15+ of the best free productivity tools you should know about

Need more time in a day? We all do.

Consider the potential of some of the latest and greatest productivity tools that can help you be more efficient, focused and/or organized.

About 55 percent of retailers believe better technology can positively impact productivity. At the same time, once distracted, it takes 23 minutes for productive workers to get back on track and complete the task they started working on.

Therefore, online tools can potentially help us get more done. The following are at least 15 of the best free productivity tools you should know about.

(And if you’re working from home, check out our 11 tips to be more productive.)

Time-management productivity tools

RescueTime

RescueTime operates in the background of your device, quietly logging your activity without serving as a distraction. You’ll be able to see how much time you spend doing various things, such as visiting a particular website or using certain apps.

This tool also allows you to set targets and alerts to help you curtail poor productivity habits. In other words, it helps you limit wasted time on your devices, especially since it’s cross-platform.

The free version of RescueTime offers up to three months of data for analysis. Any paid subscription has no limits on data and also includes additional features.

Todoist

Got a small team in need of time management? Todoist might be for you. The easy-to-use tool bridges time management with traditional to-do lists and a light amount of project management.

Todoist gives you a daily and weekly overview of what work you have to do, appointments scheduled and anything else you’re tracking. You can also delegate tasks to others as desired.

It integrates with dozens of apps and services to help you automate your trackable workflow. The free version limits you to five people and 80 active projects at any given time, but paid subscriptions are available for more functionality.

Clockify

Clockify is brilliant in its simplicity and is absolutely unlimited and free to all users. Consider it similar to a stopwatch where you can easily record how long you spend working on different projects.

When you start a timer, you can add labels, descriptions and project details. Then, just hit “stop” when you’re finished. This tool allows you to configure timers to start as soon as you open your internet browser (so you don’t have to remember to start a timer), so be sure to dig around in those settings to find what works best for you and your work style.

Clockify also integrates with other applications, such as Trello, Asana, Jira and Todoist, among others. If you prefer, you can use it as a browser extension rather than the full application or in its mobile app form instead of the full desktop web application.

Beeminder

Would a bit of gamification help you hit your productivity goals? Or, some other goal? Consider trying Beeminder

You actually can track almost anything using this tool, whether it’s how many contracts you get customers to sign per week, how many hours you work per day or how often you go to the gym. Anything.

Beeminder is considerably flexible and will log your progress once you set your goal. You then aim to stick to the “yellow brick road,” which is the progress graph that is supposed to keep you on point with your targets to ultimately reach your goal.

You can even take things up a notch and add your credit card to the tool so that you can be fined when/if you fail to stay on track.

Toggl

Known for its simple time tracking at its core, Toggl works on multiple platforms and synchronizes so that you can move between devices and still track your work.

Features include:

  • The availability of manual and automated tracking
  • A Pomodoro timer, which is a time management method of working in intervals for 25 minutes at a time
  • Automatic detection of idle time
  • Reminders
  • Integrations with other apps and services
  • Highly flexible customizations

While Toggl offers detailed reports, there is no invoicing option within the tool itself.

StayFocused

A free Chrome extension that restricts the amount of time you are allowed to spend on “time-wasting websites” like Facebook (for example), StayFocused offers a ton of customizing options, such as which websites to block, how long to block them and so on.

It is only available on Chrome right now.

Project-management productivity tools

Asana

Asana aims to help everyone stay on-task and organized together. The team-productivity tool helps you keep all projects and tasks in one spot, where you can assign different users to specific jobs.

Features include:

  • Ability to build a visual Gantt chart quickly
  • See and track work on Kanban boards
  • Calendar functionality
  • Integrates with other apps
  • Goal-setting mechanisms
  • Real-time reporting
  • Automation capability
  • View distribution of workload across team members

While free to start, Asana has paid subscriptions if you have a team of half a dozen workers or more.

Freedcamp

A central spot for project planning and organization, Freedcamp allows you to add project to-dos, share files and join discussions with team members.

A bonus with Freedcamp is that much of the functionality is included in its free version. Any advance features (like integrating invoices) can be pay-per-add-on, allowing you to pay for only what you need.

It’s cross-platform and integrates with many other applications and services.

Trello

Trello is a project-management tool that at first glance resembles a Pinterest board except without all the photos. Instead, it’s a visual presentation of lists, labels, tasks and so on that you can easily drag and drop as you like.

Its features are all geared toward productivity and teamwork, where your team can collaborate. Trello integrates with other apps and services and also offers no-coding automation. 

The free version is likely enough for small teams, but paid subscriptions are available if you need more.

Save-for-later productivity tools

Google Drive

Granted, we can’t talk about Google Drive without at least mentioning the slate of other tools within the Google universe. But Google Drive still stands on its own as a cross-platform cloud storage and organization tool.

This makes it easy to share (and even edit with Google Docs and Google Spreadsheets) all types of files.

Team-wise, Google Drive offers the ability to chat and share notes within a document, and it’s completely free.

Evernote

Evernote enables you to save notes (both audio and text), organize photos, set reminders and upload attachments across all your devices in one place.

One of the common uses of Evernote involves its bookmarklet, where you can easily “clip” web articles and store them to read later on any device.

It also integrates with other apps and services. The free version allows you to sync two devices. If you need to sync more (or simply want more storage space), you might consider one of the paid subscriptions.

Pocket

Need a place to save the great content that you don’t have time to read (or watch) in that moment? Pocket can help.

Saved content formats include articles, images, videos and so on).

Social media productivity tools

Efficiently managing your social media accounts definitely requires the right tool. Fortunately, there are several free options out there that can work, depending on the platforms you’re on and the needs that you have.

