Managing our email inbox can feel like a never-ending task. Whether you’re on vacation, out of the office for a meeting, or simply need dedicated time to focus on important tasks, an automatic email responder can be a lifesaver.  However, to truly harness its potential … Continue reading “7 tips for using an automatic email responder effectively”

When you’re in the marketing industry, it’s well-known that some of the most popular marketing strategies bank on short-form social media content creation, influencer marketing, and other forms of digital marketing. One of the most overlooked methods of reaching an audience in 2024 is SMS … Continue reading “8 reasons to employ an SMS marketing strategy”

Customer satisfaction can make or break your business, so a customer survey can help you understand how your customers are feeling and where you could potentially improve. Customer surveys are simply a method of soliciting customer feedback (using various tools) so you can measure your … Continue reading “8 tips to create a successful customer survey for your business”

Imagine that you are on an international business trip, and there the locals provide you with a document or images in their native language. Likewise, if you are collaborating with global clients or customers, you may receive photos or documents in their local language. In … Continue reading “The best ways to translate text on images effortlessly”

At least 45 percent of people in the U.S. alone have a side hustle. And many want this job to be remote for their own comfort. That’s where the digital marketing and SEO industry might be a perfect fit for those looking to earn passive … Continue reading “How to earn passive income through digital marketing and SEO in 2024”

In today’s competitive business landscape, effective communication is paramount, and cold emails represent a powerful tool in the arsenal of any savvy marketer or sales professional. Plus, we have a free template available. Keep in mind that while the average cold email reply rate is … Continue reading “Crafting cold emails that convert: 2 free templates”

If your business has a mobile app, you have additional opportunities to both engage with your customers and increase overall sales. Mobile apps are powerful tools. About 49 percent of consumers open an app more than 11 times each day, and about 70 percent of … Continue reading “5 strategies to increase sales with your mobile app”

In today’s digital landscape, a company’s website serves as its digital storefront, often forming the first impression for potential customers. As such, the importance of a well-designed and strategically positioned website cannot be overstated. This is where the concepts of rebranding and redesigning come into … Continue reading “How rebranding and redesigning drive traffic surge in your marketing strategy”

Backlinks are a critical part of SEO strategy Quality backlinks, links that point from one website to another, are a critical part of SEO strategy. And any SEO expert will tell you building backlinks is very important to your overall SEO strategy. Organic traffic is … Continue reading “7 strategies to grow quality backlinks and boost your SEO”

Content marketing has great potential to attract leads. However, it should be done the right way to bring in the maximum extract. Companies and businesses can prove themselves to be industry leaders if they follow the right content practices. For instance, educational and valuable content … Continue reading “What are the best ways to gain leads from content marketing?”

Many digital marketing conversations focus on generating leads, but what are you doing once you have them? Think automated email follow-ups. If you’re emailing manually, consider that the average email response rate (which can vary widely) can be about 5 percent. So, when sending 100 … Continue reading “5 tips for automated email follow-ups that lead to conversions”

Every website owner wants to increase their online presence. No matter if their website is an eCommerce store, digital marketing platform, or a simple blog, having a great reach and receiving impressions is what they create content for. Successfully fulfilling this objective requires optimizing content, … Continue reading “SEO content optimization tips to increase online visibility”

When announcing something for your business, it’s important to plan and prepare. In other words, you want to pay extra attention to every aspect of your announcement email. Doing so will ensure that your announcement is a hit, delivering the results you want, rather than … Continue reading “8 tips to write an effective announcement email”

How does traditional marketing compare to digital marketing? Both have a role and both have unique capabilities. We’ll explore those here. What’s the difference? At the core, traditional marketing takes place offline, while digital marketing happens through digital channels (i.e. online). That being said, there … Continue reading “Traditional marketing vs digital marketing”

The future of AI in email marketing is already here. Whether you’ve tried ChatGPT, DALL-E2, or something else, artificial intelligence can optimize, improve and speed up every aspect of email marketing. Simply put, AI is a computer science process for building smart machines that’s capable … Continue reading “8 ways AI can be used in email marketing”

If you’re responsible for marketing a fitness brand in any way, it might be challenging at times to think of creative fitness content that not only tells your brand story but also attracts and retains clients. The goal is to produce high-quality fitness content that’s … Continue reading “11 fitness content ideas you can use today”

