Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “5 of the best free press release services”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

The battle for attention is fiercer in today’s crowded inboxes. For marketers, crafting effective win-back email subject lines is a critical skill to re-engage inactive subscribers and breathe life back into dormant email lists. Your subject line is often the first and only chance to … Continue reading “Win-back email subject lines: Crafting headlines that grab attention”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”

Are your email campaigns falling flat, with low open rates and minimal engagement? It is high time you divide your subscriber list into smaller, targeted groups based on behavior, location, or interests. Companies using email segmentation report 760 percent higher revenue from email campaigns, proving how … Continue reading “Email segmentation: Definition, strategy, and examples”

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. These types of messages are often called bulk text messages, broadcast text messages or mass text messages. For example, sending … Continue reading “Automated text message marketing”

Email marketing continues to be one of the most effective tools for businesses to connect with their audience, drive engagement, and increase revenue. While all industries can benefit from email marketing, certain sectors find it especially impactful due to their unique needs and customer interactions. … Continue reading “Top 5 industries that thrive with email marketing”

Introduction Email marketing remains one of the most powerful tools for businesses looking to connect with their target audience by means of an effective digital marketing strategy. Despite the rise of social media platforms, search engines, and paid advertising, email marketing continues to deliver high ROI, … Continue reading “How email marketing fits into your digital marketing strategy”

Email marketing remains one of the most effective channels for businesses to connect with their audience. The right email marketing platform can make all the difference in crafting compelling campaigns, reaching the right audience, and analyzing results. However, with so many options available, how do … Continue reading “Choosing the right email marketing platform for your business”

When designing and coding HTML emails, one of the biggest challenges marketers face is email clipping—where a mailbox provider truncates an email, requiring the recipient to click “View entire message” or “Read more” to see the full content. Understanding these clipping limits can help optimize … Continue reading “HTML email clipping limits across different mailbox providers”

Re-engaging lost customers can be a game-changer for your business. These are customers who have purchased from you in the past but haven’t interacted with your brand for a while. Instead of letting these relationships fade away, win-back email campaigns provide a strategic and cost-effective … Continue reading “Win-back email campaigns: How to re-engage lost customers”

Social media is a great way to advertise your brand and its products and/or services, but being effective can sometimes feel like an impossible challenge. People use social media platforms for different reasons, and your job is to figure out how to get them to … Continue reading “Maximizing your brand’s reach: Effective social media advertising and management strategies”

Apple’s privaterelay.appleid.com email addresses are part of its privacy-focused features within Sign in with Apple. These addresses allow users to hide their real email when signing up for services, providing a unique, random email that forwards to their actual inbox. While this enhances user privacy … Continue reading “Can you send marketing emails to privaterelay.appleid.com addresses?”

Email marketing has long been a cornerstone of digital marketing, but its potential for local businesses is often underestimated. Local email marketing offers a unique opportunity to connect with your community, build customer loyalty, and drive foot traffic or local sales. Let’s explore how local … Continue reading “Local email marketing: A powerful tool for small businesses”

A reactivation email is a targeted communication sent to re-engage inactive subscribers or customers. Whether someone hasn’t opened your emails in months or hasn’t purchased in a while, reactivation emails aim to reignite their interest and restore their engagement with your brand. These emails are … Continue reading “What is a reactivation email?”

Email design is not just about making messages look good—it’s about creating experiences that engage, captivate, and convert. To this day, marketing emails remain one of the most effective tools for businesses that want to reach a vast audience. Four out of five marketers say that they … Continue reading “7 Tips for Effective Email Design”

An opt-in email is a communication that requires recipients to give their explicit permission before receiving email campaigns or newsletters. This practice aligns with email marketing best practices and legal standards, such as GDPR, ensuring that the recipients genuinely want to hear from you. Opt-in … Continue reading “What is an opt-in email?”

