Often the punchline to a joke, Millennial consumers should not be overlooked. Born between 1981 and 1996, creative and tech-savvy Millennials are transforming our marketplace. Millennials care about saving, peer recommendations, reading and researching before they buy and environmentally rewarding experiences. In fact, Millennials were … Continue reading “6 tips for marketing to Millennial consumers”

Regardless of the type of small business you have, an effective and engaging website is critical to your brand’s success. With almost 2 billion websites on the internet and U.S. users visiting more than 130 web pages per day, you have stiff competition to not … Continue reading “11 steps to create an effective business website”

Growth marketing is all about your long-term strategy, but the term itself can lead to confusion regarding its true meaning. Because marketing is what’s done to grow a business, shouldn’t all marketing be growth marketing? The answer is no. Growth marketing is a strategy-based, data-driven … Continue reading “Growth marketing: What it is and 4 ideas to inspire you”

BeReal is one of the latest social media apps to create a buzz. It generated more than 56 million downloads in 2022, catching the attention of TikTok, which launched a feature (TikTok Now) that is reminiscent of what’s making BeReal popular.  But what is BeReal? … Continue reading “6 things you should know about BeReal”

These days, there are two different types of PR: traditional and digital. PR, which stands for public relations, refers to a strategic communication process that builds mutually beneficial relationships between organizations and the public. Choosing whether your business should focus on traditional PR or digital … Continue reading “6 differences between traditional PR and digital PR”

If your business is targeting Gen Z consumers, you likely already know that what might work for most consumers won’t necessarily work for this audience group. Roughly speaking, Gen Z includes individuals who were born between 1997 and 2012 and make up about 20 percent … Continue reading “11 ways to better engage with Gen Z consumers”

No business wants a recession to happen, but they are inevitable.  Any shrinking of the economy can spur necessary changes not just in business plans but in your digital marketing strategy as well. Since 1945, the U.S. has gone through 11 recessions officially. While many … Continue reading “12 digital marketing strategy tips during a recession”

Social media negativity is a fact of life for both individuals and brands.  As a brand, however, you want to make sure that you handle any negative comments appropriately. Any misstep can become a problem for your business. About 94 percent of consumers admit that … Continue reading “5 ways to handle social media negativity”

Successful brand collaboration can help your company grow its online reputation (in a good way) and reach a wider audience. But if your partnership is weak or not the best fit, your collaboration will fail, which could cost you your reputation or even your profit. … Continue reading “5 tips for successful brand collaboration”

An effective marketing campaign is so important to an organization’s success. Your product or service may be better than your competition, but without an effective marketing campaign, your audience will never know. Even the smallest adjustments to any marketing campaign your team creates can garner … Continue reading “16 of the best marketing campaigns in 2022”

Influencer marketing is easier said than done, especially when it comes to finding the right influencers for your brand and digital marketing campaigns. Simply put, influencer marketing involves increasing brand awareness, targeting new and niche audiences and increasing impressions and reach through a partnership with … Continue reading “7 tips for finding the right influencers for your digital marketing”

Fake accounts are a fact of life on social media. But how do you spot a fake Instagram account so that you don’t waste your time and (more importantly) don’t get scammed? More than 2 billion people use Instagram once a month, making it the … Continue reading “5 signs to spot fake Instagram accounts”

Digital marketing is a must for any business, but if your copywriting isn’t clean or compelling, it can drag down your results and the professional air of your brand. Specifically, copywriting impacts your landing page optimization, social media marketing, and so much more. Successful copywriting … Continue reading “11 best free copywriting resources to optimize your marketing copy”

Consumer trust matters. As a business, it’s in your best interest to invest resources into building trusting relationships with potential and current customers. Consumers do hold businesses to certain standards and want to build relationships with the ones that they believe in. They don’t want … Continue reading “6 ways to grow consumer trust (and your resulting sales)”

Twitter, like most social media platforms, aims to help cut through bots, trolls and misinformation by various means, such as Twitter verification. And if your business is active on Twitter, you might be wondering how to get verified and earn the blue checkmark badge next … Continue reading “5 tips to get verified on Twitter”

