If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore. LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.” But … Continue reading “17 LinkedIn content ideas that you can post”

Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

Lots of people want to talk about email marketing vs social media. But the truth is both email marketing and social media marketing can be powerful for any brand online. But if you had to choose one, which is better? In the simplest sense, even … Continue reading “Email vs Social Media – 5 reasons why email marketing is better”

Social media is integral to any robust digital marketing strategy, but what social media mistakes could you be making and not even realize? More than half of the world (about 58 percent) now uses social media, and the average daily time spent using social media … Continue reading “8 most common social media mistakes to avoid”

Social listening offers marketers a huge opportunity to learn from and engage with customers and potential customers online. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your brand and discussions … Continue reading “9 of the best social listening tools for brand marketing”

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

Instagram only continues to grow in popularity for sharing images and videos, which means it’s a great platform for your brand to reach a larger audience. About 1.22 billion people use Instagram each month, and Instagram is the ninth most-Googled search term, which is a … Continue reading “7 best Instagram tools to grow your followers”

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”

It might not be an age-old question, but many small businesses often ask which is better for marketing: Facebook or Instagram? Unfortunately, there is not a one-size-fits-all answer. Sharing about 4 billion users across the two social networks, the opportunities on both are immense. Of … Continue reading “Facebook or Instagram: Which is better for marketing your business?”

Many businesses find Twitter to be an effective social media marketing channel. It offers the opportunity to build your brand’s credibility, engage directly with customers and reach a larger audience. Twitter, originally created as a micro-blogging platform, is an online news and social networking site, … Continue reading “14 biggest mistakes businesses make on Twitter”

No longer the “new kid on the block,” Instagram Stories represent an opportunity for every brand to connect in additional ways with its target audience. Launched in 2016, Instagram Stories allow you to multiple images and/or videos in a vertical format, where you can layer … Continue reading “9 tips to create engaging Instagram Stories”

Social media is a key part of any business’s digital marketing strategy, but are you seeing enough followers and engagement on your accounts? About 3.6 billion people worldwide were using social media in 2020, and that’s expected to grow to about 4.4 billion by 2025. … Continue reading “11 best practices to help you grow your social media followers”

The key to any digital marketing strategy involves testing, tracking and refining based on the data. When it comes to Facebook and Instagram ads, you must incorporate the free-to-use Facebook Pixel to obtain the best data tied to your campaign performance. The Facebook Pixel is … Continue reading “5 tips to optimize your Facebook Pixel”

Understandably, event marketing is a broad strategy that can be used within your digital marketing, based on the events you may or may not be hosting. But for businesses that do host or attend any sort of event (in-person or online), it’s critical to think … Continue reading “8 tips to make your event marketing better”

With more than 1 billion active monthly users, Instagram clearly holds an appeal for brands looking to reach key target audiences. But on the fourth-largest mobile app, it can be all too easy for brands to make very public mistakes. The following are the 14 … Continue reading “14 biggest mistakes businesses make on Instagram (and how to avoid them)”

Facebook is still the largest social media network today. As of the second quarter of 2021, Facebook had about 2.89 billion monly active users. At the core of the platform is the news feed, which is controlled by the Facebook Algorithm. The Facebook Algorithm controls … Continue reading “7 ranking factors to know about the Facebook Algorithm”

LinkedIn remains a popular social media network for professionals and B2B marketing in particular. The platform offers the ability to create a free personal profile, as well as a Company Page to represent your larger brand, LinkedIn currently has 722 million users, which doesn’t make … Continue reading “6 biggest mistakes businesses make on LinkedIn”

Instagram is a vital marketing platform for many brands. Are you using the right account type? The visual-first social media app boasts more than 1 billion users worldwide. More women use Instagram than men, and the majority of users are between 25 and 34 years … Continue reading “Personal, Creator or Business: The right Instagram for your brand”

