 1.22 billion people use Instagram each month, and Instagram is the ninth most-Googled search term, which is a … Continue reading “7 best Instagram tools to grow your followers”

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”