Email and text message marketing for Flowhub
DailyStory is an automated digital marketing platform you can trust.
Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers.
DailyStory has partnered with Flowhub and built a direct integration, so the two systems talk automatically and seamlessly. DailyStory syncs data from Flowhub once per hour so that your information is always up to date without you having to manage it manually.
About 87 percent of marketers say data is their company's most under-utilized asset, while about 40 percent of brands plan to increase their data-driven marketing budgets. That's especially true for cannabis retailers, since email and SMS are owned channels not subject to the advertising restrictions social platforms and Google Ads place on cannabis content.
The value of data is clear. DailyStory helps you leverage your data to accomplish your marketing and overall business goals.
Marketing drives sales and conversions
Using your Flowhub prospect and client data, you can create an unlimited number of contact lists (otherwise known as segments) to run beautiful and creative marketing that targets the consumers you’re looking to convert into paying customers. You can use information, such as:
- ID: The unique identifier of the user in Flowhub.
- Customer Type: The customer type, e.g Medicinal.
- Is Loyalty Member: Whether or not the customer is a loyalty member.
- Loyalty Points: The total number of loyalty points if the customer is a loyalty member.
- Products: A list of purchased products.
- Categories: A list of purchase product categories.
- Medical ID: The medical id of the customer.
- Last Budtender: The last budtender that the customer interacted with during the most recent purchase.
- Total Spent: The total amount the customer has spent.
- Total Orders: The total number of orders.
- Last Order Type: The last order type, e.g. in-store.
- Last Order Status: The last order status, e.g. sold.
- Last Order Date: The date the customer last completed a purchase.
| Flowhub data field | What you can automate with it |
|---|---|
| Is Loyalty Member & Loyalty Points | Tiered rewards emails and points-balance reminders |
| Last Order Date | Win-back campaigns for customers who've gone quiet |
| Total Spent & Total Orders | VIP segments and early access to drops or sales |
| Categories & Products | Restock alerts and personalized new-arrival notifications |
These are just some of the information fields DailyStory offers to help personalize your segmentation and targeting of Flowhub prospects and clients in your marketing efforts.
WarningFields like Customer Type and Medical ID are useful for segmentation, but cannabis marketing carries extra compliance weight. Age-gate any opt-in forms, avoid unverified medical claims in your messaging, and check your state's specific rules on medical versus recreational communications before you send. See our guides on dispensary email marketing and dispensary social media marketing for more on staying compliant across channels.
See more about how the integration works.
Attract new leads, build loyalty and grow your business
Not only can you send email and text message campaigns that leverage your Flowhub data through DailyStory, but you have a full suite of marketing tools to help grow your cannabis business. This includes:
- Automation, which can support drip campaigns, happy birthday offers, more complex campaigns involving integrations and more.
- Popups that can help you acquire new customers by highlighting offers when customers enter or leave your website.
- Web forms, which are used to collect leads for your offers.
- Landing pages that stand alone and help convert leads into customers.
- Reusable and trackable QR codes, which can be used for print or digital marketing.
- Comprehensive keyword management that allows you to set up keywords for SMS campaign opt-ins.
- And so much more!
For the fuller picture of dispensary digital marketing beyond email and SMS, see our guides to dispensary SEO and optimizing your Google Business Profile as a dispensary.
Flowhub and DailyStory serve you better together
We work with business owners, just like you, to make marketing easy! We’ll put the power of beautiful, automated digital marketing in your hands, so you can create sales, build loyalty and know how you did it. Find, sell, retain … repeat to grow your cannabis business.
DailyStory includes everything you need to meet your customers wherever they are in their purchasing journey.
P.S. Learn more about various aspects of digital marketing with any of our in-depth guides.