User-generated content should be part of your overall digital marketing strategy. Why? About 85 percent of consumers think that visual user-generated content (UGC) is more persuasive than branded photos or videos. UGC is unpaid or unsponsored social media posts that consumers share about a product … Continue reading “10 tips to encourage more user-generated content”

Marketing on Instagram is a non-negotiable aspect of digital marketing for many brands. The visuals-first social media platform boasts more than 1.16 billion users, and about 90 percent of Instagram users follow at least one business. While the success of any brand on Instagram involves … Continue reading “16 Instagram marketing tips that you should know”

Even if you could afford to target everyone, it’s not a good idea.  Why? Because the success of our digital marketing (and business) happens based on determining our target audience and creating a strategy focused on reaching that group of consumers. And no small business … Continue reading “7 tips to help you determine your target audience”

It’s hard to imagine a business that doesn’t at least have a presence on Facebook. But is your brand taking advantage of all the marketing opportunities that exist on the platform? With more than 2.8 million monthly users, Facebook still holds the title of being … Continue reading “6 Facebook marketing tips you should know”

Businesses typically can be hesitant to use Snapchat in their digital marketing strategy. And there is no right or wrong with that position because every business (and its goals and resources) is different. Created in 2011, Snapchat features image and video messaging between users. More … Continue reading “Snapshot: The challenges and opportunities of Snapchat for businesses”

Known as the largest professional social network, marketing on LinkedIn can be effective when done right. LinkedIn now has more than 660 million registered professionals. LinkedIn has assisted about 45 percent of marketers with customer acquisition, while the platform accounts for about 80 percent of … Continue reading “LinkedIn marketing: 6 tips to be more effective”

Social media management can be complex for many businesses. Tools are the solution. The more accounts you have, the more you have to stay on top of your posting, engagement and monitoring. It’s worth the effort, though. About 44.8 percent of global internet users used … Continue reading “7 reasons why your business should use a social media management tool”

An obvious tool in many digital marketing strategies, Facebook gives your business the ability to share content, engage with your followers and target potential customers. But it’s also an easy space to make any number of mistakes. The good news is that done right, Facebook … Continue reading “13 biggest mistakes businesses make on Facebook (and how to avoid them)”

Mobile has revolutionized the way we do business. And the strength of our mobile marketing can make or break a company. Mobile marketing is the adaptation of your marketing efforts to reach users through their mobile devices. This matters because about half of consumers shop … Continue reading “14 expert tips to improve your mobile marketing”

Unsure how your social media presence can improve your search engine rankings? Content is king in the world of SEO (search engine optimization), and the content you share on your social media accounts can have an impact on your SEO. To be clear, the amount … Continue reading “7 ways social media can influence your SEO”

Need more time in a day? We all do. Consider the potential of some of the latest and greatest productivity tools that can help you be more efficient, focused and/or organized. About 55 percent of retailers believe better technology can positively impact productivity. At the … Continue reading “15+ of the best free productivity tools you should know about”

Looking to shake up your brand’s online presence? Consider a social media takeover. A social media takeover is a form of influencer marketing where you grant posting privileges to a person of interest for a predetermined period of time. This can be an influencer, expert … Continue reading “8 tips for a successful social media takeover”

More likely than not, your business has a presence on more than one social media platform. The more platforms you are on, the harder it is to manually post, monitor and engage within your native social media accounts. Social media management involves the many moving … Continue reading “11 free (or almost free) social media management tools”

While Twitter is a powerful social media platform, it’s easy for your business to get lost in the “noise.” But it’s worth cutting through and getting your message heard. It’s important to stand out. The average Twitter user follows at least five businesses, and about … Continue reading “Got Twitter? 8 expert tips to help you market your business better”

Advertising on Facebook is a great way to reach a lot of people.  It is the No. 1 social media network, after all, reaching about 59 percent of the world’s social networking population. But just like with any advertising, Facebook ads are only as effective … Continue reading “7 tips to better target your Facebook ads (and see more results)”