Cart abandonment is a thorn in the side of every eCommerce business, but abandoned cart emails can be a huge help to complete the sale. In fact, eCommerce businesses lose about $18 billion in annual sales revenue due to cart abandonment. Cart abandonment happens when … Continue reading “9 tips for sending effective abandoned cart emails”

In the intricate dance of digital marketing, two elements emerge as foundational pillars: email engagement and email deliverability. These twin forces work in tandem to define the effectiveness of any email marketing campaign. Email engagement, a critical measure of success, reflects how recipients interact with … Continue reading “Email engagement and deliverability: Enhancing performance in your campaigns”

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

In the extremely competitive landscape of marketing, project management is paramount for business success. However, the application of project management emerges as a crucial driver of efficiency, organization, and strategic alignment within marketing departments. From meticulous marketing planning and resource allocation to improved collaboration and … Continue reading “Understanding how project management can help your marketing department”

Once considered the “new kid on the block” of digital advertising, influencer marketing has risen in both popularity and effectiveness (when done right). Brands are expected to spend up to $15 billion on influencer marketing in recent years, according to Business Insider. In the simplest … Continue reading “Influencer marketing: 7 tips to know before starting your first campaign”

Whether you’re new or you’ve been around for a while, developing a mobile app for your business can help you stay ahead of the competition, boost operations, and skyrocket your sales. Mobile apps have this transformative power because they can keep users (your customers) engaged … Continue reading “How to leverage mobile apps in boosting sales and business efficiency”

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever and these email marketing best practices will help you get ahead. In 2022, the number of email users worldwide is estimated … Continue reading “Email marketing best practices: 16 tips that make an impact”

In the ever-evolving landscape of digital marketing, using creative strategies is imperative for businesses aiming to stand out and capture the attention of their target audience through digital promotion. The following are 10 effective ways to digitally promote your business, emphasizing innovation and engagement. From … Continue reading “10 ways you can creatively and digitally promote your business”

A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

When digging deeper into the idea of “social proof,” just remember that humans are definitely pack animals. Psychologically speaking, humans want to fit in with the rest of the crowd, and this can affect us in many ways, particularly our consumer behavior. Social proof refers … Continue reading “Maximizing digital marketing: Understanding social proof and its 9 strategic applications”

The global call center industry has been rapidly evolving with the integration of advanced digital technologies and marketing strategies. With call centers shifting from traditional customer service models to strategic customer experience hubs, leveraging data, AI, and automation, digital marketing plays a pivotal role in … Continue reading “Digital marketing strategies for call centers: A winning combination”

Understanding Influencer Marketing: A Key Digital Strategy Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are followed by an engaged audience on at least one or more platforms. Influencers can … Continue reading “Choosing the right platform for influencer marketing: A comprehensive guide”

If you’re looking to sell more online, don’t overlook Instagram shoppable posts. This feature allows businesses to tag products (which are listed in their Instagram Shop catalog) directly in various Instagram posts, including feed posts, Instagram Stories, IGTV videos, Reels, Live streams and Instagram Guides. … Continue reading “5 ways to drive sales using Instagram shoppable posts”

What is data-driven marketing? Data-driven marketing is a strategy that relies on the analysis of vast sets of data to gain insights into customer behavior, preferences, and interactions and then to use those insights to influence how you market to them. Why is data-driven marketing … Continue reading “What is data-driven marketing and why you should invest in it”

In a digital world where a brand’s visibility can make or break its success, building strong brand awareness has become a non-negotiable part of any effective marketing strategy. Yet, amidst the noise of social media campaigns and influencer partnerships, one tool often flies under the … Continue reading “6 tips to boost brand awareness with email marketing”

What is 10DLC registration? 10DLC registration is a process for associating your business with your SMS marketing traffic. More specifically, it registers your ten digit long code (10DLC) sending numbers with the phone carriers and help you stay in compliance. In the fall of 2023 … Continue reading “What is 10DLC registration for SMS marketing”

As a marketer or business owner, you’re constantly looking for ways to find and connect with potential customers. Marketing is the answer. Of course, this is easier said than done because you have so much competition, and they seem to be doing everything right. However, … Continue reading “7 ways to connect with potential customers through marketing”