Influencer marketing is easier said than done, especially when it comes to finding the right influencers for your brand and digital marketing campaigns. Simply put, influencer marketing involves increasing brand awareness, targeting new and niche audiences and increasing impressions and reach through a partnership with … Continue reading “7 tips for finding the right influencers for your digital marketing”

Digital marketing is a must for any business, but if your copywriting isn’t clean or compelling, it can drag down your results and the professional air of your brand. Specifically, copywriting impacts your landing page optimization, social media marketing, and so much more. Successful copywriting … Continue reading “11 best free copywriting resources to optimize your marketing copy”

Consumer trust matters. As a business, it’s in your best interest to invest resources into building trusting relationships with potential and current customers. Consumers do hold businesses to certain standards and want to build relationships with the ones that they believe in. They don’t want … Continue reading “6 ways to grow consumer trust (and your resulting sales)”

If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified. TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has … Continue reading “TikTok: 6 tips to get verified as a business”

If you’re interested in health and wellness, you might consider becoming a professional health blogger. Of course, starting a blog is difficult. You’ll need to be tech-savvy and take time to strategize how to promote your content. But if you want to share your knowledge … Continue reading “How to start a health blog”

Considering that the economy moves in cycles, a recession is likely to hit your business at some point. You have to consider how to tweak your marketing message when you find yourself in a difficult economy. Notice that we’re talking about adjusting your messaging and … Continue reading “Recession: 3 ways to tweak your marketing message in a poor economy”

Marketing automation technology has come a long way over the years. But your automation is only as powerful as the thought process behind it. Automation in marketing refers to any email, SMS text message or other marketing messages (or tasks) that automatically happens in response … Continue reading “5 ways to approach automation in your marketing strategy”

The holiday season is a great opportunity to get creative so that your brand can stand out among the countless images of seasonal fun. But since the holidays come back around every year, you might be struggling to break out of a holiday marketing rut.  … Continue reading “11 ideas to inspire your holiday marketing strategy”

Digital marketing has become the primary way to spread the word about your holiday offers and savings.  And since the holidays are a hectic time for consumers, it’s critical to develop a holiday marketing strategy sooner than later that will help you stand out from … Continue reading “7 holiday marketing strategy tips to optimize sales”

Small Business Saturday should be marked on every small business owner’s calendar.  To put it simply, Small Business Saturday is a special day each year when people are encouraged to shop small during the post-Thanksgiving weekend to support their local economies. It applies to all … Continue reading “5 last-minute Small Business Saturday marketing ideas”

All businesses need new technology to thrive in a competitive marketplace. Still, with advancements every year, it can be hard to keep up with everything you need to stay ahead of the competition and keep your employees happy and productive. Companies willing to invest in … Continue reading “Best new technology to improve your business”

SMS text message marketing can be the most effective method of mass communication. Compared to emails, text messages can be more powerful. They have a 98 percent open rate compared to 20 percent in emails, and consumers are 4.5 percent more likely to respond to … Continue reading “8 tips to write an effective marketing text message”

It’s likely that we’ve all been part of a brainstorming meeting that’s been unfocused, long and frustrating, with various ideas shared but no path to move forward. This is not the kind of brainstorming meeting you want to experience with your team. Brainstorming with others … Continue reading “9 tips to run an effective brainstorming meeting”

The power of your digital marketing efforts is based on multiple factors, including your brainstorming techniques. Often an overlooked practice, the more effective your brainstorming, the more creative you’ll be with your marketing.  Not only does your marketing benefit, but your team benefits as well.  … Continue reading “9 brainstorming techniques to inspire even better ideas”

What is a text message campaign? A text messaging campaign allows you to interact with your customers through text messages, which can feel more personal than emails. Also known as SMS marketing text message campaigns have an engagement rate that’s three to seven times higher … Continue reading “Text Message Campaign – 6 things to know before starting”

Every business should have an SMS marketing strategy as part of its larger digital marketing efforts. SMS marketing is the use of text messages to convey your message to potential (and current) customers. It’s also the way many consumers prefer to communicate. About 75 percent … Continue reading “8 tips to maximize your SMS marketing strategy”

