DailyStory Blog

Generating buzz through earned media coverage begins with finding the right journalists to cover your brand’s story and various news updates. Earned media results from media outreach and is the fastest-growing form of marketing. In the simplest sense, earned media refers to any material written … Continue reading “4 ways to find the right journalists to cover your brand”

All businesses use technology in their day-to-day operations. Whether you run a small store or an online business, you use everything from the most basic technology like computers to more advanced technology like automation software.  Unfortunately, far too many small business owners purchase office equipment … Continue reading “10 of the latest technology trends that impact businesses”

Even with the best planning, your marketing strategy could fail. Digital marketing comprises various online strategies that identify, build and target an audience with the ultimate goal of turning them into paying customers. It includes the following and more: Social media marketing Search engine optimization … Continue reading “8 signs that your marketing strategy isn’t working”

Including webinars into your digital marketing strategy opens up what’s possible when connecting individuals anywhere in the world. Many companies lean toward webinars because they can be more productive and offer a greater reach than in-person seminars. A webinar is essentially an online presentation given … Continue reading “Which is better? Live or pre-recorded webinars”

While some may think a press release is archaic, it still should be part of your overall marketing strategy. In the simplest sense, a press release is a news story written by a public relations professional and sent to targeted members of the media. Typical … Continue reading “8 tips to write a press release that gets noticed”

Does your business have a media kit? Is it doing everything it can to share your brand story? Whether you’re looking to create your first media kit or revamp what you already have, you’re in the right place. A media kit (also known as a … Continue reading “7 tips to create an effective media kit for your business”

Selling advertising space on your website can create an additional revenue stream from your online presence. U.S. companies are spending about $79.75 billion on programmatic digital display ads, which is about 86.5 percent of the total digital ad spending. And the average person sees about … Continue reading “4 ways to sell advertising on your website”

Creating a blog not only supports your content marketing efforts. It can help you make money, too. But to nail your profitable blog niche isn’t easy. Blogs are very popular. About 70 million posts are published each month just by WordPress users. In order to … Continue reading “10 of the most profitable blog niches”

Social listening offers marketers a huge opportunity to learn from and engage with customers and potential customers online. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your brand and discussions … Continue reading “9 of the best social listening tools for brand marketing”

The different types of SMS marketing capable numbers There are 3 types of numbers you can use for SMS marketing in the United States. Short codes A short code is a special 5- to 6-digit number used to send SMS or MMS messages. For example, … Continue reading “Long code vs short code in text message marketing”

An often-overlooked digital marketing tactic involves engaging on question-and-answer websites, such as Quora.  But Q&A websites are a treasure trove of internet users who are seeking answers that you might have. In other words, a possible untapped opportunity for your brand. Quora specifically boasts at … Continue reading “7 tips for marketing on Quora and other Q&A websites”

Blogs can be a large part of your content marketing efforts. Each month, about 409 million people view more than 20 billion blog pages. If you haven’t already been maintaining blog content for your brand, you might be deciding that now is the time to … Continue reading “19 tips to drive traffic to your new blog”

Your performance data should be the lifeblood of your digital marketing strategy. But when it comes to using Google Analytics, are you more of a casual user than you’d like to be? Maybe you’re not checking as often or only get a vague notion of … Continue reading “9 tips to get the most out of Google Analytics”

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

With many marketers investing time and energy into engaging subject lines, images can be just as important to boosting your email conversion rates. The right email images can help you stand out from your competition and encourage your recipients to click. And email matters. Four … Continue reading “6 ways email images can increase your conversions”

Gathering marketing data is a great first step to understanding your target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut out … Continue reading “How to evaluate your company’s marketing data”

Instagram only continues to grow in popularity for sharing images and videos, which means it’s a great platform for your brand to reach a larger audience. About 1.22 billion people use Instagram each month, and Instagram is the ninth most-Googled search term, which is a … Continue reading “7 best Instagram tools to grow your followers”

