Best practices, recommendations, and tips for digital marketers

Structured data is information you add in your web pages to help search engines better understand your content.   77% of search traffic goes through Google and not all search results are the same. This means you are constantly looking for opportunities to help your … Continue reading “What is Structured Data And How To Use It”

If you are building outbound links and using target=”_blank” to open clicks in a new browser tab, you may have a link phishing security issue. As a digital marketing business, we want to help people find great content. That means we create lots of content … Continue reading “Building outbound links? You may have a link phishing security issue”

Looking for the 2018 List? Looking for a list of the best marketing conferences for 2017? Our up-to-date list of the best marketing conferences for 2017 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Best Marketing Conferences 2017”

When I think about building software for marketers, I’m building on the experience I’ve had from previous businesses and some of the challenges that I experienced. Because of this business influence, I believe DailyStory is taking a distinctly different view of what a marketing automation platform … Continue reading “Building a Data-Driven Account Based Marketing Platform”

Exit Intent is an offer shown in a popup when a visitor is about to leave your website. It is your last chance to convert the visitor before they leave. Exit Intent is a feature of the DailyStory Customer Engagement platform. Below are 10 reasons … Continue reading “Top 10 Reasons to Use Exit Intent”

Conversion Rate Optimization (CRO), as it relates to digital marketing, is the application of a system and process – typically automated with software – designed to convert a higher percentage of visitors into customers. A basic use of conversion rate optimization starts with a base … Continue reading “What is Conversion Rate Optimization?”

There are two primary strategies for reaching your audience when they are searching on Google or Bing for your product or service: content found organically through Search Engine Optimization and advertisements. Both are critical. Small businesses especially recognize the need to optimize for both organic and … Continue reading “AdWords or AdWords Express: Which Ad Platform?”

We’re excited to announce that DailyStory 30-day Trials are now available in Microsoft AppSource! You can find DailyStory on Microsoft AppSource in a number of ways. The easiest? Type in “marketing automation” into the search bar and we’re the first result: This brings up a list of results. DailyStory … Continue reading “DailyStory Now Available In Microsoft AppSource”

We’ve had some great feedback from our customers so far and continue to push out bug fixes and features almost every day. We have slowly started turning on some of the reporting features for a few of our customers. Later today we’re going to enable … Continue reading “Reporting on Lead Conversion Funnel”

Over the past several weeks I’ve had multiple conversations about DailyStory and our vision for helping in the evolution of digital sales and marketing. One of the consistent topics that keeps coming up is: the struggle many leaders have of connecting the investments made in … Continue reading “Great digital marketing integration with sales equals more revenue”

A couple of days ago I wrote about 3 best practices for exit intent. Exit intent is something that is built-in to DailyStory as part of the digital marketers toolkit we include. Adding exit intent to your website with DailyStory is super simple Once the DailyStory … Continue reading “Using Exit Intent with DailyStory and WordPress”

Done right, managing your visitors intent to leave your site, known as Exit Intent, can directly impact your conversion rates. Done wrong it can be an annoying distraction and be damaging to your brand. This article contains a list of Exit Intent best practices. You’ve … Continue reading “Exit Intent Best Practices to Improve Conversion Rate”

If you are a developer, ‘hello world’ is a familiar concept. If you’re not, its typically what developers use for the first message of a new program they are working on. Once upon a time I wrote software, so I thought it was a fitting title … Continue reading “Hello World, Introducing DailyStory”