Best practices, recommendations, and tips for digital marketers

8 types of negative SEO you should know about

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

What’s the difference between on-page and off-page SEO?

If you’re just starting to dive into SEO, you might be surprised that there’s both on-page and off-page types. Search engine optimization is critical to helping drive organic traffic to your website. Even more than that, with the right SEO, you should be driving more … Continue reading “What’s the difference between on-page and off-page SEO?”

How to check your Google search rank for free

Have you ever wondered how to check your Google search rank for pages of your website?  You’re not alone. Everyone wants to position number 1 in search rank You want to know if your search engine optimization (SEO) efforts are working or not. When someone … Continue reading “How to check your Google search rank for free”

13 common SEO mistakes you could be making right now

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”

8 tips to write a meta description that drives clicks

Search engine optimization (SEO) is constantly changing, but certain elements (like your meta description) aren’t going anywhere anytime soon. A meta description is a 160-character-max summary of your webpage’s content. It appears in the search results of search engines (like Google) mostly when the phrase … Continue reading “8 tips to write a meta description that drives clicks”

Cold emailing? 11 tips to increase your open rate

Email marketing is a strong tool for any small business. About 91 percent of U.S. consumers use email, and it is estimated that for every $1 spent on email marketing, an average of $38 is gained, making the ROI (return on investment) a potential 3,800 … Continue reading “Cold emailing? 11 tips to increase your open rate”

18 video-editing apps you should know about

Video is less of an option and more of a necessity when it comes to a brand’s marketing strategy. About 85 percent of all internet users in the U.S. watched online video content monthly on any of their devices. Fortunately, with increased demand comes an … Continue reading “18 video-editing apps you should know about”

10 types of videos you can use in your marketing strategy

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. If you’re just getting into video creation for your brand, it might be a little overwhelming to know where to start. Below are 10 types … Continue reading “10 types of videos you can use in your marketing strategy”

5 reasons why your small business should create more videos

As a small business owner, you have to wear many hats, and unless you’re a video production company, creating videos to market your business probably wasn’t on your list. However, videos now more than ever can help tell your story and reach new audiences. About … Continue reading “5 reasons why your small business should create more videos”

Anatomy of an effective marketing email: 10 parts you should consider

Email marketing is a known powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the key components of an effective … Continue reading “Anatomy of an effective marketing email: 10 parts you should consider”

Snapshot: The challenges and opportunities of Twitter for businesses

Twitter has come a long way since its micro-blogging inception in 2006. But is it the right social media platform for your brand and/or business? Twitter has 145 million monetizable daily active users, according to Hootsuite, and about 92 percent of Americans are familiar with … Continue reading “Snapshot: The challenges and opportunities of Twitter for businesses”

Instagram challenges and opportunities for businesses

Known as a visual-first social media platform, Instagram is largely regarded as the app for brands to target a younger audience. Related: Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers? About 76 percent of the app’s users in the U.S. are younger … Continue reading “Instagram challenges and opportunities for businesses”

Snapshot: The challenges and opportunities of Facebook for businesses

While most businesses know they should create (and maintain) a Facebook page, the No. 1 social network still has its challenges. As of the second quarter of 2020, Facebook reported 2.7 billion monthly active users, according to Statista, so the biggest promise of the social … Continue reading “Snapshot: The challenges and opportunities of Facebook for businesses”

Where to begin? 7 tips to start your first marketing campaign

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company! And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

18 exit-intent tips to convert your website visitors (and not lose them)

Every business builds its website in the hopes of generating attention, leads and ultimately new customers. What we sometimes forget is that we have only mere seconds to win over a website visitor before we potentially lose him or her forever. In fact, we have … Continue reading “18 exit-intent tips to convert your website visitors (and not lose them)”

16 tips for a mobile-friendly website that you can’t ignore

Mobile internet browsing isn’t just the future. It’s the present. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device, according to Statista. This means that about 83 percent of Americans are mobile internet users. You can refresh yourself on … Continue reading “16 tips for a mobile-friendly website that you can’t ignore”

6 reasons why mobile optimization matters to your business

These days, the mobile optimization of most websites goes without question. According to Statista, mobile devices (excluding tablets) generated 51.53 percent of global website traffic as of 2020, consistently hovering around the 50 percent mark since the beginning of 2017. And mobile internet usage is … Continue reading “6 reasons why mobile optimization matters to your business”

12 strategies to capture more email leads without annoying everyone

The last thing any smart business wants to do is accidentally annoy or “chase off” website visitors in the pursuit of capturing email addresses. Why capture email addresses? About 80 percent of business professionals say that email marketing increases customer retention, according to HubSpot. That … Continue reading “12 strategies to capture more email leads without annoying everyone”

