DailyStory Blog

Getting Started With Marketing Automation Webinar on August 15 Learn all the basics (and ask any questions you have) about marketing automation in this free DailyStory webinar. Anytime support with our 24/7 chat Your digital marketing efforts work around the clock, and now our chat … Continue reading “What’s New in DailyStory – July 2023 highlights”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for WooCommerce”

We’ve put together the top 10 exit intent examples to capture visitors before they leave. Plus an extra bonus example! We recommend targeting the type of exit intent based on rules driven by actions of the visitor – depending upon the rule they trigger you … Continue reading “Top 10 Exit Intent Popup Examples”

Customer testimonials are a critical component of effectively promoting your business to consumers who are getting to know you and your brand. Simply put, customer testimonials are short quotes or personal anecdotes from past customers that describe how a particular product or service has helped … Continue reading “6 tips for collecting effective customer testimonials”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Shopify”

Videos matter. And they should for your franchise business as well. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just … Continue reading “10 types of videos you can use in your franchise marketing strategy”

DailyStory, an automated digital marketing platform, has partnered with Salesforce and built a direct integration, so the two systems talk automatically and seamlessly. DailyStory syncs data from Salesforce once per hour so that your information is always up to date without you having to manage … Continue reading “Email and text message marketing for Salesforce”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Mindbody”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for RhinoFit”

Instagram Guides are one of the most underrated Instagram features that you may not be using…yet. But Instagram Guides are excellent for sharing curated content with your followers. Users can easily consume a collection of Instagram posts, products and more in an easy-to-digest format. For … Continue reading “4 tips when using Instagram Guides”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence as a franchise business. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile … Continue reading “16 tips for a mobile-friendly website that you can’t ignore as a franchise”

Support for ChatGPT You’ve probably heard all the “buzz” about ChatGPT. We’ve incorporated it into DailyStory as a writing assistant you can use when creating any content. Just look for the “robot” icon in your text and email editor. Randomize scheduled send times Create your … Continue reading “What’s New in DailyStory – June 2023 highlights”

As a franchise owner, you have to wear many hats, and unless you’re a production company, creating videos to market your franchise probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 percent … Continue reading “5 reasons why your franchise should create more videos”

A big part of online purchases is research. Think customer testimonials and reviews. Consumers want to be sure they’re making the best purchase for them from a business they can trust at a competitive price. While consumers read about 10 reviews before they trust a … Continue reading “5 ways to boost sales with customer testimonials”

The more customer testimonials you use in your advertising, the more you can potentially boost your revenue. Just don’t forget that there are legal considerations that you’ll want to keep in mind for testimonial advertising. Customer testimonials are short quotes or personal anecdotes from past … Continue reading “Testimonial advertising: 4 legal considerations to keep in mind”

These days, the mobile optimization of most websites goes without question. Even for your franchise. Mobile devices (excluding tablets) generated about 55 percent of website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. And mobile internet usage is only growing. … Continue reading “6 reasons why mobile optimization matters to your franchise”

Personalized email marketing is a powerful way to drive better outcomes from your campaigns. In the past, email marketing was often a one-size-fits-all approach with mass messaging. Now, email marketing focuses more on: Relevant content Segmentation Personalization These changes ensure the right message reaches the … Continue reading “Personalized email marketing: 6 benefits for marketing campaigns”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. And that continues today. Is your franchise live-streaming? If not, it’s not too late to get started! But before you dive headfirst into live-streaming … Continue reading “Is your franchise live-streaming? 12 tips to look professional”

Ready to use SMS marketing but not sure where to start? SMS marketing is a type of digital marketing that communicates promotions, sales, coupons, confirmations, news and other updates to your potential and existing customers (who’ve opted in) through text messages on their mobile devices. … Continue reading “SMS marketing ideas and how to get started”

You may hear it often these days. Your franchise voice is everything online. It helps people connect with your brand, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when … Continue reading “8 steps for finding your franchise voice”

Despite all the new digital marketing platforms coming out, email remains a valuable, effective and inexpensive tool. In fact, email marketing can play a significant role in the success of ecommerce businesses. Essentially, email marketing is a direct marketing channel. It enables businesses to share … Continue reading “6 benefits of email marketing for ecommerce businesses”

Going live on any social media platform can feel intimidating, but if you let fear keep you away from live videos, you’re missing out on an ample opportunity. Live videos capture attention between 10 and 20 times longer than prerecorded, on-demand content, while more than … Continue reading “Going live: 7 tips for any social media platform”

How often do you perform a competitive analysis of your franchise competition? If the answer is “not often” or “never,” your franchise business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A franchise … Continue reading “7 steps to gain insights into your franchise competition”

It’s tough to beat SMS text message marketing when it comes to digital marketing tactics. Text messaging is fast, direct, efficient and relatively inexpensive when compared to other advertising tactics (such as Google Ads). Short message service (SMS) marketing is a form of marketing that … Continue reading “9 do’s and don’ts of SMS text message marketing”

Gathering marketing data is a great first step to understanding your franchise’s target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut … Continue reading “How to evaluate your franchise marketing data”

Email marketing campaigns are still one of the most effective tools in your digital marketing toolkit. For every dollar you spend on email marketing, you can expect an average return of $40. In addition, email is the main driver of customer retention and acquisition for … Continue reading “10 ways to create email marketing campaigns that convert”

Now more than ever, consumers want businesses to treat them as individuals. Personalization in your digital marketing can help. In fact, personalization allows you to show that you really know your customers and can create unique experiences for them across platforms. Personalized marketing, otherwise known … Continue reading “8 benefits of personalization in your digital marketing”

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”

It’s impossible to create and execute successful SMS marketing campaigns without measuring key metrics. SMS marketing involves sending promotional campaigns or transactional messages for marketing purposes using text messages. About 81 percent of Americans use text messaging. Text message open rates are as high as … Continue reading “How to measure the success of your SMS marketing campaign”

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you. This method of marketing is about finding ways to complement and grow the business you already have by offering more value to your customers and anyone else … Continue reading “Affiliate marketing – 4 tips to create additional revenue streams”

SMS text message marketing is a great way to reach mobile-first consumers, but you can use it to boost your customer retention rate as well. Customer retention refers to the rate at which customers stay with a business for a given period of time. Increasing … Continue reading “5 ways to use SMS text marketing for customer retention”

Event planning is much harder than it appears from the outside. But events can also help your business achieve its goals. In fact, about 89 percent of marketers say that events are critical to reaching business objectives.  Event planning centers on the act of organizing … Continue reading “Event planning: 10 tips for stress-free events”

Instagram is a must-have social media platform for many businesses, but do you need an Instagram business account? The visuals-first app generates about 1 billion active monthly users and is particularly popular among consumers 34 and younger. Features have diversified since its founding in 2010, … Continue reading “8 benefits of using an Instagram business account (and how to set it up)”