The SMS marketing best practices listed below should be part of your text message marketing strategy. And, if you aren’t using SMS marketing. You should be. Why? About 85 percent of consumers in one study say they want to receive text messages from brands. And … Continue reading “SMS marketing best practices for maximum results”

Stock photos can be incredibly helpful in your digital marketing efforts, but are the stock images you’re using look like obvious stock photos? Your visuals matter. When people hear information, they’re likely to remember only 10 percent of that information three days later, but if … Continue reading “5 tips to select stock photos that aren’t cheesy”

Employee satisfaction is more important than ever. As your employees continue to evaluate what’s important to them in their lives, job satisfaction is key. It ensures that your top performers don’t look for work elsewhere. So, whether you’re looking to reduce employee turnover or you … Continue reading “5 tips to improve employee satisfaction”

Even with the best planning, your marketing strategy could fail. Digital marketing comprises various online strategies that identify, build and target an audience with the ultimate goal of turning them into paying customers. It includes the following and more: Social media marketing Search engine optimization … Continue reading “8 signs that your marketing strategy isn’t working”

While some may think a press release is archaic, it still should be part of your overall marketing strategy. In the simplest sense, a press release is a news story written by a public relations professional and sent to targeted members of the media. Typical … Continue reading “8 tips to write a press release that gets noticed”

Does your business have a media kit? Is it doing everything it can to share your brand story? Whether you’re looking to create your first media kit or revamp what you already have, you’re in the right place. A media kit (also known as a … Continue reading “7 tips to create an effective media kit for your business”

Creating a blog not only supports your content marketing efforts. It can help you make money, too. But to nail your profitable blog niche isn’t easy. Blogs are very popular. About 70 million posts are published each month just by WordPress users. In order to … Continue reading “10 of the most profitable blog niches”

Blogs can be a large part of your content marketing efforts. Each month, about 409 million people view more than 20 billion blog pages. If you haven’t already been maintaining blog content for your brand, you might be deciding that now is the time to … Continue reading “19 tips to drive traffic to your new blog”

Website security matters now more than ever. In fact, there have been about 300 percent more cybercrimes reported to the FBI since the COVID-19 pandemic began. It’s clearly not just about building trust with your customers. Data breaches can also result in stolen data and … Continue reading “12-step website security checklist for beginners”

What is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Many factors come together to make or break your search engine optimization (SEO), including … Continue reading “7 tips to improve your website’s domain authority”

Author biographies are an opportunity to personally connect with your blog readers. There are more than 500 million blogs out of 1.7 billion websites, and about 409 million people view more than 20 billion pages each month. Your goal as a blogger is to stand … Continue reading “7 tips to write an author bio that gets noticed”

While attracting new customers will always matter, you can’t forget about your existing customers (and building up their loyalty to your brand). Just a 5 percent increase in customer retention can lead to at least a 25 percent increase in profit. Fortunately, while consumers do … Continue reading “6 tips to create brand loyalty for your business”

Successful digital marketing incorporates sharing the story of your brand, sharing what you do, how you do it and why. To help nail down the focus of your story and the purpose of your business, you should consider creating a mission statement. They work externally … Continue reading “5 tips to create an effective mission statement for your business”

Social media is a key part of any business’s digital marketing strategy, but are you seeing enough followers and engagement on your accounts? About 3.6 billion people worldwide were using social media in 2020, and that’s expected to grow to about 4.4 billion by 2025. … Continue reading “11 best practices to help you grow your social media followers”

Workflow automation allows you and your employees to save time on administrative and repetitive tasks, so they can focus on more important business goals.  In addition, automating your workflow helps you avoid the issues associated with manual work, such as human error. Many stages of … Continue reading “7 advantages to automating your workflow”

Search engine optimization, also referred to as SEO, is critical for every website, but it’s also achievable, even for beginners. SEO is all about ensuring that your website content ranks high in relevant search engine results. Of course, the higher you land in search rankings, … Continue reading “12 SEO marketing tips for beginners”

Understandably, event marketing is a broad strategy that can be used within your digital marketing, based on the events you may or may not be hosting. But for businesses that do host or attend any sort of event (in-person or online), it’s critical to think … Continue reading “8 tips to make your event marketing better”