Check out these 11 free (or almost free) social media management tools that can help you be more effective with your social media presence.

Miscellaneous productivity tools

Slack

Slack organizes how your team communicates with each other. You can break up conversations into channels so that each channel provides a focus.

In addition, you can connect your team to another collaborating team if desired. Direct messaging and voice/video calls also are available.

Slack integrates with other applications and is cross-platform. The free version is very robust, but if you find yourself needing more than the messaging archive or app-integration limit, consider one of the paid subscriptions.

LastPass

The password struggle is real and can be a real time suck. LastPass remembers all your passwords and can be used across several devices.

Not only will this tool store your passwords in its secured vault, it also will audit your passwords to help you create better, more secure ones.

The free version has plenty of features and is still very secure, but if you’re looking to be able to add employees to certain password folders, for example, consider a paid subscription.

Right Inbox

A Chrome extension, Right Inbox allows you to set up multiple signatures, email sequences, delayed sends and more.

The idea is to stay on top of the chaos that might be your email inbox.

A bonus feature is built-in email tracking.

While you’re looking at boosting your productivity, think about how you can improve your digital marketing process. Is it everything you want it to be? DailyStory features automation, audience segmentation and more. Schedule your free demo with us today.

16 tools to help make your competitive analysis easier

Competitive analysis is a tactic that every company should use regularly.

But without the right tool that suits your needs, it’s easy for manual competitive analysis to take up a big chunk of time.

A competitive analysis is essentially a strategy where you identify your competitors and research their products/services, sales and marketing strategies. Of course, your analysis can be as simple or as complex as you need to satisfy your goals behind it.

For example, perhaps you’re only interested in how your competitors are approaching the overall design and usability of their websites. Or, you want to evaluate a more broad look at their overall digital marketing strategies.

See more about what a competitive analysis is and how you can start yours.

The following are 16 tools that you should consider as you perform your competitive analysis, divided up by the focus of each tool. The best tool for your business likely will come down to your goals and competitive analysis needs.

Overall competitive analysis tools

Pi Datametrics

Pi Datametrics allows you to measure the impact of your brand campaigns against your competitors. This tool analyzes emerging trends and audience intent to help you match your messaging and timing to consumers’ needs.

Features include SEO tracking, daily rank tracking, market analysis capabilities, identifying market leaders and overall industry analysis.

It’s an all-around competitive analysis tool that can give your company the edge through insightful data that goes beyond digital marketing.

Kompyte

You can use Kompyte to compare traffic, referrals, visitor behavior, keywords, search rankings, paid ads and social media metrics.

In addition, you can stay updated with your competitors’ emails.

Kompyte also will auto-suggest potential competitors based on the keywords you’re tracking.

Social media focus

Phlanx

Phlanx is an Instagram engagement calculator that helps you understand how active an account’s followers are. This is a great tool if your competitive analysis is focused on Instagram. In addition, it can help you figure out whether or not an influencer has a legitimate following on the visual social media platform.

Phlanx’s engagement ratio is based on the number of followers an account has versus the rate that followers engage with content, such as with likes, comments and so on.

While this calculator doesn’t give an ultimate say on an Instagram account’s value or success, it does give some perspective that goes beyond the simple follower count.

Sprout Social

Sprout Social helps you understand competitor performance on social media from multiple angles and data points across Facebook, Twitter and Instagram.

You can use this tool to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared.

Sprout Social also offers an advanced social media listening feature, with interactive charts and graphs that you can customize for your goals. Learn more about social media listening.

Social Blade

Looking at a wide range of social media platforms (including Instagram, Twitter and YouTube, among others), Social Blade interprets the followings and engagement actions on competitor accounts.

You can get a day-by-day follower update, as well as a live follower count through this tool. Plus, you can stack competitors’ social profiles against each other for a larger overall analysis.

SEO focus

SEMRush

One of the most popular SEO tools online right now, SEMRush also offers several competitive analysis features. And it’s ideal for understanding your competition through an SEO-specific lens.

The tool, for example, allows you to pull your competitor’s backlinks and monitor shifts in their search engine ranking. You also can get a by-the-numbers view of who’s competing for particular keywords.

MozBar

MozBar is a Chrome browser extension that offers a surface-level view of a website’s authority as perceived by Google. This tool assigns websites a domain authority score based on its likelihood to rank in search engines for a variety of factors.

Because it’s a browser extension, MozBar is very accessible, making it easy to see a competitor’s potential search performance at a glance. You’ll also see how competing sites compare in a Google search query.

Ahrefs

Ahrefs is another popular competitive analysis tool as it relates to SEO. It enables you to check any URL’s top organic keywords, as well as provides you with a rough estimate of how much traffic a competitor gets from those keywords.

You also can see a competitor’s highest-performing content based on backlinks. This all helps prevent you from engaging in a guessing game when it comes to your competitors’ referral traffic.

Content focus

Similarweb

Similarweb is actually a competitive analysis tool that addresses both content and SEO. It helps you dive deeper into your competitors’ content, as well as where their web traffic is coming from.

This tool can help you see what topics visitors search for and what other relevant sites they visit.

SimilarWeb is free, but you can upgrade to gain access to more competitive analysis tools.

Buzzsumo

Looking for top-performing content on relevant topics for your brand and your competitors? Consider Buzzsumo. This tool looks at both engagement on social media platforms and total shares across the web for each piece of content, giving you an idea of who’s successful in regards to strong industry content.

Of course, on the flip side, the pieces of content identified by Buzzsumo can help you with new ideas for content of your own.

Feedly

A content aggregator, Feedly stores and organizes content as it’s published. So, you can see the topics covered by your competitors in one place.

