10 ways to create email marketing campaigns that convert

Email marketing campaigns are still one of the most effective tools in your digital marketing toolkit. For every dollar you spend on email marketing, you can expect an average return of $40. In addition, email is the main driver of customer retention and acquisition for … Continue reading “10 ways to create email marketing campaigns that convert”

8 benefits of personalization in your digital marketing

Now more than ever, consumers want businesses to treat them as individuals. Personalization in your digital marketing can help. In fact, personalization allows you to show that you really know your customers and can create unique experiences for them across platforms. Personalized marketing, otherwise known … Continue reading “8 benefits of personalization in your digital marketing”

Email marketing Do’s and Don’ts – 11 Strategies to Follow

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”

How to measure the success of your SMS marketing campaign

It’s impossible to create and execute successful SMS marketing campaigns without measuring key metrics. SMS marketing involves sending promotional campaigns or transactional messages for marketing purposes using text messages. About 81 percent of Americans use text messaging. Text message open rates are as high as … Continue reading “How to measure the success of your SMS marketing campaign”

Affiliate marketing – 4 tips to create additional revenue streams

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you. This method of marketing is about finding ways to complement and grow the business you already have by offering more value to your customers and anyone else … Continue reading “Affiliate marketing – 4 tips to create additional revenue streams”

5 ways to use SMS text marketing for customer retention

SMS text message marketing is a great way to reach mobile-first consumers, but you can use it to boost your customer retention rate as well. Customer retention refers to the rate at which customers stay with a business for a given period of time. Increasing … Continue reading “5 ways to use SMS text marketing for customer retention”

5 ways to improve your customer service

Great customer service is never set and done. To be great, you have to regularly improve your systems, train your team and collect feedback for future improvements. The effort is worthwhile. Businesses that deliver excellent customer service can expect sales increases of about 20 percent … Continue reading “5 ways to improve your customer service”

Event planning: 10 tips for stress-free events

Event planning is much harder than it appears from the outside. But events can also help your business achieve its goals. In fact, about 89 percent of marketers say that events are critical to reaching business objectives.  Event planning centers on the act of organizing … Continue reading “Event planning: 10 tips for stress-free events”

7 tips to successfully advertise on Reddit

Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links … Continue reading “7 tips to successfully advertise on Reddit”

8 benefits of using an Instagram business account (and how to set it up)

Instagram is a must-have social media platform for many businesses, but do you need an Instagram business account? The visuals-first app generates about 1 billion active monthly users and is particularly popular among consumers 34 and younger. Features have diversified since its founding in 2010, … Continue reading “8 benefits of using an Instagram business account (and how to set it up)”

5 signs that your branding is broken

Your brand is your business’s identity. So, your branding is the reflection and culmination of your business’s personality, appearance, voice and overall vibe. It takes about seven seconds for consumers to make an instant decision about whether or not they like and trust your brand. … Continue reading “5 signs that your branding is broken”

6 benefits of using CRM software for small businesses

Businesses of all sizes consider CRM software as a near-vital tool because of its ability to make communications more consistent, efficient and relevant. CRM (which stands for “customer relationship management”) software gathers customer interactions in one central place to improve the customer experience and overall … Continue reading “6 benefits of using CRM software for small businesses”

6 tips to improve your customer retention rate

Strong customer retention is just smart business. The cost of losing one customer equates to seven times the resources used to convert them. Customer retention is about maintaining your current customer base and increasing loyalty by offering better products or services and other benefits. Customer … Continue reading “6 tips to improve your customer retention rate”

5 omnichannel marketing tips to help grow your business

With shopping habits rapidly evolving, it’s more important than ever for your multiple marketing channels to work together to engage consumers and ultimately lead them to purchase from you. Enter omnichannel marketing. Even if customers are in your physical store, about 42 percent of in-store … Continue reading “5 omnichannel marketing tips to help grow your business”

6 tips for marketing to Millennial consumers

Often the punchline to a joke, Millennial consumers should not be overlooked. Born between 1981 and 1996, creative and tech-savvy Millennials are transforming our marketplace. Millennials care about saving, peer recommendations, reading and researching before they buy and environmentally rewarding experiences. In fact, Millennials were … Continue reading “6 tips for marketing to Millennial consumers”

11 steps to create an effective business website

Regardless of the type of small business you have, an effective and engaging website is critical to your brand’s success. With almost 2 billion websites on the internet and U.S. users visiting more than 130 web pages per day, you have stiff competition to not … Continue reading “11 steps to create an effective business website”

Growth marketing: What it is and 4 ideas to inspire you

Growth marketing is all about your long-term strategy, but the term itself can lead to confusion regarding its true meaning. Because marketing is what’s done to grow a business, shouldn’t all marketing be growth marketing? The answer is no. Growth marketing is a strategy-based, data-driven … Continue reading “Growth marketing: What it is and 4 ideas to inspire you”