Regardless of whether you’re about to launch a loyalty rewards program or already have an existing one, promotion is everything. Loyalty rewards programs can help grow your business. In fact, consumers who engage in high-performing loyalty programs are twice as likely to increase their frequency … Continue reading “5 tips to successfully promote your loyalty rewards program”

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”

Knowledge is power. And Google Alerts can notify whenever specific terms are published online. Wouldn’t you like to know when someone publishes something related to industry news, products, your business, competitive businesses or even just you as a person? Fortunately, Google Alerts are easy to … Continue reading “How to set up Google Alerts to stay in the know”

Website security matters now more than ever. In fact, there have been about 300 percent more cybercrimes reported to the FBI since the COVID-19 pandemic began. It’s clearly not just about building trust with your customers. Data breaches can also result in stolen data and … Continue reading “12-step website security checklist for beginners”

What is Help A Reporter Out (HARO)? HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business. How HARO … Continue reading “How to use HARO to grow website backlinks and boost SEO”

It might not be an age-old question, but many small businesses often ask which is better for marketing: Facebook or Instagram? Unfortunately, there is not a one-size-fits-all answer. Sharing about 4 billion users across the two social networks, the opportunities on both are immense. Of … Continue reading “Facebook or Instagram: Which is better for marketing your business?”

What is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Many factors come together to make or break your search engine optimization (SEO), including … Continue reading “7 tips to improve your website’s domain authority”

Many businesses find Twitter to be an effective social media marketing channel. It offers the opportunity to build your brand’s credibility, engage directly with customers and reach a larger audience. Twitter, originally created as a micro-blogging platform, is an online news and social networking site, … Continue reading “14 biggest mistakes businesses make on Twitter”

Author biographies are an opportunity to personally connect with your blog readers. There are more than 500 million blogs out of 1.7 billion websites, and about 409 million people view more than 20 billion pages each month. Your goal as a blogger is to stand … Continue reading “7 tips to write an author bio that gets noticed”

The idea of marketing on Reddit might make many businesses nervous, but rather than avoid the platform, why not embrace it as an opportunity? Reddit has traditionally considered itself the “front page of the internet.” In other words, it’s a network of communities where users … Continue reading “4 tips to market your brand on Reddit”

While attracting new customers will always matter, you can’t forget about your existing customers (and building up their loyalty to your brand). Just a 5 percent increase in customer retention can lead to at least a 25 percent increase in profit. Fortunately, while consumers do … Continue reading “6 tips to create brand loyalty for your business”

With digital marketing and customer service both needing to be more real-time than ever to serve consumers, chatbots are more popular than ever. You’ll find at least 300,000 chatbots on Facebook alone (and climbing). In fact, about 53 percent of consumers are more likely to … Continue reading “14 of the best chatbot builders for small business”

Branding directly impacts the success of a business online, so you’ll want to consider creating a brand style guide if you don’t already have one. Think of a brand style guide as the rulebook for how your business presents itself to the world. This includes … Continue reading “5 tips to create a brand style guide for your business”

Augmented reality looks to be the next frontier of e-commerce, but are you ready for it? AR shopping capitalizes on an enhanced version of the physical world around you that involves digital visual elements, sound and other sensory stimuli. These features offer customers deeper and … Continue reading “5 tips to get started with AR shopping for your business”

Online shopping only continues to increase in popularity but has traditionally been a limited sensory experience when purchasing, especially when compared with brick-and-mortar stores. Enter AR shopping. Think of Augmented Reality (AR) as an enhanced version of the real world around you. This technological experience … Continue reading “3 reasons to consider using AR shopping for your business”

No longer the “new kid on the block,” Instagram Stories represent an opportunity for every brand to connect in additional ways with its target audience. Launched in 2016, Instagram Stories allow you to multiple images and/or videos in a vertical format, where you can layer … Continue reading “9 tips to create engaging Instagram Stories”