This tool also features AI (artificial intelligence) that can be taught to prioritize the topics and trends that matter to you.

Miscellaneous

iSpionage

iSpionage helps you dig deeper into your competitors’ paid ads by analyzing multiple aspects of PPC (pay-per-click) campaigns. This includes how many keywords a competitor is targeting on Google AdWords and what their target keywords are.

You’ll also see who else is competing for PPC ads on a particular topic and how much they’re projected monthly budget is.

Mailcharts

Need to analyze competitors’ emails? Mailcharts aggregates emails from competing campaigns. This tool grabs subject lines, pulls send frequency and compares everything to your brand’s campaigns to see how your emails compare.

In addition to comparing your emails to competitors’, Mailcharts compares your campaigns to its own library of marketing emails to ensure you’re in line with such best practices as timing, frequency, subject line length and so on.

You’ll also have access to email examples to help inspire your current and future campaigns.

Owler

Owler curates various business data points for your competitors. You can access exclusive information, including annual revenue, employee count, funding and top competitors.

This tool also allows you to filter a real-time feed of the latest news to uncover events that could move your business forward, including funding, layoffs and more.

Owletter

Not to be confused with Owler, Owletter aggregates emails from competitors and organizes them into a simple dashboard. 

This tool will spot changes in your competitors’ email frequency, as well as trends that can help you better determine when you should send your own emails.

SpyFu

SpyFu helps you research and download your competitors’ most profitable keywords in PPC ad campaigns. It reveals not only the paid keywords, but also the organic search keywords that can help you improve your own SEO performance.

In other words, this tool doesn’t just cover PPC competitive analysis, but SEO as well.

Once you find the perfect competitive analysis tool for your goals, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentations and more. Schedule your free demo with us today.

17 of the best social proof tools to boost your sales

Social proof can help convert your potential customers into paying customers.

This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to figure out the right way to interact in any given situation.

About 92 percent of online consumers will read product reviews before purchasing.

Find out more about social proof and nine ways you can use it.

The following are 17 of the best social proof tools to build your credibility and boost your sales. Several include money-back guarantees and free trials.

TrustPulse

TrustPulse is a popular social proof tool for business websites. It can automate real-time customer activity notifications on your site with unobtrusive (but attention-grabbing) pop-ups.

Such verified website actions include (but are not limited to):

  • Purchases
  • Sign-up form submission
  • Demo registrations

TrustPulse says that you can boost your conversions by as much as 15 percent by using the tool on your website. It also integrates with WordPress, Shopify, WooCommerce, Mailchimp and more.

Pricing

Plans start at $9 per month, but this varies since TrustPulse periodically discounts its prices for new accounts. All of its plans come with a 14-day money-back guarantee if you’re not satisfied.

Proof

Proof is another popular social proof tool, with more than 25,000 businesses using it. It offers different ways to customize your social proof notifications, such as how long to show those notifications and on which pages they should appear.

You also can customize whether you feature conversions from the past day, week or even the past three months.

Pricing

Plans start at $24 per month (billed annually), but you can start a 14-day free trial to see if it’s right for your business first.

Smash Balloon

To embed social media feeds anywhere on your WordPress website, consider Smash Balloon. This means that you can highlight user-generated content (UGC), testimonials and reviews from others on social media.

Specifically, Smash Balloon offers five different plugins to help you show social proof on your website:

  • Facebook feed of Facebook reviews 
  • Instagram hashtag feed of user-generated content
  • Twitter feed of tweets that mention your account or branded hashtag
  • YouTube feed featuring a playlist of video testimonials
  • Social Wall combining feeds from Facebook, Instagram, Twitter and YouTube into a single feed

Pricing

Plans start at $98 per year, but introductory offers usually are available. It also features a 30-day money-back guarantee.

WPForms

WPForms is a user-friendly WordPress form-builder plugin, making it easy to ask for customer reviews that you can then highlight on your ecommerce website.

This is important because consumers trust online reviews.

WPForms features several pre-built templates and integrates with your email marketing service. This means that, in addition to using the tool on your site, you can use your email service to automatically reach out to customers after their purchase from you and include your feedback form.

Pricing

Plans start at $79 per year, but WPForms runs periodic sales for new accounts. It also features a 14-day money-back guarantee.

SocialProve

SocialProve displays conversion or visitor notifications on your website in the form of small pop-ups. It also touts boosting your sales by about 15 percent.

The notifications can be customized to match your branding. Notification types include live activity, live count, visitor combo and activity combo.

It integrates with more than 120 content marketing tools, payment systems, marketing funnel apps and other apps, including (but not limited to):

  • WordPress
  • Wix
  • ClickFunnels
  • Leadpages
  • HubSpot
  • Instapage
  • Squarespace
  • PayPal
  • Stripe

Pricing

Plans start at $359 per year, but you can start with a no-risk, seven-day free trial to see if it works for you. (No credit card information required.)

Thrive Ovation

The WordPress plugin, Thrive Ovation, helps you easily add testimonials to your ecommerce website. 

You can even add social media and blog comments to your testimonials library. Its tagging system helps you find the testimonials you want to include.

There’s also an “awaiting approval” status function, where you’ll receive approval emails from your dashboard to approve any new testimonials before they go live.

Pricing

Plans start at $19 per month, billed annually. It also features a 30-day money-back guarantee.

Proven

Proven is another WordPress plugin that lets you customize the appearance of your social proof notifications to match your branding.

You can create manual entries and control how and when notifications appear. This can include showing notifications on certain pages, only to new visitors, only to logged-in users and so on.

Pricing

Plans start at $39 per year for a single site license.

