DailyStory Blog

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”

Search engine optimization (SEO) is constantly changing, but certain elements (like your meta description) aren’t going anywhere anytime soon. A meta description is a 160-character-max summary of your webpage’s content. It appears in the search results of search engines (like Google) mostly when the phrase … Continue reading “8 tips to write a meta description that drives clicks”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

As a small business owner, you have to wear many hats, and unless you’re a production company, creating videos to market your business probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 … Continue reading “5 reasons why your small business should create more videos”

Twitter has come a long way since its micro-blogging inception in 2006. But is it the right social media platform for your brand and/or business? Twitter has 145 million monetizable daily active users, according to Hootsuite, and about 92 percent of Americans are familiar with … Continue reading “Snapshot: The challenges and opportunities of Twitter for businesses”

Known as a visual-first social media platform, Instagram is largely regarded as the app for brands to target a younger audience. Related: Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers? About 76 percent of the app’s users in the U.S. are younger … Continue reading “Snapshot: The challenges and opportunities of Instagram for businesses”

While most businesses know they should create (and maintain) a Facebook page, the No. 1 social network still has its challenges. As of the second quarter of 2020, Facebook reported 2.7 billion monthly active users, according to Statista, so the biggest promise of the social … Continue reading “Snapshot: The challenges and opportunities of Facebook for businesses”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile internet users. You can … Continue reading “16 tips for a mobile-friendly website that you can’t ignore”

Below are some highlights of product updates that went live August 7, 2020: Segment statistics When viewing a segment’s member list if you scroll to the bottom of the page you’ll find some statistics about the segment: Easily edit a dynamic segment We’ve made it … Continue reading “DailyStory Product updates for August 7, 2020”

Headlines don’t just happen.  Well, they do, but the good ones don’t just happen. That’s for sure. Headlines are the gateway to your content, whether it’s a blog or something else. Potential readers will decide in a split second whether to read more based on … Continue reading “19 tips to write effective, engaging headlines”

Using a lead capture popup is a great strategy to convert more of your website visitors into customers. A bad reputation Popup ads have notoriously earned a bad reputation in the past. The boxes that appear and block some or all of the website you’re … Continue reading “Get more leads with lead capture popups”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

Curated content helps you save time, diversity your mix of social media content, serve your audience and appear to be an expert. Just in case you’re unfamiliar, curated content is “content gathered from trusted sources relevant to your industry,” according to Hootsuite. See our five … Continue reading “Curated content: 12 tools to help you discover, share more on social media”

Email marketing continues to be an important part of any digital strategy, but how are you welcoming your new subscribers? About 74 percent of users expect to receive a welcome email immediately after they subscribe, according to Invesp, while only 57.7% of brands actually send … Continue reading “Welcome email series: 9 tips on how to engage new leads”

Once considered the “new kid on the block” of digital advertising, influencer marketing has risen in both popularity and effectiveness (when done right). Brands are expected to spend up to $15 billion on influencer marketing by 2022, according to Business Insider. In the simplest sense, … Continue reading “Influencer marketing: 7 tips to know before starting your first campaign”

Data privacy has become increasingly more serious and regulated in the past couple of years. Specifically, the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in the U.S. are the two biggest players when it comes to privacy regulations. … Continue reading “GDPR vs. CCPA: What you need to know about privacy regulations”

To embed a video in an email use a click-to-play image that links to the video. Videos are a powerful medium About 85 percent of businesses use video as a marketing tool, according to Wyzowl’s latest video marketing survey. And the demand is there. About … Continue reading “Video embed: A how-to guide for emails”

Trying to reach teenagers? The general recommendation is that the top three social media platforms to consider are Instagram, Snapchat and TikTok, but which is best? As with everything social media and audience targeting, it can depend. Instagram is a visual-first social media platform owned … Continue reading “Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers?”

With technology comes the pressure for business owners to respond faster than ever to customers as part of their customer service. The top aspect of customer experience that customers think can be improved is “faster response times,” according to a survey by Zingle. And the … Continue reading “Customer service: 6 ways to be more responsive to your customers”

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience. Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your … Continue reading “Curated content: 4 tips on finding what to share on social media”

Here is how to whitelist an email address or an entire domain in Gmail: Sign in to your Gmail account. Click the gear icon in the upper right corner and click “See all settings”: Select “Filters and Blocked Email Addresses” Click “Create a new filter”: … Continue reading “How To Whitelist An Entire Domain In Gmail”

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice. This just isn’t true. Curated content plays a huge role in many brands’ social media strategy. What is curated … Continue reading “Curated content: 5 reasons why social media shouldn’t be all about you”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. That value continues today. Are you live-streaming for your business? If not, it’s never too late to get started! But before you dive headfirst … Continue reading “Live streaming: 12 tips for your business to look professional”

Why do some posts go viral, while others don’t? To potentially create a viral post yourself, you should understand how “the magic” happens. At its essence (algorithms not included), a viral post can happen when you share a piece of content that several of your … Continue reading “Viral posts: How do they happen?”

Tracking links are imperative to any marketing campaign. Long gone are the days of “buckshot” marketing. You want to know what’s working, what’s not and where the best bang for your buck is happening. Tracking links are unique URLs. They redirect to a landing page … Continue reading “Tracking links: 3 reasons why your business should use them”

Whether your team has shifted to remote work due to the coronavirus pandemic or you just started a new remote management position, it can feel like uncertain waters to lead a team effectively in a virtual realm. But being a great manager is more important … Continue reading “Remote work: 9 tips to better manage your team”

SMS, or text messages, still are the most used messaging platform. According to Business.com, 97% of people text at least once a day, and since SMS messages are not screened by a spam filter, a business incorporating SMS into its marketing strategy can feel more … Continue reading “8 tips on writing a text message that won’t get ignored”

While humor can help make content that much more engaging, being funny isn’t as easy as it sounds. It also can get your company in (at least social media) hot water if it comes off as more offensive than funny. We understand the temptation to … Continue reading “Humor: Is it right for your marketing campaign?”

With the end of the coronavirus quarantine still an unknown, an entire workforce has shifted to remote work from home.  Being productive while also maintaining a good work-life balance from home is easier said than done. Below are 11 tips on how you can be … Continue reading “Remote work: 11 tips to be productive from home”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”