Email follow-ups are one of the simplest yet most effective tools to improve communication and achieve results. Whether you’re waiting on a job application, a potential client response, or an internal project update, a well-timed email follow-up can make all the difference. In this article, … Continue reading “Mastering the art of the email follow-up: Tips, timing, and templates”

Blogging is one of the most powerful tools for sharing ideas, building a brand, and connecting with an audience. If you’re already writing blogs, you’re likely aware of the effort that goes into crafting quality content—from brainstorming topics to refining your writing style. But are … Continue reading “Writing blogs: How to write effectively and enhance your email newsletters with DailyStory”

Building an email list is one of the most effective ways to grow your business and connect with your audience. But not all email sign-ups are created equal. By crafting compelling opt-in emails, you can ensure that your subscribers are genuinely interested in your offerings … Continue reading “Opt-in email examples: How to build a winning subscriber list”

If you’re serious about growing your business, building a strong email list is a no-brainer. Email marketing generates an average of $42 for every $1 spent. That’s the kind of ROI other marketing channels can only dream of. Plus, with 90 percent of Americans subscribed … Continue reading “5 actionable strategies to build an email list from scratch (with examples)”

Invitation emails are a cornerstone of effective communication, helping you connect with your audience and inspire action. Whether you’re hosting an event, launching a new product, or inviting customers to join a webinar, a well-crafted invitation email can make all the difference in boosting attendance … Continue reading “How to create compelling invitation emails that drive engagement”

Leveraging social media data is crucial for designing effective marketing campaigns. Businesses can greatly enhance their marketing strategies by focusing on data-driven approaches, allowing them to target the right audience, boost brand awareness, and increase engagement rates. By utilizing insights derived from social media analytics, … Continue reading “Leveraging social media data for effective marketing campaigns”

Do you believe AI isn’t a fit for your digital marketing strategies? Think again. According to 48 percent of marketing leaders, customers are better engaged with AI-powered technologies like chatbots. Relevant data, results in the best marketing campaigns. However, the complex data generated in today’s omnichannel … Continue reading “Exploring the role of AI in creating data-driven digital marketing campaigns”

Email marketing remains one of the most effective channels for reaching and engaging with audiences. However, crafting the perfect email involves more than just clever copy and design—it requires rigorous testing to ensure that the email performs well across devices, inboxes, and audiences. Enter email … Continue reading “Why email testing tools matter for marketers”

Email marketing remains one of the most effective ways to engage with your audience, nurture leads, and drive conversions. However, to maximize its potential, you need a well-defined strategy. Here’s a comprehensive guide to mastering email marketing. Define your goals Before diving into the tactics, … Continue reading “Mastering email marketing: A comprehensive strategy guide”

Cutting through the noise and effectively engaging your audience can be a significant challenge. One of the most powerful tools at your disposal to achieve this is email retargeting. By strategically re-engaging with your audience, email retargeting can help you drive conversions, increase sales, and … Continue reading “The power of email retargeting: A guide to boosting customer engagement and sales”

Effective communication is crucial for maintaining strong client relationships. Scheduling clients—whether for meetings, consultations, or services—can be streamlined through well-crafted emails. A thoughtfully structured email not only saves time but also sets a professional tone. Below are six email templates to help you efficiently schedule … Continue reading “6 effective email templates for scheduling clients”

Email marketing remains one of the most effective tools for engaging with your audience, nurturing leads, and driving conversions. But if you’re only sending one-off emails, you’re missing out on the full potential of this powerful channel. That’s where email sequences come in. An email … Continue reading “The power of email sequences: A strategic approach to email marketing”

Reaching the right audience at the right time is crucial. One of the most effective strategies for doing so is email retargeting—a powerful technique that enables businesses to re-engage potential customers who have already interacted with their brand but haven’t yet converted. Whether it’s someone … Continue reading “Mastering email retargeting: A game-changer for your marketing strategy”

Online shopping only continues to increase in popularity but has traditionally been a limited sensory experience when purchasing, especially when compared with brick-and-mortar stores. Enter AR shopping. Think of Augmented Reality (AR) as an enhanced version of the real world around you. This technological experience … Continue reading “3 reasons to consider using AR shopping for your business”

Email has become a vital tool in the digital marketing toolkit, used for everything from nurturing leads to closing sales and engaging with customers. However, not all emails are created equal. Two of the most commonly used strategies are email outreach and marketing emails, each … Continue reading “Email outreach vs. marketing email: Understanding the differences and when to use each”

Introduction Email marketing is a powerful way for franchises to connect with customers and build loyalty. However, maintaining a consistent and personalized approach across different locations can be challenging. This is where AI steps in—helping franchises automate, scale, and enhance their email marketing efforts to … Continue reading “How franchises can use AI in email marketing”