LetConvert

To show off recent visitor activity, live visitor count and how many conversions have happened on your website, consider LetConvert. It’s also fully customizable, with a variety of colors, fonts and animations.

The tool also features customer cards that allow you to follow your customer’s journey. For example, once a visitor signs up, you can then track his or her details and activity on your website.

Pricing

Plans start at $4.99 per week when billed annually and include a 14-day free trial.

Fomo

Fomo is a tool that offers several templates and display rules that you can use. But you also can create your own if you like. Customizations can apply to notification messages, filters and template or page rules.

No coding necessary for your customizations, which can make it very easy to use.

Pricing

Plans start at $19 per month, but you can try Fomo out first with a 14-day free trial.

Repuso

To show off testimonials and reviews on your site, consider Repuso, which actually monitors your social media platforms for customer reviews. 

You also can collect customer reviews through Repuso’s widgets. The reviews and testimonials go into a dashboard where you can organize them and choose which to display on your website.

Repuso features a number of ways to display these, including:

  • Floating widgets
  • In-line reviews
  • Floating badges
  • Review grid
  • Photo-review sliders

Pricing

Plans start at $9 per month when billed annually, with a free 10-day trial available.

Provely

Provely features different campaign types that will show real-time activity, rotating activity from a selected period of time or past activity.

The tool touts a 250 percent boost to your conversions. You can customize your pop-up notifications, with various templates and the ability to choose the colors that reflect your branding.

Provely says it only takes “2 minutes flat” to set up.

Pricing

Plans start at $97 per year, billed annually.

Boast

Boast is a tool focused on testimonials that’s used by more than 8,000 businesses. Its features help you request, collect, manage and display testimonials from your customers.

This includes testimonials in different formats, such as video, text and audio that you can then show on your website. It integrates with Facebook and YouTube, so you can use your video testimonials across social media platforms.

Boast also offers a mobile app on both iOS and Android that makes it even easier to use by allowing customers to record their testimonials through the app. If you use Boast’s ability to email customers from within the tool to request a testimonial, you can then track where those testimonials are in the process.

Pricing

Plans start at $25 per month, billed annually, and include a 14-day free trial.

WPfomify

Another WordPress social proof plugin is WPfomify. It’s easy to set up and features powerful integrations with other WordPress plugins and email marketing services.

You can use it to show off real-time activity, subscriber activity and client reviews. You also can customize it to match your website’s branding.

Pricing

Plans start at $99 per year and come with a 14-day money-back guarantee.

Yotpo

An ecommerce marketing platform, Yotpo includes social proof features, such as reviews, ratings, visual marketing content and referral programs.

The tool helps you collect website and product reviews, create an FAQ section based on real customer questions, display user-generated content (UGC) and so on.

Yotpo uses AI (artificial intelligence) to message your customers, encouraging them to leave a review after their purchase.

Pricing

Yotpo includes a limited, free plan. Paid plans start at $19 per month.

ProveSource

ProveSource helps you display verified conversions, activities and purchases on your website. You also can customize your notification icons, title color, text, links and so on.

ProveSource makes it easy to create a new social proof notification with a tab system for user flow. Plus, you can add GIFs to your social proof notifications, making things fun and engaging.

The tool also automatically collects such metrics as impressions, clicks, hovers, leads, engaged visitors and engagement rates, among others. You also can connect ProveSource to Google Analytics for a deeper analysis.

Pricing

Plans start at $18 per month, billed annually, but ProveSource says you can start for free on a limited basis.

NotificationX

NotificationX is a WordPress plugin that will show real-time sales and engagement notifications. Its simple interface is easy to set up and use.

The plugin features different notification types, including (but not limited to):

  • Blog comments
  • WordPress reviews
  • WordPress download counts
  • Sales alerts
  • Email subscriptions

Pricing

Plans start at $39 per year, with a 14-day, money-back guarantee.

Notifia

Notifia integrates with more than 30 marketing tools, plugins and pop-ups to help you convert potential customers and more.

Its social proof notifications feature customized text, designs, images, page targeting, time delay and more. Notifia even offers personalization where you can include a visitor’s first name, company and/or location to better connect and engage with that visitor.

Pricing

Plans for Notifia start at $9 per month.

Once you’ve enhanced your social proof using one of the above tools that fits your website and business needs best, consider leveling up your digital marketing with DailyStory. Features include automations, dynamic audience segmentations and more. Schedule your free demo with us today.

22 Chrome extensions to boost your SEO

What’s more convenient than SEO tools within your Chrome browser?

SEO (search engine optimization) can help drive more organic traffic to your website by ranking your website higher during relevant queries in search engines (predominantly Google but others as well).

And SEO still very much matters. In fact, 68 percent of online experiences begin with a search engine.

While considering your own website’s SEO, consider the difference between on-page and off-page SEO.

Chrome extensions are tools built into your browser that help you work faster and smarter.

Put the two together, and you have the potential for a little SEO magic. 

Not sure where to start? We’ve compiled a list of 22 Chrome extension recommendations that can help boost the SEO of your website.

SEO rank-checking extensions

SEO Search Simulator by Nightwatch

The SEO Search Simulator by Nightwatch extension emulates Google searches to check if a particular URL ranks in the top 100 results. 

These Google searches can be done from any location so that you can see how the rankings vary in different parts of the world.

SERPTrends SEO Extension

The SERPTrends SEO Extension tracks your Google, Bing and Yahoo searches. Over time, as these queries are repeated, you’ll be shown trends and ranking movements directly in the search results.

Included in the data shown:

  • Whether the website moved up or down in the search results
  • When a website is ranking for the first time or hasn’t changed position
  • How many positions the website lost or raised compared to the search you performed previously

SEOquake

SEOquake will give you a detailed overview of your website, including your Alexa rank, indexing information for Google and Bing, as well as your SEMrush rank.

