DailyStory Blog

Best practices, recommendations, and tips for digital marketers

GDPR and Email Marketing: A Comprehensive Guide

If you engage with audiences in the European Union, understanding the General Data Protection Regulation (GDPR) is essential for legal and ethical email marketing.  Introduced in 2018, GDPR redefined how businesses handle personal data—raising the bar for transparency, consent, and data protection. Whether your organization … Continue reading “GDPR and Email Marketing: A Comprehensive Guide”

Text coupons: How they work and when you should use them

Small business owners are always looking for cost-effective ways to increase sales, attract new customers, and drive repeat business. One often-overlooked strategy? Text coupons. Text message (SMS) marketing delivers promotions directly into the hands (and pockets) of your customers—literally. With open rates as high as … Continue reading “Text coupons: How they work and when you should use them”

What’s New in DailyStory – July 2025 highlights

Add interactive polls to your emails and campaigns DailyStory’s newest feature, Polls, makes it easy to gather feedback, engage your audience, and drive interaction. Create a simple question with multiple answers and share your poll via email, SMS, social media, or your website. With options … Continue reading “What’s New in DailyStory – July 2025 highlights”

Email marketing for non-profits: Raising awareness and funds

Non-profit organizations face a unique challenge: making a meaningful impact on a limited budget. While your mission might be priceless, your marketing resources likely are not. That’s where email marketing comes in—an accessible, measurable, and cost-effective way to stay connected with supporters and drive your … Continue reading “Email marketing for non-profits: Raising awareness and funds”

Introducing Email Polls in DailyStory: Engage Your Audience in One Click

Announcing the availability of polls and the ability to include polls in emails sent by DailyStory. Easily setup a poll to survey your customers A poll is a simple way to solicit feedback from your customers. It’s a single question with multiple possible answers. For … Continue reading “Introducing Email Polls in DailyStory: Engage Your Audience in One Click”

Is email marketing still worth it in 2025? Absolutely—here’s why

In the fast-paced digital landscape of 2025, businesses are constantly reassessing their marketing strategies. With so many channels available—from social media and search ads to influencer collaborations, SMS, and even AI-powered chat—it’s fair to ask: Is email marketing still worth it? The short answer: Absolutely. … Continue reading “Is email marketing still worth it in 2025? Absolutely—here’s why”

Email marketing ROI: Calculate yours step by step

Email marketing remains one of the most effective digital marketing strategies, offering an impressive return on investment (ROI) when done correctly. But how do you know if your email marketing efforts are truly paying off? We’ll break down how to calculate your email marketing ROI … Continue reading “Email marketing ROI: Calculate yours step by step”

What is 10DLC registration? Everything you need to know for 2025

What is 10DLC registration? 10DLC stands for “10-digit long code,” a standard local phone number used by businesses to send A2P (Application-to-Person) text messages. 10DLC registration is the mandatory process that associates your business and its messaging use case with carriers like AT&T, T-Mobile, and … Continue reading “What is 10DLC registration? Everything you need to know for 2025”

Choosing the best SMS marketing service for your business

SMS marketing is a powerful way to engage customers, increase conversions, and drive revenue. But with so many SMS marketing services available, how do you choose the best one for your business? In this guide, we’ll walk you through key considerations, compare popular platforms, and … Continue reading “Choosing the best SMS marketing service for your business”

Supercharge your marketing with seamless Mindbody integration

If you’re running a fitness studio, gym, or wellness center using Mindbody, you already know how powerful it is for managing appointments, memberships, and payments. But when it comes to digital marketing, Mindbody’s capabilities are limited—unless you pay extra for the Marketing Suite. That’s where … Continue reading “Supercharge your marketing with seamless Mindbody integration”

What’s New in DailyStory – June 2025 highlights

We’ve upgraded our DailyStory help documentation With a smarter, more accurate search function, faster page load times, and quicker results, it’s now easier than ever to find the answers you need. Whether you’re troubleshooting, exploring features, or just looking for a quick how-to, everything’s designed … Continue reading “What’s New in DailyStory – June 2025 highlights”

Smooth transitions: How DailyStory makes onboarding painless

Switching marketing platforms can feel like moving houses—stressful, messy, and full of potential for things to break. Whether you’re outgrowing your current system or frustrated with clunky workflows and poor support, the idea of switching providers often sparks anxiety: Will we lose contacts? What about … Continue reading “Smooth transitions: How DailyStory makes onboarding painless”

MMS marketing: Using images in your text messages

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

Marketing integrations: Why building your own tools is costing you more than you think

When businesses build their own software—either from the ground up or by heavily customizing off-the-shelf tools—it can feel empowering. You’re tailoring something perfectly to your needs, controlling the data, and skipping the bloated “enterprise” platforms. But when it comes to marketing features, that approach can … Continue reading “Marketing integrations: Why building your own tools is costing you more than you think”

SMS marketing strategy: How to build and optimize campaigns that convert

SMS marketing remains one of the most powerful tools for directly connecting with your audience. With an open rate of over 90 percent and a response rate significantly higher than email, it’s clear that when done right, SMS marketing success can drive impressive results. But … Continue reading “SMS marketing strategy: How to build and optimize campaigns that convert”

White labeling: How custom software with your logo makes franchise marketing easier

Franchise marketing isn’t just about reaching customers—it’s about doing so consistently and cohesively across dozens, hundreds, or even thousands of locations. That’s a tough challenge. Each location needs powerful marketing tools, but those tools also need to align with a unified brand experience. This is … Continue reading “White labeling: How custom software with your logo makes franchise marketing easier”

What’s New in DailyStory – May 2025 highlights

Share a public URL linking to any email You can now share your email via a URL by toggling on Web View URL under Advanced Options in the Email Settings page. You can then use this link in other marketing avenues (like text messaging) to … Continue reading “What’s New in DailyStory – May 2025 highlights”

