When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make both valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities. The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital … Continue reading “Email marketing courses – 8 to level up your email marketing”

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types. Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be … Continue reading “What’s the difference between on-page and off-page SEO?”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience. Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your … Continue reading “Curated content: 4 tips on finding what to share on social media”

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice. This just isn’t true. Curated content plays a huge role in many brands’ social media strategy. What is curated … Continue reading “Curated content: 5 reasons why social media shouldn’t be all about you”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. That value continues today. Are you live-streaming for your business? If not, it’s never too late to get started! But before you dive headfirst … Continue reading “Live streaming: 12 tips for your business to look professional”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

A segment is a grouping of your audience who share common attributes. Segmentation helps you get the right message to the right people. Examples of segments include people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. … Continue reading “Use audience segmentation to generate leads”

The email preview text, or email preheader, is a preview of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can set this text using … Continue reading “Use email preview text to improve email open rates”

The popularity of online shopping has grown tremendously. And, with customers spending more time and money online, this has raised customers expectations for online services. Traditional email and phone support channels aren’t enough. Today’s customers expect online chat options so they can talk with a … Continue reading “6 best practices for online chat support”