6 things you should know about BeReal

BeReal is one of the latest social media apps to create a buzz. It generated more than 56 million downloads in 2022, catching the attention of TikTok, which launched a feature (TikTok Now) that is reminiscent of what’s making BeReal popular.  But what is BeReal? … Continue reading “6 things you should know about BeReal”

6 differences between traditional PR and digital PR

These days, there are two different types of PR: traditional and digital. PR, which stands for public relations, refers to a strategic communication process that builds mutually beneficial relationships between organizations and the public. Choosing whether your business should focus on traditional PR or digital … Continue reading “6 differences between traditional PR and digital PR”

11 ways to better engage with Gen Z consumers

If your business is targeting Gen Z consumers, you likely already know that what might work for most consumers won’t necessarily work for this audience group. Roughly speaking, Gen Z includes individuals who were born between 1997 and 2012 and make up about 20 percent … Continue reading “11 ways to better engage with Gen Z consumers”

12 digital marketing strategy tips during a recession

No business wants a recession to happen, but they are inevitable.  Any shrinking of the economy can spur necessary changes not just in business plans but in your digital marketing strategy as well. Since 1945, the U.S. has gone through 11 recessions officially. While many … Continue reading “12 digital marketing strategy tips during a recession”

5 ways to handle social media negativity

Social media negativity is a fact of life for both individuals and brands.  As a brand, however, you want to make sure that you handle any negative comments appropriately. Any misstep can become a problem for your business. About 94 percent of consumers admit that … Continue reading “5 ways to handle social media negativity”

5 tips for successful brand collaboration

Successful brand collaboration can help your company grow its online reputation (in a good way) and reach a wider audience. But if your partnership is weak or not the best fit, your collaboration will fail, which could cost you your reputation or even your profit. … Continue reading “5 tips for successful brand collaboration”

16 of the best marketing campaigns in 2022

An effective marketing campaign is so important to an organization’s success. Your product or service may be better than your competition, but without an effective marketing campaign, your audience will never know. Even the smallest adjustments to any marketing campaign your team creates can garner … Continue reading “16 of the best marketing campaigns in 2022”

7 tips for finding the right influencers for your digital marketing

Influencer marketing is easier said than done, especially when it comes to finding the right influencers for your brand and digital marketing campaigns. Simply put, influencer marketing involves increasing brand awareness, targeting new and niche audiences and increasing impressions and reach through a partnership with … Continue reading “7 tips for finding the right influencers for your digital marketing”

8 tips to create a successful customer survey for your business

Customer satisfaction can make or break your business, so a customer survey can help you understand how your customers are feeling and where you could potentially improve. Customer surveys are simply a method of soliciting customer feedback so you can measure your customer satisfaction, understand … Continue reading “8 tips to create a successful customer survey for your business”

5 signs to spot fake Instagram accounts

Fake accounts are a fact of life on social media. But how do you spot a fake Instagram account so that you don’t waste your time and (more importantly) don’t get scammed? More than 2 billion people use Instagram once a month, making it the … Continue reading “5 signs to spot fake Instagram accounts”

11 best free copywriting resources to optimize your marketing copy

Digital marketing is a must for any business, but if your copywriting isn’t clean or compelling, it can drag down your results and the professional air of your brand. Specifically, copywriting impacts your landing page optimization, social media marketing, and so much more. Successful copywriting … Continue reading “11 best free copywriting resources to optimize your marketing copy”

6 ways to grow consumer trust (and your resulting sales)

Consumer trust matters. As a business, it’s in your best interest to invest resources into building trusting relationships with potential and current customers. Consumers do hold businesses to certain standards and want to build relationships with the ones that they believe in. They don’t want … Continue reading “6 ways to grow consumer trust (and your resulting sales)”

5 tips to get verified on Twitter

Twitter, like most social media platforms, aims to help cut through bots, trolls and misinformation by various means, such as Twitter verification. And if your business is active on Twitter, you might be wondering how to get verified and earn the blue checkmark badge next … Continue reading “5 tips to get verified on Twitter”

How marketing jobs have evolved over time

Marketing is one of many industries that has evolved over time alongside technology. For example, traditional marketing and advertising relied on bringing ads, billboards, and window advertisements. Now, we have digital marketing and advertising that requires a different set of skills. While the core skills, … Continue reading “How marketing jobs have evolved over time”

TikTok: 6 tips to get verified as a business

If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified. TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has … Continue reading “TikTok: 6 tips to get verified as a business”

How to start a health blog

If you’re interested in health and wellness, you might consider becoming a professional health blogger. Of course, starting a blog is difficult. You’ll need to be tech-savvy and take time to strategize how to promote your content. But if you want to share your knowledge … Continue reading “How to start a health blog”

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