17 types of automated emails you can start using today

New to automated emails? The good news is that they are an incredibly effective tool when blended into your larger marketing strategy. The bad news is that you might not know where to start. But that’s okay! Depending on your brand and business, there are … Continue reading “17 types of automated emails you can start using today”

9 reasons why email automation matters to your marketing

Any smart business has already discovered the power of email automation. But it’s not too late to dive in and level up your email marketing as well.  Despite possibly being considered an “old” medium, the number of global email users is still growing. According to … Continue reading “9 reasons why email automation matters to your marketing”

DailyStory Product updates for August 7, 2020

Below are some highlights of product updates that went live August 7, 2020: Segment statistics When viewing a segment’s member list if you scroll to the bottom of the page you’ll find some statistics about the segment: Easily edit a dynamic segment We’ve made it … Continue reading “DailyStory Product updates for August 7, 2020”

19 tips to write effective, engaging headlines

Headlines don’t just happen.  Well, they do, but the good ones don’t just happen. That’s for sure. Headlines are the gateway to your content, whether it’s a blog or something else. Potential readers will decide in a split second whether to read more based on … Continue reading “19 tips to write effective, engaging headlines”

Pop-up ads: 8 tips to get more leads

Pop-up ads have notoriously earned a bad reputation in the past. The boxes that appear and block some or all of the website you’re viewing are annoying. They’re invasive. They’re distracting. You’ve probably thought so as well at one point (or currently). In fact, the … Continue reading “Pop-up ads: 8 tips to get more leads”

What every startup company should know about social media

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97% of digital consumers have used social media in the past 30 days, according to … Continue reading “What every startup company should know about social media”

Curated content: 12 tools to help you discover, share more on social media

Curated content helps you save time, diversity your mix of social media content, serve your audience and appear to be an expert. Just in case, it is “content gathered from trusted sources relevant to your industry,” according to Hootsuite. And while curated content is a … Continue reading “Curated content: 12 tools to help you discover, share more on social media”

Welcome email series: 9 tips on how to engage new leads

Email marketing continues to be an important part of any digital strategy, but how are you welcoming your new subscribers? About 74 percent of users expect to receive a welcome email immediately after they subscribe, according to Invesp, while only 57.7% of brands actually send … Continue reading “Welcome email series: 9 tips on how to engage new leads”

Influencer marketing: 7 tips to know before starting your first campaign

Once considered the “new kid on the block” of digital advertising, influencer marketing has risen in both popularity and effectiveness (when done right). Brands are expected to spend up to $15 billion on influencer marketing by 2022, according to Business Insider. In the simplest sense, … Continue reading “Influencer marketing: 7 tips to know before starting your first campaign”

GDPR vs. CCPA: What you need to know about privacy regulations

Data privacy has become increasingly more serious and regulated in the past couple of years. Specifically, the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in the U.S. are the two biggest players when it comes to privacy regulations. … Continue reading “GDPR vs. CCPA: What you need to know about privacy regulations”

Email inbox placement and avoiding the junk folder

No one launches an email marketing campaign with the hope to land in a recipient’s spam folder. Email inbox placement is imperative to a successful campaign. Email inbox placement is successful when your email is delivered and appears in the inbox. And, unsuccessful when your … Continue reading “Email inbox placement and avoiding the junk folder”

SMS marketing compliance: 9 tips to keep your business out of trouble

While SMS marketing is an effective tool to reach your customers and new leads, there are important rules to follow for SMS marketing compliance. A text message sent through an SMS marketing  campaign, on average, should experience a 98 percent open rate. This easily beats … Continue reading “SMS marketing compliance: 9 tips to keep your business out of trouble”

Video embed: A how-to guide for emails

Video is an undeniably powerful marketing tool, but what’s the best way to embed a video in your email? About 85 percent of businesses use video as a marketing tool, according to Wyzowl’s latest video marketing survey.  And the demand is there. About 85 percent … Continue reading “Video embed: A how-to guide for emails”

Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers?

Trying to reach teenagers? The general recommendation is that the top three social media platforms to consider are Instagram, Snapchat and TikTok, but which is best? As with everything social media and audience targeting, it can depend. Instagram is a visual-first social media platform owned … Continue reading “Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers?”

Customer service: 6 ways to be more responsive to your customers

With technology comes the pressure for business owners to respond faster than ever to customers as part of their customer service. The top aspect of customer experience that customers think can be improved is “faster response times,” according to a survey by Zingle. And the … Continue reading “Customer service: 6 ways to be more responsive to your customers”

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