The extension enables you to then dive deeper with a keyword-density report or overall diagnosis report, which breaks down on-page SEO elements on any given web page.

Keyword-research extensions

SEOStack Keyword Tool

SEOStack Keyword Tool is a Chrome extension that can help you generate thousands of keyword ideas from a single seed keyword. It does this by scraping autocomplete suggestions from:

  • Google
  • YouTube
  • Bing
  • Yahoo
  • Amazon
  • eBay

All the data generated can be exported to a CSV file.

Ubersuggest

The Ubersuggest Chrome extension shows you keywords’ monthly search volume, CPC and competition data. In addition, you can find related keywords and their information within search result pages on Google, YouTube and Amazon. You can then export data to a CSV file.

TextOptimizer

The TextOptimizer extension is a writing assistant that can help you write concise, high-quality and targeted content that is rich for your readers and optimized for search engines.

It does this by analyzing search results for relevant terms and extracts “intent tables” to recommend other words that you can use in your copy to better suit the expectations of search engines.

Keyword Surfer

The Keyword Surfer extension is a keyword research and search-engine-results-page (SERP) analysis tool. The data it offers includes (but is not limited to):

  • Domain-level traffic estimations in Google Search results
  • Keyword volumes (locally and globally)
  • Keyword suggestions
  • Domain-level backlink counts

You also can set up a content editor and start creating right away—researching, writing and optimizing—without ever leaving Google Search.

On-page SEO extensions

SEOInfo

SEOInfo runs an audit of your website pages, reporting on any SEO issues and allowing you to dig deeper. Specifically, the extension examines:

  • Meta tags
  • Canonicals
  • Indexability
  • Open Graph tags
  • Structured data
  • Page speed
  • More

Free Backlink Checker by LRT

The Free Backlink Checker by LRT extension actually analyzes the outgoing links on a page (rather than any incoming links from other websites).

It will highlight any broken links red and any live links green. For further analysis, you also can export all links on a page to either a CSV or XLSX file in addition to their:

  • Anchor text
  • HTTP status
  • The “rel” attribute

To prevent false positives caused by server protection, you can increase the time delay between link requests, slowing the page analysis.

Hreflang Tag Checker

The Hreflang Tag Checker automates the process of checking your website’s hreflang tag deployment. It takes a readout of the URL’s hreflang tags and then crawls them to assess if they back reference your current URL.

This extension supports a site’s language targeting and hreflang architecture, allowing you to get a fast and reliable impression of the status of your site’s optimisation for international organic search.

Technical-SEO extensions

Link Redirect Trace

Link Redirect Trace reveals all the URLs in a redirect chain, including 301s, 302s and JavaScript redirects. The extension is considered an all-in-one redirect path analyzer.

A typical backlink profile usually includes redirects from other websites, and this tool helps you check if your redirects are SEO-friendly or if they harm your website.

Google Lighthouse

Google Lighthouse audits your page and suggests improvements related to:

  • Performance
  • Accessibility
  • Developer best practices
  • SEO

The extension runs a barrage of tests against the page and then generates a report on how well the page did. You can then use any failing tests as indicators on what you can do to improve your page.

AMP Validator

The AMP Validator extension checks whether a page has an AMP (Accelerated Mobile Page) version. The page is then run through the validator, which reports if the page passes (green) or fails (red) via the extension icon.

OpenLink Structured Data Sniffer

The OpenLink Structured Data Sniffer discovers metadata embedded within HTML documents as Structured Data Islands and presents what’s discovered using a property sheet presentation style.

It simplifies the process of understanding what a given HTML document is about, via its metadata, for both end-users and developers.

View Rendered Source

See how the browser renders a page, not just what the server sends, with the View Rendered Source extension. This must-have tool for anyone working with JavaScript-powered websites compares the raw page code and its rendered version.

With this tool, you can see if JavaScript is overwriting meta tags, for example.

Link-building extensions

LinkClump

The LinkClump extension allows you to open, copy or bookmark multiple links at the same time. You can use it to drag a selection box around links using your mouse to quickly open as new tabs, open in a new window, save as bookmarks or copy to your clipboard.

This can be a great help during link prospecting.

Buzzsumo

The Buzzsumo extension can show you how many social media shares an article on another website has, as well as their backlinks. You also can see the most popular articles from that website (based on social media shares and backlink count). 

SimilarWeb

The SimilarWeb extension enables you to see website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.

This is especially helpful for evaluating link opportunities.

Hunter

With the Hunter for Chrome extension, you can find who to contact when you visit a website. 

Along with the email addresses, you can get the names, job titles, social networks and phone numbers. All the data has public sources detailed in the search results. This can help you contact the right people as you’re link building for your own website.

See our seven tips to grow quality backlinks and boost your SEO.

All-in-one SEO extensions

Ahrefs SEO Toolbar

The Ahrefs SEO Toolbar features an on-page SEO report, a redirect tracer, a broken link checker and a nofollowed link highlighter.

You’ll also get page, domain and keyword metrics for visited URLs and search results.

MozBar

The MozBar extension gives you instant metrics while viewing any page or SERP, including the ability to:

  • Create custom searches by engine, country, region or city
  • Quickly assess the page authority and domain authority of any site or page
  • Access and compare link metrics across pages while viewing any SERP
  • Find and highlight keywords on a page and differentiate links by type
  • Expose page elements, general attributes, markup and HTTP status
  • Export your SERP analysis details to a CSV file

SEO Minion

SEO Minion helps you in your daily SEO tasks, such as on-page SEO analysis, broken link checking, SERP preview and more.

