Marketing is one of many industries that has evolved over time alongside technology. For example, traditional marketing and advertising relied on bringing ads, billboards, and window advertisements. Now, we have digital marketing and advertising that requires a different set of skills. While the core skills, … Continue reading “How marketing jobs have evolved over time”

If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified. TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has … Continue reading “TikTok: 6 tips to get verified as a business”

If you’re interested in health and wellness, you might consider becoming a professional health blogger. Of course, starting a blog is difficult. You’ll need to be tech-savvy and take time to strategize how to promote your content. But if you want to share your knowledge … Continue reading “How to start a health blog”

Considering that the economy moves in cycles, a recession is likely to hit your business at some point. You have to consider how to tweak your marketing message when you find yourself in a difficult economy. Notice that we’re talking about adjusting your messaging and … Continue reading “Recession: 3 ways to tweak your marketing message in a poor economy”

Marketing automation technology has come a long way over the years. But your automation is only as powerful as the thought process behind it. Automation in marketing refers to any email, SMS text message or other marketing messages (or tasks) that automatically happens in response … Continue reading “5 ways to approach automation in your marketing strategy”

For many of Instagram’s nearly 1.5 billion users, Instagram verification is a critical validation. Instagram verification, otherwise known as that blue check on a user’s profile, is a signal to other users that your profile is the only one representing your brand. More officially, Instagram … Continue reading “7 tips to get verified on Instagram”

Evergreen content is a type of website content you create for your digital marketing that remains interesting and relevant over time. People will be interested in this type of content for many years to come. This helps you take advantage of content and use it … Continue reading “What is Evergreen Content?”

Content marketing plays a key role in many digital marketing strategies, but what metrics should you be following to ensure that what you’re doing is working? Content marketing is essentially described as the creation and publication of content in order to build an audience and … Continue reading “8+ content marketing metrics you should track”

The holidays are a crazy, hectic time. Not just for consumers, but for your holiday digital marketing strategy as well. Winter holiday online sales generated about $219 billion in revenue in 2021, with in-store sales reaching a record $668 billion. So, it’s imperative for your … Continue reading “Holiday digital marketing: 6 ways your strategy should change”

The holiday season is a great opportunity to get creative so that your brand can stand out among the countless images of seasonal fun. But since the holidays come back around every year, you might be struggling to break out of a holiday marketing rut.  … Continue reading “11 ideas to inspire your holiday marketing strategy”

Digital marketing has become the primary way to spread the word about your holiday offers and savings.  And since the holidays are a hectic time for consumers, it’s critical to develop a holiday marketing strategy sooner than later that will help you stand out from … Continue reading “7 holiday marketing strategy tips to optimize sales”

Small Business Saturday should be marked on every small business owner’s calendar.  To put it simply, Small Business Saturday is a special day each year when people are encouraged to shop small during the post-Thanksgiving weekend to support their local economies. It applies to all … Continue reading “5 last-minute Small Business Saturday marketing ideas”

Are you paying attention to the right social media metrics? Social media marketing can help you achieve your business goals, but it’s important to track your social media metrics to understand what’s working and what’s not. About 43 percent of consumers increased their social media … Continue reading “26 social media metrics you should track across platforms”

Brands have personalities just like humans do. But if you’re a little unsure how to define your particular brand personality, you’ve come to the right place. A brand personality involves the human characteristics of a brand, which your customers can relate to and connect with. … Continue reading “5 steps to determine your brand personality”

If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore. LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.” But … Continue reading “17 LinkedIn content ideas that you can post”

Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

SMS text message marketing can be the most effective method of mass communication. Compared to emails, text messages can be more powerful. They have a 98 percent open rate compared to 20 percent in emails, and consumers are 4.5 percent more likely to respond to … Continue reading “8 tips to write an effective marketing text message”

It’s likely that we’ve all been part of a brainstorming meeting that’s been unfocused, long and frustrating, with various ideas shared but no path to move forward. This is not the kind of brainstorming meeting you want to experience with your team. Brainstorming with others … Continue reading “9 tips to run an effective brainstorming meeting”

The power of your digital marketing efforts is based on multiple factors, including your brainstorming techniques. Often an overlooked practice, the more effective your brainstorming, the more creative you’ll be with your marketing.  Not only does your marketing benefit, but your team benefits as well. … Continue reading “9 brainstorming techniques to inspire even better ideas”

What is a text message campaign? A text messaging campaign allows you to interact with your customers through text messages, which can feel more personal than emails. Also known as SMS marketing text message campaigns have an engagement rate that’s three to seven times higher … Continue reading “Text Message Campaign – 6 things to know before starting”

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. The greatest benefit of automated text message marketing is that automated text messages runs on your behalf 24 hours a … Continue reading “Automated text message marketing”

Every business should have an SMS marketing strategy as part of its larger digital marketing efforts. SMS marketing is the use of text messages to convey your message to potential (and current) customers. It’s also the way many consumers prefer to communicate. About 75 percent … Continue reading “8 tips to maximize your SMS marketing strategy”

The right visuals for your brand speak volumes, and stock photos can play a part in that. But design and visual content is the biggest challenge for about 24 percent of content marketers. Using the right website to search for and discover quality stock photos … Continue reading “16 of the best websites to find quality stock photos”

Lots of people want to talk about email marketing vs social media. But the truth is both email marketing and social media marketing can be powerful for any brand online. But if you had to choose one, which is better? In the simplest sense, even … Continue reading “Email vs Social Media – 5 reasons why email marketing is better”

When you have news to announce about your brand, you’re likely wanting to share it with the media as well. It could be a product launch, company announcement, upcoming event or something else. But regardless of what the news is, you should consider getting your … Continue reading “What’s the difference between a media pitch and a press release?”

The SMS marketing best practices listed below should be part of your text message marketing strategy. And, if you aren’t using SMS marketing. You should be. Why? About 85 percent of consumers in one study say they want to receive text messages from brands. And … Continue reading “SMS marketing best practices for maximum results”

Stock photos can be incredibly helpful in your digital marketing efforts, but are the stock images you’re using look like obvious stock photos? Your visuals matter. When people hear information, they’re likely to remember only 10 percent of that information three days later, but if … Continue reading “5 tips to select stock photos that aren’t cheesy”

While anyone can create content, the key is creating engaging content that helps your brand achieve your goals on social media and beyond. Engaging content is all about getting results, such as: Click-throughs to your website Overall increase in website traffic Social media mentions, likes, … Continue reading “10 tips for creating engaging content”

Social media is integral to any robust digital marketing strategy, but what social media mistakes could you be making and not even realize? More than half of the world (about 58 percent) now uses social media, and the average daily time spent using social media … Continue reading “8 most common social media mistakes to avoid”

Businesses invest a lot into marketing efforts that bring in new customers, but what are you doing to increase your customer referrals? With more than 2.4 million brand-related conversations happening in the U.S., consumers are obviously already talking about their experiences with brands, for better … Continue reading “6 tips to boost your customer referrals”

While your digital marketing can have many different goals, you’re ultimately looking to increase your sales conversion rate over time. To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check … Continue reading “16 tips to increase your sales conversion rate”

A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown. The more recent the content, the more appealing it is. Are you sure that your search results are showing the right dates? Google … Continue reading “5 tips to get Google to display the right date in search results”

Marketers face a lot of the same challenges along the way. Enter marketing Facebook groups. Usually, the most common recurring question is, “Am I doing this right?” Yes, there are courses you can take, books to read and blogs (like this one) to engage with, … Continue reading “9 of the best Facebook groups for marketing conversations”