DailyStory Blog

Ensuring that important emails reach your inbox is crucial, especially if you’re missing essential communications due to emails mistakenly being routed to spam. Whitelisting is a straightforward way to prevent this issue in Gmail. By whitelisting an email address or an entire domain, you’re instructing … Continue reading “How To Whitelist An Entire Domain In Gmail”

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice. This just isn’t true. Curated content plays a huge role in many brands’ social media strategy. What is curated … Continue reading “Curated content: 5 reasons why social media shouldn’t be all about you”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. That value continues today. Are you live-streaming for your business? If not, it’s never too late to get started! But before you dive headfirst … Continue reading “Live streaming: 12 tips for your business to look professional”

Why do some posts go viral, while others don’t? To potentially create a viral post yourself, you should understand how “the magic” happens. At its essence (algorithms not included), a viral post can happen when you share a piece of content that several of your … Continue reading “Viral posts: How do they happen?”

Tracking links are imperative to any marketing campaign. Long gone are the days of “buckshot” marketing. You want to know what’s working, what’s not and where the best bang for your buck is happening. Tracking links are unique URLs. They redirect to a landing page … Continue reading “Tracking links: 3 reasons why your business should use them”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”

Instagram has shown itself to be one of the fastest-growing social media platforms. Any successful account should have a sense of what’s working and what’s not for its audience. On Instagram, you can find Insights data in three different places in the Instagram app. To … Continue reading “Snapshot: Understanding your metrics on Instagram”

If you’re managing a Facebook page, it’s critical to know what’s working (or not) with what you’re posting. It’s also important to get a real sense of who your audience is. And all that data can be found in Facebook Insights. You’ll find Facebook Insights … Continue reading “Snapshot: Understanding your metrics on Facebook”

People love receiving a happy birthday message. And sending a happy birthday email, text or push notification is really simple with DailyStory. Of course, this article assumes you have contacts in your system with a date of birth value! Steps 1. First, create a new … Continue reading “Send a happy birthday message”

One of the safe guards we built into DailyStory is to prevent automation or scheduled emails from sending the same email to a recipient more than once in the same campaign. The beauty of this is you can schedule the same email to be sent … Continue reading “Resend, but with new subject line”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

It’s far too easy to tweet and never look back at what worked and what didn’t on Twitter. Be strategic with your Twitter presence and get a leg up on your competition. In fact, you can dive into both the challenges and opportunities for small … Continue reading “Snapshot: Understanding your metrics on Twitter”

To embed a video in an email use a click-to-play image that links to the video. Videos are a powerful medium About 85 percent of businesses use video as a marketing tool, according to Wyzowl’s latest video marketing survey. And the demand is there. About … Continue reading “Video embed: A how-to guide for emails”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

A segment is a grouping of your audience who share common attributes. Segmentation helps you get the right message to the right people. Examples of segments include people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. … Continue reading “Use audience segmentation to generate leads”

Text messaging is an effective way to reach customers. More of our customers than ever before are using SMS text message marketing campaigns as part of their digital marketing efforts. Examples include: Reminders Offers and deals Promotions Affiliate programs Why text messages? A well-targeted and … Continue reading “8 tips for effective SMS markting campaigns”

If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform … Continue reading “Why Integrated Marketing is the Key to Your Success”

The email preview text, or email preheader, is a preview of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can set this text using … Continue reading “Use email preview text to improve email open rates”

Personalization involves using the data you have about your audience to understand how your content best fits their needs or interest. This ensures visitors and customers get messaging tailored to them. People are unique. Your content should be too. Data powers all advanced marketing techniques … Continue reading “Personalization is one-to-one marketing”

What is a noreply email address? A noreply email address is an address to an inbox that doesn’t exist. And, because this inbox doesn’t exist, this causes email recipients to be confused and frustrated. Examples of noreply email addresses include: no-reply@example.com noreply@example.com These addresses are … Continue reading “What is a no-reply email address”

Looking for the 2024 List? Looking for a list of the best marketing conferences for 2018? Our up-to-date list of the best marketing conferences for 2018 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Digital Marketing Conferences in 2018 – The Complete List”

Over the last year I’ve had countless conversations with people about the problems DailyStory is solving. Several people commented, “is this a Customer Data Platform?” So naturally, I am reading and researching about what a Customer Data Platform is. What is a Customer Data Platform? A … Continue reading “What is a Customer Data Platform (CDP)?”

What if I told you that you have everything you need to enable marketing to improve your sales funnels, but that you may be missing one important part? My experience is that most mid-sized businesses have islands of data in a variety of digital tools … Continue reading “Why Marketing Attribution Is More Important Than You Think”

DailyStory was recently reviewed by FinancesOnline — a professional software review website that lists and discusses B2B software services in an effort to supply business owners with valuable information. Their software reviews assist decision makers going through the demanding process of finding the right tools … Continue reading “DailyStory Earns Customer Experience Management Software Awards from FinancesOnline!”

The popularity of online shopping has grown tremendously. And, with customers spending more time and money online, this has raised customers expectations for online services. Traditional email and phone support channels aren’t enough. Today’s customers expect online chat options so they can talk with a … Continue reading “6 best practices for online chat support”

Customer conversations are a great way to turn today’s visitor into tomorrow’s customer. Have you ever gone to a store and had a conversation with someone that works there? Maybe you talked with a cashier about the weather outside. It doesn’t matter what you talked about … Continue reading “Using Customer Conversations to Convert Visitors”

Mater is a simple, open source, GitHub-based doc system built for Microsoft Azure. We built Mater to manage and publish our documentation and semi-officially announced open-sourcing Mater last week on our Twitter account. How it works Mater is designed to store all documentation, images, videos and other … Continue reading “Announcing Mater – A Free Documentation Platform”

Structured data is information you add in your web pages to help search engines better understand your content. 77% of search traffic goes through Google and not all search results are the same. This means you are constantly looking for opportunities to help your search … Continue reading “What is Structured Data And How To Use It”

Looking for the 2024 List? Looking for a list of the best marketing conferences for 2017? Our up-to-date list of the best marketing conferences for 2017 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Best Marketing Conferences 2017”

When I think about building software for marketers, I’m building on the experience I’ve had from previous businesses and some of the challenges that I experienced. Because of this business influence, I believe DailyStory is taking a distinctly different view of what a marketing automation platform … Continue reading “Building a Data-Driven Account Based Marketing Platform”

What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO), as it relates to digital marketing, is the application of a system and processes to convert a higher percentage of visitors into customers. A basic use of conversion rate optimization starts with a base set … Continue reading “What is Conversion Rate Optimization?”

There are two primary strategies for reaching your audience when they are searching on Google or Bing for your product or service: content found organically through Search Engine Optimization and advertisements. Both are critical. Small businesses especially recognize the need to optimize for both organic and … Continue reading “AdWords or AdWords Express: Which Ad Platform?”