Top 6 SMS marketing benefits: Why SMS marketing works

Brands are constantly seeking new ways to reach their audience directly and meaningfully—and that’s where SMS marketing shines. Fast, personal, and remarkably effective, SMS marketing has emerged as one of the most powerful and dependable tools in a marketer’s toolkit. Unlike other channels, SMS offers … Continue reading “Top 6 SMS marketing benefits: Why SMS marketing works”

Maximize your impact: Why DailyStory is the best platform for event marketing

When it comes to event marketing, your tools can make or break your success. It’s not just about sending invites and hoping for RSVPs.  From managing promotions and tracking engagement to analyzing performance and optimizing future campaigns, your marketing platform should work as hard as … Continue reading “Maximize your impact: Why DailyStory is the best platform for event marketing”

DailyStory vs. Constant Contact: Which marketing platform is better?

When it comes to digital marketing, choosing the right platform isn’t just a matter of preference—it’s a decision that directly impacts your ability to grow, engage, and retain your audience effectively. And in today’s competitive landscape, your marketing tools need to be smarter, more adaptive, … Continue reading “DailyStory vs. Constant Contact: Which marketing platform is better?”

Digital franchise marketing: How to grow your franchise online

Digital marketing is no longer optional—it’s essential for driving franchise growth in a competitive landscape. While traditional methods like print advertising, billboards, and direct mail still have value, digital strategies offer unmatched opportunities for scalability, precise targeting, and measurable results, especially for franchises. Whether you’re … Continue reading “Digital franchise marketing: How to grow your franchise online”

What’s New in DailyStory – April 2025 highlights

New personalization option for email previews Prior to sending an email, we recommend previewing and testing your email, and you can now do so by selecting a specific contact from a pop-up window to view the email as if you were him or her. (You … Continue reading “What’s New in DailyStory – April 2025 highlights”

Resending email: How to maximize engagement with follow-ups

Resending emails is a powerful yet often underutilized strategy to boost open rates, increase engagement, and ensure your message reaches your audience. However, the key to success lies in knowing when to resend, how to optimize the content, and how to segment your audience effectively. … Continue reading “Resending email: How to maximize engagement with follow-ups”

What is a confirmation email? A guide to best practices

What is a confirmation email? A confirmation email is an automated message sent to a recipient to verify a specific action, such as making a purchase, subscribing to a service, or registering for an event. These emails serve as reassurance to the user that their … Continue reading “What is a confirmation email? A guide to best practices”

Types of emails every business should be sending

Email marketing remains one of the most effective ways to communicate with customers, build relationships, and drive sales. However, not all emails serve the same purpose. To maximize engagement and results, businesses should leverage different types of emails tailored to various customer interactions. In this … Continue reading “Types of emails every business should be sending”

Sample terms of service for SMS marketing

SMS marketing, or text messaging, is a popular way that businesses can share offers, deals and updates with their customers. SMS text messaging is a channel of communication available to upwards of 98 percent of consumers. And, according to research conducted for the Cellular Telecommunications … Continue reading “Sample terms of service for SMS marketing”

Think Mailchimp is the most affordable email marketing platform? Think again

Mailchimp is often considered a budget-friendly email marketing solution, but its recent pricing changes tell a different story. Continuous price hikes, limited features, and underwhelming support have many marketers searching for more powerful, cost-effective alternatives. Mailchimp Historical Price Changes Since its acquisition by Intuit, Mailchimp … Continue reading “Think Mailchimp is the most affordable email marketing platform? Think again”

“We miss you” emails: Reconnecting with inactive subscribers

Inactive subscribers are an inevitable challenge for any email marketer. Whether customers lose interest, forget about your brand, or simply get overwhelmed by their inbox, it’s crucial to find ways to re-engage them. “We Miss You” emails offer a powerful opportunity to reconnect, reminding your … Continue reading ““We miss you” emails: Reconnecting with inactive subscribers”

Geographic targeting in email marketing: Reach the right audience at the right time

Email marketing is one of the most powerful tools in your digital marketing toolkit—but its effectiveness depends on how well you tailor your message to your audience. That’s where geographic targeting comes in. By targeting your emails based on location, you can send more relevant, … Continue reading “Geographic targeting in email marketing: Reach the right audience at the right time”

4 tips to market your brand on Reddit

Reddit marketing might make some businesses nervous—but rather than avoiding it, smart marketers are learning how to embrace Reddit’s unique culture and tap into its massive user base. Often dubbed the “front page of the internet,” Reddit is a massive network of communities—called subreddits—where users … Continue reading “4 tips to market your brand on Reddit”

Webinar email sequence: How to engage attendees before, during, and after

A well-planned webinar email sequence is essential for maximizing attendance, engagement, and post-event conversions. By strategically crafting emails before, during, and after the webinar, you can ensure your audience stays informed and motivated. In this guide, we’ll walk you through each stage of a successful … Continue reading “Webinar email sequence: How to engage attendees before, during, and after”

Increase your email open rates with these 8 strategies

What is email open rate? Email open rate is the number of unique opens divided by the total number of delivered emails. How open rate is calculated If you sent an email to 1,000 recipients: 965 emails were delivered 35 emails bounced 175 unique opens The … Continue reading “Increase your email open rates with these 8 strategies”

Effective SMS Marketing Strategies for Businesses: A Comprehensive Guide

SMS marketing has become an essential tool in the modern marketer’s toolkit. When your customer’s email inbox is overflowing and social media feeds are crowded with content, a well-crafted SMS cuts through the noise and demands immediate attention. The numbers speak for themselves – most … Continue reading “Effective SMS Marketing Strategies for Businesses: A Comprehensive Guide”

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