In this ever-evolving age of technology, a social media policy is critical for any small business. However, many small businesses don’t have one. While 74 percent of adults use social media, about 73 percent of companies don’t have an official social media policy. This opens … Continue reading “7 tips to create a social media policy for your small business”

Joining the fitness industry typically means that you’re passionate about helping people. It doesn’t always mean that you’re a digital marketing genius. Whether you’re the best personal trainer, group trainer and/or gym owner, you must be able to get the word out about your facilities, … Continue reading “6 things fitness professionals should know about marketing”

Looking to shake up your brand’s online presence? Consider a social media takeover. A social media takeover is a form of influencer marketing where you grant posting privileges to a person of interest for a predetermined period of time. This can be an influencer, expert … Continue reading “8 tips for a successful social media takeover”

Competitive analysis is a tactic that every company should use regularly. But without the right tool that suits your needs, it’s easy for manual competitive analysis to take up a big chunk of time. A competitive analysis is essentially a strategy where you identify your … Continue reading “16 tools to help make your competitive analysis easier”

How often do you perform a competitive analysis for your brand? If the answer is “not often” or “never,” your business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A competitive analysis is … Continue reading “Competitive analysis: What it is and how you can start yours”

Content marketing has many moving parts. From what to write to where to post, how to post and what else can be brought back (and when), you then have to ensure that everything you’re doing is engaging and relevant. Organization is critical. A content calendar … Continue reading “8 tips to create an effective content calendar”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

Personality is everything in the fitness industry, both online and in-person. However, the need to convey your personality is even more important when marketing yourself and/or your fitness brand overall online. Since the fitness industry in the U.S. is estimated at about $37 billion as … Continue reading “Top 7 traits of online fitness personalities”



If your business is not currently employing any email drip campaigns, you’re definitely missing out on some conversion opportunities. But never fear! It’s not too late to get your first campaign up and running. Email drip campaigns are a type of time-release email marketing tactic. … Continue reading “14 best practices for email drip campaigns”

What’s more convenient than SEO tools within your Chrome browser? SEO (search engine optimization) can help drive more organic traffic to your website by ranking your website higher during relevant queries in search engines (predominantly Google but others as well). And SEO still very much … Continue reading “22 Chrome extensions to boost your SEO”

What is FOMO (Fear Of Missing Out)? FOMO (Fear Of Missing Out) is about leveraging the fear we all have of losing out on amazing opportunities, experiences and so on, no matter what they might be. And use of FOMO is very effective for digital … Continue reading “9 FOMO techniques you can use in your digital marketing”

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

More likely than not, your business has a presence on more than one social media platform. The more platforms you are on, the harder it is to manually post, monitor and engage within your native social media accounts. Social media management involves the many moving … Continue reading “11 free (or almost free) social media management tools”

What is Accelerated Mobile Pages (AMP)? Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices. Odds are you are reading this page on a mobile device. More than 56 percent … Continue reading “Accelerated Mobile Pages (AMP): What they are and how to use them”

What is a Spam complaint? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for any particular message. They can happen within an email inbox on any device. These complaints ultimately affect your deliverability as well as … Continue reading “What happens if subscribers mark your emails as spam?”

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. Enter email onboarding. That’s what makes an effective email onboarding sequence so critical to your sales efforts. What is email onboarding? An email onboarding sequence is … Continue reading “8 expert tips to create an email onboarding sequence that converts”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

While Twitter is a powerful social media platform, it’s easy for your business to get lost in the “noise.” But it’s worth cutting through and getting your message heard. It’s important to stand out. The average Twitter user follows at least five businesses, and about … Continue reading “Got Twitter? 8 expert tips to help you market your business better”

While digital advertising likely has a recurring portion of your budget, not all website traffic has to be paid for. It is possible to increase your web traffic organically. Keep in mind that 51 percent of website traffic is organic, while internet browsers opt to … Continue reading “8 tips to increase organic traffic to your website”

Conversational marketing is a fantastic way to engage with consumers and nurture them into paying customers. Too many businesses rely on posted website information to address potential questions, but putting the responsibility on the consumer to figure everything out on his or her own is … Continue reading “8 expert tips to get started with conversational marketing”

Visuals are everything when it comes to digital marketing these days. That applies to everything, from the design of your website to the images you use on your brand’s social media channels. Consistent brand presentation across all platforms increases revenue by up to 23 percent. … Continue reading “11 free graphic design tools for the non-designer”

Advertising on Facebook is a great way to reach a lot of people.  It is the No. 1 social media network, after all, reaching about 59 percent of the world’s social networking population. But just like with any advertising, Facebook ads are only as effective … Continue reading “7 tips to better target your Facebook ads (and see more results)”

You likely know by now that content is king. But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, plan or strategy can end up being a waste of … Continue reading “7 tips to level up your content marketing”

To diversify your audience reach, starting a podcast could be the right move for your brand. About 75 percent of Americans are familiar with the term “podcasting” (up from 70 percent in 2019), while about 50 percent of all American homes are podcast fans, according … Continue reading “Get heard: 9 tips for starting your first podcast”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. This is where repurposing your existing content can come into play. Repurposed content involves adding to or heavily revising your existing content to … Continue reading “13 tips to repurpose content like a rockstar marketer”

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

We’ve said it before: email marketing is a critical component of any overall digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $42. Check out these 48 statistics that show the value of email marketing for … Continue reading “Collect email addresses from other than your website”

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make both valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

A key component of successful digital marketing is a combination of experimentation and analysis. But how do you know which subject line approach or visual in an email will be more successful with your audience? The answer is A/B testing, which is the process of … Continue reading “9 tips to make your A/B testing more effective”

Social media automation is a must for any small business. It both saves time and helps you stay consistent across social media platforms.  Automation itself refers to any activity that you don’t have to do in real time (and perhaps don’t have to do yourself … Continue reading “7 opportunities for social media automation you might not have thought of”

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities. The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital … Continue reading “Email marketing courses – 8 to level up your email marketing”