In conclusion

While there is no perfect tool (or Google Chrome extension) to serve your SEO needs, it’s worth auditing what your prioritized needs are for your website’s SEO. Take the time to look through, identify your top candidates and experiment with the extensions that are most promising.

In the midst of increasing your SEO efficiency, consider your overall digital marketing process. DailyStory can help. Find out more about our automation features and audience segmentation by scheduling a free demo today.

11 free (or almost free) social media management tools

More likely than not, your business has a presence on more than one social media platform.

The more platforms you are on, the harder it is to manually post, monitor and engage within your native social media accounts.

Social media management involves the many moving pieces regarding content publication and online communication on such platforms as Facebook, Instagram, Twitter, LinkedIn and more.

Dive deeper with our seven reasons why your business should use a social media management tool.

Therefore, social media management tools are intended to consolidate into one space the ability to:

  • Schedule content
  • Engage with your audiences
  • Analyze performance data
  • Potentially create content (depending on the tool)

For even more efficiency, consider these seven opportunities for social media automation.

The following (in no particular order) are 11 free (or almost free) social media management tools that can help you do it all on social media with a limited budget.

Hootsuite

Hootsuite is a social media management tool that offers a limited free plan in addition to different paid subscriptions with increasing features. The free plan features:

  • 1 user
  • 2 social accounts
  • 5 scheduled messages

This application features “streams” in which you can set up a tab for each of your social media accounts and then a series of streams on each tab that reflect your mentions, scheduled posts and more.

It supports a range of social media platforms, including:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube

If you’re looking for unlimited scheduled posts (among other upgraded features), the lowest paid subscription plan is $49 per month.

Socialoomph

Socialoomph has been around since 2008. It also offers a limited free plan in addition to different paid subscriptions with increasing features. The free plan features:

  • 1 social account
  • Access to personal area only
  • Access to basic posting features
  • Unlimited scheduled posts
  • Maximum three posts per hour
  • Cannot add additional social accounts
  • Free support

This social media management tool includes support for bulk uploading, RSS feeds (where you can collect content) and web hooks, among other features. Socialoomph centers itself around the concept of teams. Even with the free single-user account, you automatically have one team, called “My Account.”

Socialoomph supports such social media platforms as:

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
  • Pinterest
  • Discord
  • Mastodon
  • StockTwits

The lowest paid plan is $15 per month, but to be able to connect to more than one social account, you’ll have to go with the Professional Suite at $25 per month, where you can connect up to 10.

Later

Later is a very visual-based social media management tool that offers a limited free plan in addition to its different paid subscriptions with upgraded features. The free plan includes:

  • 1 user
  • 30 Instagram posts per month
  • 50 Twitter posts per month
  • 30 Facebook posts per month
  • 30 Pinterest posts per month
  • Instagram analytics
  • Ability to search and repost user-generated content

While Later allows you to post to Facebook, Twitter and Pinterest, its main focus is on Instagram support. The visuals are imperative to this application. Most social media management tools allow you to start with a message and then possibly add an image if you want. However, Later requires you to start a post by uploading an image.

Later also features a Media Library, where you can either upload new media to it or reuse media you’ve already uploaded. Notes and labels can be added to individual media items as you like. You also can add a star to highlight any media items.

To do more (such as scheduling videos, Instagram Stories and multi-photo posts instead of just single static images), the lowest paid subscription starts at $9 per month.

Buffer

Buffer is a social media management tool that offers a limited free plan as well. It also has different paid subscription plan levels for increased features. The free plan features:

  • 1 user
  • 3 social accounts
  • 10 scheduled posts

The free plan also supports Facebook, Instagram, Twitter and LinkedIn but not Pinterest (that’s only available through a paid subscription).

To get Pinterest support and additional upgraded features, the lowest paid subscription starts at $15 per month.

While you’re likely focused on the ability to schedule your posts, which is referred to as Buffer Publishing, Buffer also offers two other apps that both require separate subscriptions:

  • Buffer Reply allows you to reply to online conversations happening on the supported social media platforms and offers support from one shared team inbox.
  • Buffer Analyze helps you measure the performance of your social media content and create reports for clients and/or your team.

Fortunately, if you are interested in all three, there is also a Buffer All-In-One option that has all features bundled together.

PromoRepublic

While PromoRepublic does not offer a limited free plan, it does have a 14-day free trial that can roll into a relatively affordable (compared to many other tools) $9-per-month subscription plan.

The “Solo Plan for Solopreneurs” subscription features:

  • 3 social media accounts
  • Social media calendar
  • Library of content suggestions

PromoRepublic is very design focused, which can feel like a merging of Canva with a traditional social media management tool. The designing and scheduling can all happen within PromoRepublic.

Supported social media networks include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Google My Business

If you’re looking for inspiration, PromoRepublic comes with 100,000 post ideas that cover a variety of topics. The pre-designed graphics can be modified and customized to suit you business and your needs.

TweetDeck

If your social media management is primarily tied to Twitter, you’ll want to consider TweetDeck, which is a free application that allows you to manage unlimited Twitter accounts from a single interface.

The dashboard is completely customizable and follows a similar thought process to Hootsuite’s “streams.” You can control the organization of your modules so that you can efficiently monitor:

  • Your home feed
  • Any lists you create or follow
  • Mentions
  • Direct messages
  • Scheduled tweets

And, of course, more. Everything within TweetDeck is free, so there are no features you’re ever missing out on.

Canva

Largely viewed as a design tool only, many don’t realize that Canva also has social media scheduling capabilities, too.

