Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

As a small business owner, you have to wear many hats, and unless you’re a production company, creating videos to market your business probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 … Continue reading “5 reasons why your small business should create more videos”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile internet users. You can … Continue reading “16 tips for a mobile-friendly website that you can’t ignore”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

Curated content helps you save time, diversity your mix of social media content, serve your audience and appear to be an expert. Just in case you’re unfamiliar, curated content is “content gathered from trusted sources relevant to your industry,” according to Hootsuite. See our five … Continue reading “Curated content: 12 tools to help you discover, share more on social media”

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience. Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your … Continue reading “Curated content: 4 tips on finding what to share on social media”

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice. This just isn’t true. Curated content plays a huge role in many brands’ social media strategy. What is curated … Continue reading “Curated content: 5 reasons why social media shouldn’t be all about you”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. That value continues today. Are you live-streaming for your business? If not, it’s never too late to get started! But before you dive headfirst … Continue reading “Live streaming: 12 tips for your business to look professional”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

A segment is a grouping of your audience who share common attributes. Segmentation helps you get the right message to the right people. Examples of segments include people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. … Continue reading “Use audience segmentation to generate leads”

The email preview text, or email preheader, is a preview of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can set this text using … Continue reading “Use email preview text to improve email open rates”