DailyStory Blog

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Below are some highlights of product updates that went live August 7, 2020: Segment statistics When viewing a segment’s member list if you scroll to the bottom of the page you’ll find some statistics about the segment: Easily edit a dynamic segment We’ve made it … Continue reading “DailyStory Product updates for August 7, 2020”

Headlines don’t just happen.  Well, they do, but the good ones don’t just happen. That’s for sure. Headlines are the gateway to your content, whether it’s a blog or something else. Potential readers will decide in a split second whether to read more based on … Continue reading “19 tips to write effective, engaging headlines”

Using a lead capture popup is a great strategy to convert more of your website visitors into customers. A bad reputation Popup ads have notoriously earned a bad reputation in the past. The boxes that appear and block some or all of the website you’re … Continue reading “Get more leads with lead capture popups”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

Email marketing continues to be an important part of any digital strategy, but how are you welcoming your new subscribers? About 74 percent of users expect to receive a welcome email immediately after they subscribe, according to Invesp, while only 57.7% of brands actually send … Continue reading “Welcome email series: 9 tips on how to engage new leads”

Data privacy has become increasingly more serious and regulated in the past couple of years. Specifically, the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in the U.S. are the two biggest players when it comes to privacy regulations. … Continue reading “GDPR vs. CCPA: What you need to know about privacy regulations”

Trying to reach teenagers? The general recommendation is that the top three social media platforms to consider are Instagram, Snapchat and TikTok, but which is best? As with everything social media and audience targeting, it can depend. Instagram is a visual-first social media platform owned … Continue reading “Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers?”

With technology comes the pressure for business owners to respond faster than ever to customers as part of their customer service. The top aspect of customer experience that customers think can be improved is “faster response times,” according to a survey by Zingle. And the … Continue reading “Customer service: 6 ways to be more responsive to your customers”

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience. Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your … Continue reading “Curated content: 4 tips on finding what to share on social media”

Ensuring that important emails reach your inbox is crucial, especially if you’re missing essential communications due to emails mistakenly being routed to spam. Whitelisting is a straightforward way to prevent this issue in Gmail. By whitelisting an email address or an entire domain, you’re instructing … Continue reading “How To Whitelist An Entire Domain In Gmail”

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice. This just isn’t true. Curated content plays a huge role in many brands’ social media strategy. What is curated … Continue reading “Curated content: 5 reasons why social media shouldn’t be all about you”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. That value continues today. Are you live-streaming for your business? If not, it’s never too late to get started! But before you dive headfirst … Continue reading “Live streaming: 12 tips for your business to look professional”

Why do some posts go viral, while others don’t? To potentially create a viral post yourself, you should understand how “the magic” happens. At its essence (algorithms not included), a viral post can happen when you share a piece of content that several of your … Continue reading “Viral posts: How do they happen?”

Tracking links are imperative to any marketing campaign. Long gone are the days of “buckshot” marketing. You want to know what’s working, what’s not and where the best bang for your buck is happening. Tracking links are unique URLs. They redirect to a landing page … Continue reading “Tracking links: 3 reasons why your business should use them”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”

Instagram has shown itself to be one of the fastest-growing social media platforms. Any successful account should have a sense of what’s working and what’s not for its audience. On Instagram, you can find Insights data in three different places in the Instagram app. To … Continue reading “Snapshot: Understanding your metrics on Instagram”

If you’re managing a Facebook page, it’s critical to know what’s working (or not) with what you’re posting. It’s also important to get a real sense of who your audience is. And all that data can be found in Facebook Insights. You’ll find Facebook Insights … Continue reading “Snapshot: Understanding your metrics on Facebook”

People love receiving a happy birthday message. And sending a happy birthday email, text or push notification is really simple with DailyStory. Of course, this article assumes you have contacts in your system with a date of birth value! Steps 1. First, create a new … Continue reading “Send a happy birthday message”

One of the safe guards we built into DailyStory is to prevent automation or scheduled emails from sending the same email to a recipient more than once in the same campaign. The beauty of this is you can schedule the same email to be sent … Continue reading “Resend, but with new subject line”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

It’s far too easy to tweet and never look back at what worked and what didn’t on Twitter. Be strategic with your Twitter presence and get a leg up on your competition. In fact, you can dive into both the challenges and opportunities for small … Continue reading “Snapshot: Understanding your metrics on Twitter”

To embed a video in an email use a click-to-play image that links to the video. Videos are a powerful medium About 85 percent of businesses use video as a marketing tool, according to Wyzowl’s latest video marketing survey. And the demand is there. About … Continue reading “Video embed: A how-to guide for emails”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

A segment is a grouping of your audience who share common attributes. Segmentation helps you get the right message to the right people. Examples of segments include people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. … Continue reading “Use audience segmentation to generate leads”

Text messaging is an effective way to reach customers. More of our customers than ever before are using SMS text message marketing campaigns as part of their digital marketing efforts. Examples include: Reminders Offers and deals Promotions Affiliate programs Why text messages? A well-targeted and … Continue reading “8 tips for effective SMS marketing campaigns”

If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform … Continue reading “Why Integrated Marketing is the Key to Your Success”

The email preview text, or email preheader, is a preview of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can set this text using … Continue reading “Use email preview text to improve email open rates”

Personalization involves using the data you have about your audience to understand how your content best fits their needs or interest. This ensures visitors and customers get messaging tailored to them. People are unique. Your content should be too. Data powers all advanced marketing techniques … Continue reading “Personalization is one-to-one marketing”

What is a noreply email address? A noreply email address is an address to an inbox that doesn’t exist. And, because this inbox doesn’t exist, this causes email recipients to be confused and frustrated. Examples of noreply email addresses include: no-reply@example.com noreply@example.com These addresses are … Continue reading “What is a no-reply email address”

Looking for the 2024 List? Looking for a list of the best marketing conferences for 2018? Our up-to-date list of the best marketing conferences for 2018 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Digital Marketing Conferences in 2018 – The Complete List”

Over the last year I’ve had countless conversations with people about the problems DailyStory is solving. Several people commented, “is this a Customer Data Platform?” So naturally, I am reading and researching about what a Customer Data Platform is. What is a Customer Data Platform? A … Continue reading “What is a Customer Data Platform (CDP)?”