However, the limited free version of Canva is designing only. To schedule social media content (to seven platforms), the lowest paid subscription (currently at $9.99 per month) is required at a minimum. 

Canva Pro currently supports scheduling for:

  • Instagram (Business accounts only)
  • Facebook (pages or groups)
  • Twitter
  • Pinterest
  • LinkedIn (profiles or pages)
  • Slack 
  • Tumbler

Of course, the power of sophisticated design features coupled with the ability to schedule that content all in the same application might work perfectly for you and/or your business.

ContentCal

ContentCal centers around bringing your team together with such features as approval workflows, joint creation of your content plan and more. The limited free plan includes:

  • 1 user
  • 4 social media accounts
  • 1 calendar
  • 10 posts per month
  • Email support

Granted, the free version lacks the robust team features that ContentCal prides itself on. Supported social media platforms include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Google My Business
  • YouTube
  • Medium

Keep in mind that ContentCal integrates with more than 2,000 other applications so that you can enhance your workflow by connecting other tools you already use, like Slack or Trello

The lowest paid subscription price for enhanced features starts at $17 per month.

Zoho Social

Zoho Social is a social media management tool that offers a limited free plan with:

  • 1 user
  • 1 brand
  • zShare Browser Extension
  • Publishing on 7 social media accounts

The application features a content calendar that helps you visualize the posting timeline and allows you to organize your posts however needed. Supported social media platforms include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google My Business

For advanced features, the lowest paid subscription plan begins at $10 per month.

Planoly

Only concerned about Instagram and Pinterest? Planoly might be for you. This social media management tool offers a limited free plan as well with:

  • 1 user
  • 2 social media accounts (one Instagram and one Pinterest)
  • 30 uploads per month per profile
  • Basic analytics

Planoly also features Linkit, which allows you to link to products, resources, websites and so on using the link in the bio.

For more advanced features, the lowest paid subscription plan starts at $7 per month.

See our six expert tips for marketing on Pinterest.

Postfity

Postfity is a social media management tool that only has a 30-day trial period, but it’s lowest paid subscription plan starts at $9.99 per month (or less if billed annually).

The tool supports the following social media platforms:

  • Facebook 
  • Instagram
  • LinkedIn
  • Twitter
  • Vkontakte

The application has a more unique feature of Facebook cover image scheduling, as well as a social media post ideas tool, where you can pull suggested posts from a calendar and customize and publish at will.

Analytics are also an option with the paid subscription plans on Postfity.

It’s possible that to find the perfect free or low-cost social media management tool, you’ll have to experiment over time. That’s OK! Do as much research as you can so that you can know in advance whether the tool you’re considering will truly serve your needs. But don’t stress if you ultimately need to transition to a different tool. 

Still not sure which social media to use to promote your brand? View our guide to help determine the right platform for your business.

While you’re considering your social media management options, think about your digital marketing process. Is it everything you want it to be? DailyStory features automations, audience segmentation and more. Schedule your free demo with us today.

11 free graphic design tools for the non-designer

Visuals are everything when it comes to digital marketing these days.

That applies to everything, from the design of your website to the images you use on your brand’s social media channels.

Consistent brand presentation across all platforms increases revenue by up to 23 percent.

Of course, the cost of graphic design is a concern for many small businesses. More than 50 percent source their design work in-house or do it themselves.

But just because you might be looking to save money on your graphic designing doesn’t mean that you can’t still reap the rewards of great design. The following are 11 free graphic design tools for the non-designer (i.e. the beginner).

Canva

One of the most popular design tools, Canva typically ranks toward the top of many lists when it comes to design.

The available templates not only are a great source of inspiration for any beginning designer, but can make an entire project that much faster and the results that much better. Canva also features an image library where some images are free to use and others require a paid subscription.

You’ll likely also appreciate the automatic color suggestion feature that can suggest colors based on images within the design. That means you can match your brand color with ease and use complimentary colors from an image that pulls together your overall design.

Canva has an app as well for on-the-go designing.

Granted, the free version of Canva can be limiting depending on how much you want to create (and to what degree you want to customize and share), but this application is being used more and more because of its easy-to-use interface and powerful features.

DesignWizard

DesignWizard resembles Canva in a lot of ways, except it includes all of its available design features in its free version.

Where the free version can limit you is when you would like to export your work. “Pay-as-you-go image and video downloads” is listed on the Pricing page.

Nonetheless, the application offers more than 10,000 free templates and a library with more than 1.2 million images, videos, illustrations and graphics.

Piktochart

Specifically looking for an application that will make infographic design easy? Consider Piktochart.

This application can act as a fair replacement for more premiere (and expensive) software, like Adobe InDesign. There are hundreds of templates, icons and graphics to choose from.

The free version does give you a lot of options to explore. One downside is that downloads from the free version will include the Piktochart watermark on them.

Pixlr

Both browser-based and offering an app, Pixlr is a free image editor that helps you edit your photos with hundreds of overlays, effects and borders.

It’s been referred to as a decent replacement for Adobe Photoshop (when considering the cost). But this application tends to have more power when it comes to photo editing than true graphic designing.

PicMonkey

If you’re looking for a fast and easy photo-editing tool, PicMonkey might be for you. You can quickly resize, crop and color-correct your photos.

It doesn’t have as many free templates and elements as Canva. However, you can upgrade to the paid version if you like.

Adobe Spark

Considered the free alternative to the more premium (and expensive) Adobe Illustrator, Adobe Spark is worth checking out.

The application comes with a fair amount of free templates. These can be particularly helpful if you’re looking to create posters or videos for ad campaigns.

Spark also supports integration with other Adobe products, which can be helpful if a project becomes more complex.