Marketing is one of many industries that has evolved over time alongside technology. For example, traditional marketing and advertising relied on bringing ads, billboards, and window advertisements. Now, we have digital marketing and advertising that requires a different set of skills. While the core skills, … Continue reading “How marketing jobs have evolved over time”

Considering that the economy moves in cycles, a recession is likely to hit your business at some point. You have to consider how to tweak your marketing message when you find yourself in a difficult economy. Notice that we’re talking about adjusting your messaging and … Continue reading “Recession: 3 ways to tweak your marketing message in a poor economy”

Marketing automation technology has come a long way over the years. But your automation is only as powerful as the thought process behind it. Automation in marketing refers to any email, SMS text message or other marketing messages (or tasks) that automatically happens in response … Continue reading “5 ways to approach automation in your marketing strategy”

For many of Instagram’s nearly 1.5 billion users, Instagram verification is a critical validation. Instagram verification, otherwise known as that blue check on a user’s profile, is a signal to other users that your profile is the only one representing your brand. More officially, Instagram … Continue reading “7 tips to get verified on Instagram”

Evergreen content is a type of website content you create for your digital marketing that remains interesting and relevant over time. People will be interested in this type of content for many years to come. This helps you take advantage of content and use it … Continue reading “What is Evergreen Content?”

Content marketing plays a key role in many digital marketing strategies, but what metrics should you be following to ensure that what you’re doing is working? Content marketing is essentially described as the creation and publication of content in order to build an audience and … Continue reading “8+ content marketing metrics you should track”

Digital marketing has become the primary way to spread the word about your holiday offers and savings.  And since the holidays are a hectic time for consumers, it’s critical to develop a holiday marketing strategy sooner than later that will help you stand out from … Continue reading “7 holiday marketing strategy tips to optimize sales”

Small Business Saturday should be marked on every small business owner’s calendar.  To put it simply, Small Business Saturday is a special day each year when people are encouraged to shop small during the post-Thanksgiving weekend to support their local economies. It applies to all … Continue reading “5 last-minute Small Business Saturday marketing ideas”

Are you paying attention to the right social media metrics? Social media marketing can help you achieve your business goals, but it’s important to track your social media metrics to understand what’s working and what’s not. About 43 percent of consumers increased their social media … Continue reading “26 social media metrics you should track across platforms”

Brands have personalities just like humans do. But if you’re a little unsure how to define your particular brand personality, you’ve come to the right place. A brand personality involves the human characteristics of a brand, which your customers can relate to and connect with. … Continue reading “5 steps to determine your brand personality”

If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore. LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.” But … Continue reading “17 LinkedIn content ideas that you can post”

Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

SMS text message marketing can be the most effective method of mass communication. Compared to emails, text messages can be more powerful. They have a 98 percent open rate compared to 20 percent in emails, and consumers are 4.5 percent more likely to respond to … Continue reading “8 tips to write an effective marketing text message”

It’s likely that we’ve all been part of a brainstorming meeting that’s been unfocused, long and frustrating, with various ideas shared but no path to move forward. This is not the kind of brainstorming meeting you want to experience with your team. Brainstorming with others … Continue reading “9 tips to run an effective brainstorming meeting”

The power of your digital marketing efforts is based on multiple factors, including your brainstorming techniques. Often an overlooked practice, the more effective your brainstorming, the more creative you’ll be with your marketing.  Not only does your marketing benefit, but your team benefits as well. … Continue reading “9 brainstorming techniques to inspire even better ideas”

What is a text message campaign? A text messaging campaign allows you to interact with your customers through text messages, which can feel more personal than emails. Also known as SMS marketing text message campaigns have an engagement rate that’s three to seven times higher … Continue reading “Text Message Campaign – 6 things to know before starting”

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. The greatest benefit of automated text message marketing is that automated text messages runs on your behalf 24 hours a … Continue reading “Automated text message marketing”

Every business should have an SMS marketing strategy as part of its larger digital marketing efforts. SMS marketing is the use of text messages to convey your message to potential (and current) customers. It’s also the way many consumers prefer to communicate. About 75 percent … Continue reading “8 tips to maximize your SMS marketing strategy”