DailyStory Blog

If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform … Continue reading “Why Integrated Marketing is the Key to Your Success”

The email preview text, or email preheader, is a preview of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can set this text using … Continue reading “Use email preview text to improve email open rates”

Personalization involves using the data you have about your audience to understand how your content best fits their needs or interest. This ensures visitors and customers get messaging tailored to them. People are unique. Your content should be too. Data powers all advanced marketing techniques … Continue reading “Personalization is one-to-one marketing”

What is a noreply email address? A noreply email address is an address to an inbox that doesn’t exist. And, because this inbox doesn’t exist, this causes email recipients to be confused and frustrated. Examples of noreply email addresses include: no-reply@example.com noreply@example.com These addresses are … Continue reading “What is a no-reply email address”

Looking for the 2024 List? Looking for a list of the best marketing conferences for 2018? Our up-to-date list of the best marketing conferences for 2018 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Digital Marketing Conferences in 2018 – The Complete List”

Over the last year I’ve had countless conversations with people about the problems DailyStory is solving. Several people commented, “is this a Customer Data Platform?” So naturally, I am reading and researching about what a Customer Data Platform is. What is a Customer Data Platform? A … Continue reading “What is a Customer Data Platform (CDP)?”

What if I told you that you have everything you need to enable marketing to improve your sales funnels, but that you may be missing one important part? My experience is that most mid-sized businesses have islands of data in a variety of digital tools … Continue reading “Why Marketing Attribution Is More Important Than You Think”

DailyStory was recently reviewed by FinancesOnline — a professional software review website that lists and discusses B2B software services in an effort to supply business owners with valuable information. Their software reviews assist decision makers going through the demanding process of finding the right tools … Continue reading “DailyStory Earns Customer Experience Management Software Awards from FinancesOnline!”

The popularity of online shopping has grown tremendously. And, with customers spending more time and money online, this has raised customers expectations for online services. Traditional email and phone support channels aren’t enough. Today’s customers expect online chat options so they can talk with a … Continue reading “6 best practices for online chat support”

Customer conversations are a great way to turn today’s visitor into tomorrow’s customer. Have you ever gone to a store and had a conversation with someone that works there? Maybe you talked with a cashier about the weather outside. It doesn’t matter what you talked about … Continue reading “Using Customer Conversations to Convert Visitors”

Mater is a simple, open source, GitHub-based doc system built for Microsoft Azure. We built Mater to manage and publish our documentation and semi-officially announced open-sourcing Mater last week on our Twitter account. How it works Mater is designed to store all documentation, images, videos and other … Continue reading “Announcing Mater – A Free Documentation Platform”

Structured data is information you add in your web pages to help search engines better understand your content. 77% of search traffic goes through Google and not all search results are the same. This means you are constantly looking for opportunities to help your search … Continue reading “What is Structured Data And How To Use It”

Looking for the 2024 List? Looking for a list of the best marketing conferences for 2017? Our up-to-date list of the best marketing conferences for 2017 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Best Marketing Conferences 2017”

When I think about building software for marketers, I’m building on the experience I’ve had from previous businesses and some of the challenges that I experienced. Because of this business influence, I believe DailyStory is taking a distinctly different view of what a marketing automation platform … Continue reading “Building a Data-Driven Account Based Marketing Platform”

What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO), as it relates to digital marketing, is the application of a system and processes to convert a higher percentage of visitors into customers. A basic use of conversion rate optimization starts with a base set … Continue reading “What is Conversion Rate Optimization?”

There are two primary strategies for reaching your audience when they are searching on Google or Bing for your product or service: content found organically through Search Engine Optimization and advertisements. Both are critical. Small businesses especially recognize the need to optimize for both organic and … Continue reading “AdWords or AdWords Express: Which Ad Platform?”

We’re excited to announce that DailyStory is now available in Microsoft AppSource! You can find DailyStory on Microsoft AppSource in a number of ways. The easiest? Type in “marketing automation” into the search bar and we’re the first result: This brings up a list of results. DailyStory is the … Continue reading “DailyStory Now Available In Microsoft AppSource”

We’ve had some great feedback from our customers so far and continue to push out bug fixes and features almost every day. We have slowly started turning on some of the reporting features for a few of our customers. Later today we’re going to enable … Continue reading “Reporting on Lead Conversion Funnel”

Over the past several weeks I’ve had multiple conversations about DailyStory and our vision for helping in the evolution of digital sales and marketing. One of the consistent topics that keeps coming up is: the struggle many leaders have of connecting the investments made in … Continue reading “Great digital marketing integration with sales equals more revenue”

Add popups to your WordPress website Adding a popup for exit intent or as a welcome mat to WordPress is easy with DailyStory. Just add the DailyStory WordPress popup plugin and follow the simple steps outlined below. Install the DailyStory plugin for WordPress Install the DailyStory plugin … Continue reading “WordPress popup plugin – easy to add popups”

If you are a developer, ‘hello world’ is a familiar concept. If you’re not, its typically what developers use for the first message of a new program they are working on. Once upon a time I wrote software, so I thought it was a fitting title … Continue reading “Hello World, Introducing DailyStory”