Krita

Depending on the design project, paint elements could be needed. Fortunately, Krita is a free, open-source painting program intended for artists.

Its user interface is entirely customizable with an advanced toolset.

The features available in Krita can help add an extra impact to your design efforts, so don’t be afraid to try it out, even if it is a little more advanced.

Vectr

Vectr is a graphic design software that offers the ability to design in your web browser or download a free desktop app. 

It is a great choice for presentations, logos, cards, markups and even 2D graphics since it prides itself on helping you create simple and clean vector graphics.

Vectr also has various fonts, shadows and filters, along with live collaborations and synchronization features. This means that you can share your work and collaborate with your team if needed.

Inkscape

A great alternative to Adobe Illustrator, Freehand or Corel Draw, Inkscape is an open-source graphic tool where you can create logos, illustrations and graphics.

It’s user friendly with a clear, easy-to-use interface and some advanced features, such as:

  • Alpha transparency support
  • Markers
  • Clones
  • Embedded bitmaps

Google Chart

Need to convert your data into a more eye-catching visual? Google Chart could be a solution.

The application helps you create graphs and charts that can be easily embedded into a webpage or spreadsheet.

All charts are totally customizable as well.

Infogram

Another tool that can help with infographic design is Infogram. Not only can you design infographics for free, but you can upload pictures and videos as well.

The templates Infogram provides can help inspire you to better engage your audience. The application also offers features to animate and make your charts and/or graphics interactive.

In conclusion

It doesn’t matter what tool (or tools) you ultimately decide to use for your graphic design projects. Just be sure to try a handful to make sure you end up with the application that best serves your preferences and needs.

Visuals are more important than ever. However, you’ll be surprised at how quickly any of these tools can make you look like a pro.

Not stopping at simple graphic design? Check out our list of 18 video-editing apps you should be aware of, and see our eight tips for finding your brand voice.

After leveling up your graphic design game, consider your digital marketing process. Visuals lose their impact if they’re not reaching the right people at the right time. Schedule your free demo of DailyStory today.

Curated content: 12 tools to help you discover, share more on social media

Curated content helps you save time, diversity your mix of social media content, serve your audience and appear to be an expert.

Just in case you’re unfamiliar, curated content is “content gathered from trusted sources relevant to your industry,” according to Hootsuite.

See our five reasons why you should incorporate curated content into your social media strategy.

Plus, we share four tips about how you can find more curated content.

And while curated content is a time-saver, you can save even more time by using the right tool.

Below are 12 tools that you can use to discover and share more curated content on social media, some free and some not.

Twitter Lists

 Twitter can be a messy place, but the platform features a Lists feature that can help you organize (and monitor) accounts and content you care about.

It’s a free tool since use of the Twitter platform is free

For more guidance on how to use Twitter Lists, check out these tips from Twitter itself.

Buzzsumo

Ranging in cost from $79 to $559 per month, Buzzsumo helps you find the most shared content for specific topics, as well as the top influencers for a topic as well.

Buzzsumo is a very powerful and popular tool. Features include real-time trend identification and viral post prediction, among others.

Email newsletters

It sounds simple, but signing up for email newsletters is a great way to discover and find new content

There is a bit of investment of time in finding the types of newsletters that are relevant to your brand and, by extension, your audience. But once you do, new content is as available and easy to find as checking your email inbox.

Of course, newsletters are free as well.

Hint: LetterList curates great newsletters that you may want to check out. It’s also free.

Pocket

If you ever find yourself browsing the internet and wish you had a way to save great content easily and in one place (without emailing it to yourself), you should try Pocket.

This tool enables you to save articles, videos and more from any publication, page or app on any device.

The cost ranges between free and $4.99 per month.

Instapaper

Similar to Pocket, Instapaper enables you to save content in one place to read later.

Ideal use is with a bookmarklet in your browser, where you can save the page you’re on in a folder within the tool.

Plus, Instapaper is free.

Hootsuite

Hootsuite does a lot more than just help you discover curated content that you can share. It’s a social media management tool, where you can manage all your social media accounts in one place (sharing, scheduling, analysis, and more).

The tool has a feature called Streams, and with that, you can set up different ways to discover new content.

Hootsuite has free and paid levels of use.

Feedly

Remember Google Reader? This tool helps you keep up with your favorite feeds and articles in once place. You also can see when your business is mentioned online.

The price for Feedly ranges from free to $18 per month.

Scoop.it

If you like Pinterest, you’ll like Scoop.it.

You can use it to organize topics in a hub page, and then publish outside of Scoop.it, like your blog.

The price ranges from free to $67 per month.

Curata

Curata is a powerful tool that discovers and automatically recommends content for your audience. 

You have the power to review and fine tune the suggestions, of course, but the only way to use Curata is to start by getting a quote.

PublishThis

This tool features a content monitoring dashboard with complex search capabilities. It prides itself on pulling content from hundreds of thousands of sources.

The pricing for PublishThis ranges from free to $399 per month.

Nuzzel

Nuzzel is a free tool that searches the feeds of your friends on Facebook and Twitter to find the content that they’re sharing. It then emails you once a day with the top-ranked content.

Goodbits

This free tool doesn’t just help you collect great content, it enables you to create and send an email with that content to your audience. You can also use RSS feeds with Goodbits so that you don’t have to always hunt down content.

No matter what tool you experiment to streamline your curated-content discovery process, it’s important that you keep an eye on how that content performs for you so that you can pivot accordingly (and do more of what’s working and less of what’s not).

Not sure what social media platform is right for your company? Check out our guide.

And if improving your digital marketing process is on your mind, consider DailyStory, which features automation, dynamic audience segmentation and more. Schedule your free demo with us today.